869 resultados para Word of mouth communication
Resumo:
Este proyecto pretende realizar un análisis del alcance de la competencia comunicativa en las titulaciones de Grado de Ingeniería Informática en el contexto del Espacio Europeo de Educación Superior.
Resumo:
L’èxit escolar i personal dels nens i nenes escolaritzats en les primeres etapes de l’ensenyament obligatori passa per l’entesa de les seves famílies amb el professorat de les escoles a les que van i pel suport que els ofereixi l’entorn social en que estan immersos. Per entendre’s uns i altres els cal establir vies de comunicació eficients que permetin arribar al coneixement i al treball mutu. El projecte ACOFES (Anàlisi de la Comunicació Família-Escola-Serveis socio-educatius) ha buscat respostes a aquesta qüestió al voltant de cinc eixos: 1.Com es comuniquen els tres agents educatius que intervenen en l’èxit escolar: famílies, professorat i serveis socioeducatius municipals; 2.Quines són les vies de comunicació que fan servir i quina la seva eficàcia; 3.Què pensen les famílies, què necessiten a què es poden o volen comprometre’s respecte a l’escola i a l’educació dels seus fills i filles; 4.Què pensa el professorat de la comunicació amb les famílies, què necessiten com a professionals i a què pot o vol comprometre’s; 5.Quins són aquells factors que poden influir de forma més rellevant en la millora de les possibilitats d’èxit de tot l’alumnat fent, en darrer lloc, noves propostes d’intervenció en particular per ajudar a solventar les necessitats específiques de l’alumnat procedent d’altres cultures que s’escolaritzen a Catalunya.
Resumo:
Aquest treball presenta una proposta d’investigació mitjançant la qual es pretendràanalitzar com percep l’aprenent la incidència de l’ús de les eines comunicatives de l’entornvirtual en la motivació envers l’aprenentatge d’una llengua estrangera. L’objectiu delprojecte d’investigació serà indagar com l’alumnat es relaciona amb l’ús d’eines decomunicació de l’entorn virtual com a recurs en l’aprenentatge de l’anglès i com percep elgrau en que aquestes estimulen el seu interès en adquirir la llengua.Aquesta indagació es durà a terme mitjançant una investigació bàsicament qualitativa. Elsresultats seran extrets a partir de dos grups de subjectes, que expressaran la seva pròpiapercepció del caràcter motivador de les eines de comunicació de l’entorn virtual. A partirde l’anàlisi i comparació dels resultats, s’inferirà quins estímuls resulten incitadors per al’estudiant, i si aquests estan relacionats amb les eines comunicatives de l’entorn virtual; o,al contrari, si en són independents.
Resumo:
Sensing the chemical warnings present in the environment is essential for species survival. In mammals, this form of danger communication occurs via the release of natural predator scents that can involuntarily warn the prey or by the production of alarm pheromones by the stressed prey alerting its conspecifics. Although we previously identified the olfactory Grueneberg ganglion as the sensory organ through which mammalian alarm pheromones signal a threatening situation, the chemical nature of these cues remains elusive. We here identify, through chemical analysis in combination with a series of physiological and behavioral tests, the chemical structure of a mouse alarm pheromone. To successfully recognize the volatile cues that signal danger, we based our selection on their activation of the mouse olfactory Grueneberg ganglion and the concomitant display of innate fear reactions. Interestingly, we found that the chemical structure of the identified mouse alarm pheromone has similar features as the sulfur-containing volatiles that are released by predating carnivores. Our findings thus not only reveal a chemical Leitmotiv that underlies signaling of fear, but also point to a double role for the olfactory Grueneberg ganglion in intraspecies as well as interspecies communication of danger.
Resumo:
This preliminary exploration was limited by a number of factors. The format of the study has necessarily induced some form of selection bias of the panelists, because of the complexity of some questions, and the time required to complete the questionnaires. Several issues have not been addressed. One example could be the response to HIV infection occurring in a vaccinee. The study also did not address the difficulties related to the licensing of the vaccine. Indeed, the proposed scenario assumed that the vaccine had been registered as a starting point for the analysis. Finally, it has not been possible to conduct a sensitivity analysis, in order to evaluate how the responses would have been modified if some important characteristics of the vaccine had been modified.Very diverse evaluations were given in response to questions related with attitudes and perception of AIDS and AIDS vaccine. The possibility that vaccine availability or usage can be associated with an increased frequency in risky behaviors was spontaneously mentioned by half of the panelists. The estimation of the proportion of persons at highest risk who would choose to use this vaccine also indicated a high degree of uncertainty. This study offers important lessons. According to a broad and diverse panel of individuals, an incompletely effective AIDS vaccine would result in an additional level of complexity for the AIDS prevention strategy, rather than a simplification. The use of such a vaccine would have to be coupled with counselling. This implies a sustained emphasis on the recommendations which have been central to the STOP AIDS campaigns until now. In addition, consensual issues, as well as other issues more likely to be controversial have been identified. This should greatly help focusing the work of any committee designated to develop and implement a vaccination policy if an AIDS vaccine became available. Finally, our experience with the Policy Delphi indicates that this mode of structured communication could be usefully applied to other public health issues presenting a high visibility as well as a complex relationship with public perception.
Resumo:
A qualidade do ensino depende da língua em que é ministrado, conforme o domínio que dela têm os aprendentes. Historicamente, nas escolas de Cabo Verde, o Português tem sido a língua veicular e de alfabetização e é assumido como instrumento de comunicação escrita e meio de acesso a diferentes áreas de saber, já que usufrui do estatuto de língua recomendada para o ensino das diferentes disciplinas. No entanto, a UNESCO recomenda ou reconhece que o ensino deve ser iniciado e/ou realizado em língua materna, de acordo com a Declaração Universal dos Direitos Linguísticos. Todavia, a Língua Cabo-Verdiana (LCV), que tem o estatuto de Língua materna (LM), é ainda predominantemente oral, embora seja utilizada à escala nacional, a nível do quotidiano. A LCV ainda não é ensinada nas escolas, pelo que a instituição de um modelo de ensino que favoreça a situação actual de Cabo Verde exige uma complexa e reflectida decisão a tomar pelas autoridades educativas. O ensino será ministrado na Língua Cabo-Verdiana? Continuará a sê-lo em Português, como se fosse língua materna, ou como língua estrangeira, língua segunda? Ou será melhor um ensino bilingue? As respostas a estas e outras questões serão procuradas junto dos professores do Ensino Básico, alguns do Secundário que ensinam em Cabo Verde e altos responsáveis pelo sistema educativo caracterizarão o ensino, a língua de ensino no processo pedagógico, a hipótese de introdução da língua materna. É nossa perspectiva reunir ideias que justifiquem a proposta de um planeamento educativo, onde sobressaem aspectos relacionados com a escolha de língua (s) de ensino, visando introduzir melhoria na qualidade das aprendizagens, de modo a satisfazer as necessidades do país.
Resumo:
El presente proyecto de investigación se presenta como trabajo final del Máster en Estudis Avançats en Comunicació Social y pretende sentar las bases de la futura tesis doctoral. Se plantea una investigación que tiene como objetivo determinar la capacidad que tuvo el uso de las redes digitales de comunicación para modificar la esfera pública durante la primavera árabe en Túnez y el posterior proceso de Transición llevado a cabo. Para ello la investigación se aborda desde tres conceptos clave: el pluralismo mediático, la relevancia mediàtica y los procesos comunicativos. La investigación se abordará triangulando los métodos cuantitativo y cualitativo y se propone como técnica el anàlisis de contenido sobre la nueva legislación tunecina en materia de Políticas de Comunicación, así como del contenido generado por los usuarios en las redes digitales de comunicación y las noticias de medios de referencia online árabes (3) y occidentales (4) en relación con el objeto de estudio.
Resumo:
Verbal language is a major tool of medical communication. However, its use can be problematic, namely because the speakers of a given language do not necessarily agree on the meaning of the words they exchange. This phenomenon is usually called linguistic variability. Based on a famous political and legal case and medical examples, we will show how variability is a critical source of misunderstandings and other communicational breakdowns. In addition, we will suggest some strategies which are likely to limit the impact of variability on clinician/patient interaction.
Resumo:
El estudio de las implicaciones comunicativas presentes en el paisaje abre un amplio abanico de posibilidades para el tratamiento de la dualidad entre comunicación y paisaje. Aspectos como los efectos que el paisaje genera en los procesos de comunicación humana (comunicación intrapersonal e interpersonal), el seguimiento de los procesos comunicativos mediante los cuales se mercadea con el paisaje (comunicación de masas), la construcción de imaginarios individuales y colectivos a partir de la interacción entre ciudadanía y paisaje y, más recientemente, la construcción de identidades territoriales a partir de la elaboración de una imagen de marca de ciudad o de país —léase promoción turística, citymarketing y/o branding— tienen, todos ellos, unas enormes implicaciones en las sociedades contemporáneas. Es por todo ello por lo que se hace imprescindible avanzar hacia un modelo de análisis comunicativo del paisaje, objetivo posible interrelacionando la geografía y los estudios de comunicación, dos disciplinas aparentemente alejadas una de la otra en cuanto a sus orígenes y su praxis y, sin embargo, muy cercanas en lo que respecta a la evolución reciente de sus paradigmas y en lo referente al tratamiento de determinados conceptos, como los de espacio y paisaje.
Resumo:
Study of the publication models and the means of accessing scientific literature in the current environment of digital communication and the web. The text introduces the concept of journal article as a well-defined and stable unit within the publishing world, and as a nucleus on which professional and scholarly communication has been based since its beginnings in the 17th century. The transformation of scientific communication that the digital world has enabled is analysed. Descriptions are provided of some of the practices undertaken by authors, research organisations, publishers and library-related institutions as a response to the new possibilities being unveiled for articles, both as products as well as for their creation and distribution processes. These transformations affect the very nature of articles as a minimal unit -both unique and stable- of scientific communication. The article concludes by noting that under varying documentary forms of publisher aggregation and bibliographic control -sometimes simultaneously and, even, apparently contradictory- there flourishes a more pluralistic type of scientific communication. This pluralism offers: more possibilities for communication among authors; fewer levels of intermediaries such as agents that intervene and provide added value to the products; greater availability for users both economically speaking and from the point of view of access; and greater interaction and wealth of contents, thanks to the new hypertext and multimedia possibilities.
Resumo:
This is a newsletter produced by the Department of Iowa Communication Network. This newsletter updates what is going on with the ICN through out the state of Iowa.
Resumo:
This is a newsletter produced by the Department of Iowa Communication Network. This newsletter updates what is going on with the ICN through out the state of Iowa.
Resumo:
Despite the fact that there are more than twenty thousand biomedical journals in the world, research into the work of editors and publication process in biomedical and health care journals is rare. In December 2012, the Esteve Foundation, a non-profit scientific institution that fosters progress in pharmacotherapy by means of scientific communication and discussion organized a discussion group of 7 editors and/or experts in peer review biomedical publishing. They presented findings of past editorial research, discussed the lack of competitive funding schemes and specialized journals for dissemination of editorial research, and reported on the great diversity of misconduct and conflict of interest policies, as well as adherence to reporting guidelines. Furthermore, they reported on the reluctance of editors to investigate allegations of misconduct or increase the level of data sharing in health research. In the end, they concluded that if editors are to remain gatekeepers of scientific knowledge they should reaffirm their focus on the integrity of the scientific record and completeness of the data they publish. Additionally, more research should be undertaken to understand why many journals are not adhering to editorial standards, and what obstacles editors face when engaging in editorial research.
Resumo:
This is a newsletter produced by the Department of Iowa Communication Network. This newsletter updates what is going on with the ICN through out the state of Iowa.