Mudanças no uso da terra decorrentes da expansão da cultura da cana-de-açúcar na região oeste do estado de São Paulo

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Condições, modos de aplicação e doses de ureia revestida por polímeros na cultura do milho

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Elementos de política de indización para bibliotecas universitarias del área médica

In the context of university libraries, the optimization and streamlining of services and processes related to informational content indexing and retrieval are strongly influenced by the indexing policy adopted. This article is aimed at researching the indexing policy elements that are more suitable for medical university libraries. To achieve our objective, we applied three instruments: organizational culture analysis, individual verbal protocol and evaluation of indexing. Results emphasize the importance of developing an indexing policy to improve the processes and services offered by university libraries, as well as the retrieval of information by the user community. More studies are necessary in the medical area involvoving catalogers, experts, users and managers for the development of the indexing manual.

Cultura y comportamiento informacional en ambientes empresariales y el proceso de inteligencia competitiva

This article presents and discusses the concepts found in the literature about informational culture, informational behavior, information management, knowledge management and competitive intelligence. It focuses the correlation among those elements and shows, from theliterature analysis, the importance of the informational culture for the development of competitive intelligence in organizations.

Competência em informação: perspectivas em torno da cultura escolar

Displays the Information Literacy as a method of training for access, evaluation and use of information, which has become, increasingly, the raw material indispensable for intellectual autonomy. Presents the articulation possible - and necessary - between Information and Cultural Competence in School, with emphasis on their relationship. Search is on School Culture, contexts for insertion of procedures developed by the Information Literacy, considering the dimensions of the organization, interpretation and knowledge production. It points out the advantages to realize the Culture School, through practical philosophical context, to support action planning, establishing, in the educational environment, actions related to the development of Competency Information. We used participation research action in the context of a public school in Campo Grande-MS, the research subjects were students of the 6º and 7º grades and their teachers. Data collection took place through observation and interviews relating the development of competencein Information and teaching practices It is noteworthy that this kind of responsibility if developed without an understanding of school culture, becomes a rambling and disjointed practice whose outcomes are at risk of not being achieved.

Geoestatística multivariada na delimitação de zonas de manejo na cultura de cana-de-açúcar

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O corpo do malandro: um estudo sobre as relações entre cultura e processos de subjetivação

Nesta pesquisa estudamos as relações entre cultura e processos de subjetivação a partir da identificação das marcas da chamada cultura da malandragem tal como se expressa por meio da sensibilidade de uma obra de arte. Cartografamos na peça teatral “A ópera do malandro”, de Chico Buarque de Holanda, as marcas do movimento do corpo do malandro que nos permitem identificar a constituição de um princípio ético e de uma escolha estética ao transitar nas fronteiras da marginalidade e da legalidade estabelecidas no interior da cultura brasileira. Estudamos o “corpo” e o “movimento” em uma dimensão política situados na cultura. Para isso assumimos a concepção de cultura como um campo de materialidade configurada por forças em permanente tensão. Investigamos na “Ópera do Malandro” as configurações da subjetividade observando um corpo que aprende a dançar para “não dançar na vida”.

Cultura, educação e subjetividade: um estudo sobre o ENEM - Exame Nacional do Ensino Médio

This research attempts to analyze the relationship between the National Secondary Education Examination and the design of teaching, specifically in the way of defining what should be taught, in the present National Curriculum identifying clues that help us in the explanation of a conception of teaching and making the confrontation between the evaluation device in this ENEM. We intend to identify, even if there is consistency between what is taught and what is learned in schools, whether it public or private, and it evaluates the evidence as ENEM. This work is part of the Bachelor's Degree in Education Full theme is a critical analysis of the evaluation system ENEM regarding their school pedagogical practices. The overall goal is to bring to light the evaluative perspective envisaged in secondary education as a training practice, regarding the evaluation method levied by the National Examination of Secondary Education, seeking to raise the following reflection: The evaluation addressed in high school according to the National Curriculum meets view of the National Middle School? To answer this question, the work specified in a field research through analysis of evidence applied to the Portuguese Language School students in two schools, one in public and one private school, both in the city of Rio Claro, São Paulo, the analysis on the Matrix Reference ENEM in order to show whether the school pedagogical practice meets the demand of this evaluation system. Methodology as part of the job search literature, taking for himself the main theoretical assessment as Luckesi (2005), Hoffman (1996) Saviani (1986) and Curriculum Proposal of the State of São Paulo

As Relações Públicas em contextos de internacionalização organizacional: um estudo de caso sobre a aquisição da Tilibra

The objective of this study is to demonstrate how Public Relations can deal with the issue of culture clash between companies undergoing mergers and acquisitions. Within this environment of organizational change, there is the question of human and social as well as the importance of the relationship with all the publics. The Public Relations professional should be part of the organization systems to inform and promote a culture present, and participated in the climates changes and its consequences within these environments

Relações públicas e a mediação do diálogo intercultural na comunicação organizacional

The large flow of businesses going abroad generates an ever more diverse internal multicultural organizational scenario. Different national cultures inside an organization can directly influence the management of people. Human values, languages, customs, work modes/routines and different habits can create conflicts among parties. This study deals with the role of Public Relations as a tool/strategy to deal with conflicting intercultural communication inside business organizations. The analysis is grounded on theoretical principles concerning the roles of communication professionals as the individuals responsible for the relationship between an institution and the internal public. The study introduces intercultural communication as a growing area to be explored by the Public Relations professional and highlights the possibility of emerging innovative solutions for organizational problems. It also brings reports by professionals that have intercultural experience concerning Brazil and Germany in an attempt to illustrate conflicts that might have been prevented by actions taken by a specialist in Communication in order to promote mutual understanding

A comunicação organizacional e a atuação das Relações Públicas na era da dialética entre globalização e glocalização

This study is the result of theoretical reflections and analyses about the role of public relations professional in existing management of cultural diversity in organizations, arising from globalisation and glocalisation. This way, we analyze new perspectives for organizational communication, considering the cultural aspects of different audiences in an organization. Thus, the goal of this work is to show another look for this activity, in which prime respect and integration amid interculturality and enable new paths for public relations, acting as ' cultural Integrator ' in this scenario. For understanding these new interfaces, the study takes as its starting point an overview of roots that gave rise to this context, starting from the analysis of various aspects of globalisation and your reflexes and impacts on organizations, plus a contextualization of the organizational communication trajectory. Then the global and local culture is discussed, as well as the glocalisation and repercussions in organizations, which gave rise to a scenary of cultural diversity and possible conflicts of that context. From the particular analysis of work, are given the implications of this encounter of multiple cultures in organizations, in addition to being presented theories of intercultural communication in trying to manage and provide the dialogue and understanding between different cultures. Finally, this study deals with the possibilities of public relations practice in interculturality, showing paths to the mediation of various interests between organizations and their audiences in the sphere of glocalization, showing the activity of International/Global public relations. It also presents the possible involvement of public relations in the management of a communication on cultural diversity scenary, showing perspectives for this activity on the theory of excellence, in order to seek understanding and understanding even in the midst of diversity

Comunicação organizacional e jornalismo: um estudo sobre as agências de comunicação de Bauru e a atuação jornalística

This monograph presents a study about organizational communication, outlining concepts, Brazilian historic, interfering factors and other considerations on the subject, introducing a survey with twelve communication agencies in Bauru as a result, explaining, in practical terms, how processes of organizational communication occur and the journalist's work in this area. Therefore, the organizational communication offers many possibilities for journalists, either as writers or press officers, or even in positions directly related to the Internet. As a key sector for all types of organizations, communication has gained notability, establishing itself as a strategic area for organizational management, especially in the form of integrated communication

Monitoramento espacial e análise das características climáticas na influência sobre a cultura de soja no estado do Paraná

In the past years, soya has increased itself as the mean agro export culture in Brazil, encouraging the expansion of its agricultural frontier throughout the country. Brazil is the second biggest soya producer around the world, with a 59,8 million ton production in 2008, according to the Instituto Brasileiro de Geografia e Estatística (IBGE), only behind United States. Around the country, the four leading producer states are Mato Grosso, Paraná, Rio Grande do Sul e Goiás. Therefore, geotechnologies may be used to monitor use and soil occupation in various analyzes periods. In this review, the tools are important to illustrate the soya production areas and also the weather behavior around its production evolution in the territory through the years. Its utilization can contribute to the evolution and optimization around real time monitoring of the Agricola cultures, without being necessary to be in the area with a low financial cost. Generally, this information is strongly important for decision makers in both government and private sector, as soon as the achievement information regards the quantification of area, yield and development of agricultural crops are essential to the economic behavior of culture during the season and even beyond. By obtaining data regarding climate crops 2008/09 and 2009/10, held the climatic water balance calculation based on the dynamics of water storage in soil temperature and precipitation data, interpolation of the data through the interpolator (IDW) that generated thematic precipitation maps. Overall, the use of geotechnology to monitor agricultural areas, can strongly contribute to this monitoring, generating raw material for further analysis at low cost

O Relações Públicas e a comunicação organizacional: um estudo exploratório nas agências de São José dos Campos

The field of social communication, especially the one of Public Relations, seems to be unknown and not so recognized and explored in Brazil, even though these professionals are trained to operate in different kinds of organizations. Because of that, it is important for the Public Relations to know the demands of the market he or she wants to work on. Therefore, an exploratory study was conducted in agencies in São José dos Campos, São Paulo. The project objectives are to identify the communicational demands from the communication agencies’ point of view, get to know the work field for Public Relations, verify if the professional attends the market demands and identify market needs in communication. The methodology used was: bibliographical search of theories concerning organizational communication, communication agencies and Public Relations; and a field research in five agencies that provide services related to organizational communication, for recognizing reality. The data obtained shows that organizational communication is a growing field and in which the Public Relation has much to contribute, but unawareness of the profession results in a small number of professionals working in the area

Número mínimo de aplicações de fungicidas no controle das cercosporioses da cultura do amendoim

Pós-graduação em Agronomia (Produção Vegetal) - FCAV