Relações Públicas nas agências de comunicação: uma análise dos discursos dos mercados

Public Relations is an area of communication that has many definitions given by both professional associations and by many authors. Academic and professional discussions on a precise definition of the area are recurrent. Considering this issue, it was decided to study the relationship between public relations and communications agencies, assuming that this is a market segment that includes the public relations. This paper analyzes the discourses of communication agencies and how the Public Relations are handled by them. For this, it was used theories about the history of public relations as well as definitions and concepts of its main authors. Furthermore, we present the characteristics of communication agencies, the contexts associated with its emergence in Brazil and the future prospects of this market segment in the opinion of the professionals who work in it. The study about the discourses of communications agencies was based on French Discourse Analysis, using books from important authors of the area, such as José Fiorin and Helna Brandão. The discourses analyzed were those present on websites of three communications agencies in the state of Sao Paulo. It was noted that not always the participation of public relations in communication agencies is highlighted, although the services of these agencies are based on techniques and typical functions of Public Relations. Above all, what the discourses are seeking to highlight are the experience and expertise in organizational communication owned by its staff

Arquitetura Orientada a Serviços baseada na Tecnologia Jini: um caso de teste em Computação Ubíqua

T he people’s daily lives are surrounded by computing devices, with increasing resources (sensors) and, with increasing processing. How these devices communicate is still not natural and This retards the growth of Ubiquitous Computing. This paper presents a way in which these devices can communicate using Jini technology and concepts of Service Oriented Architecture, applying these concepts in a test case of Ubiquitous Computing. To conduct the test case was constructed a fictitious system for management of a soccer championship, where users can interact with each other and with the system in a simplified way, have access to data in real time of the championship during the event. This communication is performed by services built using Jini technology, which were based on key SOA concepts, such as modularity and reusability

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Lei de acesso à informação e serviços eletrônicos ao cidadão: o cenário latino-americano e as propostas para o Brasil

Pós-graduação em Comunicação - FAAC

Utilização dos sistemas integrados de gestão - ERP: estudo de múltiplos casos em pequenas e médias empresas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Governo eletrônico, democracia digital e comunicação pública: a presença do poder judiciário na internet

Pós-graduação em Comunicação - FAAC

Open design no cenário contemporâneo

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Sistemas de aplicação de subdoses de glifosato e regulador de crescimento em algodoeiro

Pós-graduação em Agronomia - FEIS

Comunicação pública, cidadania e internet: a popularização da ciência nos portais eletrônicos de governo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estimativa da correção do coeficiente de retorno de esgoto sanitário em habitações com sistemas de aproveitamento de água pluvial: estudo de caso da cidade de Bauru (SP)

Pós-graduação em Engenharia Civil e Ambiental - FEB

Violência interpessoal: estudo descritivo dos casos não fatais atendidos em uma unidade de urgência e emergência referência de sete municípios do estado de São Paulo, Brasil, 2008 a 2010

Objective: to describe the profile of non-fatal cases related to interpersonal violence treated in an emergency care unit of reference that serves seven municipalities of the state of São Paulo, Brazil, from 2008 to 2010. Methods: the study data came from the cases reported from the Epidemiological Vigilance in Penápolis-SP to the Brazilian Information System for Notifiable Diseases; variables were shown according to the Notification/Investigation Individual Formulary of Domestic, Sexual, and/or other Types of Violences. Results: 109 occurrences were studied; most of the victims were young and female (93.6%); and the aggressors, mostly were men (57.8%), partners or relatives/acquaintances of victims. Physical violence was the main form of aggression (93.6%), principally in the home (67.9%), on Sunday (16.5%), between 6:01pm and 12:00pm (57.8%). Conclusion: the cases reported had a consistent profile of domestic family violence against women, different from other studies about interpersonal violence in large cities and metropolitan regions

Análise de desempenho de redes de comunicação wireless em aplicações de Smart Grid

Pós-graduação em Engenharia Elétrica - FEIS

Acesso aos níveis de atenção à saúde em um município do Estado de São Paulo: perspectivas de gestores, profissionais e usuários

Pós-graduação em Saúde Coletiva - FMB

Apresentação de métodos para implementação de plataformas colaborativas de Sistemas Automatizados de Produção

Automated Production Systems Development involves aspects concerning the integration of technological components that exist on the market, such as: Programmable Logic Controllers (PLC), robot manipulators, various sensors and actuators, image processing systems, communication networks and collaborative supervisory systems; all integrated into a single application. This paper proposes an automated platform for experimentation, implemented through typical architecture for Automated Production Systems, which integrates the technological components described above, in order to allow researchers and students to carry out practical laboratory activities. These activities will complement the theoretical knowledge acquired by the students in the classroom, thus improving their training and professional skills. A platform designed using this generic structure will allow users to work within an educational environment that reflects most aspects found in Industrial Automated Manufacturing Systems, such as technology integration, communication networks, process control and production management. In addition, this platform offers the possibility complete automated process of control and supervision via remote connection through the internet (WebLab), enabling knowledge sharing between different teaching and research groups.