Programa de desenvolvimento de fornecedores e indução de comportamentos de melhoria contínua: estudo de caso da Natura Cosméticos

À medida que a competição entre empresas se amplia no nível da cadeia de suprimentos, torna-se necessário a melhoria de desempenho dos fornecedores através de esforços das empresas compradoras. Definida como “esforço da empresa focal em melhorar o desempenho do fornecedor e/ou as competências para irem de encontro com as necessidades de curto e/ou longo prazo da empresa compradora” (KRAUSE, 1999), o desenvolvimento de fornecedores se torna elemento diferencial na busca por desempenhos superiores dos atores da cadeia de suprimentos. É nesse contexto que se busca uma melhor compreensão do programa de desenvolvimento de fornecedores da empresa Natura Cosméticos, o programa QLICAR, reconhecido como uma gestão diferenciadora dentro do mercado brasileiro (REVISTA EXAME, 2011). O objetivo do trabalho é compreender sobre as práticas do programa de desenvolvimento de fornecedores que buscam induzir comportamentos de melhoria contínua nos fornecedores da empresa Natura. Como procedimento metodológico foi realizado uma pesquisa qualitativa por meio de estudo de caso. Os instrumentos de pesquisa do presente trabalho foram entrevistas e dados secundários advindos de três fornecedores do programa de desenvolvimento de fornecedores da empresa Natura Cosméticos assim como da própria empresa focal. Foram identificados três práticas do QLICAR que buscam induzir o comportamento de melhoria contínua nos fornecedores. Foram eles, as avaliações, premiações e reuniões. De forma holística, as práticas do QLICAR complementam as práticas já existentes nos fornecedores. A prática de avaliação se mostrou como um complemento dos indicadores utilizados nos fornecedores e as reuniões como atividades de alinhamento estratégico entre as empresas. Já a premiação não se mostrou unânime entre os fornecedores como incentivo pela busca de melhorias. No caso examinado, são apresentadas evidências de como as práticas do programa de desenvolvimento de fornecedores são vistos de forma distinta entre os atores envolvidos.

The implementation of corporate governance in Germany and Brazi l: a comparative case study

The recent promotion of best corporate governance standards by several different government institutions and non-for profit organizations resulted in the implementation of more sophisticated governance mechanisms. As consequence to the separation of ownership and control the concept of agency theory arose. Agency theory argues that without out proper control mechanism managers would behave exploit owners due to information asymmetry. Regulators have promoted corporate governance mechanisms in order to address this issue. This paper aims to contrast the implementation of best corporate governance practices in Germany and Brazil on the example of two practical examples. With this purpose in mind, this paper analyzed two companies listed in the main stock exchange in Germany and Brazil throughout a period of 5 years. In order to measure the degree of corporate governance practices implemented 3 different parameters have been chosen. In line with great part of the literature the parameters considered to be relevant are; composition, procedures and deviation from the local corporate governance code. The comparison of the data revealed that board composition in the two analyzed companies is similar regarding the proportion of independent representatives but does distinguish in size. While committees are related to the same topics it can be implied that Natura’s board is more involved in the actual management of the company. Lastly, Beiersdorf has been able to comply to a larger extend with the recommendations of the local German code than Natura to the recommendations published by Brazilian code of the IBGC.

Saliva substitute in combination with high-concentrated fluoride toothpaste: Effects on demineralised dentin in vitro

Objectives: The aim of this in vitro study was to assess the effects of saliva substitutes (modified with respect to calcium, phosphates, and fluorides) in combination with a high-concentrated fluoride toothpaste on demineralised dentin.Methods: Before and after demineralisation of bovine dentin specimens (subsurface lesions; 37 degrees C, pH 5.0, 5 d), one-quarter of each specimen's surface was covered with nail varnish (control of sound/demineralised tissue). Subsequently, specimens were exposed to original Saliva natura (saturation with respect to octacalciumphosphate [S(OCP)]: 0.03; SN 0), or to three lab-produced Saliva natura modifications (S(OCP): 1, 2, and 3; SN 1-3) for 2 and 5 weeks (37 degrees C). An aqueous solution (S(OCP): 2.5) served as positive control (PC). Two times daily (2 min each), Duraphat toothpaste (5000 ppm F(-); Colgate)/saliva substitute slurry (ratio 1:3) was applied gently. Differences in mineral losses (Delta Delta Z) and lesion depths (Delta LD) between values before and after exposure were microradiographically evaluated.Results: After both treatment periods specimens immersed in SN 0 revealed significantly higher mineral losses (lower Delta Delta Z values) and lesion depths (lower Delta LD) compared to PC (p < 0.05; ANOVA). After 5 weeks, specimens stored in SN 1 and 2 showed significantly higher mineral losses compared to PC (p < 0.05), while those stored in SN 3 showed similar results (p > 0.05). No differences in mineral loss could be observed between SN 2 and 3 (p > 0.05).Conclusions: Under the conditions of this limited protocol, the combination of Saliva natura solutions slightly saturated with respect to OCP in combination with a high-concentrated fluoride toothpaste enabled remineralisation of dentin in vitro. Crown Copyright (c) 2009 Published by Elsevier Ltd. All rights reserved.

The influence of daily application of fluoride products on subsurface bovine enamel lesions stored in saliva substitutes

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Effect of saliva substitutes in combination with fluorides on remineralization of subsurface dentin lesions

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Comunicação organizacional em tempo de redes sociais: Natura no facebook

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O conceito de sustentabilidade e estratégia empresarial: o caso da Natura na Amazônia

Estudo de caso da empresa Natura, unidade fabril localizado no município de Benevides, Pa. O trabalho objetivou analisar o conceito de sustentabilidade e estratégia empresarial aplicada pela empresa Natura. A pesquisa teve caráter descritivo e nível de análise organizacional. Utilizou-se como fontes de evidências, materiais de arquivos disponibilizados pela web, transcrições de entrevistas, relatórios anuais. A pesquisa permitiu identificar que a empresa optou pela valorização da economia regional, buscando parcerias profissionais com cooperativas. Desta forma, entende-se que a empresa trabalha o conceito de sustentabilidade, ao estabelecer parcerias com pequenos agricultores. Conclui-se nesta pesquisa, que a empresa também recebe benefícios ao estabelecer-se próximo à fonte de matéria prima, como economia de custos de transporte. Por ser a primeira empresa de grande porte no segmento de perfumaria, a estabelecer-se na região amazônica, a empresa tem uma vantagem competitiva ao manter um contato com os agricultores familiares e utilizando-se de uma imagem de sustentabilidade como ferramenta de marketing.

The importance of sensing one's movement in the world for the sense of personal identity

Within philosophy and cognitive science, the focus in relation to the problem of personal identity has been almost exclusively on the brain. We submit that the resulting neglect of the body and of bodily movements in the world has been detrimental in understanding how organisms develop a sense of identity. We examine the importance of sensing one’s own movements for the development of a basic, nonconceptual sense of self. More specifically, we argue that the origin of the sense of self stems from the sensitivity to spontaneous movements. Based on this, the organism develops a sense of “I move” and, finally, a sense of “I can move”. Proprioception and kinesthesis are essential in this development. At the same time, we argue against the traditional dichotomy between so-called external and internal senses, agreeing with Gibson that perception of the self and of the environment invariably go together. We discuss a traditional distinction between two aspects of bodily self: the body sense and the body image. We suggest that they capture different aspects of the sense of self. We argue that especially the body sense is of great importance to our nonconceptual sense of self. Finally, we attempt to draw some consequences for research in cognitive science, specifically in the area of robotics, by examining a case of missing proprioception. We make a plea for robots to be equipped not just with external perceptual and motor abilities but also with a sense of proprioception. This, we submit, would constitute one further step towards understanding creatures acting in the world with a sense of themselves.

O uso corporativo do território brasileiro no período técnico-científico-informacional: o circuito espacial produtivo e círculos de cooperação da empresa Natura

In the current historical period marked by globalization and neoliberal policies have seen the pursuit of expanded reproduction of capital by corporations, which make from the deepening territorial division of labor, ie, the increasing presence of its circuit productive space within steps towards the relations between capital and labor. This capital increase is made possible mainly by exploiting precarious forms of labor. In Brazil today, much of the population enjoys the possibilities of consumption, due mainly to the policy measures implemented in the last decade, this situation favors further expansion of large companies in our territory, thus the circuit analysis of spatial production of cosmetics contributes to a political debate about the uses of the national territory. Given that companies are organizations whose actions occur inseparably technical systems that make up the territory, this course conclusion work seeks to understand the circuit of production space and cooperation circles cosmetics company Natura Cosmetics S/A

Saliva substitutes in combination with high-fluoride gel

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Saliva substitutes in combination with high-fluoride gel on dentin remineralization

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

Dinâmicas empresariais: um olhar antropológico sobre o processo seletivo para trainee Jovens Talentos Natura 2014

The hypothesis that guides this work is: in the scenario posed by the first decade of the XXI century, the private companies act to conciliate their organizational principles, mission (how they want to arrive), vision (where they want to arrive) and values to the principles of its individual members, setting a certain style of corporate culture. That culture would pass by all hierarchical levels of enterprises, promoting the creation of subjective bonds between themselves and their employees in order to create or maintain, through shared values, social conventions that would ensure the certain style of symbolic domination inside and outside the physical and relational enterprises' spaces. I have as general objective, analyze, through a socio-anthropological approach, the dimension of the culture of private companies, how this guides the market practice and, in this sense, I seek to problematize the relationship between the actions of the analyzed companies (Nestle and, more specifically, Natura) and the representations and motivations of their employees. Furthermore, this study aims, specifically, to understand how the vision, the raison of being and the beliefs of Natura configure themselves as important strategic directives for the consolidation of an emotional bond between employees and those who aspire to be part of this organization. For this, I analyzed the Report Natura 2012, the conversations with some company employees and my participation in the selection process for trainee Young Talents Natura 2014

First report of Trypanosoma vivax outbreak in dairy cattle in Sao Paulo state, Brazil

This is the first description of a trypanosoma vivax outbreak in the state of Sao Paulo (municipality of Lins). Fever, jaundice, decreased milk production, weight loss, profuse diarrhea, abortion, anemia, leukocytosis and hyperfibrinogenemia were observed in the affected animals. Thirty-one cows and calves died out of a total of 1080 in the herd. Three cows showed neurological symptoms like dysmetria, ataxia, muscle weakness, ptyalism, lymph node enlargement and submandibular edema. Flagellated hemoparasites were observed in blood smears. The species was diagnosed as T vivax by means of PCR. This T vivax strain showed resistance to diaminazene aceturate and the infection spread quickly at the herd. From the ELISA test, 599 serum samples (98.36%) were positive for anti-T. vivax IgG antibodies. This outbreak occurred during a very dry period, which indicates that other factors were involved in the outbreak, such as absence of tabanids and large populations of Haematobia irritans and Stomoxys calcitrans. The increases in these populations may have been due to the use of biosolid waste from sugar and ethanol plants in the sugarcane plantations surrounding the dairy farm.

La matematica fuzzy nell'ingegneria dei materiali. Applicazioni alla durevolezza e alla conservazione dei materiali in opera nei siti archeologici

La ricerca presentata è un’ampia esplorazione delle possibili applicazioni di concetti, metodi e procedure della Fuzzy Logic all’Ingegneria dei Materiali. Tale nuovo approccio è giustificato dalla inadeguatezza dei risultati conseguiti con i soli metodi tradizionali riguardo alla reologia ed alla durabilità, all’utilizzo di dati di laboratorio nella progettazione e alla necessità di usare un linguaggio (informatizzabile) che consenta una valutazione congiunta degli aspetti tecnici, culturali, economici, paesaggistici della progettazione. – In particolare, la Fuzzy Logic permette di affrontare in modo razionale l’aleatorietà delle variabili e dei dati che, nel settore specifico dei materiali in opera nel costruito dei Beni Culturali, non possono essere trattati con i metodi statistici ordinari. – La scelta di concentrare l’attenzione su materiali e strutture in opera in siti archeologici discende non solo dall’interesse culturale ed economico connesso ai sempre più numerosi interventi in questo nuovo settore di pertinenza dell’Ingegneria dei Materiali, ma anche dal fatto che, in tali contesti, i termini della rappresentatività dei campionamenti, della complessità delle interazioni tra le variabili (fisiche e non), del tempo e quindi della durabilità sono evidenti ed esasperati. – Nell’ambito di questa ricerca si è anche condotto un ampio lavoro sperimentale di laboratorio per l’acquisizione dei dati utilizzati nelle procedure di modellazione fuzzy (fuzzy modeling). In tali situazioni si è operato secondo protocolli sperimentali standard: acquisizione della composizione mineralogica tramite diffrazione di raggi X (XRD), definizione della tessitura microstrutturale con osservazioni microscopiche (OM, SEM) e porosimetria tramite intrusione forzata di mercurio (MIP), determinazioni fisiche quali la velocità di propagazione degli ultrasuoni e rotoviscosimetria, misure tecnologiche di resistenza meccanica a compressione uniassiale, lavorabilità, ecc. – Nell’elaborazione dei dati e nella modellazione in termini fuzzy, la ricerca è articolata su tre livelli: a. quello dei singoli fenomeni chimico-fisici, di natura complessa, che non hanno trovato, a tutt’oggi, una trattazione soddisfacente e di generale consenso; le applicazioni riguardano la reologia delle dispersioni ad alto tenore di solido in acqua (calci, cementi, malte, calcestruzzi SCC), la correlazione della resistenza a compressione, la gelività dei materiali porosi ed alcuni aspetti della durabilità del calcestruzzo armato; b. quello della modellazione della durabilità dei materiali alla scala del sito archeologico; le applicazioni presentate riguardano i centri di cultura nuragica di Su Monte-Sorradile, GennaMaria-Villanovaforru e Is Paras-Isili; c. quello della scelta strategica costituita dalla selezione del miglior progetto di conservazione considerando gli aspetti connessi all’Ingegneria dei Materiali congiuntamente a quelli culturali, paesaggistici ed economici; le applicazioni hanno riguardato due importanti monumenti (Anfiteatro e Terme a Mare) del sito Romano di Nora-Pula.