Protecting Your Search Privacy: A Lesson Plan

Each year search engines like Google, Bing and Yahoo, complete trillions of search queries online. Students are especially dependent on these search tools because of their popularity, convenience and accessibility. However, what students are unaware of, by choice or naiveté is the amount of personal information that is collected during each search session, how that data is used and who is interested in their online behavior profile. Privacy policies are frequently updated in favor of the search companies but are lengthy and often are perused briefly or ignored entirely with little thought about how personal web habits are being exploited for analytics and marketing. As an Information Literacy instructor, and a member of the Electronic Frontier Foundation, I believe in the importance of educating college students and web users in general that they have a right to privacy online. Class discussions on the topic of web privacy have yielded an interesting perspective on internet search usage. Students are unaware of how their online behavior is recorded and have consistently expressed their hesitancy to use tools that disguise or delete their IP address because of the stigma that it may imply they have something to hide or are engaging in illegal activity. Additionally, students fear they will have to surrender the convenience of uber connectivity in their applications to maintain their privacy. The purpose of this lightning presentation is to provide educators with a lesson plan highlighting and simplifying the privacy terms for the three major search engines, Google, Bing and Yahoo. This presentation focuses on what data these search engines collect about users, how that data is used and alternative search solutions, like DuckDuckGo, for increased privacy. Students will directly benefit from this lesson because informed internet users can protect their data, feel safer online and become more effective web searchers.

Especificação e implementação de um protótipo de serviço web para buscas baseadas em contextos compartilhados definidos a partir de sintagmas e relacionamentos

The popularization of the Internet has stimulated the appearance of Search Engines that have as their objective aid the users in the Web information research process. However, it s common for users to make queries and receive results which do not satisfy their initial needs. The Information Retrieval in Context (IRiX) technique allows for the information related to a specific theme to be related to the initial user query, enabling, in this way, better results. This study presents a prototype of a search engine based on contexts built from linguistic gatherings and on relationships defined by the user. The context information can be shared with softwares and other tool users with the objective of promoting a socialization of contexts

Use of classification in organizing and searching the web

The traditional characteristics and challenges for organizing and searching information on the World Wide Web are outlined and reviewed. The classification features of two of these methods, such as Google, in the case of automated search engines, and Yahoo! Directory, in the case of subject directories are analyzed. Recent advances in the Semantic Web, particularly the growing application of ontologies and Linked Data are also reviewed. Finally, some problems and prospects related to the use of classification and indexing on the World Wide Web are discussed, emphasizing the need of rethinking the role of classification in the organization of these resources and outlining the possibilities of applying Ranganathan's facet theories of classification.

Web advertising. Le comunicazioni commerciali on-line.

La tesi ha ad oggetto lo studio e l’approfondimento delle forme di promozione commerciale presenti in Rete caratterizzate, più che da una normale evoluzione, da continue metamorfosi che ridefiniscono ogni giorno il concetto di pubblicità. L’intento è quello di analizzare il quadro giuridico applicabile alla pubblicità via Web, a fronte della varità di forme e di modalità che essa può assumere. Nel lavoro vengono passate in rassegna le caratteristiche che differenziano la pubblicità commerciale on-line rispetto a quella tradizionale; tra le quali, particolare rilievo assume la capacità d’istaurare una relazione – diretta e non mediata – tra impresa e consumatore. Nel prosieguo viene affrontato il problema dell’individuazione, stante il carattere a-territoriale della Rete, della legge applicabile al web advertising, per poi passare ad una ricognizione delle norme europee ed italiane in materia, senza trascurare quelle emanate in sede di autodisciplina. Ampio spazio è dedicato, infine, all’esame delle diverse e più recenti tecniche di promozione pubblicitaria, di cui sono messi in evidenza gli aspetti tecnico-informatici, imprescindibili ai fini di una corretta valutazione del tema giuridico. In particolare, vengono approfonditi il servizio di posizionamento a pagamento offerto dai principali motori di ricerca (keywords advertising) e gli strumenti di tracciamento dei “comportamenti” on-line degli utenti, che consentono la realizzazione di campagne pubblicitarie mirate (on-line behavioural advertising). Il Web, infatti, non offre più soltanto la possibilità di superare barriere spaziali, linguistiche o temporali e di ampliare la propria sfera di notorietà, ma anche di raggiungere l’utente “interessato” e, pertanto, potenziale acquirente. Di queste nuove realtà pubblicitarie vengono vagliati gli aspetti più critici ed esaminata la disciplina giuridica eventualmente applicabile anche alla luce delle principali decisioni giurisprudenziali nazionali ed europee in materia, nonché delle esperienze giuridiche nord-americane e di tipo autoregolamentare.

Il sito web del Palio di San Donato: proposta di localizzazione e Search Engine Optimization

La presente tesi illustra e discute due attività legate all'ambito dei siti web, ovvero la localizzazione e l'ottimizzazione per i motori di ricerca (o SEO, dall'inglese "Search Engine Optimization"). Quest'ultima è un'attività mirata a permettere che i siti stessi ottengano un posizionamento migliore nella pagina dei risultati dei motori di ricerca e siano dunque più visibili agli utenti. Poiché la SEO prevede vari interventi sui siti web, alcuni dei quali implicano la manipolazione di codice HTML, essa viene spesso considerata come un'attività strettamente informatica. L'obiettivo della presente tesi, dunque, è quello di illustrare come i traduttori possano sfruttare le proprie competenze linguistiche per dedicarsi non soltanto alla localizzazione di siti web, ma anche alla loro ottimizzazione per i motori di ricerca. Per dimostrare l'applicabilità di tali tecniche è stato utilizzato come esempio pratico il sito web de "Il Palio di San Donato", un sito gestito dal Comune di Cividale del Friuli e finalizzato alla descrizione dell'omonima rievocazione storica cittadina. La tesi si compone di quattro capitoli. Nel primo capitolo vengono introdotti i principi teorici alla base della localizzazione di siti web, della SEO, della scrittura per il web e della traduzione per il settore turistico. Nel secondo capitolo, invece, viene descritto il sito del Palio di San Donato, esaminandone in particolare la struttura e i contenuti. Il terzo capitolo è dedicato alla descrizione del progetto di localizzazione a cui è stato sottoposto il sito in esame. Infine, il quarto capitolo contiene un breve commento relativo alle problematiche linguistiche, culturali e tecnologiche riscontrate durante il processo traduttivo e un elenco di strategie di SEO applicate a cinque pagine del sito web in esame, selezionate sulla base della possibilità di illustrare il maggior numero possibile di interventi di SEO attuabili dai traduttori.

Efficacy of quality criteria to identify potentially harmful information: a cross-sectional survey of complementary and alternative medicine web sites.

BACKGROUND: Many users search the Internet for answers to health questions. Complementary and alternative medicine (CAM) is a particularly common search topic. Because many CAM therapies do not require a clinician's prescription, false or misleading CAM information may be more dangerous than information about traditional therapies. Many quality criteria have been suggested to filter out potentially harmful online health information. However, assessing the accuracy of CAM information is uniquely challenging since CAM is generally not supported by conventional literature. OBJECTIVE: The purpose of this study is to determine whether domain-independent technical quality criteria can identify potentially harmful online CAM content. METHODS: We analyzed 150 Web sites retrieved from a search for the three most popular herbs: ginseng, ginkgo and St. John's wort and their purported uses on the ten most commonly used search engines. The presence of technical quality criteria as well as potentially harmful statements (commissions) and vital information that should have been mentioned (omissions) was recorded. RESULTS: Thirty-eight sites (25%) contained statements that could lead to direct physical harm if acted upon. One hundred forty five sites (97%) had omitted information. We found no relationship between technical quality criteria and potentially harmful information. CONCLUSIONS: Current technical quality criteria do not identify potentially harmful CAM information online. Consumers should be warned to use other means of validation or to trust only known sites. Quality criteria that consider the uniqueness of CAM must be developed and validated.

Evaluation of web-based resources for pregnant and parenting teens

Current teen pregnancy and repeat pregnancy rates reveal that there is a pressing need for comprehensive care for pregnant and parenting teens to address their unique needs. The Internet has become a source of various types of information and as a result, several efforts have begun to assess the quality of health information provided on websites. The objective of this study was to assess the functionality and quality of websites containing health information and resources for pregnant and parenting teens. The three most widely used search engines currently: Google, MSN, and Yahoo were searched using three general search terms “teen pregnancy”, “pregnant teen”, and “teen parent”. The first 5 pages of each search were reviewed and categorized to yield 12 websites which met inclusion criteria for content evaluation. The 12 websites were rated using a pre-existing instrument encompassing two domains: functionality and content analysis. Within the functionality domain, this sample highlighted the need to improve accessibility and credibility for the target population. The content analysis revealed that among the topics which are recommended for pregnant and parenting teens, the topics most commonly covered were mental health and primary and preventive health care. The majority of websites neglected sexual health topics including STI’s and family planning. This study provides the first glimpse into health information and resources for pregnant and parenting teens on the Internet. Researchers, health care providers, social workers, health educators, and website sponsors can use these results to maintain and recommend websites which offer easily accessible, accurate, and practical information for pregnant and parenting teens.^

Evaluation of web-based resources for HIV+ youth

Given current rates of the Human Immunodeficiency Virus (HIV) in youth ages 15–24, comprehensive care is imperative in order to manage the virus and to prevent further transmission. In the past decade, the Internet has become an immensely popular source for information, including health information. Due to the increase in Internet use for this purpose, the assessment of the quality, accuracy, and timeliness of health information on the Internet is necessary since the information delivered may not be current or accurate. The purpose of this study was to determine the quantity and quality of websites containing health information and resources directed specifically towards HIV positive youth. Three general search terms, “HIV + teens”, “HIV teens info”, and “HIV infected teens,” were searched using the current top three search engines: Google, Yahoo!, and MSN/Bing. The first hundred hits of each search were then categorized by type of website. The examination of the search results yielded 7 sites that met the inclusion criteria. These sites were consequently evaluated on functionality and content using an adapted version of a pre-existing instrument. The functionality analysis revealed that no websites that contained self management information were dedicated specifically to HIV positive youth. The content analysis showed that the sites chosen for evaluation were mostly consistent with the guidelines provided by the Department of Health and Human Services. The most discussed topics in the sites included the importance of safer sexual behavior, HIV counseling, partner notification, safer behavior choices, such as condom use, and mental health. These results highlight the need for the development of accessible websites that contain accurate information targeting youth infected with HIV. This study provides a snapshot of the available web-based resources and health information for HIV positive youth, and is relevant for health educators, care providers, researchers, and others intervening with HIV+ youth. ^

A flexible open source web platform to facilitate Learning Object evaluation

Systematic evaluation of Learning Objects is essential to make high quality Web-based education possible. For this reason, several educational repositories and e-Learning systems have developed their own evaluation models and tools. However, the differences of the context in which Learning Objects are produced and consumed suggest that no single evaluation model is sufficient for all scenarios. Besides, no much effort has been put in developing open tools to facilitate Learning Object evaluation and use the quality information for the benefit of end users. This paper presents LOEP, an open source web platform that aims to facilitate Learning Object evaluation in different scenarios and educational settings by supporting and integrating several evaluation models and quality metrics. The work exposed in this paper shows that LOEP is capable of providing Learning Object evaluation to e-Learning systems in an open, low cost, reliable and effective way. Possible scenarios where LOEP could be used to implement quality control policies and to enhance search engines are also described. Finally, we report the results of a survey conducted among reviewers that used LOEP, showing that they perceived LOEP as a powerful and easy to use tool for evaluating Learning Objects.

Searching the world wide web for local services and facilities: A review on the patterns of location-based queries

Many queries sent to search engines refer to specific locations in the world. Location-based queries try to find local services and facilities around the user’s environment or in a particular area. This paper reviews the specifications of geospatial queries and discusses the similarities and differences between location-based queries and other queries. We introduce nine patterns for location-based queries containing either a service name alone or a service name accompanied by a location name. Our survey indicates that at least 22% of the Web queries have a geospatial dimension and most of these can be considered as location-based queries. We propose that location-based queries should be treated different from general queries to produce more relevant results.

Calculation of target locations for web resources

A location-based search engine must be able to find and assign proper locations to Web resources. Host, content and metadata location information are not sufficient to describe the location of resources as they are ambiguous or unavailable for many documents. We introduce target location as the location of users of Web resources. Target location is content-independent and can be applied to all types of Web resources. A novel method is introduced which uses log files and IN to track the visitors of websites. The experiments show that target location can be calculated for almost all documents on the Web at country level and to the majority of them in state and city levels. It can be assigned to Web resources as a new definition and dimension of location. It can be used separately or with other relevant locations to define the geography of Web resources. This compensates insufficient geographical information on Web resources and would facilitate the design and development of location-based search engines.

MPEG-7 Based Image Retrieval on the World Wide Web

Due to the rapid growth of the number of digital media elements like image, video, audio, graphics on Internet, there is an increasing demand for effective search and retrieval techniques. Recently, many search engines have made image search as an option like Google, AlltheWeb, AltaVista, Freenet. In addition to this, Ditto, Picsearch, can search only the images on Internet. There are also other domain specific search engines available for graphics and clip art, audio, video, educational images, artwork, stock photos, science and nature [www.faganfinder.com/img]. These entire search engines are directory based. They crawls the entire Internet and index all the images in certain categories. They do not display the images in any particular order with respect to the time and context. With the availability of MPEG-7, a standard for describing multimedia content, it is now possible to store the images with its metadata in a structured format. This helps in searching and retrieving the images. The MPEG-7 standard uses XML to describe the content of multimedia information objects. These objects will have metadata information in the form of MPEG-7 or any other similar format associated with them. It can be used in different ways to search the objects. In this paper we propose a system, which can do content based image retrieval on the World Wide Web. It displays the result in user-defined order.

Museum Collections and the Semantic Web

The paper discusses some current trends in the area of development and use of semantic portals for accessing heterogeneous museum collections on the Semantic Web. The presentation is focused on some issues concerning metadata standards for museums, museum collections ontologies and semantic search engines. A number of design considerations and recommendations are formulated.

IVIS: Search and visualization on heterogeneous information networks

We build a system to support search and visualization on heterogeneous information networks. We first build our system on a specialized heterogeneous information network: DBLP. The system aims to facilitate people, especially computer science researchers, toward a better understanding and user experience about academic information networks. Then we extend our system to the Web. Our results are much more intuitive and knowledgeable than the simple top-k blue links from traditional search engines, and bring more meaningful structural results with correlated entities. We also investigate the ranking algorithm, and we show that the personalized PageRank and proposed Hetero-personalized PageRank outperform the TF-IDF ranking or mixture of TF-IDF and authority ranking. Our work opens several directions for future research.

Mejorando la visibilidad de sitios web usando tecnología semántica

La visibilidad de una página Web involucra el proceso de mejora de la posición del sitio en los resultados devueltos por motores de búsqueda como Google. Hay muchas empresas que compiten agresivamente para conseguir la primera posición en los motores de búsqueda más populares. Como regla general, los sitios que aparecen más arriba en los resultados suelen obtener más tráfico a sus páginas, y de esta forma, potencialmente más negocios. En este artículo se describe los principales modelos para enriquecer los resultados de las búsquedas con información tales como fechas o localidades; información de tipo clave-valor que permite al usuario interactuar con el contenido de una página Web directamente desde el sitio de resultados de la búsqueda. El aporte fundamental del artículo es mostrar la utilidad de diferentes formatos de marcado para enriquecer fragmentos de una página Web con el fin de ayudar a las empresas que están planeando implementar métodos de enriquecimiento semánticos en la estructuración de sus sitios Web.