Biblioteca Digital

964 resultados para Relational Marketing

What are they doing? A study of contemporary marketing practice in Ireland

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Contemporary marketing practice: theoretical propositions and practical implications

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The new global marketing reality

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Assessing the role of e-marketing in contemporary marketing practice

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Benchmarking charity performance: returns from direct marketing in fundraising

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From marketing products to fundraising for causes

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The role of funders in nonprofit merger activity: implications for charity fundraising and marketing practice

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Operationalizing the marketing concept in the nonprofit sector

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Managerial understanding of contemporary industrial marketing issues

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Business-to-business marketing

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Relational assests, networks and international business activity

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Applicability of email marketing on academic staff in the UK in comparison with Turkey

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Annotation of case C-293/02: Jersey Produce Marketing Organisation Ltd v. States of Jersey and Jersey Potato Export Marketing Board

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Usage, barriers and measurement of social media marketing: an exploratory investigation of small and medium B2B brands

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Relational aspects of coaching and communication

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