Comunicação interna em empreendimento hoteleiro: um enfoque gerencial

Globalization, which increased the market to a position of competition and change never before experienced, also imposed a series of changes that have transformed the social systems, organizations increasingly complex. In this scenario, communication has received attention from modern managers. Research indicates that some sectors of activity, more than others, rely on communication as a tool for achieving their goals. The tourism sector, located in the service segment is configured as one of these activities, which the hotel is part of the composite product. With the intention to acknowledge these aspects in this study sought to analyze the characteristics of internal communication in a hotel project in the managerial perspective. To try to answer this purpose we constructed a framework based on authors that discuss organizational communication, internal communication and hotel businesses. For the purpose of research was chosen a unit of study to assess the views of managers regarding the issue. In the unit studied was sought to apprehend these meanings through interviews with a group of managers in the organization and analysis of documents. Data were analyzed through content analysis of Bardin (1977), with the technique of categorical analysis, as it sought to capture aspects that allow the description of the contents of the messages. The results pointed to an organizational reality based heavily on orality, who lives constantly with noise and using communication to regulate behavior. With little or no reflection on managerial communication inferred that subordinates should not absorb the message completely, a phenomenon that can not be responsible for the complete fulfillment thereof. Moreover, it was realized that the organization studied did not plan your communication, since, yet the views as a strategic tool to achieve your goals

Autoavaliação institucional na dimensão do SINAES comunicação com a sociedade : estudo de múltiplos casos em instituições de ensino superior do Rio Grande do Norte

This study is about the institutional self-evaluation in Dimension 4, "Communication with Society", from the National System of Higher Education Evaluation SINAES, mandatory for all universities in Brazil. A multiple cases study was conducted with three institutions from Rio Grande do Norte, and the goal was to know how this evaluation is made, describing the concept for the evaluation of communication proposed by them, identifying controllers or emancipator aspects, categorizing methodological procedures and discussing the difficulties reported in the communication evaluation process. Coordinators of the institutions Evaluating Committees were interviewed and data categorized by means of qualitative content analysis. It was noted characteristics of the current controller, emancipator and hybrid designs in the three institutions for evaluation of communication, revealing the lack of a theoretical corpus that transits in accordance with the systemic perspective and epistemology of complexity from SINAES. It was found that the most frequently reported difficulties in the evaluation processes of communication are in the preparation stage, especially in the definition of indicators and tools and awareness work. The weakness in planning makes their own activities in the sector of communication become targets of assessment, forming goals poorly related with broader organizational goals. It was also concluded that the technical evaluation cannot override the issues associated with the broader issue of the complexity surrounding the assessment paradigm proposed by SINAES because contradictions and imperfections are part of the evaluation process and several references are current in the literature to support this view. Finally, it is said that objectives such as transparency and behavioral changes can rely on methodologies and techniques for research on the question of the construction of meaning

Navegar na web : as redes sociais como espaços de comunicação, partilha de conhecimento e de promoção de competências de aprendizagem

A aprendizagem em rede e as potencialidades do software social trouxeram novos e estimulantes desafios para os sistemas educativos e para os seus profissionais. Um dos principais desafios prende-se com a necessidade de conceber uma “nova” didática para a docência na web social que deve basear-se não só nos conhecimentos científico, tecnológico, curricular e pedagógico, mas também num conhecimento científico e pedagógico da tecnologia que permita planear, conceber e utilizar as redes sociais, como o Facebook, no processo de ensino-aprendizagem de forma eficaz. Assim, e perante esta realidade, neste estudo exploratório procurámos perceber em que medida a utilização do Facebook no processo de ensino-aprendizagem permite a promoção de competências de aprendizagem de estudantes de cursos pós-graduados, a nível da capacidade para aprender, da iniciativa e da autonomia. Os resultados sugerem que os estudantes aceitam o Facebook como um novo contexto para a aprendizagem, que não impede a reflexão crítica sobre os conceitos e as temáticas apresentadas para trabalho, possibilitando o desenvolvimento de comunidades de aprendizagem desde que exista uma intencionalidade educativa explícita.