889 resultados para Hyper-mediatization of music
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On verso: This is a sketch made at the B&G [Buildings and Grounds] offices [contractor] showing the projected development of the Central Mall -- with Burton Tower, proposed School of Music building back of it and new Graduate School building. It was made for the President's Report for 35-36. The President thought it would be appropriate to preserve it among the archives.
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On mat: Reuben Kempf born 1859 - Ann Arbor; Died 1945 - Ann Arbor. Graduate Royal Conservatory of Music 1879, Stuttgart, Germany. On verso: Other identification in UAs Kempf, Reuben H.
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verso: About the year 1910, most farmers were forced to work six days a week, from sunrise to sunset, in order to have an adequate standard of living. After attending church on Sunday, if someone in the area was fortunate enough to own a phonograph, he would lug it a considerable distance to the home of some friend, where neighbors for miles would gather for an afternoon of music and visiting
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On making a will -- Famous men -- At a summer resort -- Drink and politics -- On home life -- On food in war -- On old age -- On the power of music -- On the descent of man -- On the higher baseball -- On heros and history -- On going to see the doctor -- On "the gift of oratory" -- On golf -- On "the game of cards" -- On the Orange Revolution of 1914 -- On St. Patrick's Day -- On past glories -- On criminal trials.
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"This volume, like its two predecessors ['The unity of western civilization' and 'Progress'] arises from a course of lectures delivered at a summer school at Woodbrooke, near Birmingham, in August, 1919."
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Mode of access: Internet.
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Vol. 1: 2d ed. (t.-p. not dated) 1st ed. published 1898.
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A course of three lectures delivered at the Academy of music, Berlin, April 1905.
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Flamenco guitarist Paco de Lucía, taking advantage of the ongoing cultural revolution in Spain during the seventies decided to break from tradition by shaping ”Nuevo Flamenco” through flamenco-jazz ensemble ”Paco de Lucía Sextet”. Within its repertoire, the first regular flamenco bass-line: ”Monasterio de Sal”. Electrical bassist Carles Benavent would have a key role in this development, a trait seldom found in academical works of musicology. The aim of the present thesis is to partially fill this void while shedding some light on the revolutionary contributions of Benavent. In order to do so, studying relevant literature, listening to phonograms comparatively, transcribing/analyzing ”Monasterio de Sal” and interviewing Mr. Benavent himself were used as main methods. The conclusion has been drawn that there was barely any electrical bass in flamenco before Benavent and that his work with de Lucía (and later others) would entirely reform the way electric bass was perceived from within and outside this genre of music. It is of no less interest to observe that Benavents main influences for this endeavor were the principal figures of contemporary jazz-bass (Jaco Pastorius) and flamenco-guitar (Paco de Lucía) respectively, infusing ”Monasterio de Sal”, with meaningful historical value.
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Due to the current digitalization of the music industry it has become more important than ever for musicians to get their music placed in advertising. This process is frequently described as a win-win situation for both sides: the musician gets money and exposure while the brand gets to ride on the musician’s pop-cultural position in society. The following thesis is focused on identifying the different ways brands work with music in their TV-advertising, and what effects the brand of the featured artist might have on the brand itself. Using text analysis, six advertisements all shown on Swedish TV during the first half of 2016 were analyzed, with the result that four major recurring themes were identified: nostalgia, text-related usage, making the advert memorable and making the advert into entertainment. The study also found three ways in which a band profile could serve a brand: (I) to make the advert an artifact of popular culture, (II) to let the brand ride on the bands success, (III) to give credibility to the brand. The study was based on brand theory, sensory branding and semiotics as well as David Hurons theory on the different usages of music in advertising.
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Event Marketing represents a common promotional strategy that involves direct contact between brands and consumers at special events, namely concerts, festivals, sporting events and fairs. Brands have been investing in sponsorship as a means of associating themselves with particular events, essentially with the goal to enhance brand image and brand awareness. Interestingly, the response of consumers to event marketing has not yet been fully understood. This dissertation fills this gap. More specifically, it intends to determine the extent to which sponsoring brands at events favors brand awareness (recall and recognition) and how it relates to brand attitude. Based on three Portuguese music festivals, two studies were conducted to ascertain event sponsorship’s impact on consumer memory, notably Brand Recall and Brand Recognition, and correlation with attitudes towards the brands such as familiarity and liking. The key findings of these studies show that recognition is much higher for those respondents who attended the festivals, presenting a score of 73,9%, in comparison with recall, presenting a much lower score of 37,5%. Further, and surprisingly, it suggests that the ability to recall and recognize sponsoring brands is not associated to consumer attitudes towards the brands. Instead, it relates to the time consumers dedicated to these particular events, that is, the number of music festivals attended.
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Concert Program
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Concert Program
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Concert Program
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Concert Program