Gestión de estrategias Costumer Relationship Management (CRM) sector porcícola Bogotá

Esta tesis, pretende describir la situación actual del Sector Porcícola, los procedimientos desarrollados por las empresas en la adopción, implantación y uso de estrategias CRM. Con una revisión confiable y el estudio de casos relacionados con el tema permitirán contrastar la realidad del sector con los conceptos claves que proponen los diferentes autores. Los resultados obtenidos le permitirán al sector y a los gerentes desarrollar estrategias que ayuden a la satisfacción y fidelización de sus clientes. En el campo académico, este estudio servirá de guía teórico-práctica para estudiantes y profesores del área que necesiten afianzar sus conocimientos en temas de marketing relacional, CRM, fidelización y servicio. El presente proyecto permitirá al futuro administrador enfrentar y asumir paradigmas en escenarios empresariales reales. La información estratégica acerca de los clientes es vital para las organizaciones, ayuda para la toma de decisiones, pronostica cambios en la demanda y establece un control sobre todos los procesos en los que está involucrado el cliente. La adopción, implantación y uso de estrategias CRM ayuda a que la empresa esté más atenta a la manera como interactúa con sus clientes y por ende, mejorará la percepción que tenga el cliente de la organización. En el sector Porcícola hay tendencia a las economías de escala y es importante segmentar y especializar el servicio dependiendo el potencial del cliente. En un mercado tan competitivo encontrar nuevos clientes no es fácil, y menos retenerlos ya que los productos están logrando estándares similares y el cliente basa su decisión en el precio. Al no haber diferenciación debemos ofrecer valor en el servicio lo cual nos ayudará a que el cliente haga una segunda compra prefiriendo nuestra empresa en lugar de la competencia. Hoy en día las estrategias CRM definen el rumbo de una empresa, ayudando no solamente a adquirir nuevos clientes, sino también, a mantener felices a los clientes actuales, de este modo se logran más ventas, y una mayor rentabilidad en el negocio. Razones por las cuales el sector Porcícola se verá beneficiado y Frigocárnicos Monserrate por medio de las estrategias CRM podrá ofrecer un mejor servicio a sus clientes ayudando a las fidelización de estos.

Plan estratégico Imagining Ltda. 2010-2015

IMAGINING LTDA, es una empresa de publicidad, que decide aventurarse en un plan de reestructuración antes de ver el cierre como una posible opción. En ese sentido se empieza un total plan donde prácticamente se desarma lo poco que había en la empresa y se empieza de cero. El principal resultado es que se logra desarrollar un modelo de negocio planteado como “Agencia de Publicidad Express”, que logra integrar una serie de componentes estratégicos, que separados son diferenciales muy débiles, pero juntos se integran y se convierten en un gran diferencial estratégico generador de ventaja competitiva. Haciendo un estudio profundo, de la industria, el sector y la demanda, se puede ver que es un campo muy competido y hacinado sobretodo, sin embargo existen algunas necesidades en canal y cliente muy fuertes, que permiten desarrollar un modelo diferente en publicidad, que es en lo que IMAGINING, decide enfocarse para ser diferente y atacar exclusivamente como agencia a las empresas denominadas como “PYME”. Todo esto resulta enfocándose en un sistema organizacional que permite una eficiencia y una concentración de decisiones que le permite a la empresa ir consolidándose con la rapidez que el cliente necesita y que solo IMAGINING puede ofrecer. El enfoque de mercado, por supuesto gira en base a las 4 P’s del mercadeo, que diferencian un producto que se hace a través de los estándares de calidad y la forma como se va a promocionar y vender ante las personas, con una política de precios lo suficientemente competitiva y accesible para el mercado que se aspira conquistar. De ahí se deriva un concepto de vender publicidad fácil y objetivamente sin que haya diferencias de uno a otro cliente. Financieramente el modelo resulta ser muy atractivo, y vendiendo relativamente poco se pueden recuperar márgenes de inversión muy altos puesto que la utilidad es muy alta en el negocio y más cuando no se sub contratan las cosas sino se quiere hacer todo directamente como lo hace IMAGINING.

El modelo integral y su aplicación en terapia

La presente monografía es una revisión de la literatura frente a los postulados fundamentales del modelo integral propuesto por Ken Wilber y la aplicación de dicho modelo a la psicoterapia. Se presentan cada una de los elementos que sostienen esta meta-perspectiva tales como cuadrantes, niveles, líneas, y estados, y la forma en que cada uno de ellos se relaciona con la psicoterapia integral. Se abordan a continuación temas como los diferentes niveles de terapia, las etapas del desarrollo de la identidad, las patologías típicas en cada una de ellas y las posibles intervenciones para manejarlas, el rol que posee el terapeuta y algunos otros campos de aplicación del modelo integral a terapias grupales y al asesoramiento.

The need of sustainable buildings construction in the Kingdom of Bahrain

This thesis is aimed to initiate implementing sustainable building construction in the kingdom of Bahrain, i.e. Building-Integration PhotoVoltaic (BIPV) or Wind Energy (BIWE). It highlights the main constrains that discourage such modern concept in building and construction. Three groups have been questioned using a questionnaire. These are the policy and decision makers, the leading consultants and the contractors. The main constrains of the dissemination of BIVP and BIWE, according to the policy and decision makers, are: lack of knowledge and awareness of the public in sustainable technology, low cost of electricity, low cost of gas and oil and difficulty in applying local environmental taxes. The consultants had attributed the constrains to ignorance of life cycle cost of PV and Wind turbines systems, lack of education and knowledge in sustainable design, political system, shortage of markets importing sustainable technologies and client worries in profitability and pay-back period. The contractors are found to be very enthusiastic and ready to take over any sustainable building project and prefer to have a construction manger to coordinate between the design and contracting team. Design and Build is found the favorable procurement method in Bahrain for conducting BIPV or BIWE projects.

Partnering in flight: From being to becoming

Current literature offers little understanding about how procurement methods are enacted in practice. Developments in procurement are often viewed as the result of responding to recommendations from particular constituents within the sector. The research seeks to remove itself from such deterministic leaning, counselling instead that procurement should not be viewed in static terms, but dynamically manifesting over time within a complex web of interconnections between various actors, their situated context and the broader industrial structure. Attention is given to how a client and construction firm engaged in a collusive interaction to realise an innovative procurement method that derived its legitimacy from a backcloth of initiatives promoted by various commentators. A case study of a medium-size regional contractor demonstrates how the first partnering arrangement was enacted within the UK affordable housing maintenance sector in the UK. The case study finds that the enactment of new procurement methods strongly relies on iterative learning between clients and contractors. It is further suggested that construction firms need to initiate new procurement in order to remain competitive within the sector. The findings point towards a pro-active initiative by the contractor and client to enact a ‘procurement first’. Encouragement may be drawn from this example by other contractors seeking to offer more than simply responsive procurement solutions.

'Does this compromise your design?' Interactionally producing a design concept in talk

How a design concept was interactionally produced in the talk-in-interaction between an architect and client representatives was studied. The empirical analysis was informed by ethnomethodology and conversation analysis to observe structures and patterns of talk that accomplished actions and practices of design. Some differences were observed between the properties of the design concept in comparison with the design ideas that were considered during these conversations. The design concept was observed to be significant for assessing why some moves in a design space were considered better than others. The importance of the design concept to these interactions raised more general questions about what a design concept is and how it can be described as an object type. With reference to studies of science, technology and society these concerns were provisionally engaged with and further study of the object properties of design concepts is suggested.

Effective elements of cognitive behaviour therapy for psychosis: results of a novel type of subgroup analysis based on principal stratification

Background. Meta-analyses show that cognitive behaviour therapy for psychosis (CBT-P) improves distressing positive symptoms. However, it is a complex intervention involving a range of techniques. No previous study has assessed the delivery of the different elements of treatment and their effect on outcome. Our aim was to assess the differential effect of type of treatment delivered on the effectiveness of CBT-P, using novel statistical methodology. Method. The Psychological Prevention of Relapse in Psychosis (PRP) trial was a multi-centre randomized controlled trial (RCT) that compared CBT-P with treatment as usual (TAU). Therapy was manualized, and detailed evaluations of therapy delivery and client engagement were made. Follow-up assessments were made at 12 and 24 months. In a planned analysis, we applied principal stratification (involving structural equation modelling with finite mixtures) to estimate intention-to-treat (ITT) effects for subgroups of participants, defined by qualitative and quantitative differences in receipt of therapy, while maintaining the constraints of randomization. Results. Consistent delivery of full therapy, including specific cognitive and behavioural techniques, was associated with clinically and statistically significant increases in months in remission, and decreases in psychotic and affective symptoms. Delivery of partial therapy involving engagement and assessment was not effective. Conclusions. Our analyses suggest that CBT-P is of significant benefit on multiple outcomes to patients able to engage in the full range of therapy procedures. The novel statistical methods illustrated in this report have general application to the evaluation of heterogeneity in the effects of treatment.

The role of rules-based compliance systems in the new EU regulatory landscape: perspectives of institutional change

Purpose The research objective of this study is to understand how institutional changes to the EU regulatory landscape may affect corresponding institutionalized operational practices within financial organizations. Design/methodology/approach The study adopts an Investment Management System as its case and investigates different implementations of this system within eight financial organizations, predominantly focused on investment banking and asset management activities within capital markets. At the systems vendor site, senior systems consultants and client relationship managers were interviewed. Within the financial organizations, compliance, risk and systems experts were interviewed. Findings The study empirically tests modes of institutional change. Displacement and Layering were found to be the most prevalent modes. However, the study highlights how the outcomes of Displacement and Drift may be similar in effect as both modes may cause compliance gaps. The research highlights how changes in regulations may create gaps in systems and processes which, in the short term, need to be plugged by manual processes. Practical implications Vendors abilities to manage institutional change caused by Drift, Displacement, Layering and Conversion and their ability to efficiently and quickly translate institutional variables into structured systems has the power to ease the pain and cost of compliance as well as reducing the risk of breeches by reducing the need for interim manual systems. Originality/value The study makes a contribution by applying recent theoretical concepts of institutional change to the topic of regulatory change uses this analysis to provide insight into the effects of this new environment

What makes a species central in a cleaning mutualism network?

Mutualisms often form networks of interacting species, characterized by the existence of a central core of species that potentially drive the ecology and the evolution of the whole community. Centrality measures allow quantification of how central or peripheral a species is within a network, thus informing about the role of each species in network organization, dynamics, and stability. In the present study we addressed the question whether the structural position of species in the network (i.e. their topological importance) relates to their ecological traits. We studied interactions between cleaner and client reef fishes to identify central and peripheral species within a mutualistic network, and investigated five ecological correlates. We used three measures to estimate the level of centrality of a species for distinct structural patterns, such as the number of interactions and the structural proximity to other species. Through the use of a principal component analysis (PCA) we observed that the centrality measures were highly correlated (92.5%) in the studied network, which indicates that the same species plays a similar role for the different structural patterns. Three cleaner and ten client species had positive values of centrality, which suggests that these species are modulating ecological and evolutionary dynamics within the network. Higher centralities were related to higher abundances and feeding habits for client fishes, but not for cleaners. The high correlation between centrality measures in the present study is likely related to the nested structure of the cleaning network. The cleaner species` set, by having central species that are not necessarily the most abundant ones, bears potentially more vulnerable points for network cohesiveness. Additionally, the present study generalizes previous findings for plant-animal mutualisms, as it shows that the structure of marine mutualisms is also related to a complex interplay between abundance and niche-related features.

Uso da web nos serviços financeiros

As empresas do setor financeiro têm, desde há muito, estado entre as que mais investem em tecnologia de informação para apoiar os seus processos de negócio, buscar a eficiência empresarial e melhorar a qualidade dos seus serviços. Investimentos na Web estão contribuindo para a evolução dos serviços financeiros on-line, os quais podem ser classificados em três categorias: divulgação de informações, transações e relacionamento com os clientes. Este trabalho descreve pesquisa sobre a difusão do uso da Internet nos serviços bancários e entre as corretoras on-line no Brasil, comparando os dados recém obtidos com estudos desenvolvidos desde 1997 pelo autor.

O papel da confiança na coprodução

Esse trabalho investigou empiricamente a influência que a confiança que o cliente deposita no prestador de serviços exerce sobre a efetividade da coprodução do cliente em serviços intensivos em conhecimento baseados em tecnologia. Para tanto, foi realizada uma revisão da literatura de marketing de serviços e de gerenciamento de operações sobre a participação do cliente na produção e entrega de serviços, que é o que caracteriza genericamente a coprodução do cliente. Também foi revisada a literatura sobre serviços intensivos em conhecimento, em busca de entender suas características e especificidades, e sobre confiança, especialmente na área de marketing de relacionamento. Sobre a participação do cliente na produção e entrega de serviços, constatou-se que existe na literatura uma visão consagrada que trata o cliente como “funcionário parcial” da empresa durante os encontros de serviços. Essa visão propõe recorrentemente um modelo conceitual em que a efetividade da coprodução do cliente apresenta três antecedentes fundamentais: clareza de papel, motivação e expertise do cliente. Além disso, foi identificada uma proposição teórica especificamente para o setor de serviços intensivos em conhecimento, nunca testada empiricamente, que sugere que esses três antecedentes da efetividade da coprodução são influenciados por um conjunto de comportamentos colaborativos desejáveis, batizados de responsabilidades do papel do cliente. Dessa forma, este trabalho testou um modelo conceitual que estabeleceu a confiança e as responsabilidades do papel do cliente como antecedentes da clareza de papel, motivação e expertise do cliente no processo de coprodução do cliente. Foi utilizada uma abordagem quantitativa e os dados foram levantados junto a profissionais que já participaram de projetos de software na condição de clientes. A coleta de dados usou um questionário estruturado construído a partir de escalas de mensuração de estudos anteriores. As relações entre os conceitos foram testadas por meio da técnica de modelagem de equações estruturais. Os resultados obtidos apresentaram evidências de que a confiança e as responsabilidades do papel do cliente impactam positivamente a clareza de papel, a motivação ou a expertise do cliente, abrindo espaço para pesquisas futuras que aprofundem o entendimento das relações entre esses conceitos e sua importância para a efetividade da coprodução do cliente.

Como as novas mídias impactam na relação agência de comunicação e cliente: um estudo de caso.

Este trabalho objetiva analisar como as novas mídias impactam na relação agência de comunicação (Grupo X) e cliente. Qual a força desse impacto, suas causas, efeitos e os pontos de vista não só de clientes, mas também de empregados, fornecedores e até concorrentes. Os dados para este estudo foram coletados por meio de entrevistas abertas, de acordo com Yin (2010) e usando-se uma metodologia de análise de conteúdo, com dados produzidos de forma qualitativa nestas entrevistas. O resultado pode servir de alerta para esse setor, uma vez que mudanças significativas estão produzindo constantes e rápidas formas novas de gestão desse segmento.

Marketing de relacionamento em um provedor de internet: um estudo comparativo que considera a visão gerencial e a percepção dos clientes

The current paper aims at analyzing customer retention in Internet provider services. For this study, we sought to understand what are the client's expectations regarding the services available and compare them with management perception in relation to the use of those services. Identifying the coherence level between the two points of view, management and client, it is possible to pinpoint how service is assessed in real conditions. Then, from this point on, a new vision can be implemented on available services, and new customer service strategies aiming at best serving to their expectation and need, can be rethought. The exploratory research was utilized. It was based on case study, and quantitative and qualitative methods were used. The quantitative method was done by applying the cluster technique with six variables of control derived from the six main services, whose definition was done through qualitative survey of the internal management team. Then, an structured interview with 443 clients, from a probabilistic sample of 800 costumers. The total number of active clients of the internet provider is of 10.677. Client perception in relation to services varied, if compared with the four services that were under the managerial metric method, this comparison showed a more positive evaluation than the real use of the service. Thus, it was observed that the value of each service available for the client depends on his/her perception of it, regardless of using or not the offered service. As a result, it is possible to understand which services offered by the company under study effectively contribute to a good client-company relationship, and the upkeep of those clients

Análise da interação terapêutica em uma intervenção de grupo com cuidadoras

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)