Relações públicas e o Brand Management: storytelling 2.0 na construção de relacionamentos

According to the Informational Society of the twentieth century, man develops society of the spectacle, where life becomes virtual and the individual ceases to be a spectator becoming the protagonist of wikiciberepopéia and organizations seeking to gain the attention and time of its consumers through new communication strategies. If the great epics of mankind brought mythical heroes, divine, with powers (mostly above the mortals), in the era of new technologies, the common man is in the hands the opportunity to become the hero of his own ciberepopéia. Increasingly resistant to traditional advertising, the new model of media consumer, the prosumer, the storytelling is transforming into one of the main communication tools of contemporary organizations. Offer your audience a creative and relevant content across several media platforms is a major brand positioning strategies currently used, in addition to providing the transmission of values and organizational principles in a subjective manner. Storytelling where objects are extensions of the human body (eg, the cell can be treated as an extension of the ears) is a strong indication of a technocratic society, because we can consider the new technologies as extensions of the human brain (as new store technologies, create meanings, share information through a specific language) and the individual who is on the edge of new technology ends up being excluded from certain social events. This new world tends to put an end to separation between seemingly contrary ideas, such as reality/fiction, natural/cultural and the man who emerges from this medium is not the creator, but rather, transforming what already exists. The current human evolution takes place from about half the human mind and tell stories that go beyond the media saturation that really emocionem and who have a real meaning for those who listen, to be interconnected with the socio-environmental reality of this new consumer, is a major chall...

Mídias radicais e a utilização do Culture Jamming: quebrando as barreiras construídas pelos veículos hegemônicos

This monograph aims to analyze the ability of the radical media to lead journalistic productions performed by O Globo during debates of the event Rio +20. The concentration of the major means of communication in the minor part of the population consolidates what can be called by hegemonic media. These media are primarily responsible for controlling the content viewed by a large portion of the population. Aiming a true plurality of information the alternative media day-by-day is looking for a bigger space within the communication market. Thus, the hegemonic media use capable tools to interfere in editorial policies consolidated by corporative media. One of those possible tools is the Culture Jamming, an activist action that interferes in a variety of marketing branches of communication. Therefore, having in its basis theorists such as John Downing and Perseu Abramo this study analyzed the journalistic content produced by the newspaper O Globo between the days 13 to 22 of June, in which the Rio +20 activities were held

Desempenho em tarefas computacionais em função do uso de diferentes periféricos

With the popularization of information technology and government incentives for inclusion in the digital era, an important issue for science and for industry is the design of tool s for entrance of input to the device, that is , the peripherals at tached to the computer that are reaching the consumer. In order to minimize the impact of repetitive use of these tools for entry, whether when playing games or working, more studies are in need to developper ipherals that enable comfort and effi ciency. This study examined the per formance of individuals with differents izes of hand (i.e., large and small ) in performance of three task s on the computer us ing mouses of small and large sizes. For thi s study, 19 young adul ts were volunteers and asked to per form activities with greater precision and speed. In addition, al l participants were asked on the use of computers. The results showed no statistically significant differences in the performance related to the size of the mouse between subjects with small and large hands. However, an interest ingresult as observed with respect to the performance of individuals with a large hand to perform tas ks more quickly. The results of this study suggest that with both, the small and the large mouse, individuals with big hands have a fas terper formancein tasks of dragging and clicking when compared with the performance of indi viduals with small hand.

Efeitos da fadiga relacionada ao trabalho sobre a força manual em funcionários do restaurante universitário e da administração do IGCE da Unesp

Têm-se preocupado cada vez mais com a saúde do trabalhador manual, que vem sendo prejudicada com as altas demandas de trabalho repetitivo sem a devida recuperação, aumentando os riscos de lesão. A fadiga muscular tem se mostrado um importante fator responsável pelo aumento do risco de lesão, pois deixa a musculatura enrijecida e com pouca resistência muscular para suportar a demanda de trabalho. Este estudo pretende evidenciar a diminuição da força de resistência muscular devido ao acúmulo de fadiga residual do trabalho, através da dinamometria manual. Foram escolhidos 16 sujeitos, funcionários do Restaurante Universitário e da administração do Instituto de Geociências (IGCE) da UNESP campus Rio Claro, que realizam trabalho manual repetitivo. Entre os 16 sujeitos, haviam 11 mulheres (com média de idade 48,8 ± 12,4, e média de IMC 26,9 ± 4,8) e 5 homens (com média de idade 45,9 ± 14,8 e média de IMC 25,3 ± 6,5). Foi realizado o teste de preensão manual onde os sujeitos realizavam 10 contrações rápidas e de máxima força, com intervalo de 3 segundos entre cada contração, mas foram utilizadas para análise as contrações 1, 5 e final.. O teste foi realizado com ambas as mãos na Segunda-feira e na Sexta-feira, no período da manhã e da tarde. Analisando-se os resultados obtidos para a mão não-dominante, pudemos observar uma queda nos valores de média de força manual ao longo das contrações, sendo que na sexta-feira a queda é maior que na segunda-feira, e à tarde a queda é maior que no período da manhã. Para a mão dominante, essa queda maior ocorreu na sextafeira à tarde, momento de maior acúmulo de fadiga residual. Podemos concluir com este estudo, que a fadiga residual do trabalho interfere na queda de desempenho de força dos funcionários, sendo a mão não-dominante mais influenciada pela fadiga...(Resumo completo, clicar acesso eletrônico abaixo)

Sindicalismo cidadão e economia solidária: uma análise da experiência política da Central Única dos Trabalhadores (CUT)

Pós-graduação em Ciências Sociais - FFC

Estudo fenotípico e genotípico da produção de biofilme por Staphylococcus aureus isolados de leite bubalino e ambiente de ordenha

Pós-graduação em Microbiologia Agropecuária - FCAV

Análise microbiológica e parasitológica de alimentos servidos em escolas do ensino infantil e fundamental de uma cidade da região de São José do Rio Preto - SP

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Mananoligossacarídeo na alimentação de tilápia-do-Nilo (Oreochromis niloticus): avaliação de indicadores imunológicos, hematológicos, bioquímicos e de desempenho produtivo. Resposta ao desafio com Lactococcus garvieae

Pós-graduação em Microbiologia Agropecuária - FCAV

Estudo das condições de preparo da merenda escolar em creches

Foods are susceptible to be contaminated with several etiologic agents, which can lead to the development of illnesses, triggered by pathogenic microorganisms or their toxins. Food prepared and improperly stored can be the diseases vehicle. This study aimed at evaluating the sanitary conditions in preparing free school meals in the nursery schools, located in a city of the state of São Paulo. This study was conducted by performing microbiological analyses of samples collected from hands of workers responsible for preparing food, and of the water samples used for cleansing and preparing foods. The kitchen physical, structural and cleaning conditions were assessed by means of a checklist. This study analyzed 31 samples from worker hands swab, and 21 samples of water collected from three school kitchens. This study pointed out that the food handlers training should be improved, and a peremptory control of the water used for food preparation purpose should be established. Also, this study showed that the evaluated schools maintain the respective kitchens in a good standard of conservation and cleanliness.

The intricate role of mast cell proteases and the annexin A1-FPR1 system in abdominal wall endometriosis

Endometriosis is a continuous and progressive disease with a poorly understood aetiology, pathophysiology and natural history. This study evaluated the histological differences between eutopic and ectopic endometria (abdominal wall endometriosis) and the expression of mast cell proteases (tryptase and chymase), annexin A1 (ANXA1) and formyl peptide receptor 1 (FPR1). Ectopic endometrium from 18 women with abdominal wall endometriosis and eutopic endometrium from 10 women without endometriosis were obtained. The endometrial samples were analysed by histopathology, immunohistochemistry and ultrastructural immunogold labeling to determine mast cell heterogeneity (tryptase and chymase positive cells) and the expression levels of ANXA1 and FPR1. Histopathological analysis of the endometriotic lesions showed a glandular pattern of mixed differentiation and an undifferentiated morphology with a significant influx of inflammatory cells and a change in mast cell heterogeneity, as evidenced by a significant increase in the number of chymase-positive cells and endogenous chymase expression. The undifferentiated glandular pattern of endometriotic lesions was positively associated with a marked increase and co-localization of ANXA1 and FPR1 in the epithelial cells. In conclusion, the co-upregulated expression of mast cell chymase and ANXA1–FPR1 system in ectopic endometrium suggests their involvement in the development of endometriotic lesions.

Estimativa da frequência da inversão SWBinv-1 entre pais de portadores ds síndrome de Williams-Beuren e pais de filhos normais do Brasil

Pós-graduação em Ciências Biológicas (Genética) - IBB

Implementação de um sistema de aquisição de dados da técnica de judô Osotogari utilizando dummy na realização do uchikomi

Pós-graduação em Engenharia Mecânica - FEG

Demochargia: Dilma Rousseff e seu primeiro ano de mandato pelas charges jornalísticas

Pós-graduação em Comunicação - FAAC

Usinabilidade do aço DIN C45 trefilado de alta resistência

Pós-graduação em Engenharia Mecânica - FEG

Parlamento do Mercosul, integração e déficit democrático

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)