1000 resultados para aikakauslehdet - sosiologia


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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Most Finnish periodical magazines have a website, often an online service. The objective of this thesis is to understand the magazines’ resources and capabilities and match them with online strategies’ goals and objectives. The thesis’ theoretical part focuses on explaining and classifying resources, capabilities, goals and objectives, and applying everything into Finnish magazine publishing context. In the empirical part, there is a comparative case study of four magazines. The findings indicate that with cooperating, advertising and community hosting capabilities magazines may utilize their human, brand, content and customer base resources. The resources can be further addressed to reach profitability, customer-centricity and brand congruency goals.

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Kirjallisuusarvostelu

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Kirjallisuusarvostelu

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Kasvatussosiologian professori Ari Antikaisen jäähyväisyysluento Joensuun yliopistossa 19. helmikuuta 2009.