Uso do jogo de empresas Bom Burguer para apoiar o processo ensino-aprendizagem com ênfase em empreendedorismo com alunos do ensino médio público

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Proposta de método para introdução de práticas integradas de gestão em clusters industriais

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Identificação e disseminação de práticas ambientais na cadeia de suprimento: estudo de casos em empresas manufatureiras do segmento de informática

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Análise do uso do jogo mercado virtual como mediador do processo de aprendizagem de gestão empresarial

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Processo de decisão na adoção de inovação em empresas sucroenergéticas do centro–oeste do Estado de São Paulo

Pós-graduação em Agronomia (Energia na Agricultura) - FCA

As empresas familiares da cidade de Franca: um estudo sob a visão do Serviço Social

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Ensino de gestão da capacidade e da empresa com o apoio do jogo Mercado Virtual no curso de Mestrado Integrado em Engenharia Industrial e Gestão da UMINHO/Azurém e no Programa de Pós-Graduação em Engenharia de Produção da FEB/Bauru/UNESP

O jogo de empresas Mercado Virtual foi desenvolvido para mediar o processo ensino-aprendizagem na área de tomada decisão e gestão de empresas e tem um banco de dados que armazena as decisões dos alunos. Os dados nele armazenados foram analisados em relação ao balanceamento de capacidade, objetivo de lucro e uso de recursos financeiros da empresa e foram encontradas incoerências entre os conteúdos pertinentes ao modelo e as decisões dos alunos. Elas foram classificadas como lacunas de aprendizado. Com o objetivo de analisar se as mesmas se repetem entre alunos do Programa de Mestrado Engenharia de Produção da UNESP de Bauru e Mestrado Integrado em Engenharia Industrial e Gestão da Uminho de Guimarães, Portugal, foram realizados dois experimentos, um em cada grupo. Para realizá-los utilizou-se o jogo Mercado Virtual e uma planilha de dimensionamento da empresa nos dois locais. A Sala de Estudos, os indicadores e o questionário de pesquisa da opinião foram utilizados somente em Portugal. Os resultados mostraram que o jogo é capaz de evidenciar as diferenças de domínio de conteúdo nos dois grupos e, também, que estas diferenças estão associadas aos projetos dos cursos. Sendo uma pesquisa exploratória, os experimentos foram realizados considerando-se somente os controles do jogo. Por isso, propõe-se a realização de pesquisas adicionais combinando controle sobre algumas das variáveis relacionadas do uso do jogo e atuação sobre aprendizagem dos alunos na forma de entrevistas e pesquisas não estruturadas. Conforme previsto, a pesquisa mostrou que os jogos podem ser utilizados com objetivos de aprendizagem mais amplos, considerando-se a avaliação indireta e cruzada sobre as decisões tomadas pelos alunos, como é o caso dos indicadores. Outra contribuição importante da pesquisa refere-se ao uso de jogos de empresas sob condições pouco controladas, ou seja, não houve...

As empresas familiares da cidade de Franca: um estudo sob a visão do serviço social

Pós-graduação em Serviço Social - FCHS

Benefícios dos relatórios de sustentabilidade na competitividade e melhoria da gestão empresarial: estudo de caso do setor automotivo

The increase of the world population and their consumption power requires companies to increase their production capacity to meet demand. This production process is often performed without control and degrades the environment. In view of the stiffness of the legal requirements and the increasing of environmental concerns, companies need to act in a sustainable way to continue existing. The main objective of this study is to investigate how sustainability reports that follow the guidelines of the Global Reporting Initiative (GRI) can bring benefits to companies in the continuous improvement of its processes and the competitiveness of the sector. The sector chosen for the study was the automotive industry, due to its importance in the national economy and the significant impacts caused to the population and to the environment. The methodology consists of reading the GRI sustainability reports of companies and then performing a comparison among them and the bibliography of the subject. The results confirm the importance of the GRI sustainability reporting for companies and show how the selected indicators can contribute to the corporate management and to the control of its processes

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Fatores facilitadores e restritivos no processo de gestão de franquias sob o ponto de vista do franqueado: um estudo multicasos no setor de alimentação

The present study sought to identify which are the facilitators and restrictive in the creation and management of franchises from the point of view of process factors franchisees. For this, we first proposed to critically analyze its creation and management.The specific objectives of this work are: a) to understand in the light of the theory , the basic requirements for creating franchises b ) identify, from the literature review , facilitators and restrictive factors in the process of franchise management , c) develop a survey tool to critically analyze the processes of creating and managing a franchise from the point of view of the franchisee , and d ) to review the process of creating and managing franchises , from the perspective of four franchised food services in the municipalities of Ribeirão Preto and Sao Jose do Rio Preto - SP . A descriptive qualitative work, which found the most important features about the franchises, through a study of 4 franchises in the food industry of São Paulo was performed. To complete the survey was conducted a semi-structured interview, containing questions regarding the main elements of a business: creating, planning, organization, direction and control. It was found that franchising is a business model with controversies. There are people who deal well with the system and that through him realize dreams such as owning their own business. Others need to think many times before embarking in business since the entrepreneurship factor can be so intense that it hinders the acceptance of norms and duties to the system. This causes some factors such as communication, measurement of outcomes, implementation plan and among others are considered restrictive or facilitators in the process of strategy management of franchises

A comunicação de empresas verdes e a relação com o consumidor consciente

This academic work has as its objective to demonstrate the fundamental role of communication as a tool towards implantating an environmental management project in organizations, aswell as familiarizing with the complex relashionship be-tween green businesses and its publics. The concern involving environmental prob-lems are increasing and it directly affects the consumer’s choice and their requests on organizations’ behavior. The integration with all sectors of economy is necessary as a part of a developing process that has as its main objective the environmental conservation and therefore the quality of human life on planet. There is also the question of how in the process of communication there is not an only way of interven-tion, but a continuous reciprocal action. The work is accomplished with an analyses of the green management communication of the business Grupo Abril

Gestão de marcas e relações públicas: o papel da propaganda de relações públicas na construção e manutenção da imagem institucional

The main purpose of this study is to promote reflection about the relevance of institutional propaganda as a tool of public relations and as a component of brand management. Concepts relevant to the design of this propaganda as Peirce’s semiotics, the storytelling, DNA corporate, identity and corporate culture were also outlined. A study was conducted to illustrate the work on the business management of JM Empilhadeiras, brand management and global institutional first campaign image building of Hyundai, the “Live Brilliant”

As relações públicas e a gestão da comunicação integrada em tempos de crise: uma análise sobre o caso Ades no Facebook

This paper aims to understand so that organizations in times of crisis - exposed to social media, especially Facebook - they conceive strategies to minimize any factors that shake with your credibility, image and reputation. There for, the case study on the crisis experienced by Ades brand in March 2013 was chosen. The methodology of the work consists of bibliographic research and analytical as well as the presentation and case study, covering the concepts of Marketing, Public Relations, Social Media, Reputation Management and Image, Branding and Integrated Communication. This work was divided into four chapters that present the management of communication in the digital age, the presentation of the global Unilever brand and it brand Ades; exposure to the crisis and its repercussion and an analysis of the case under the stance of public relations, in this order

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning