Playing a critical role: experiential learning resources and analytical media studies in higher education

This article compares two Information and Communication Technologies (ICTs) used in the Faculty of Arts, Deakin University Australia, and investigates the relationships between technology, pedagogy and key issues in the teaching and practice of public relations, in a media studies context. The online role-play ‘Save Wallaby Forest’ and the e-simulation ‘PRessure Point! Getting Framed (GF), in their different ways, afford learning  environments with capabilities that present public relations and media students with opportunities to discover a critical consciousness, break out of naturalised world-views, and explore alternative approaches to organisational communication. Furthermore, they present students with complex ethical issues to investigate based around the idea that media industries are powerful discursive producers and reproducers of social norms, values and beliefs which in turn shape notions of identity and influence the formation of public opinion in society (Fairclough 1999; Habermas 1995). This article explores the intersections and differences between these distinct ICTs in their relationships to a constructivist learning approach and ethical questions about how public relations both produces and reproduces world views through practice. This interacting nexus – between technology, pedagogy and theme – is significant because “what happens in the learning process” relates to the learning outcome and therefore has the potential to develop holistic reflexivity in studies of public relations (Laurillard 2003, p.42).

High culture, high context: online strategies of indigenous cultural enterprises

Indigenous Australians experience a great demand for their culture, but do not benefit sufficiently from its commercialization. Recent developments in digital and Internet technology have presented new commercial opportunities for mainstream enterprises and for greater interaction between global cultures. Indigenous Australians recognized these opportunities and have adopted Internet technology across a range of sectors. Very little is known about Indigenous -owned enterprises and their e-commerce practices, particularly in the lucrative cultural sector. This paper draws on a national online survey and enterprise case studies to examine approaches to, and perceptions of Internet commerce in Indigenous-owned culture sector enterprises. Cultural products (such as art, craft, dance, theatre and cultural tours) are not traditionally aligned with e-commerce which favours intangible and standardised, easily comparable products. However some Indigenous enterprises have been highly successful at increasing income and viability through the online medium. Because of the complex preconditions for selling Indigenous culture, transactions are rarely conducted fully on the Web. The research found that in examples of successful Indigenous e-commerce, cultural enterprises first establish social and cultural contexts before achieving economic gains. Social contexts are built online through relationships and communication, which underscore reputation, and transactions as 'experiences'. Online construction of a product's cultural context is used to ensure 'authenticity', which can act as a subtle alternative to online branding and trust.

The impact of information and communications technology on teaching and design of flexible, online and distance education courses at Deakin University

This paper describes the use of an online learning environment which has been established for postgraduate students studying at Master’s level in Professional Education and Training Deakin University. A detailed evaluation of the use of computer conferences in an Open and Distance Education specialism was undertaken during 2000 as part of a CUTSD funded project, Learner Centred Evaluation of Computer Facilitated Learning Projects in Higher Education. As the Open and Distance Education specialism is being revised and new units are written, the information gathered in this evaluation is being integrated into the pedagogical planning and the technological decisions being made about the design of the new master’s program.

Requirements for online teaching and learning at Deakin University : a case study

The dynamics of teaching and learning in higher education are being affected by a combination of educational, social, political and economic factors, and one of the most important changes is the extent to which Learning Management Systems (LMS) are forming the basis for online teaching and learning environments. Deakin University has just completed an extensive evaluation of learning management systems (LMS) to select an enterprise level online teaching and learning system. One of the important aspects of this process is that unlike other evaluations which focused on systems comparison, this evaluation was user-centred, taking into account teaching and learning needs to determine the LMS that would best align with those needs. This paper examines the methods and results of this collection of staff and student needs in online teaching and learning.

Implementing an online audio lecture streaming facility

This paper describes our experiences in implementing an audio lecture streaming facility for Deakin University. For many years Deakin students have benefited from some of the most comprehensive printed study notes of any university in Australia. In 2002, portable digital audio recorders were utilised by academic staff to capture lecture presentations in order to supplement existing unit learning materials and teaching delivery methods. Audio recordings were processed to enable streamed access via the web browser interface using QuickTime. A trial of incorporating PowerPoint presentations was conducted on a limited basis. 68 undergraduate and postgraduate units implemented lecture streaming. This represented over1700 lecture recordings and 20000 audio streams. Evaluation findings indicate that students find this facility highly valuable to their studies and regularly access the audio recordings throughout semester. Benefits include; access to lecture presentations for off-campus enrolled students, the ability to revisit lecture presentations, and the ability to study at a place and time of convenience. Future enhancement to the audio lecture streaming may include implementing a hard-wired audio capture system into lecture theatres and providing for a more rapid turn around of audio processing.

Online mining of frequent sets in data streams with error guarantee

For most data stream applications, the volume of data is too huge to be stored in permanent devices or to be thoroughly scanned more than once. It is hence recognized that approximate answers are usually sufficient, where a good approximation obtained in a timely manner is often better than the exact answer that is delayed beyond the window of opportunity. Unfortunately, this is not the case for mining frequent patterns over data streams where algorithms capable of online processing data streams do not conform strictly to a precise error guarantee. Since the quality of approximate answers is as important as their timely delivery, it is necessary to design algorithms to meet both criteria at the same time. In this paper, we propose an algorithm that allows online processing of streaming data and yet guaranteeing the support error of frequent patterns strictly within a user-specified threshold. Our theoretical and experimental studies show that our algorithm is an effective and reliable method for finding frequent sets in data stream environments when both constraints need to be satisfied.

Developing the A+B/online virtual gallery

The a+b/online project is an exemplar of a comprehensive online resource that includes Virtual Galleries, resources, digital case studies and an image repository (http://www.ab.deakin.edu.au/online). Throughout its development since 2001, the project has expanded to include several thousand digital objects. This paper discusses the development of the a+b/online site and outlines some of the issues associated with its development. The current state of the project is discussed in relation to the current paradigm of citizen media including blogs.

Blended and online learning : student perceptions and performance

Purpose – The purpose of this paper is to improve educator knowledge of the antecedents and consequences of blended learning in higher education.

Design/methodology/approach – A longitudinal case study approach is adopted. Three case studies each involve tracking a student evaluations of teaching (SET) measure (willingness to recommend) and grade point average for three subjects from the same business discipline over six years. The cases involve comparison of: a business subject taught solely online; a business subject where experimentation in the blend of face-to-face teaching and learning is involved; and a business subject where face-to-face teaching is primarily used, and where in the most recent iteration online content supplements the learners' experiences.

Findings – The findings suggest that there are situations where integrated use of blended learning involving face-to-face teaching, digital media and digital communication with simple navigation between the content items leads to positive student perceptions. This is in contrast to negative student perceptions in the situation where learners must navigate in online learning, and where there is little or no face-to-face instruction. While not examined in detail, nor part of the research question, it is not surprising to find no relationship between learning mode and grade point averages is evidenced.

Research limitations/implications – The effects of prior computer literacy and language proficiency across the students used in this study, and potential demographic and experiential differences between on-campus and off-campus students are not controlled for. Additionally, only three business subjects are investigated and it is recognised that there is a need for a broader study. Finally, with response levels to the university-controlled SET that typically range between 20-43 per cent for these large subjects, there is possible non-response bias that it was not possible to counter over the six years involved.

Practical implications – The findings in this study suggest that while blended learning offers many benefits to higher education institutions and learners alike, care needs to be taken in the manner in which such approaches are implemented in light of possible negative learner perceptions where a less traditional approach is taken.

Originality/value – A major contribution of this study is the fact that experimentation has taken place in terms of the degree of face-to-face and online learning that have been blended in at least one subject (case study two), and the fact that the SET for this subject are compared, longitudinally, with two other subjects which lie on either side of this subject in terms of the extent of online and face-to-face teaching and learning employed – 100 per cent online in case study one and almost 100 per cent face-to-face in case study three.

An online environment for value added learning : more than you bargained for

Online web-based technologies are increasingly being used in educational and professional contexts to create an effective environment for teaching or professional learning. A number of studies have explored the intersections between on and off line teaching and learning, participants’ perceptions, and claims of connectedness and community fostered by online sites (Jones, 1998; Rheingold, 1995; Soderstrom, 2006). This paper will outline the development, functionality and usefulness of the online environment (Drupal) installed and used to support the Australian Government Summer School for Teachers of English. It includes an analysis of the virtual environment (social software) established for the Summer School. The research project aimed to determine what aspects of an online environment supported the success of this national professional development activity that incorporated physically present, and online communication, connection, and collaboration between 200 teachers over a period of seven months. In this paper the site manager explains their role and perspective of the potential of social software for learning.

Staff and student perceptions of an online learning environment : difference and development

Academic staff play a fundamental role in the use of online learning by students. Yet, compared to studies reporting student perspectives on online learning, studies investigating the perspectives of academic staff are much more limited. Perhaps the least common investigations are those that compare the perceptions of academic staff and students using the same online learning environment (OLE). Much research indicates, at least initially, academic staff most value OLE systems as a mechanism for efficient delivery of learning materials to students. Following the mainstreaming of an OLE at Deakin University in 2004, the data from a large, repeated, representative and quantitative survey were analysed to investigate comparative staff and student evaluations of an OLE, and to explore the evidence for development in the use of an OLE by academic staff. Generally, students were found to give higher importance and satisfaction ratings to elements of the OLE than staff. Students were also more likely than staff to agree that the OLE enhanced their learning. A comparison of the mean ratings recorded for staff in 2004 and 2005 showed that both importance and satisfaction ratings of elements of the OLE were almost universally higher after a year of use of the OLE.