Estudo da viabilidade de implantação de um Bairro Universitário sustentável na cidade de Guaratinguetá, a partir das diretrizes para a elaboração do projeto urbanístico

This paper presents a proposal for the creation and revitalization of the IAPI neighborhood in the city of Guaratinguetá, in order to create a relationship of respect between the citizens and students Guaratinguetaenses, improving the quality of life of the entire population of the city. In addition, the presentation of the integration of educational institutions in the city's historical context is important to understand the situation in which the municipality has developed

RP a partir do pensamento empreendedor: evento como consolidação de Startup

Understanding the global context that holds the organizations today, this work goes on the characteristics that can be used to descript the enterprising mind, walking through the “startup” concept in its essence and observing how the Public Relations professional acts in this field. Then, the paper begins the experience report about Indigo, a real startup, making an observation of the cultural reality that motivated its creation and some of the first processes, coming to the definition of an “enterprising startup”. Seeking consolidation of the enterprise, the Public Relations planning comes up, leading to an event that not only reach the main goal, but also generate financial goods and innovates the cultural scene

Desenvolvimento regional e sustentabilidade: a indústria intensiva em recursos naturais na região administrativa de Ribeirão Preto

The natural resource intensive industries have moved from center to periphery in Brazil. This shift is related to the environmental impacts generated by this type of industry, as occur biggest benefits to these industries in small towns as tax exemptions and donations of land, and local institutional capacity is lower in pollution control. In the 1970s began, in the state of São Paulo, a process of industrial deconcentration of Metropolitan Region of São Paulo to the inside of state, which generated an intense industrialization of the region of Campinas, Ribeirão Preto, Sorocaba e São José dos Campos. This process of industrial deconcentration had support in state policies restricting new industries in the Metropolitan Region and the creation and financing of infrastructure and improvement of road. This research project aims to verify whether there has been a shift of natural resource intensive industries for the Administrative Region of Ribeirão Preto, as well as aspects of the sustainability of this process

A relação entre as avaliações em larga escala e a organização do trabalho escolar em duas escolas públicas estaduais do interior de São Paulo

Pós-graduação em Educação - IBRC

Limites e possibilidades de uma proposta de gestão coletiva: cursinho popular da UNESP-Franca

Pós-graduação em Educação Escolar - FCLAR

O léxico tabu: usos e aspectos socioculturais

The language in use in a society is product of a culture and reflects the way a community thinks. Therefore, the lexical units, through the meanings assigned by a social group, establish a specific look of the universe. We intend to demonstrate that for the denomination of the sexual organs of the human body it usual to avoid the official anatomical terminology – relegated to the contexts of great formality – and to adopt other lexical items during informal situations. This paper reflects about some sociocultural aspects of the forbidden language, that encloses the erogene zones. Using as theory the studies of Lexicology and the obscene lexicon, we intend to verify this lexical typology based in our corpus, and stimulate reflections about the use and the substitution of the official terminology, showing that there are variations in relation to the age and gender of the speakers. We intend, with this research, to demystify some prejudices related to the erotic-obscene lexicon, its use and its creation and to stimulate reflections.

Comparação dos efeitos de compressão isostática e compressão uniaxial na obtenção da liga NiTi por metalurgia do pó

Several alloys present the shape memory effect and among them, the equiatomic NiTi alloy, nitinol, is the most important one. It is usually used in several engineering applications and also in biomedical devices, in the fabrication of orthodontic wire, stents and Judet staples. Although a considerable amount of these biomedical devices is utilized in Brazil and a fraction of it is already made here, all nitinol used is bought abroad. Thus, it is important to develop the necessary know-how to fabricate NiTi wire and sheet. It would mean less importation with job creation and wealth generation for the country. In this work nitinol was obtained powder metallurgy from elemental powders of Ti and Ni using uniaxial compression and uniaxial compression followed by isostatic compression. The final densities achieved were determined by the Archimedes method. The precipitation of intermetallic secondary phases was studied and the samples were characterized by metallographic analysis, optical microscopy and X-ray diffraction. Results indicated that 50 hours sintering route showed a low amount of intermetallics, and no trace of unreacted powder. XRD and metallography at room temperature indicated B19’ as the predominant phase, which corresponds to martensite. Although density results showed little dispersion, the most dense sample was compacted under uniaxial compression and presented 4.8 g/cm3, corresponding to 20.84% porosity. Density variation was considered normal to the measurement process and independent of the compaction mode

Recomendações para criação e gerenciamento de um sistema da qualidade em empresas de autopeças

This paper addresses the difficulties and best practices of a quality system of an automotive parts company. In it will be discussed the features and benefits of the proper use of a system of management and quality assurance. It emphasizes the proper use of tools and methodologies that aim improving the quality of processes and products. It also has some guidance information given by the standards of quality which helps the implementation of the quality system and the standards are important because it attests to the quality of companies. So, this work has as objective to guide the creation and management of the quality system in auto parts companies, which seek an increase in the quality of products and processes, it also helps to certify companies in the current quality standard for the sector, ISO TS 16949, and thus increases the competitiveness of companies in this market. As result, this paper resumes good practices, difficulties and key steps for creating and managing a quality system

Racismo, eugenia no pensamento conservador brasileiro: a proposta de povo em Renato Kehl

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Educação a distância: um estudo analítico das políticas governamentais com foco no projeto da Universidade Aberta do Brasil

The present study at the doctoral level, is in the initial phase of the Program Graduate School of Education UNESP, SP-Araraquara campus. That makes an analysis of government policies in distance education system through the Open University of Brazil (UAB). We present in this moment, the historical background of the creation and expansion of the system of the Open University of Brazil with emphasis on policies of expansion of higher education and also the degree in pedagogy courses offered by the partner universities of the University System in Brazil Open southeast. Among the main objectives of the study is to compare the Brazilian government policies of expansion of higher education with the management and characteristics of undergraduate courses in pedagogy. Partial results indicate a total 51 universities that offer degree courses in pedagogy at UAB system in Brazil, including 12 institutions in the Southeast.

Planejamento multidisciplinar: criação x reprodução

Modern Dentistry offers many alternatives for changing a patient's smile. Using work protocols is essential to obtaining previsibility in the resolution of clinical cases. The aim ofthis paper is to present two clinical protocols for two distinguishable situations, creation and reproduction.

Canto em marcha: música folk e direitos civis nos Estados Unidos (1945-1960)

Pós-graduação em História - FCHS

Até os ossos: escavando o último romance de Graciliano Ramos

Starting from the set wherein Vidas Secas (1938) stands out, it is possible to establish parameters that make of Graciliano Ramos’ oeuvre the overcoming of realism due to the scope of representation and the quality of formal handling developed by the author, imbibed in the Brazilian and universal literary tradition, and whose result the criticism of Antonio Candido, skilful in taking into account the former critique, points out with precision. Perusing the facts that mark the creation and reception of Vidas Secas (including the production of the movie by Nelson Pereira dos Santos in 1963), the present work is a preamble for analyses that take into account the coherence of Graciliano Ramos with the absorption of expressive resources used by American and European practitioners of a literature engaged in adjusting the expression of contrasts and in reformulating the so-called regionalism

Cocriação nas redes sociais: um estudo do caso Jornada Ekos

This study aims to address the significance of co-creation and its importance in the process for competitive advantage among the processes and social changes that have impact on the interests and market needs. For this, was made a case study of the project Jornada Ekos, of Natura, an open network of people who identify with the essence and purpose of the company, through a literature search in the works and records of the Jornada Ekos, such as sites about the study, social networks and search of testimonials. Was analyzed the strategies of the co-creation process used by the company on social networks in 2014. The elements analyzed were content, content generation, multimedia content, multiple platforms, interaction, building bond and innovation. The analysis identified a communication which sought to build strong bonds with those involved on the Jornada Ekos, once the company sought to innovate through co-creation and strengthen the relationship with the public, in addition to strengthening the institutional image of the organization through the dissemination of Jornadas Ekos project on the media

Development of the SORRI-BAURU posterior walker

This study aimed to report on the design and development of a low cost Reverse Walker through a participative development cycle with people undergoing rehabilitation. The creation and fundamentals of the concept are described, as well as the development of prototypes and their provision to subjects with mobility problems. The Reverse Walker benefits the user by promoting a more upright posture and favoring the development of postural balance. Enhancing the mobility of people with disabilities may benefit their independence, social participation and quality of life.