RELIGIÃO E MARKETING PESSOAL: UMA ANÁLISE DA IMAGEM PESSOAL DOS BISPOS, PASTORES, OBREIROS E OBREIRAS DA IGREJA UNIVERSAL DO REINO DE DEUS

Este trabalho tem por objetivo analisar a forma de construção da imagem dos bispos, pastores, obreiros e obreiras da Igreja Universal do Reino de Deus (IURD), por meio da ferramenta de marketing pessoal (MP). A utilização do MP por tais agentes religiosos é uma maneira de melhorar a interação simbólica entre líderes e fiéis e atrair o público para os templos. A IURD foi escolhida para esta análise por usar de vários procedimentos que estão relacionados com as técnicas de MP, no sentido de sofisticar a aparência visual de sua liderança, a fim de representar um discurso de prosperidade disseminado pela instituição. Cremos que é dessa forma que a IURD atrai o público por meio da imagem criada dos líderes, mediante uma aparência visual sofisticada. Na pesquisa dessa Igreja, encontramos que a ferramenta de MP usada pelos seus membros hierárquicos contribui para o crescimento e a consolidação desse empreendimento no mercado religioso. A construção da imagem que estamos tratando é planejada a partir da matriz imagética do líder principal da Igreja Universal, Edir Bezerra Macedo. Por meio da imagem central do bispo Macedo é que a liderança é marcada ou estigmatizada com um perfil estético respaldado por uma noção de sucesso. Utilizamos a pesquisa bibliográfica e observação participante como método de pesquisa e ainda, pesquisamos o jornal Folha Universal e averiguamos alguns programas televisivos exibidos na TV Record, analisando o marketing pessoal da liderança em questão. Assim, verificamos que as interfaces de presentação da boa imagem produzida por meio de técnicas corporais, roupas e acessórios, favorece a representação desses líderes nos seus principais canais de comunicação, templos e televisão.(AU)

Triennial Catalogue annotated by Jeremy Belknap, 1791

The collection holds a heavily interleaved 1791 Triennial Catalogue annotated, in part, by Jeremy Belknap. A note by Harvard Librarian John Langdon Sibley, on the verso of the flyleaf, indicates a second annotator: "It should be observed that this catalogue is in the handwriting of two persons, Dr. Belknap & probably interlineations & additions by Rev. Dr. [John] Eliot. The interlineing part should not be too confidently relied on for accuracy. J. L. Sibley, April 14, 1848." The volume contains biographical notes, newspaper clippings, excerpts from manuscript and printed sources such as New England's First Fruits, the manuscript memoirs of Charles Chauncey, and John Winthrop's Journal, and a 1795 letter from Isaac Mansfield. In the letter, Mansfield references an item he believed to be written by his grandfather, Ames Cheever (Harvard AB 1707), and briefly describes his grandfather. A list of election sermon orators with dates is also pasted into the inside back cover, along with an obituary of the Rev. John Wales (Harvard AB 1728) from the Boston Post-Boy, March 4, 1765.

Poems copied by James Diman, ca. 1730-1733

Small pamphlet-sized notebook containing handwritten transcriptions of three poems copied by James Diman, likely in the early 1730s. The notebook contains "The Catholic Remedy. to ye Tune of To all you Ladies, not at land &c.," "Father Ab--y's Will. Col. Sweeper Camb: Dec. 1731," and "The Poet's Lamentation for ye Loss of his cat, w'ch he used to call his Muse" copied from the London Magazine, November 1733. The "Catholic Remedy" begins "You Peope who desire to mend / your Desperate Estate..." and includes the note, "Made upon A--D--'s goving over to take orders. The note refers to the voyage of Addington Davenport (Harvard AB 1719) to England join the priesthood of the Church of England in 1730. "Father Ab--y's Will" begins "To my dear Wife, / My joy and Life..." and was a humorous poem published in 1731 after the death of Harvard College Sweeper Matthew Abdy, and attributed to Jonathan Seccombe (Harvard AB 1728). The "Poet's Lamentation" begins "Oppress'd with Grief, in heavy strains I mourn..." and was written by Joseph Green (Harvard AB 1726) as a parody of a psalm composed by Mather Byles (Harvard AB 1725). Pages 10-12, holding part of "Father Ab--y's Will" are missing, and pages 13-15 are no longer attached to the item.

Letter book : manuscript, 1764-1771

Tryon's official letter book containing copies of letters and documents relating to his work as colonial governor of North Carolina; with references concerning drawing a boundary between North Carolina and South Carolina; talks with the Cherokee Indians; the establishment of a postal service; working with the Propagation of the Gospels in Foreign Parts; establishing the Church of England in North Carolina; strengthening the defenses of the colony; maintaining better communication with Great Britain; and other events.

Letter: to Francis Nicholson, [17--]

Letter, undated, from committee of eight members of the Church of England in Boston, John Barnes, Thomas Greaves, Anthony Blount, John Gibbins, George Cradock, Thomas Selbey and two others, appealing to Nicholson to help support the founding and building of Christ Church.

R.P. Francisci Suarez, Granatensis, e Societate Iesu doctoris theologi, et in Conimbricensi Academia sacrarum literarum primarij professoris. Defensio fidei Catholicae et apostolicæ aduersus Anglicanæ sectæ errores. : Cum responsione ad Apologiam pro Iuramento fidedelitatis, & præfationem monitoriam sernessimi Iacobi Magnæ Britanniæ Regis. Ad serenissimos totius Christiani orbis Catholicos reges et principes.

Includes index.

How we got our prayer-book.

Mode of access: Internet.

Problems and principles : being papers on subjects theological and ecclesiastical /

Mode of access: Internet.

All saints' day and other sermons,

Mode of access: Internet.

The Anglican reformation /

Includes index.

Ecclesiological essays.

"Originally appeared in various publications between 1895 and 1900." Pref.

Christian science versus pantheism, and other messages to the Mother church.

Each part has special t.-p. and separate paging.

La liturgia ynglesa, o el Libro de la Oracion Comun y administracion de los sacramentos, y otros ritos y ceremonias de la Yglesia : segun el vso de la Yglesia Anglicana ... /

Mode of access: Internet.

The Anglican revival,

Mode of access: Internet.

Crockford's clerical directory.

"A reference book of the clergy of the Provinces of Canterbury and York and of other Anglican provinces and dioceses."