The international marketing strategy of grocery retailers – the strategy of adaptation and standardization

Research question – The research question, that this study attempts to answer, is, what and why grocery retailers, which specifically work with the strategy of standardization, adapt in their marketing mix to the host market. Main adaptations are analyzed with regard to psychic distance in terms of consumer characteristics. Methodology – This study presents a qualitative research design. Secondary data, in-depth interviews and personal observations were used, in order to identify adaptations, which were conducted in a grocery retailer in Germany, which is its home market, and in Sweden, which is considered to be a host market. Findings – The main findings of this research indicate that grocery retailers that specifically work with the strategy of standardization, adopt their core strategy at the host market, in order to keep their economy of scale. However, the standardization strategy may cause negative financial results, which is why adaptations, in order to attract new customers, are required. Conclusively, a mix of both, the adaptation and standardization marketing strategy, has to be utilized.

Validated HPLC method for the standardization of Phyllanthus niruri (herb and commercial extracts) using corilagin as a phytochemical marker

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Development and validation of a HPLC method for standardization of herbal and commercial extracts of Myrcia uniflora

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Ajuste del balance de pagos, política crediticia y control del endeudamiento externo = Balance-of-payments adjustment, credit policy and control of the external debt

Incluye Bibliografía

Two decades of adjustment and agricultural development in Latin America and the Caribbean

Includes bibliography

Two decades of adjustment and agricultural development in Latin America and the Caribbean

Includes bibliography

The evolution of structural adjustment and stabilization policy in Jamaica

Includes bibliography

Absolute continuity and existence of solutions to dynamic inclusions in time scales

We provide some properties for absolutely continuous functions in time scales. Then we consider a class of dynamical inclusions in time scales and extend to this class a convergence result of a sequence of almost inclusion trajectories to a limit which is actually a trajectory of the inclusion in question. We also introduce the so called Euler solution to dynamical systems in time scales and prove its existence. A combination of the existence of Euler solutions with the compactness type result described above ensures the existence of an actual trajectory for the dynamical inclusion when the setvalued vector field is nonempty, compact, convex and has closed graph. © 2012 Springer-Verlag.

Review of the theoretical approaches to external adjustment and their relevance for Latin America

Includes bibliography

Poverty and adjustment: the case of Honduras

Includes bibliography

The origin and magnitude of the recessionary adjustment in Latin America

Includes bibliography

Políticas de ajuste y renegociación de la deuda externa = Adjustment policies and renegotiation of the external debt

Incluye Bibliografía