Utilização de uma sistemática de tomada de decisão para selecionar e priorizar um portfólio de projetos de investimento

Nos dias de hoje existe uma grande demanda e pressão na seleção e definição de prioridades das alternativas de investimento para alavancar o crescimento de longo prazo das empresas. Em paralelo a este cenário, o ambiente global está cada vez mais incerto, o que implica que as escolhas realizadas por estas empresas devem se adaptar aos novos desejos do mercado e, principalmente, devem manter o direcionamento de crescimento almejado pelas mesmas. Neste contexto conturbado, as ferramentas tradicionais utilizadas para a tomada de decisão, para selecionar e definir as prioridades são as análises econômico-financeira representadas pelo Valor Presente Líquido, a Taxa Interna de Retorno e o Payback. Apesar de estes itens serem métodos robustos e consistentes na avaliação de projetos de investimentos, eles focam apenas em um aspecto (o financeiro), e as empresas, atualmente, estão envolvidas em ambientes que precisam de uma abordagem mais ampla, contemplando outras visões e dimensões não presentes nos estudos financeiros. Ou seja, quando se faz uma análise de carteira de projetos alinhada ao planejamento estratégico, é necessário realizar uma abordagem multicritério envolvendo indicadores quantitativos e qualitativos e disponibilizando aos tomadores de decisão uma informação completa e padronizada de todos os projetos, uma vez que estas iniciativas não possuem características homogêneas, pois cada uma apresenta sua respectiva particularidade e, principalmente, está em diferentes estágios de maturidade. Aliado a estes pontos, é perceptível que o processo de seleção e priorização de projetos necessita de uma sistematização que garanta a esta decisão e a este Portfólio uma maior estabilidade e fidedignidade das informações. Neste trabalho, portanto, foi elaborada uma análise multivariada, mais especificamente, a utilização de sistemas de apoio à tomada de decisão. Foram escolhidos outros critérios além do econômico-financeiro, para suportar a seleção e priorização de projetos no atendimento dos objetivos estratégicos da organização e de seus stakeholders.

Advertising new product categories to new geographical markets

Em um ambiente global dinâmico e competitivo, muitas empresas notam que constante desenvolvimento e lançamento de novos produtos são atividades-chave para seu crescimento e sobrevivência. Hoje, um dos maiores desafios enfrentados por tais empresas envolve saber como agir em um mundo em que tanto o escopo como a estrutura do ambiente competitivo estão em constante mudança, e em que reestruturações e mudanças de portfólio são centrais para as companhias que visam capitalizar com o crescimento global. Tanto o rápido ritmo de inovação tecnológica quando a crescente afluência de economias emergentes apresentam riscos e oportunidades para as empresas, o que torna importante não apenas que estas estejam atentas ao lançamento de produtos de última geração para mercados desenvolvidos: faz-se também necessário que saibam como lançar produtos antigos para novos mercados. Usando o mercado brasileiro como um exemplo, esta dissertação procurou estudar como multinacionais têm utilizado anúncios publicitários no lançamento, para novos mercados, de categorias e subcategorias de produtos já vendidas em outros países. Após uma revisão da literatura disponível, do desenvolvimento de proposições, e da avaliação destas através de três estudos de caso, foi possível verificar a existência de alguma linearidade entre os casos e a literatura estudada, incluindo: uma busca pela legitimação da categoria que precede àquela pela da marca; o uso de “especialistas” para a legitimação da categoria; o uso de apelos baseados em argumentos; e a divulgação de mais de uma característica de produto por anúncio. No entanto, dadas algumas discrepâncias entre o que foi observado nos casos e aquilo descrito na literatura consultada, também foi possível verificar que a maneira como os anúncios são feitos em diferentes lugares depende igualmente do cenário competitivo enfrentado pela empresa, bem como de variantes econômicas e culturais específicas da localidade em questão.

Method for estimating railroad track settlements due to dynamic traffic loads

This paper is the result of real-scale physical modeling study designed to simulate the load-deformation characteristics of railroad foundation systems that include the railroad ties, the ballast, and the sub-base layers of a railroad embankment. The study presents comparisons of the application of dynamic loads of 100kN on the rails, and the resulting deformations during a 500,000 cycle testing period for three rail support systems; wood, concrete and steel. The results show that the deformation curve has an exponential shape, with the larger portion of the deformation occurring during the first 50,000 load cycles followed by a tendency to stabilize between 100,000 to 500,000 cycles. These results indicate that the critical phase of deformations of a new railroad is within the first 50,000 cycles of loading, and after that, it slowly attenuates as it approaches a stable value. The paper also presents empirically derived formulations for the estimation of the deformations of the rail supports as a result of rail traffic.

Latin America and the Caribbean in the World Economy 2006: 2007 trends

Includes bibliography

Sustainable bioenergy: a framework for decision makers

Includes bibliography

An aproach for implementing knowledge management in small and medium companies in Brazil: A case study

The search for competitive advantage in a global environment must consider the use of tacit and explicit knowledge circulating inside companies. Differential factors can be easily replicated nowadays. Due to the great volume of knowledge and information, it is necessary to create a system that allows the management of important knowledge. Existing models for Knowledge Management are based on the reality at large companies. In Brazil, most of the companies are smaller ones. This work presents a simplified model to implement Knowledge Management in Small and Medium Companies in Brazil, based on a unique case study with limited scope. Despite some human and financial restrictions, Knowledge Management can help smaller companies, preserving organizational memory and increasing process efficiency. Observing a unique case prevented any generalization of the model. But the recommendations can be references to other companies, because projects like this must address the specific issues of each organization. The objective of this study is to introduce a simplified model for planning Knowledge Management at small companies in Brazil, considering their restrictions and also seeking to create a competitive advantage. Human aspects are very important in Knowledge Management, but that is not the focus of this study. The model was conceived presuming the participation of all people involved.

Establishing social statistical databases for evidenced-based social policy formulation in the Caribbean

Includes bibliography

Capital flows to Latin America: first quarter 2005

Includes bibliography

A gestão do conhecimento em pequenas e médias empresas: um estudo de caso

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O processo GEO na cidade de São Paulo e a Gestão Ambiental Urbana: uma análise a partir da Política Municipal de Áreas Verdes

Pós-graduação em Geografia - IGCE

Televisão e mídias digitais na América Latina: um cenário em construção

The text is the initial result of a project called Global iTV, Interactive and systems Hybrid TV: a new advanced scheme for future services and applications in a global environment, contemplated by Call MCTI / CNPq 13/2012 – EUBrazil Cooperation Program in the field of Information and Communication Technologies (ICT) which has as its central theme the development of a standard that enables interoperability between the various digital TV systems operating jointly, exchanging and using information. Thus, using bibliographical and documentary research, the article goes on to demonstrate how this perspective panorama is drawing from the advent of digital television and the use of technology in Latin America, seeking to identify similarities, differences, problems and solutions arising from the use and consumption of digitizing television signal in the region. The results demonstrate the importance of media convergence, but point out that there are still large sections of the population on the margin of the Digital Society and the benefits provided by digital networks and that poverty and poor education are important contributions to this scenario.

Galaxy triplets in Sloan Digital Sky Survey Data Release 7-I. Catalogue

We present a new catalogue of galaxy triplets derived from the Sloan Digital Sky Survey (SDSS) Data Release 7. The identification of systems was performed considering galaxies brighter than Mr=-20.5 and imposing constraints over the projected distances, radial velocity differences of neighbouring galaxies and isolation. To improve the identification of triplets, we employed a data pixelization scheme, which allows us to handle large amounts of data as in the SDSS photometric survey. Using spectroscopic and photometric data in the redshift range 0.01 =z= 0.40, we obtain 5901 triplet candidates. We have used a mock catalogue to analyse the completeness and contamination of our methods. The results show a high level of completeness ( 80 per cent) and low contamination ( 5 per cent). By using photometric and spectroscopic data, we have also addressed the effects of fibre collisions in the spectroscopic sample. We have defined an isolation criterion considering the distance of the triplet brightest galaxy to the closest neighbour cluster, to describe a global environment, as well as the galaxies within a fixed aperture, around the triplet brightest galaxy, to measure the local environment. The final catalogue comprises 1092 isolated triplets of galaxies in the redshift range 0.01 =z= 0.40. Our results show that photometric redshifts provide very useful information, allowing us to complete the sample of nearby systems whose detection is affected by fibre collisions, as well as extending the detection of triplets to large distances, where spectroscopic redshifts are not available.

The use of satellite remote sensing for flood risk management

Over the last decades the impact of natural disasters to the global environment is becoming more and more severe. The number of disasters has dramatically increased, as well as the cost to the global economy and the number of people affected. Among the natural disaster, flood catastrophes are considered to be the most costly, devastating, broad extent and frequent, because of the tremendous fatalities, injuries, property damage, economic and social disruption they cause to the humankind. In the last thirty years, the World has suffered from severe flooding and the huge impact of floods has caused hundreds of thousands of deaths, destruction of infrastructures, disruption of economic activity and the loss of property for worth billions of dollars. In this context, satellite remote sensing, along with Geographic Information Systems (GIS), has become a key tool in flood risk management analysis. Remote sensing for supporting various aspects of flood risk management was investigated in the present thesis. In particular, the research focused on the use of satellite images for flood mapping and monitoring, damage assessment and risk assessment. The contribution of satellite remote sensing for the delineation of flood prone zones, the identification of damaged areas and the development of hazard maps was explored referring to selected cases of study.

Premio "Capitale verde europea". Studio di una politica dell'Unione europea in tema di sostenibilità ambientale con approfondimento terminologico sul minieolico.

This dissertation is divided into four chapters and combines the study of the European Green Capital Award with a terminology research on small wind turbines, a technical subject in the macro-area of sustainable cities. Chapter I aims at giving an overview of the development of environmental policies and treaties both at the international and European level. Then, after highlighting the crucial role of cities for the global environment, the chapter outlines the urban dimension of the EU environmental policies and defines the vision of a sustainable city promoted by the European Union. Chapter II contains an in-depth analysis of the European Green Capital Award and illustrates its aims, the entire designation process, its communication campaign and its evolution. Chapter III focuses on applicant, finalist and winning cities in order to study the aspect of participation in the competition. It also contains a detailed analysis of two European Green Capitals, i.e. Nantes and Bristol, who respectively won the title in 2013 and 2015. Based on a variety of sources, this chapter examines the successful aspects of their bids and communication campaigns during their year as Green Capitals. Chapter IV presents the terminology research in the field of small wind turbines and the resulting bilingual glossary in English and Italian. The research was carried out using two terminology tools: TranslatorBank and InterpretBank. The former is composed by two software programmes, CorpusCreator and MiniConcordancer DB, which were used to semi-automatically create specialized corpora from the Web and then extract terminology and occurrences of terms from the collected texts. The latter is a software which has been specifically designed for interpreters in order to help them optimize their professional workflow, from gathering information and creating glossaries on a specific subject to the actual interpreting task at a conference. InterpretBank’s tool TermMode was used to create a glossary with term equivalents and additional information such as definitions and the contexts of use.

Experiences in Monitoring and Assessment of Sustainable Land Management

Although sustainable land management (SLM) is widely promoted to prevent and mitigate land degradation and desertification, its monitoring and assessment (M&A) has received much less attention. This paper compiles methodological approaches which to date have been little reported in the literature. It draws lessons from these experiences and identifies common elements and future pathways as a basis for a global approach. The paper starts with local level methods where the World Overview of Conservation Approaches and Technologies (WOCAT) framework catalogues SLM case studies. This tool has been included in the local level assessment of Land Degradation Assessment in Drylands (LADA) and in the EU-DESIRE project. Complementary site-based approaches can enhance an ecological process-based understanding of SLM variation. At national and sub-national levels, a joint WOCAT/LADA/DESIRE spatial assessment based on land use systems identifies the status and trends of degradation and SLM, including causes, drivers and impacts on ecosystem services. Expert consultation is combined with scientific evidence and enhanced where necessary with secondary data and indicator databases. At the global level, the Global Environment Facility (GEF) knowledge from the land (KM:Land) initiative uses indicators to demonstrate impacts of SLM investments. Key lessons learnt include the need for a multi-scale approach, making use of common indicators and a variety of information sources, including scientific data and local knowledge through participatory methods. Methodological consistencies allow cross-scale analyses, and findings are analysed and documented for use by decision-makers at various levels. Effective M&A of SLM [e.g. for United Nations Convention to Combat Desertification (UNCCD)] requires a comprehensive methodological framework agreed by the major players.