971 resultados para Coca-Cola
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
Análise in vitro da estabilidade de cor e rugosidade superficial de braquetes ortodônticos cerâmicos
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Letras - IBILCE
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Por meio de rica análise do trabalho do ficcionista mineiro Roberto Drummond, Maria Lúcia Outeiro Fernandes busca, neste livro, articular o trabalho do autor de Coca-Cola e guerrilha e O tecedor de vento com vários temas centrais da arte e da cultura contemporâneas. Explicitando os traços presentes na obra do escritor, Fernandes apresenta uma expressiva contribuição ao estudo dos procedimentos formais e posicionamentos ideológicos que permeiam grande parte da produção literária das últimas décadas do século XX, como o ecletismo de estilos, a metaficção historiográfica, o pastiche, a intertextualidade e o hiper-realismo. O deslocamento de fronteiras entre produção erudita e de massas também faz parte do foco da autora. Fernandes discute ainda as possíveis relações entre essas constantes e alguns problemas que emergiram na cultura ocidental principalmente a partir da década de 1960, como a morte da arte, o ocaso das vanguardas, o anti-humanismo, a sociedade do simulacro, a supervalorização da informação, o ceticismo em relação às utopias. São temas que, em Drummond, conduzem ao que a autora chama de perspectivas pós-modernas da ficção.
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Objective: this study aimed to analyze the in vitro effect of brushing on the color stability of ceramic brackets immersed in dye solutions. Materials and Methods: seven ceramic brackets of four commercial brands were tested: two monocrystalline and two polycrystalline. The parameters of color were obtained by spectrophotometer before and after 21 days of immersion of the brackets in coffee, red wine, Coca-Cola, black tea and artificial saliva. Another group of brackets of each brand were also immersed in the same solutions and for an equal time to the previous group, but with intervals of daily brushing performed by a toothbrushing machine (Mavtec). The data were evaluated by analysis of variance, multiple comparison tests for means and Student's t-test. Results: the mean color change of the brackets without brushing ranged from 0.46 to 7.61, while in the group with brushing these means ranged from 0.36 to 2.50. The staining still remained noticeable (change of color greater than 3.7) for all brackets when immersed in black tea. Conclusion: daily brushing helped significantly in the color stability of ceramic brackets, maintaining the color change to levels considered not visible to the human eye, except for the solution of black tea in which the staining remained relevant.
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
Comunicação empresarial e relações públicas: a construção de relacionamentos no contexto do Facebook
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Currently with the context of the Internet, especially on online social networks, it is observed that people and companies are establishing relationships both online and offline. The new digital culture and the competitiveness of the market are making companies change the way they communicate with their customers, providing a broader and more participative communication with their stakeholders. This resear chaims to understand the relation of corporate communication and Public Relations and from the conceptualization of the trials will detect the relationship processes of companies and their public in online social networks. Understand this type of relation ship is interesting because that, it is the field of the Public Relations professional. An area that grows in importance in today's market, since Facebook is being used as a channel of communication and relationship with consumers. The methodology used is exploratory research, in which, it aims to familiarize themselves with the subject and the possibility of analyzing three examples of relationships and engagement in the corporate communications field. In this case, the ranking of the top three companies, Coca-Cola, Guaraná Antarctica e Mc Donald's, in the Top Facebook Posts Brazil in January 2015. It is important that to have a Public Relations Professional that is able to create an open channel of communication on social networks with the purpose of detecting the characteristics of the target public and promote the participation of such public in the building of content and the innovative organization process. Therefore, it becomes an engaging and everlasting relationship