Identificar las estrategias de fidelización para clientes de software que se pueden aplicar en la empresa I. T. del Ecuador S.A.

Con el desarrollo del presente trabajo lo que se pretende es identificar las estrategias que se pueden aplicar dentro de una empresa que comercializa software para lograr una fidelización por parte de sus clientes .Para ello en los capítulos se tomará en cuenta una parte de teoría donde se identifica las diferentes estrategias de marketing y su evolución, así como las últimas tendencias para aplicarlas a los clientes; al finalizar el último capítulo se propone realizar una mejora en la relación de los clientes a través de un CRM. Además se realizará un análisis de la empresa con la cartera de clientes actuales para identificar aquellos que son clave y que mayores ingresos generan a la organización. Cabe indicar que las estrategias que se identifican son resultado de un estudio de campo e investigación directamente con los clientes de la empresa, por ello el modelo sugerido está dirigido para I.T. Del Ecuador S.A.

Análisis e identificación de un sistema de control estratégico para pequeñas y micro empresas de desarrollo de software en la ciudad de Quito

El propósito de esta tesis es el dar a conocer un modelo de control estratégico para pequeñas y microempresas de desarrollo de software en la ciudad de Quito. Se ha escogido al software debido a que es uno de los sectores con más potencial de crecimiento. Para dar a conocer este modelo, se han investigado y analizado varias teorías de control estratégico entre las cuales se da a conocer: las cinco P de Henry Mintzberg, las estrategias genéricas del profesor Michael Porter, el Modelo de las Siete <> de McKinsey & Co realizado con el apoyo de los profesores Tom Peters y Robert Waterman Jr. y por último el Cuadro de Mando Integral de Kaplan y Norton. Se ha analizado la situación actual y tendencias, en las cuales se desenvuelven las empresas que desarrollan software en el Ecuador y otros países de Centro y Sur América. Con las encuestas y entrevistas realizadas a pequeñas y microempresas de desarrollo de software en la ciudad de Quito, se ha dado a conocer qué sistemas de control gerencial tienen para el seguimiento de objetivos estratégicos y que indicadores han propuestos para gerenciar su empresa. Por lo cual, se ha desarrollado y propuesto el Modelo de Control Estratégico que es una herramienta gerencial, que permitirá realizar y dar seguimiento de los objetivos de la empresa, teniendo así mayores probabilidades de éxito para su crecimiento en este sector tan competitivo como es el del software.

Incidencia del aprendizaje en los planes de carrera en una empresa de software. Caso de Structured Intelligente

A través de esta investigación se buscó establecer la relación existente entre el aprendizaje y el plan de carrera en una organización real; y lograr una propuesta viable para la empresa y sus empleados sobre estos temas. El estudio está basado en una revisión de aspectos teóricos de forma bibliografía, y se incorporó la revisión de entrevistas, encuestas y observación para el análisis de la situación actual y deseada. Al realizar el estudio se determinaron tres apoyos importantes que sirven a la empresa para la obtención de sus objetivos estratégicos, los cuales son competencias, conocimientos y planes de carrera. El resultado fue las propuestas de gestión por competencias, gestión del conocimiento y planes de carrera, alineadas a la propuesta de planificación estratégica para la empresa Structured Intelligente del Ecuador S.A. Concluyendo que el aprendizaje incide directamente sobre los planes de carrera.

Turismo e informática (software) como servicios de exportación de Ecuador

El comercio de servicios, a más de cubrir la nueva demanda de los procesos productivos actuales, surge como una alternativa de diversificación comercial y productiva para los países. En la actualidad este proceso es considerado parte fundamental en el desarrollo económico porque implica la reducción de la vulnerabilidad que se genera con la dependencia en la producción de productos primarios y permite aumentar su participación en el mercado mundial. En este contexto, la investigación tiene dos grandes objetivos: Analizar los lineamientos y orientaciones generales del comercio de servicios a nivel internacional, principalmente el sector de “Turismo e Informática (software)”, su evolución y tendencia económica. Adicionalmente, se cita la normativa multilateral vigente que rige el intercambio y es la base para la firma de acuerdos de comercio. El segundo objetivo es estudiar la situación y evolución del comercio de servicios en el Ecuador, el tratamiento otorgado por el gobierno ecuatoriano, específicamente a los servicios de Turismo e Informática, software. Se describe como la identificación de políticas vigentes en materia de comercio dan soporte a la diversificación de la oferta exportable y a la potencialidad de adoptar el comercio de servicios como parte del proceso. Finalmente se analizará la evolución y participación de los países de la Comunidad Andina en el comercio de servicios en los últimos años.

Real-Time software control of neural stimulation in a closed loop Animat system

A recent area for investigation into the development of adaptable robot control is the use of living neuronal networks to control a mobile robot. The so-called Animat paradigm comprises a neuronal network (the ‘brain’) connected to an external embodiment (in this case a mobile robot), facilitating potentially robust, adaptable robot control and increased understanding of neural processes. Sensory input from the robot is provided to the neuronal network via stimulation on a number of electrodes embedded in a specialist Petri dish (Multi Electrode Array (MEA)); accurate control of this stimulation is vital. We present software tools allowing precise, near real-time control of electrical stimulation on MEAs, with fast switching between electrodes and the application of custom stimulus waveforms. These Linux-based tools are compatible with the widely used MEABench data acquisition system. Benefits include rapid stimulus modulation in response to neuronal activity (closed loop) and batch processing of stimulation protocols.

A data collection case study supporting requirements oriented prediction and management in software developments

Consider the statement "this project should cost X and has risk of Y". Such statements are used daily in industry as the basis for making decisions. The work reported here is part of a study aimed at providing a rational and pragmatic basis for such statements. Of particular interest are predictions made in the requirements and early phases of projects. A preliminary model has been constructed using Bayesian Belief Networks and in support of this, a programme to collect and study data during the execution of various software development projects commenced in May 2002. The data collection programme is undertaken under the constraints of a commercial industrial regime of multiple concurrent small to medium scale software development projects. Guided by pragmatism, the work is predicated on the use of data that can be collected readily by project managers; including expert judgements, effort, elapsed times and metrics collected within each project.

Discriminative pattern mining in software fault detection

We present a method to enhance fault localization for software systems based on a frequent pattern mining algorithm. Our method is based on a large set of test cases for a given set of programs in which faults can be detected. The test executions are recorded as function call trees. Based on test oracles the tests can be classified into successful and failing tests. A frequent pattern mining algorithm is used to identify frequent subtrees in successful and failing test executions. This information is used to rank functions according to their likelihood of containing a fault. The ranking suggests an order in which to examine the functions during fault analysis. We validate our approach experimentally using a subset of Siemens benchmark programs.

HDC poinsettia tracker: flexible graphical tracking software

Growing pot poinsettia and similar crops involves careful crop monitoring and management to ensure that height specifications are met. Graphical tracking represents a target driven approach to decision support with simple interpretation. HDC (Horticultural Development Council) Poinsettia Tracker implements a graphical track based on the Generalised Logistic Curve, similar to that of other tracking packages. Any set of curve parameters can be used to track crop progress. However, graphical tracks must be expected to be site and cultivar specific. By providing a simple Curve fitting function, growers can easily develop their own site and variety specific ideal tracks based on past records with increasing quality as more seasons' data are added. (C) 2009 Elsevier B.V. All rights reserved.

Teachers as researchers and teachers as software developers: how use-case analysis helps build better educational software

A series of government initiatives has raised both the profile of ICT in the curriculum and the expectation that high quality teaching and learning resources will be accessible across electronic networks. In order for e-learning resources such as websites to have the maximum educational impact, teachers need to be involved in their design and development. Use-case analysis provides a means of defining user requirements and other constraints in such a way that software developers can produce e-learning resources which reflect teachers' professional knowledge and support their classroom practice. It has some features in common with the participatory action research used to develop other aspects of classroom practice. Two case-studies are presented: one involves the development of an on-line resource centred on transcripts of original historical documents; the other describes how 'Learning how to Learn', a major, distributed research project funded under the ESRC Teaching and Learning Research Programme is using use-case analysis to develop web resources and services.

A simulation model of self-organising evolvability in software systems

The evolvability of a software artifact is its capacity for producing heritable or reusable variants; the inverse quality is the artifact's inertia or resistance to evolutionary change. Evolvability in software systems may arise from engineering and/or self-organising processes. We describe our 'Conditional Growth' simulation model of software evolution and show how, it can be used to investigate evolvability from a self-organisation perspective. The model is derived from the Bak-Sneppen family of 'self-organised criticality' simulations. It shows good qualitative agreement with Lehman's 'laws of software evolution' and reproduces phenomena that have been observed empirically. The model suggests interesting predictions about the dynamics of evolvability and implies that much of the observed variability in software evolution can be accounted for by comparatively simple self-organising processes.

Predicting fault inflow in iterative software development processes: an industrial evaluation

This paper addresses the need for accurate predictions on the fault inflow, i.e. the number of faults found in the consecutive project weeks, in highly iterative processes. In such processes, in contrast to waterfall-like processes, fault repair and development of new features run almost in parallel. Given accurate predictions on fault inflow, managers could dynamically re-allocate resources between these different tasks in a more adequate way. Furthermore, managers could react with process improvements when the expected fault inflow is higher than desired. This study suggests software reliability growth models (SRGMs) for predicting fault inflow. Originally developed for traditional processes, the performance of these models in highly iterative processes is investigated. Additionally, a simple linear model is developed and compared to the SRGMs. The paper provides results from applying these models on fault data from three different industrial projects. One of the key findings of this study is that some SRGMs are applicable for predicting fault inflow in highly iterative processes. Moreover, the results show that the simple linear model represents a valid alternative to the SRGMs, as it provides reasonably accurate predictions and performs better in many cases.