COMUNICAÇÃO EM TEMPO DE CRISE: O CASO DA AUTOVISÃO NO BRASIL

Estudo sobre o processo de comunicação associado ao caso Autovisão, episódio que se transformou, em 2003, em uma crise de imagem para a Volkswagen do Brasil. O objetivo desta pesquisa é mostrar como a montadora gerenciou a crise, com destaque especial à interação com a mídia. A investigação foi realizada a partir das matérias publicadas na Folha de S.Paulo, O Estado de S.Paulo, Diário do Grande ABC e Valeparaibano, e nos jornais sindicais Tribuna Metalúrgica, do Sindicato dos Metalúrgicos do ABC, e Jornal do Metalúrgico, do Sindicato dos Metalúrgicos de Taubaté. O método de pesquisa utilizado foi o estudo de caso único descritivo. Além da descrição dos principais momentos do episódio, buscou-se compreender porque a Autovisão repercutiu negativamente na mídia e junto aos seus públicos de interesse. Conclui-se que a Volkswagen não estava preparada para gerenciar esta crise de imagem, tendo cometido uma série de erros de comunicação que contribuíram para agravá-la.

Um algoritmo paralelo eficiente de migração reversa no tempo (rtm) 3d com granularidade fina

The reverse time migration algorithm (RTM) has been widely used in the seismic industry to generate images of the underground and thus reduce the risk of oil and gas exploration. Its widespread use is due to its high quality in underground imaging. The RTM is also known for its high computational cost. Therefore, parallel computing techniques have been used in their implementations. In general, parallel approaches for RTM use a coarse granularity by distributing the processing of a subset of seismic shots among nodes of distributed systems. Parallel approaches with coarse granularity for RTM have been shown to be very efficient since the processing of each seismic shot can be performed independently. For this reason, RTM algorithm performance can be considerably improved by using a parallel approach with finer granularity for the processing assigned to each node. This work presents an efficient parallel algorithm for 3D reverse time migration with fine granularity using OpenMP. The propagation algorithm of 3D acoustic wave makes up much of the RTM. Different load balancing were analyzed in order to minimize possible losses parallel performance at this stage. The results served as a basis for the implementation of other phases RTM: backpropagation and imaging condition. The proposed algorithm was tested with synthetic data representing some of the possible underground structures. Metrics such as speedup and efficiency were used to analyze its parallel performance. The migrated sections show that the algorithm obtained satisfactory performance in identifying subsurface structures. As for the parallel performance, the analysis clearly demonstrate the scalability of the algorithm achieving a speedup of 22.46 for the propagation of the wave and 16.95 for the RTM, both with 24 threads.

Avaliação da imagem corporal de mulheres submetidas à cirurgia oncológica mamária

Breast cancer is the second type of cancer that affects more women of reproductive age in Brazil. Surgical treatments include: conserving surgery or mastectomy. Aimed to evaluate body image of women undergoing breast cancer surgery, based on the scale Body Image After Breast Cancer Questionnaire. It is a descriptive, exploratory, transversal, with a quantitative approach. Data were collected in Norte-riograndense League Against Cancer, between the months from March to May 2015, after consideration of the Research Ethics Committee of that institution CAEE 35155714.1.0000.5293. The study population consisted of women undergoing breast onco-surgery. To calculate the sample considered the finite population, totaling 120 subjects, collected four guys the most. Data were analyzed by the software Statistical Package for Social Sciences version 20.0. The domain scores of the scale were evaluated using descriptive and inferential statistics. The surgical group mastectomy without reconstruction showed greater impairment of body image in the field "vulnerability", "Care for the body" and "transparency" in relation to other surgical types, and suggests susceptibility to cancer, body appearance and worry that disturb other. The Kruskal-Wallis test showed greater dissatisfaction with body image in the fields "body Stigma" and "transparency" to the radical neoplastic surgery over other surgical types. Dissatisfaction with body image and physical appearance was detected in this study in all six image fields present in scale, with emphasis on the "body Stigma" and "Transparency". This means that the body image disorder is formulated based on the perception of others about themselves and not by perception "self", which justifies the concern with appearance, with body and hide the consequences stemmed cancer. It is expected that the data obtained from the evaluation of body image presented in this study contribute to enable the assistance to oncocirurgiada woman breast integral, essential for the practice of Nursing.

Avaliação da imagem corporal de mulheres submetidas à cirurgia oncológica mamária

Breast cancer is the second type of cancer that affects more women of reproductive age in Brazil. Surgical treatments include: conserving surgery or mastectomy. Aimed to evaluate body image of women undergoing breast cancer surgery, based on the scale Body Image After Breast Cancer Questionnaire. It is a descriptive, exploratory, transversal, with a quantitative approach. Data were collected in Norte-riograndense League Against Cancer, between the months from March to May 2015, after consideration of the Research Ethics Committee of that institution CAEE 35155714.1.0000.5293. The study population consisted of women undergoing breast onco-surgery. To calculate the sample considered the finite population, totaling 120 subjects, collected four guys the most. Data were analyzed by the software Statistical Package for Social Sciences version 20.0. The domain scores of the scale were evaluated using descriptive and inferential statistics. The surgical group mastectomy without reconstruction showed greater impairment of body image in the field "vulnerability", "Care for the body" and "transparency" in relation to other surgical types, and suggests susceptibility to cancer, body appearance and worry that disturb other. The Kruskal-Wallis test showed greater dissatisfaction with body image in the fields "body Stigma" and "transparency" to the radical neoplastic surgery over other surgical types. Dissatisfaction with body image and physical appearance was detected in this study in all six image fields present in scale, with emphasis on the "body Stigma" and "Transparency". This means that the body image disorder is formulated based on the perception of others about themselves and not by perception "self", which justifies the concern with appearance, with body and hide the consequences stemmed cancer. It is expected that the data obtained from the evaluation of body image presented in this study contribute to enable the assistance to oncocirurgiada woman breast integral, essential for the practice of Nursing.

Muitas histórias, uma imagem: a percepção sócio-ambiental de alunos residentes da Escola Agrícola de Jundiaí

Tendo como base os conceitos de espaço, lugar, ambiente e imagem, sob as vertentes da Arquitetura e Urbanismo, Geografia e Psicologia Ambiental, esta pesquisa teve como objetivo averiguar a percepção de estudantes da Escola Agrícola de Jundiaí (EAJ UFRN) a fim de identificar aspectos das interrelações pessoa-ambiente que diferenciam tal escola de outras instituições. A coleta de dados utilizou multimétodos e investigou um grupo de alunos residentes na Escola que cursavam o ensino médio e técnico em agropecuária em 2006, analisando seus discursos, comportamentos e atitudes de modo a identificar os principais elementos da imagem sócio-ambiental da EAJ. Os resultados apontaram locais, práticas sociais e símbolos representativos da instituição, indicando espaços (construídos e naturais) adequados/inadequados às necessidades/expectativas dos estudantes incluindo a ampliação da interdisciplinaridade no conjunto de suas atividades. Além disso, a fim de incrementar a análise sócio-ambiental em instituições que promovem experiências exitosas, recomenda-se que os aspectos cotidiano e tempo sejam mais profundamente investigados em estudos futuros na área

Avaliação da gestão do tempo no contexto da organização do trabalho dos técnicos de radiologia

O presente estudo pretende avaliar as lógicas de gestão do tempo no contexto da organização do trabalho dos Técnicos de Radiologia num serviço de urgência hospitalar, procurando desta forma contribuir para a elaboração de novas propostas orientadoras ou guidelines relativas aos procedimentos em Radiologia convencional na urgência hospitalar. O desenho metodológico adoptado consistiu na observação directa do processo de execução do exame radiológico convencional, em contexto de urgência e em diferentes etapas. Estes dados foram relacionados com a existência ou não dos critérios técnicos padronizados de realização do exame. A recolha dos dados efectiva decorreu entre 4 e 11 maio de 2008, no Centro Hospitalar de Lisboa - Zona Central, no serviço de Radiologia da Urgência. Através da análise dos dados, constatou-se que: a) o grau de mobilidade do utente não influencia de uma forma directa nem o tempo de realização do mesmo nem a qualidade da imagem final; b) a qualidade da imagem final relaciona-se de forma inversa com o tempo total do exame e com os anos de experiência do Técnico de Radiologia; c) a maior percentagem de tempo total de atendimento do utente concentra­ se em funções administrativas e de preparação para o exame. ABSTRACT: The current study intends to evaluate the logics of time’s management in the context of the organization of Radiographers' Professionals in a service of hospital urgency, trying to find a way how to contribute for the elaboration of new relative orienting proposals or guidelines regarding Conventional Radiology's procedures in the hospital urgency. The methodological drawing chosen was based on direct observation of the execution proceeding of the conventional radiological examination, in urgency context and in different stages. These data had been related with the existence or not of the standardized criteria technician of the examination's accomplishment. The data have been collected between 4th and 11th May of 2008 in the Hospital Centre of Lisbon - Central Zone, in the service of Urgency Radiology. Through the analysis of the data, we realize that: a) the usuary's mobility degree do not influence directly the time of execution neither the quality of the final image; b) the quality of the final image relates in an inverse way with the total time of the examination and with the Radiographers' Professional years of experience; c) the biggest percentage of total time concerning usuary's attendance focus in administrative functions and for the examination's preparation.

Muitas histórias, uma imagem: a percepção sócio-ambiental de alunos residentes da Escola Agrícola de Jundiaí

Tendo como base os conceitos de espaço, lugar, ambiente e imagem, sob as vertentes da Arquitetura e Urbanismo, Geografia e Psicologia Ambiental, esta pesquisa teve como objetivo averiguar a percepção de estudantes da Escola Agrícola de Jundiaí (EAJ UFRN) a fim de identificar aspectos das interrelações pessoa-ambiente que diferenciam tal escola de outras instituições. A coleta de dados utilizou multimétodos e investigou um grupo de alunos residentes na Escola que cursavam o ensino médio e técnico em agropecuária em 2006, analisando seus discursos, comportamentos e atitudes de modo a identificar os principais elementos da imagem sócio-ambiental da EAJ. Os resultados apontaram locais, práticas sociais e símbolos representativos da instituição, indicando espaços (construídos e naturais) adequados/inadequados às necessidades/expectativas dos estudantes incluindo a ampliação da interdisciplinaridade no conjunto de suas atividades. Além disso, a fim de incrementar a análise sócio-ambiental em instituições que promovem experiências exitosas, recomenda-se que os aspectos cotidiano e tempo sejam mais profundamente investigados em estudos futuros na área

APLICAÇÃO DE IMAGEM 3D, ATRAVÉS DE ANAGLIFO, PARA FINS DE OBSERVAÇÃO DO PATRIMÔNIO CULTURAL RELIGIOSO EM RECIFE – PE

A cidade do Recife concentra um patrimônio material e imaterial com valores seculares e intangíveis. Estes bens fazem parte de um acervo histórico construído ou iniciado nos séculos XVI, XVII e XVIII com uma arquitetura barroca de características bem pernambucanas. Com o crescimento da cidade e intervenção humana nesta área, os bens patrimoniais religiosos têm necessitado de cuidados para que seus valores não se percam com o tempo. E na expectativa de contribuir para a conservação e preservação desses, aplica-se a estereoscopia, uma técnica fotogramétrica de obter dados tridimensionais a partir de instrumentos óticos com o propósito de observação e obtenção de dados dignos de confiança. Neste caso, a técnica utilizada foi o anaglifo que faz uso de fotografias terrestres processadas em softwares especializados que resultam no registro impresso e digital de imagens tridimensionais, seja para a promoção do turismo cultural ou para um planejamento do tombamento, conservação e preservação de bens patrimoniais, como os templos católicos pesquisados no Recife.

GATEKEEPING, GATEWATCHING, REALIMENTAÇÃO EM TEMPO REAL: novos desafios para o Jornalismo

Faz vários anos que se sabe como os blogueiros e outros comentaristas on-line independentes criticam, corrigem, e de outra maneira desafiam o jornalismo convencional, porém isto ainda não foi plenamente aceito pelos jornalistas; as hostilidades entre as empresas de mídia e a nova geração de jornalistas cidadãos continuam a irromper de vez em quando. O antigo monopólio de gatekeeping mantido pela mídia de massa tem sido desafiado pela nova prática de gatewatching: feita pelos blogueiros individuais e pelas comunidades de comentaristas que podem não fazer reportagem das notícias de primeira mão, porém fazem a curation e avaliam as notícias e outras informações fornecidas pelas fontes oficiais, e assim prestam um serviço importante. E isto ocorre atualmente com cada vez mais rapidez, quase em tempo real: usando as redes sociais mais recentes, que divulgam, compartilham, comentam, questionam e desacreditam as matérias noticiosas dentro de minutos, e usando plataformas adicionais que possibilitam a colaboração ad hoc rápida e eficaz entre os usuários. Quando centenas de voluntários podem provar dentro de alguns poucos dias que um ministro alemão foi culpado de plágio sério, quando o mundo inteiro fica sabendo de terremotos e tsunamis pelo Twitter – como é que o jornalismo consegue acompanhar tudo isto?

Oceanografia UFBA : Desenvolvimento de Marca, Imagem e Identidade

A well-developed brand helps to establish a solid identity and creates support to an image that is coherent to the actual motivations in an institution. Educational institutions have inherent characteristics that are diverse from the other sort of institutions, mainly when the focus is set on its internal and external publics. Consequently, these institutions should deal with the development of their brand and identity system also in a different approach. This research aims to investigate the traditional methodology for brand and identity systems development and proposes some modifications in order to allow a broader inclusion of the stakeholders in the process. The implementation of the new Oceanography Course in the Federal University of Bahia (UFBA) offered a unique opportunity to investigate and test these new strategies. In order to investigate and relate the image, identity, interaction and experience concepts through a participative methodology, this research project applies the new suggested strategies in the development of a brand and an identity system for the Oceanography Course in UFBA. Open surveys have been carried out between the alumni, lecturers and coordination body, in order to discover and establish a symbol for the course. The statistic analysis of the surveys’ results showed clear aesthetic preferences to some icons and colours to represent the course. The participative methodology celebrated, in this project, a democratization of the generally expert-centred brand development process.

Photodissociation of TEMPO-modified peptides: New approaches to radical-directed dissociation of biomolecules

Radical-directed dissociation of gas phase ions is emerging as a powerful and complementary alternative to traditional tandem mass spectrometric techniques for biomolecular structural analysis. Previous studies have identified that coupling of 2-[(2,2,6,6-tetramethylpiperidin-1-oxyl)methyl] benzoic acid (TEMPO-Bz) to the N-terminus of a peptide introduces a labile oxygen-carbon bond that can be selectively activated upon collisional activation to produce a radical ion. Here we demonstrate that structurally-defined peptide radical ions can also be generated upon UV laser photodissociation of the same TEMPO-Bz derivatives in a linear ion-trap mass spectrometer. When subjected to further mass spectrometric analyses, the radical ions formed by a single laser pulse undergo identical dissociations as those formed by collisional activation of the same precursor ion, and can thus be used to derive molecular structure. Mapping the initial radical formation process as a function of photon energy by photodissociation action spectroscopy reveals that photoproduct formation is selective but occurs only in modest yield across the wavelength range (300-220 nm), with the photoproduct yield maximised between 235 and 225 nm. Based on the analysis of a set of model compounds, structural modifications to the TEMPO-Bz derivative are suggested to optimise radical photoproduct yield. Future development of such probes offers the advantage of increased sensitivity and selectivity for radical-directed dissociation. © 2014 the Owner Societies.

Oxidation of 4-substituted TEMPO derivatives reveals modifications at the 1-and 4-positions

Potenital pathways for the deactivation of hindered amine light stabilisers (HALS) have been investigated by observing reactions of model compounds-based on 4-substituted derivatives of 2,2,6,6-tetramethylpiperidine-N-oxyl (TEMPO)-with hydroxyl radicals. In these reactions, dilute aqueous suspensions of photocatalytic nanoparticulate titanium dioxide were irradiated with UV light in the presence of water-soluble TEMPO derivatives. Electron spin resonance (ESR) and electrospray ionisation mass-spectrometry (ESI-MS) data were acquired to provide complementary structural elucidation of the odd-and even-electron products of these reactions and both techniques show evidence for the formation of 4-oxo-TEMPO (TEMPONE). TEMPONE formation from the 4-substituted TEMPO compounds is proposed to be initiated by hydrogen abstraction at the 4-position by hydroxyl radical. High-level ab initio calculations reveal a thermodynamic preference for abstraction of this hydrogen but computed activation barriers indicate that, although viable, it is less favoured than hydrogen abstraction from elsewhere on the TEMPO scaffold. If a radical is formed at the 4-position however, calculations elucidate two reaction pathways leading to TEMPONE following combination with either a second hydroxyl radical or dioxygen. An alternate mechanism for conversion of TEMPOL to TEMPONE via an alkoxyl radical intermediate is also considered and found to be competitive with the other pathways. ESI-MS analysis also shows an increased abundance of analogous 4-substituted piperidines during the course of irradiation, suggesting competitive modification at the 1-position to produce a secondary amine. This modification is confirmed by characteristic fragmentation patterns of the ionised piperidines obtained by tandem mass spectrometry. The conclusions describe how reaction at the 4-position could be responsible for the gradual depletion of HALS in pigmented surface coatings and secondly, that modification at nitrogen to form the corresponding secondary amine species may play a greater role in the stabilisation mechanisms of HALS than previously considered.

Not drowning, (hand)waving? Molecular phylogenetics, biogeography and evolutionary tempo of the ‘Gondwanan’ midge Stictocladius Edwards (Diptera: Chironomidae)

Many insect clades, especially within the Diptera (true flies), have been considered classically ‘Gondwanan’, with an inference that distributions derive from vicariance of the southern continents. Assessing the role that vicariance has played in the evolution of austral taxa requires testing the location and tempo of diversification and speciation against the well-established predictions of fragmentation of the ancient super-continent. Several early (anecdotal) hypotheses that current austral distributions originate from the breakup of Gondwana derive from studies of taxa within the family Chironomidae (non-biting midges). With the advent of molecular phylogenetics and biogeographic analytical software, these studies have been revisited and expanded to test such conclusions better. Here we studied the midge genus Stictocladius Edwards, from the subfamily Orthocladiinae, which contains austral-distributed clades that match vicariance-based expectations. We resolve several issues of systematic relationships among morphological species and reveal cryptic diversity within many taxa. Time-calibrated phylogenetic relationships among taxa accorded partially with the predicted tempo from geology. For these apparently vagile insects, vicariance-dated patterns persist for South America and Australia. However, as often found, divergence time estimates for New Zealand at c. 50 mya post-date separation of Zealandia from Antarctica and the remainder of Gondwana, but predate the proposed Oligocene ‘drowning’ of these islands. We detail other such ‘anomalous’ dates and suggest a single common explanation rather than stochastic processes. This could involve synchronous establishment following recovery from ‘drowning’ and/or deleteriously warming associated with the mid-Eocene climatic optimum (hence ‘waving’, which refers to cycles of drowning events) plus new availability of topography providing of cool running waters, or all these factors in combination. Alternatively a vicariance explanation remains available, given the uncertain duration of connectivity of Zealandia to Australia–Antarctic–South America via the Lord Howe and Norfolk ridges into the Eocene.

Cômputo do tempo de serviço voluntário para ingresso na universidade

Consultoria Legislativa - Área XVII - Segurança Pública e Defesa Nacional.

Estudo pormenorizado da situação dos secretários parlamentares contratados pelo regime da CLT com pelo menos cinco anos de tempo de serviço à data da promulgação da Constituição Federal de 1988, visando subsidiar decisão da administração superior da Casa sobre reivindicações de vínculo pelo RJU

Consultoria Legislativa - Área VIII - Administração Pública.