A distorção do conceito de economia no jornal Folha de São Paulo

The work aims to analyse the concept of economics as the science of scarcity is distorced in the newspaper Folha de Sao Paulo. Neoclassical economists characterize the economy as the science that is concerned with the welfare of the people, satisfying their needs. However, the economy in the newspapers of the mainstream media appears in contexts where only the profit of companies and businesses are addressed, leaving aside the problem of economic inequality, unemployment, working conditions and other issues that are also part of economy, but they are hardly concerns of journalists. In this work, the object of study was the notebook Market and content analysis followed the criteria of Bardin (1977). Ten words were chosen in the category science of scarcity and ten words were chosen in the category science of abundance. From these categories, a careful reading was done, counting how many times each word appeared in the newspaper. Also paid attention to the words that appeared and contexts in which they fell journalistic genre. In a second step, interviews were conducted with journalists from economics to know what they mean by the economy and what the guidelines are more common. Data collection and interviews contributed to the interpretation and confirmation on whether or not the distortion of the concept of economy and how it happens

Análise das centrais de triagem do programa de coleta seletiva da cidade de São Paulo - SP

Among numerous studies about the selective collection of solid waste and cooperatives of recyclable materials, this research aims to contribute with the study of these problems from the geographic space. As the world population increases, the issue of solid waste becomes increasingly worrying, due to new consumption patterns that create larger amounts of waste, especially in the urban centers. The recycling appears to be the best solution for this problem since most materials that are currently sent to landfills would become raw material for new products. The Triage Centers performs an important role in this process because they are responsible for sorting, packing and selling the materials arising from the selective collect, so it is necessary to analyze the places where these steps are performed. This study intend to examine the location and distribution of these enterprises in the city of São Paulo in order to provide support for the mitigation of impacts, both environmental and social, from their location, as well as provide support for the expansion of selective collection program in the city. The choice for studying this area was due to the curiosity of investigating the inefficiency of the recycling program in the city of São Paulo, which currently recycles about 1% of all household solid waste collected. Therefore, from a historical survey of the city's recycling programs, technical visits, interviews with responsible agencies and also analysis of the Triage Center's frameworks based on the guidelines from the municipal legislation, it will be evaluated the problems faced by the program for its expansion

Reclamações e gestão de crise sob a ótica das relações públicas: um estudo da empresa Wet'n Wild São Paulo

For the last few decades the relationship between companies and their market has been changing, driven by economic and political changes, new social demand, and by the technologic evolution. This new setting, combined with the creation of laws and regulatory agencies, increased the complexity of the relationship between companies and their customers, creating the need for strategies capable of handling the contemporary market's relationship. This context creates the need for new actions to deal with post-sale costume care to create customer loyalty and evaluate its overall satisfaction, in addition to treating possible complaints about their products and services. Along with the new customer's requirements in a dynamic communicational scenario, this paper addresses public relations' role in managing customer's complaints in light of crisis management. Based on the concepts of public relations, the approach of crisis and complaints management processes is constructed based on literature review and analysis of Wet'n Wild São Paulo's claims management. Therefore, the method used was document and content analysis based on documents provided by the company in order to evaluate their actions based on the concepts covered

Análise de fácies sedimentares e de paleocorrentes das sequências inferiores do grupo Itararé, Centro-Leste do estado de São Paulo

The Itararé Group is the record of one of the most significant glaciation events of the Gondwana. Of neocarboniferous-eopermian age, this unit has facies associations interpreted as resulted from shallow marine settings with glacial and deglacial water influence. The role of glaciers on the tectonic-sedimentary processes of the Itararé Group is striking, as typical facies such as diamictites, tilites, shales and rhythmites with dropstones are generated, besides the existence of glacially striated and polished surfaces. This work had as main goal to contribute to the geological knowledge of the Itararé Group in the central eastern portion of São Paulo State, using as basis outcrops from Itu, Salto and Porto Feliz, and also pertinent bibliographic data and well profiles located in the surrounding areas. About the stratigraphic framework, genetic association and paleogeography of these deposits, this work concludes that the area studied comprises the basal section of the Itararé Group. The stacking of the facies recognized during the field work begins with the striated and polished surfaces of the basement, described in Salto, superposed by tilites and diamictites with glacial movement features. Over these are the turbidites from Itu, associated with the glacier retreat. The outcrops of Porto Feliz are at the top of this succession, with deposits generated by flows with lateral and vertical variations, sometimes with prevalence of tractive conditions, and sometimes with sediments transported largely by suspension. Paleocurrent measurements show main flow directions towards NW, the same as glacial striae, suggesting the influence of reworking of sediments by the meltwater during deglacial periods

A seleção dos conteúdos cartográficos presentes na proposta curricular dos cadernos São Paulo faz escola de geografia do 6. ano do ensino fundamental II

Cartography is one of the languages that express the knowledge of the geographic space and, therefore, the official curriculum proposals have highlighted the importance of the geography teaching which articulates its contents with this language in primary education. So, we present an analysis of the content selected to the curriculum mapping specifications of the São Paulo faz escola material, specifically for the 6th year of Elementary School II, version 2009. From the perspective of qualitative research, with instruments and techniques of quantitative and qualitative research, we analyzed documents and observed little concern with the proposition works that present the physical and social characteristics of the state of São Paulo. Also, we noticed the lack of concern with representations in local and regional scales. The research brings many examples on the global scale. It explores few activities using graphics and charts. Despite bringing thematic maps in their entirety, it does not show an example of conical projection as well as cartograms and anamorphosis. Furthermore, the trend of a technicist education is announced in the document

O currículo do estado de São Paulo nas aulas de Educação Física escolar: vantagens e desvantagens

O objetivo do presente estudo foi avaliar os discursos presentes na literatura a respeito do Currículo do Estado de São Paulo, especificamente a proposta de Educação Física. Para isso, foi realizada uma análise das produções da área nas temáticas: propostas curriculares, Educação Física escolar e sistematização de conteúdos. Foram encontrados referenciais teóricos que apresentavam diversas vantagens e desvantagens a respeito do Currículo do Estado de São Paulo. Entre as principais vantagens encontradas pode-se perceber que há uma sequência didática significativa desenvolvida no atual Currículo do Estado de São Paulo; os materiais didáticos foram considerados fundamentais para os professores e para os alunos e percebeu-se ainda a necessidade de sistematização dos conteúdos na área de Educação Física. Já entre as principais, verificou-se que o documento é considerado autoritário, pois o professor recebe a proposta pronta e acabada; faltam recursos materiais para trabalhar os temas propostos; falta de formação profissional para os professores efetivamente terem condições de implementarem o currículo e o mesmo não considera o contexto do professor e do aluno

Classificação hidroquímica das águas subterrâneas do Aquífero Serra Geral na porção centro norte do estado de São Paulo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Padrão de atividade de morcegos filostomídeos em três diferentes áreas no interior de São Paulo

Os morcegos estão constantemente expostos a condições ambientais que podem alterar o seu padrão de atividade. No presente trabalho descrevemos a atividade horária de morcegos filostomídeos em três áreas florestais no sudeste do Brasil. Também testamos a influência da temperatura ambiente, luminosidade da lua e de diferentes áreas na atividade de Carollia perspicillata. Foram coletados 154 indivíduos pertencentes à família Phyllostomidae, sendo 37,7% deles representados por C. perspicillata (n = 60). Glossophaga soricina, Sturnira lilium e Desmodus rotundus apresentaram um padrão unimodal em sua atividade. Já Anoura caudifer, Chrotopterus auritus e Micronicterys microtis demonstraram uniformidade nas capturas ao longo da noite. C. persprcillata apresentou um padrão bimodal, com picos de atividade no início e final da noite, no entanto a espécie foi ativa durante todo o período. Houve diferença na atividade de C. perspicillata entre as áreas, sendo uniformemente distribuída nas áreas I e III, e unimodal na área II. A temperatura ambiente e a luminosidade do luar não foram fatores decisivos na regulação da atividade de C. perspicillata.

Análise da percepção da variação do campo térmico na cidade de São Paulo-SP: o exemplo da subprefeitura Sé

This research aimed to analyze the spatial area for the design of the Heat Island of Subprefecture Sé, in São Paulo-SP, with the support of geotecnology and based on the study of environmental perception. We used remote sensing products such as maps ofland use and soil temperature and apparent surface to evaluate the thermal conditions considered critical points in the central area of the municipality. The methodology used was qualitative analysis, based on interviews with the people, allowing rescue geoecology the conditioning aspects of the city, with an emphasis on environmental perception. This study aimed toanalyze the perception of the variation of the thermal field in São Paulo. The results indicated that (95%) of respondents feel that the temperature of the central area has increased each year, and the district that stood out was the Sé, due to intense use and occupation of land and contribute one of the largest shopping centers. Districts with points given for having better thermal comfort were Santa Cecília, the República and Bela Vista, due to their larger amount of green areas by fiscal court, which act as local refrigerators. It was found that the respondents have the perception and awareness of their spa directly related to the quality of life. Through analysis of several variables involved, proposals and strategies may support public policies and urban planning

Parque Guarapiranga

A Guarapiranga é um dos principais mananciais da Região Metropolitana de São Paulo e também o mais ameaçado entre todos os que abastecem a cidade. A represa abastece quase 4 milhões de habitantes da zona sudoeste da cidade, porém apenas metade dos habitantes da região da represa tinham algum sistema de coleta de esgoto até 2000. Mais da metade da bacia da Guarapiranga encontra-se modificada por atividades humanas e em 2003 o índice de vegetação nativa chegava apenas a 37% da área. A Prefeitura de São Paulo em conjunto com o Governo do Estado promoveram uma série de ações para mudar o quadro de degradação e poluição da Represa Guarapiranga a partir de 2005. A proposta desse trabalho final de graduação é propor um parque urbano na orla da represa Guarapiranga pertencente a cidade de São Paulo, para resolver problemas sociais e ambientais do local. Para o desenvolvimento do projeto, serão estudados os instrumentos urbanísticos e as operações que estão sendo realizadas na área atualmente

Agricultura urbana com enfoque na agrobiodiversidade em uma cidade de pequeno porte do estado de São Paulo

A agricultura em ambientes urbanos (AU) é um fenômeno socioambiental crescente em todo o mundo e pode estar associada à promoção de segurança alimentar e nutricional de uma população. No Brasil, o movimento da revolução verde favoreceu a monocultura e a concentração da posse da terra, que, decorrentemente impulsionaram o êxodo rural, em que os pequenos agricultores, na busca por melhores condições de vida, se locomoveram aos centros urbanos. O município de Santa Gertrudes, localizado no interior do estado de São Paulo, apresenta 98% dos habitantes residindo na zona urbana. O objetivo deste trabalho é compreender a agricultura urbana do Município de Santa Gertrudes, abordando: o perfil dos agricultores, as suas motivações, os seus locais de plantio e suas escolhas de cultivos, enfocando principalmente em lotes vagos na malha urbana. O estudo foi realizado em três etapas a partir de uma abordagem etnobotânica: 1) mapeamento dos lotes cultivados, 2) censo que abordou as questões socioeconômicas e de cultivo e 3) estudo detalhado com uma amostra determinada aleatoriamente, que aborda as condições socioeconômicas dos agricultores, suas histórias de vida, a caracterização do ambiente de plantio e o levantamento das espécies cultivadas, a partir de um inventário, com ênfase em raízes e tubérculos. Para o levantamento dos mesmos utilizou-se de entrevistas estruturadas e semi-estruturadas. As análises dos dados foram realizadas de maneira descritiva. Foram encontrados 52 lotes cultivados, destes, 43 participaram do censo e 20 da amostra. Os agricultores são representados principalmente por homens, a maioria é idosa e migrante de zonas rurais e grande parcela destes é oriunda do estado de Minas Gerais. Mais da metade dos lotes cultivados estão em áreas institucionais. As atividades realizadas são voluntárias e motivadas em grande parte por interesses individuais, trazendo benefícios para os praticantes em...

Caracterização da sensibilidade ambiental da Baixada Santista no estado de São Paulo

This study aimed to perform the analysis and characterization of environmental sensitivity to oil from Baixada Santista in the State of São Paulo. The work was done by integrating data of physical environmet, socio-economic activities and the biological / ecological provided by the Research Group on Environmental Sensitivity to Oil Spill in the Institute of Geosciences and Exact Sciences of UNESP “Julio de Mesquita Filho” wich works in the conjunction with the Program of Human Resources Training in Geosciences and Environmental Sciences Applied to the Oil and Gas (PRH-05) of the National Petroleum Agency (ANP). Were also performed descriptive statistical analysis, based on dispersion and trend parameters, which allowed to answer questions related to environmental sensitivity index (ISL) prevalence, the predominance of the ISL by environment and the predominance of the environments of the area, thus providing an overview of Baixada Santista’s main towns about sensitivity to oil. Analyses performed in this study may also help mitigate the environmental and socioeconomic impacts and contribute to contingency plans development for Baixada Santista

Comunidade de formigas (Hymenoptera: formicidae) em cultivo de videiras no município de São Roque - São Paulo

The cultivation of grapes is one of the most traditional cultures and the world's oldest one. In Brazil, cultivars occupy an area of approximately 90 thousand hectares, covering the south, southeast and northeast, in latitudes ranging from 30 º 56 '15''S up to 5 º 11' 15''S. The culture of the vine may be the target of the attack of some diseases and pests, and currently the main concern for growers is the subterranean mealybug, Eurhizococcus brasiliensis (Hemiptera: Margarodidae), known as pearl-ground. This arthropod infests the roots causing a progressive languish of the vine, even causes its death. In southern Brazil it is known that some species of ants can disperse pearl-ground for short distances, however, there is no information about that in the State of Sao Paulo. Thus, it is extremely important to perform studies with this focus on wine regions in this State. Therefore, this study aimed to identify the species of underground ant community in different grape varieties found in vineyards in the town of São Roque – SP, Brazil. With that purpose, samples were collected within one year. We used underground pitfalls spread across twelve points. In each of the points were placed two traps, one containing honey and the other containing sardine as attractive. The results revealed the presence of three morphospecies of ants in Niágara Rosada and four in other grape varieties, there was no significant difference in the species richness among the cultivars (Kruskal-Wallis - 0.33, p = 0.5). In both trials, the most frequent species was Brachymyrmex sp.4, suggesting that there is no dominance of distinct species of Niágara Rosada and the other grape varieties. There was no dissimilarity in species richness of the ones visiting honey or sardines (Kruskal-Wallis - 0.08, p = 0.7) and the analysis of variance indicated a great similarity in species richness between the rainy and dry seasons (Kruskal-Wallis - 0.09, p = 0.7)

Mamíferos de Médio e Grande Porte de Uma RPPN No Município de Jaú, Estado de São Paulo

The medium to large-sized mammals make population control of invertebrates and vertebrates, as well as seed dispersers are also important. Are losing territory and living area because of deforestation and fragmentation of natural areas, mainly in the Atlantic Forest. The RPPN Amadeu Botelho, in the municipality of Jaú, São Paulo State, is one of the last forest remnants of interior paulista. It is isolated from other forest fragments and thus is a wildlife refuge in the region of Jaú, Midwest of the State. Animals as Pumas (Puma concolor), ocelot (Leopardus pardalis), cat-Moorish (Puma yagouaroundi), have already been sighted in the reserve by officials and residents. The buffer property of the farm Santo Antônio dos Ipês, is surrounded by several plantations, and is very close to the Centre of the city of Jaú. In addition to the lifting of the reservation, it sized mammal species diagnosed the influences that the activities of the farm and the proximity to the Centre of the municipality of Jaú exert to fauna studied

As políticas de formação do arte educador no século XXI: o caso da UNESP no Estado de São Paulo

This paper deals with the training of art educators, focusing on the courses offered at public universities in the state of São Paulo, where, specifically the pedagogical approach of training curricula of grades offered at UNESP, campus of São Paulo and Bauru. In the current situation have been proposed, from training in undergraduate courses, new tasks and responsibilities to work teaching the teacher in order to develop this educational increasingly effective so as to ensure efficient productivity autonomous learner in the process cognitive development in basic education, the teacher being assigned the task of stimulating that process and manage situations of educational work as a way of systematizing knowledge. The research consisted of questioning whether that teacher training allowed contact with the educational resources necessary for teaching, under current conditions assigned by the neoliberal conjuncture educational work of art educator with a view to the formation of aesthetic sensibility of the students from the class working, privileged pupils of public schools, to contribute to establishing the apprehension about the pedagogical training of art educators to confront the reality school, considering the specificity of action of these teachers. Therefore we conducted a desk study of existing legislation and the National Curriculum Guidelines that guide teacher training, correlating them to Pedagogical Policy Projects and curricula of undergraduate courses in Arts Education and / or Visual Arts courses UNESP. The work of desk research, quantitative and analytical, refers strictly pedagogical part, amid restructuring curriculum established by the undergraduate courses in the periods 2003 to 2011, with the promulgation of the CNE/ CP nº. 9 / 2001 and the Resolution CNE/CP n.º 1/2002 and n.º 2/2002... (Complete abstract click electronic access below)