The ethics pyramid: Making ethics unavoidable in the public relations process

To move from the realm of good intent to verifiable practice, ethics needs to be approached in the same way as any other desired outcome of the public relations process: that is, operationalized and evaluated at each stage of a public relations campaign. A pyramid model—the "ethics pyramid" —is useful for incorporating ethical reflection and evaluation processes into the standard structure of a typical public relations plan. Practitioners can use it to integrate and manage ethical intent, means, and ends, by setting ethics objectives, considering the ethics of each campaign tactic, and reporting whether ethical outcomes have been attained.

Analysing organisational culture : a critical ethnography of public relations and personnel specialists in a state bureaucracy

Following an introductory chapter, I examine (i) typologies which have differentiated the literature on organisational culture and symbolism (Chapter 2), (ii) the contribution of organisation theory to organisation culture (Chapter 3), and (iii) recent literature on organisational culture and symbolism (Chapter 4). Within these chapters, I adopt Habermas' (1972) notion of knowledge-constitutive interests, assessing the contrubutions to understanding organisational culture made by literature guided by technical, practical and emancipatory cognitive interests. In doing so, I suggest that more critical studies on organisational culture and symbolism have been comparatively neglected. Lamenting this neglect, I suggest that Giddens' theory of structuration can be employed to advance the development of a critical, emancipatory conceptualisation of organisational culture. In particular, I argue that this Giddensian analysis, by penetrating the existential, poltical and material processes of cultural reproduction (Chapter 5), is able to disclose some of the more contradictory features of organisation culture. The remainder of the thesis comprises of a critical ethnography of the work cultures of public relations and personnel specialists located in a state bureaucracy. I begin the ethnography with a dicussion of my research methods (Chapter 6) and an overview of the departments studied (Chapter 7): I then examine (i) the work cultures of the specialists (Chapter 8), (ii) the specialists' management of the relationships with the hosts bureaucracy (Chapter 9); and, (iii) opportunities the specialists had for developing an emancipatory praxis (Chapter 10). Finally, in a concluding section, I offer some critical reflections on the contributions of the thesis and suggest areas for future research.

Ellen Fleischer, First Woman Public Relations Commissioner of the New York Police Department

General note: Title and date provided by Bettye Lane.

Get the Word Out: Public relations tips for transportation agencies

This booklet, financed through the Local Technical Assistance Program (LTAP) in Iowa, provides public relations tips for transportation agencies. Information is provided on how to deal with the media, especially how to develop story ideas, where to send them, and how to write more effective news releases. Also included is information on handling complaints, speaking to the public, and working with elected officials.

Tourist Destination Image in the New Technological Environments: Dialogism under the Public Relations Gaze

The dependence and influence of new media on social and organizational life have led to a new orientation of the communicational practices of organizations and to a research paradigm shift to a cocriational model within public relations theory. This model is based on dialogic rhetoric and dialogue that requires a joint production of content and meanings by organizations and publics, which have a central role in shaping image. The new social and communicational paradigms have also an impact on tourism research, implying the need to understand the role of new technologies, particularly websites, in image formation. The purpose of this study is to investigate the role of website in the formation of a tourist destination image (Portugal) through the understanding of the degree of adoption of dialogical principles on websites by official and unofficial tourist organizations and the identifying of denotative and connotative elements that are represented on published and shared photographs in these websites. The research corpus consisted of websites of entities and photographs published and shared on these websites. The methodology used is quantitative and qualitative, based on content analysis of data of websites and photographs. Results indicate that official tourist entities adopted the dialogic principles in a higher degree than unofficials. There is also a higher adoption of the principles related to technical dimension than dialogical dimension. Results confirm a relation between the adoption of dialogical link and an increased openness by entities to the possibility of photo sharing. The analysis of denotative and connotative elements of photography reflects a similarity in representations of entities and tourists. This study contributes to both theoretical perspectives, because it provides a conceptual scheme of destination image formation online and to a practical perspective, because it also suggests guidelines of dialogical practices to incorporate in websites of tourism entities.

O potencial transformador das relações públicas comunitárias: um estudo de caso sobre o projeto de extensão Taquara

The present work refers to graduation media with specialization in Public Relations and intends to observe the potential for social transformation present in the work of the Community public relations and critical development of the profession in a community, from the perspective of economics concepts creative. Specifically highlights this practice in the community and region of Bauru from observation and evaluation of the work done by the author for two and a half years in project Taquara extension, along with Project Bamboo, which has bamboo as a focus of study and its extension actions. Encompasses the perceptions of the author on existing work in the third sector challenges and observes the realization of a participatory planning process and creating a communication plan as a contribution to the growth of the project

Projeto dança-cidadã: uma articulação da Cia Estável de Dança de Bauru, poder público e comunidade na promoção da arte-educação

In recent years, the concept of art education has been changing substantially the artistic and cultural education in the Brazilian educational system, particularly in relation to the formation of a critical awareness and practice of citizenship. In this process, the Community Public Relations and Public Communication excel in fostering alliances between government and community. Based on literature review and authors debates, such as Geertz, Santos, White, Freire, Araujo, Barbosa, Kunsch e Peruzzo. Besides the analysis of important materials, official documents and Brazilian projects involving art, culture and education, such as Research-Action Report 2013, the National Plan for Culture, the National Education Plan and the Municipal Act 6119; this paper seeks to explicit this affirmation, assuming the social transformation aiming a full citizenship, as a motivational factor. In this paper we also present a plan that includes a project in art education for the Stable Dance Company and the public elementary schools in Bauru SP

A cultura de paz no contexto das Relações Públicas Comunitárias e responsabilidade social

In this article we want to approach issues from social responsability and Community Public Relations trough the concept of "Peace Culture", that is still underexplored in this scope. The proposal is to clarify some important aspects of the concept and list them to the nowadays scenary of the organizations that cares about their reputation and image questioning the excellence in social responsability actions linked to a construction of an actually solidary practice in the community.

Confidence in the police : balancing public image with community safety : a comparative review of the literature

Examining the evolution of British and Australian policing, this comparative review of the literature considers the historical underpinnings of policing in these two countries and the impact of community legitimacy derived from the early concepts of policing by consent. Using the August 2011 disorder in Britain as a lens, this paper considers whether, in striving to maintain community confidence, undue emphasis is placed on the police's public image at the expense of community safety. Examining the path of policing reform, the impact of bureaucracy on policing and the evolving debate surrounding police performance, this review suggests that, while largely delivering on the ideal of an ethical and strong police force, a preoccupation with self-image may in fact result in tarnishing the very thing British and Australian police forces strive to achieve – their standing with the public. This paper advocates for a more realistic goal of gaining public respect rather than affection in order to achieve the difficult balance between maintaining trust and respect as an approachable, ethical entity providing firm, confident policing in this ever-evolving, modern society.

An evaluation of police community relations programs in Illinois /

Includes bibliographical references.