JORNALISMO CULTURAL E SOCIABILIDADE MODERNA: ESTUDO DO CADERNO EU&FIM DE SEMANA DO JORNAL VALOR ECONÔMICO

O trabalho analisa se o jornalismo cultural praticado pelo caderno EU&Fim de Semana do jornal Valor Econômico, ao incorporar certos assuntos e fenômenos decorrentes da modernidade aos conteúdos com abordagem e mentalidade culturais e universalizadas, rompe o paradigma do Jornalismo Cultural tradicional alargando este conceito, até então restrito aos acontecimentos considerados tradicionais da área da cultura, como cinema, pintura, literatura, museu, dança, música, teatro, gastronomia e turismo. O corpus da pesquisa foi composto pelo assunto principal de capa de 32 edições e resultou na análise de 75 matérias. O referencial teórico utilizado é a sociologia da cultura de Pierre Bourdieu por meio da teoria dos campos, espaço social, habitus de classe e o desejo de distinção de uma elite cosmopolita. Contudo, não se constitui uma prática jornalística sem compromisso social. As análises quantitativa e qualitativa compõem a metodologia que identifica a presença de debates, de tensões e de conflitos, o conceito de Jornalismo Cultural, o caráter cosmopolita do jornalismo no início do século XXI, bem como os valores culturais adotados pelo caderno que abastecem o público com visão prismática para ler e reconhecer o mundo.(AU)

A EDUCAÇÃO AMBIENTAL NO CONTEXTO DA FORMAÇÃO DO AGENTE SOCIAL DA TERCEIRA IDADE COMO EDUCADOR

A idéia do envelhecimento como declínio da existência humana começa a perder sentido nas sociedades contemporâneas e dar espaço a uma outra concepção da terceira idade. Neste contexto, a Universidade Metodista de São Paulo, campus Vergueiro São Bernardo do Campo, oferece o curso Universidade Livre da Terceira Idade, que tem como finalidade a formação de agentes sociais. Um dos eixos desse curso é a educação ambiental. Meio ambiente é aqui entendido como entorno do indivíduo, sendo ele natural, construído e sócio-cultural, com suas instituições, saberes e valores. Assim, o educador ambiental apresenta conhecimentos sobre as questões ambientais e habilidade ao lidar com pessoas dos mais diferentes contextos. Nesta perspectiva, o agente social da terceira idade desenvolve os atributos necessários para atuação enquanto educador ambiental, uma vez que trabalha o saber ambiental necessário às ações de intervenção e consolida sua formação pessoal. Este trabalho objetiva analisar a percepção ambiental dos alunos da universidade da terceira idade ao iniciar o curso, dentro do módulo de educação ambiental. Verificar se os conteúdos e metodologias utilizadas na disciplina de educação ambiental contribuem para a formação do agente social da terceira idade e para sua atuação como educador ambiental. O corpo teórico desta pesquisa foi composto pelo conceito de complexidade de Edgar Morin, as idéias de meio ambiente de Enrique Leff, a concepção de educação de Paulo Freire e a compreensão de educação ambiental de Marcos Reigota. Como instrumentos metodológicos, foram utilizados técnicas de análise de documentos, questionários e grupo focal. A apresentação e interpretação dos dados coletados sugerem a viabilidade da atuação do indivíduo da terceira idade como educador ambiental nas ações de intervenção em sua realidade local.

Plano de Negócios de uma microempresa de Pescaturismo no litoral caminhense

O presente estudo de dissertação consiste no estudo da viabilidade económica e financeira de uma microempresa de Pescaturismo. Trata-se da apresentação de um plano de negócios turístico-pesqueiro, onde a principal ideia - através de um modelo de intraempreendedorismo marítimo de criação de valor social, económico e financeiro - é a conceção de uma unidade empresarial, sob o conceito de turismo marítimo-pesqueiro, estrategicamente posicionada no nicho de mercado de turismo criativo e costeiro, visando, por um lado, a satisfação das necessidades de todos aqueles que procuram experiências genuínas de vivências culturais em vilas historicamente viradas para o mar e, por outro, aumentar as fontes de rendimento das comunidades piscatórias e acrescentar valor à atividade de pesca, pela diversificação da atividade económica. Este trabalho também pretende constituir um modelo padrão de empreendedorismo a implementar junto dos profissionais da pesca artesanal e local, económica e financeiramente sustentável, dando ênfase às potencialidades dos recursos endógenos e embarcações disponíveis que criem produtos e serviços estratégicos de turismo ao ar livre e de animação turística. Assim, consideramos que a combinação do setor das pescas com o setor do turismo, na dimensão de animação turística, como as atividades marítimo-turísticas, enquanto setores estratégicos do desenvolvimento económico-social, constitui a base do modelo de Plano de Negócios de Pescaturismo apresentado. Pese embora a legislação portuguesa da Região Autónoma dos Açores reconheça a atividade, o conceito aplicado ao turismo e à pesca no Continente é novo e inovador. Também é um trabalho inovador uma vez que é o primeiro estudo de viabilidade de Pescaturismo em Portugal continental e ilhas, apresentando para o efeito um plano de negócio turístico compacto aplicável e adaptável a uma vasta gama de empreendedores marítimos. Para o efeito considera-se como base do estudo a comunidade piscatória de Vila Praia de Âncora e os seus recursos naturais, e construídos, de interesse turístico.

Os desafios da gestão das IPSS face aos serviços prestados: uma proposta de inovação

As IPSS são instituições particulares de solidariedade social. São instituições sem fins lucrativos que, embora não sendo instituições constituídas pelo Estado ou por outro organismo público, podem usufruir do seu apoio. Os seus objetivos visam responder às necessidades da sociedade de uma forma transversal, oferecendo apoio social às famílias, crianças, jovens e idosos e visando a integração e bem-estar da sociedade (Instituto da Segurança Social, 2013). O presente estudo focou-se no âmbito das respostas oferecidas à terceira idade, mais concretamente através do serviço prestado nos centros de convívio. Procurou-se analisar as práticas existentes, identificar as eventuais boas práticas e perceber qual a sua frequência. Em complemento, procurou-se ainda compreender se existe abertura para a mudança e para a inovação na gestão deste tipo de centros. Como metodologia de investigação recorreu-se à elaboração e tratamento de inquéritos feitos aos utentes e técnicos dos centros de convívio do concelho de Barcelos, presentes na Carta Social de Barcelos. Para identificar as boas práticas fez-se um exercício do Benchmarking, ferramenta de gestão que, enquanto instrumento de comparação das Boas Práticas, surge como recurso para comparar e procurar no seio destas instituições as boas práticas (Costa, 2009). O estudo permitiu concluir que existe comunicação entre as diferentes instituições, havendo entre algumas delas um efetivo trabalho em rede com vista a melhorar o desempenho e as respostas que podem ser oferecidas. A satisfação dos utentes dos centros permitiu ainda concluir que existem efetivamente boas práticas e que essas boas práticas são também reconhecidas no seio de outros centros, sendo adaptadas à realidade dos mesmos.

Análise dos microssismos registrados no arquipélago de São Pedro e São Paulo (ASPSP) e suas relações com variáveis oceanográficas

Microseisms are continuous vibrations pervasively recorded in the mili Hertz to 1 Hz frequency range. These vibrations are mostly composed of Rayleigh waves and are strongest in the 0.04 to 1 Hz frequency band. Their precise source mechanisms are still a matter of debate but it is agreed that they are related to atmospheric perturbations and ocean gravity waves. The Saint Peter Saint Paul Archipelago (SPSPA) is located in the equatorial region of the Atlantic Ocean about 1,100 km distant from the Brazilian northeastern coast. The SPSPA is composed by a set of several small rocky formations with a total area of approximately 17,000 m². Due to its remote distance from the continent and the lack of cultural noise, this location is a unique location for measuring microseismic noise and to investigate its relation with some climate and oceanographic variables. In the SPSPA we have recorded both primary microseisms (PM) at 0.04 – 0.12 Hz and the secondary microseisms (SM) at 0.12 – 0.4 Hz during 10 months in 2012 and 2013. Our analysis indicates a good correlation between the microseismic noise in the region and a seasonal dependency. In particular, the winter in the northern hemisphere. We have also shown that most of the PM is generated in the SPSPA itself. The SM source location depends with the seasonal climatic and oceanographic variables in the northern hemisphere

O turismo de sol e praia e o circuito inferior da economia urbana: um estudo a partir da praia de Ponta Negra - Natal/RN

Programa Nacional de Cooperação Acadêmica - PROCAD

A tematização do espaço público e a economia criativa local: estudo de caso a partir do "maior São João do mundo", em Campina Grande-PB

The thematization of public space in the ―Maior São João do Mundo‖ in Campina Grande - PB stimulates the economy and the local tourism from the transformation of a common public space in a setting that has the traditional June festivals based. To do so, contributes to promotion of existing creative sectors in the city and the design of a new city that is projected from the festivities of São João. In this research we propose to determine the influence of the thematization of public space in the local economy, particularly in creative sectors present in the ―Maior São João do Mundo‖ and assess their importance for the development of local creative economy. We chose the case study, from an ethnographic approach, using different research techniques such as participant observation, semi-structured interviews with open questions and the analysis of social representations of respondents. The methodology used is mixed because it involves qualitative and quantitative data. We could notice at the end of this research, the thematization of public space in the ―Maior São João do Mundo‖ is the main reference factor for the event, stimulating the local economy and changing the city's image in three levels: political, economic and social. Also realize that the thematization of public space is the key binding factor between the creative sectors as well as between them and the related activities. All these sectors serve as a link between the products and services, creating a harmonic whole that transforms the city's image, stimulates the economy, promotes social inclusion, cultural integration and keeps the ―Maior São João do Mundo‖ as a traditional event in the tourist calendar regional and national.

História oral de vida de pessoas com úlcera venosa nos serviços de atenção primária à saúde

The Chronic Venous insufficiency is characterized as a set of physical changes including how most serious complication of venous ulcers, characterized by irregular and progressive loss of continuity of the skin. The occurrence of venous ulcers in people with chronic venous insufficiency generates dependence on them with health services, with long-term treatments that cause limitations and high-impact changes, affecting their quality of life, affecting the physical, psychological, social, cultural and spiritual as an important public health problem. This study aimed to describe the experience of having a venous ulcer, in the scenario of primary health care services to Health, which includes Primary Care Units and Family Health Strategy in the city of Natal / RN, based on the life histories of users. This is a qualitative study, exploratory and descriptive, with the Oral History of Life as a methodological framework. From the ponto zero was the recruitment of participants who formed the network, totaling six employees, of both sexes and aged between 57 and 79 years. After approval by the Research Ethics Committee - UFRN under the Protocol 653 788/2014 and CAAE 30408014.0.0000.5537 was held data collection, between the months of July and August, through interviews, using identification and characterization of the instrument employees and open questions. Interviews were recorded, transcribed, transcriadas and returned to employees for a conference. The narratives were subjected to Content thematic analysis technique, according to Bardin, allowing the construction of three themes that encompass categories, namely: Axis I - Perspectives on the changes: the impact wound in social relations (changes with ulcer venous, venous ulcer and social and family relationships); Axis II - Brands in body and soul: the story of being hurt (conceptions of the body injured; therapeutic itinerary in primary care services); and Axis III - Reconstruction of being hurt: coping mechanisms (redefinition of the wounded body, resilience to chronic wound). The impact of having a chronic venous ulcer generates impact of physical, psychological and social order. As aspects related to changes after the appearance of venous ulcers, survey participants reported the presence of pain, physical limitations, psychological distress, social and emotional isolation, incapacity, aesthetic discomfort and dependency on health services; the family was the aspect thatshowed no significant change after the occurrence of wound for most participants, an ally in the therapeutic process as a support network. The redefinition of the body and the wound are the main coping mechanism of chronic condition. The services in the Primary Care Network play a fundamental role in the rehabilitation of patients with venous ulcers, although there are difficulties in accessing appropriate treatment and need for expanded services, with permanent professional training of health teams and providing the resources managers to strengthen the comprehensive care of people with venous ulcers in Health Primary Care.

Qualidade dos serviços hoteleiros: percepções dos turistas de negócios de Teresina-PI

Business tourism is one of tourist segments with different market characteristics in relation to others segmentations, such as low seasonality, there is no requirement of natural attractions, it serves as destination projection and it generates profitable larger numbers. Due to the context around business travels, the hotel so many times has a fundamental whole among the elements of the production chain in this segmentation. Business tourism in Teresina is the primary segmentation of the capital, since it represents almost 70% of hotel demand; hence this research has as objective to evaluate through the perceptions of business travelers, the level of quality services of hotels of Teresina. The research is exploratory and descriptive, of functionalist character. This study is characterized by qualitative and quantitative research, supported by a basis of methodological pluralism. For primary data collection was performed applying a suitable research instrument of SERVPERF model (Service Performance). The universe of this study were Teresina's accommodations, restricted to only those that fit in hotel category and it was inside metropolitan area of Teresina. The study subjects were business travelers who were hosted in these hotels. For the analysis, it was considered certain factors: descriptive analysis, factor analysis, correlation matrix analysis of the variables; It was still compiling a graphic of lexicons obtained in the survey about respondent's the notion of quality of vision in the hotel service; Finally, qualitative analysis was based on the theories of marketing, targeting and quality of tourism services applied. The results show that the Teresina hotel service is on a regular average, especially for Reliability and Safety dimensions were highlighted. Whereas, the factor analysis showed the emergence of two factors to explain "Empathy" dimension, one of this is about the organization and the other one is about consumer. And by Lexicometria was possible to observe the importance to the customer of other variables such as: personal aspects, price and location for this tour segmentation.

Turismo rural no Rio Grande do Norte: desafios e perspectivas

The Rural Tourism appears as an economic alternative to the agricultural way, having to base itself on the revaluation of the local resources, as well as must be implemented through the local agents, a tourism of communitarian base. In this perspective the present objective work to analyze of that it forms if configures the tourist activity in the agricultural space of the Rio Grande do Norte, which the challenges and perspectives faced for the development of this activity. On the basis of this approach searched to argue on the deep transformations that the rural space comes suffering, with insertions of activities not-agriculturists, alternative for the effect of the economic reorganization, as well as on the public politics come back toward the Rural Tourism and an analysis concerning the activities of Rural Tourism that the Rio Grande do Norte comes developing and as this if it presents. As it arrives in port theoretical, we use the Concept of Territory, according to Saints, this if it makes pertinent in the conflicting analyses of the agricultural space for inside to embody of its conceptual picture the territorial dynamics substantiated by the relations politics, economic, social and cultural, where in them it made possible one better analysis in this process. As methodology bibliographical survey was used, in periodic, digital books, documents and interviews in some governmental spheres. The Great River of the North was evidenced that, signals for the development of the agricultural Tourism, therefore the state if presents with a gamma of potentialities, identified and developed some already being through some projects, however if it makes necessary a bigger involvement of all the spheres, considered basic so that this activity can be consolidated as plus a tourist segment in the RN.

Educação profissional e tecnológica de turismo no Brasil: análise através da percepção de docentes da rede federal de educação

The increasing pace of technological change and innovation in the labor market are important landmarks that contribute to accelerate the improvement of vocational and technological education. The need to analyze the educational processes is correlated with this dynamic in order to respond to the pedagogical processes and inherent to the labor market needs in evidence. This research theme is centered on targeted education process for tourist activity that is premised on improving the quality of services, taking as analysis parameter technological higher education in the federal education network (IF), covering the design, similarity and the differences in the courses offered, the axis of Tourism, Hospitality and Leisure instituted by the National catalog Technological Colleges and the National Science and Technology Department in Brazil. The research also aims to investigate the design and implementation of these upper and search courses emphasize the importance of training for students. The research is exploratory qualitative from survey data on the websites of the Ministry of Education, was adopted as a research procedure the questionnaire sent to coordinators via institutional email courses, to collect data in order to obtain results about Technological Education Federal Education Network. The survey results show that most courses offered by technological higher education in the federal education network (IF) is the Tourism Management, we noted that this option is the result of the ease in assembling the structure of the courses in relation to others; teachers have this type of education a more practical option for students coming to the conclusion that the courses undergo a fragile process, stating that the formation lies only in the student's interest in obtaining the higher diploma course without concern for quality this academic background, demand for courses is by being fast graduation. Even as a result of the design and development of Political and Pedagogical projects it was found that they are built in the most collegial many of them without the participation of a pedagogue; about the permanence of the student identified a high dropout rate, occurring in some campuses to migration to the traditional higher education, a BA in tourism. Thus, this work aimed to contextualize the technological higher education in tourism, presenting the reality of the current situation, aiming to discuss the phenomenon from the description made by all subjects and the research object, knowledge of which is due to experience the federal education network that was able to bring the essence of the matter.

Turismo e terceiro setor: o papel e atuação de organizações não-governamentais no polo costa das dunas/RN

O tema deste estudo visa pesquisar o papel e atuação das Organizações Não Governamentais - ONGs, terceiro setor do turismo, no estado do Rio Grande do Norte - RN, identificando a atuação e participação no turismo, para, assim, elencar suas contribuições e benefícios para as populações locais, para o usuário dos serviços e para o incremento da economia no Estado. Analisando as que atuam no turismo do Rio Grande do Norte, procurou-se identificar suas contribuições, características e estruturas, descrever as suas formas de atuação e os respectivos resultados e influências. Buscou-se verificar se a organização atua na área de turismo e local adequado para o desenvolvimento das atividades turísticas nos seus projetos, na gestão administrativa e operacional. Para tal, utilizamos a teoria do livro “Análise Estrutural do Turismo” (Beni), bem como o Modelo Referencial do Sistema de Turismo (SISTUR). Avaliando se o tempo em que essa instituição atua na área propiciará às pessoas, de acordo com seus perfis, assimilarem conhecimento como gestoras no processo dos projetos. Observamos como funciona a Gestão de ONGs, a fim de identificarmos se as ONGs trabalham adequadamente as funções gerenciais. Se há envolvimento da organização nos projetos e nas suas fases de processo, assim como, sua importância e dificuldades encontradas na relação estabelecida entre as ONGs e a sociedade. A partir disso, poderemos identificar o envolvimento da comunidade que se beneficia.

O turismo de base comunitária como vetor de etnodesenvolvimento: a comunidade Mebêngôkre-Kayapó na Terra Indígena Las Casas - PA

This study aims to analyze the contribution that the future implementation of community-based tourism can provide to Mebengokre-Kayapo, people of the village Tekrejarôti, they re-inhabiting the indigenous land Las Casas, located in southern of Pará, taking into consideration that tourism is as vector of ethnodevelopment, and it can also contribute to the conservation of Sociobiodiversity and local culture through experiences that will enable the realization of acquaintanceship, where there will be sharing of the daily activities of the customs of the local people, and cultural changes, which is the aim between visitors and the community, where these ones can promote the knowledge of non-indigenous people, and to consolidate the ethnic and cultural identity thereof too. Thus, this study guided by the participatory action research, it was used data obtained in 2012, that were results from the application of interviews with the community to make the diagnosis of tourism potential. It is an exploratory and descriptive research about the topic. The field research combined with participant observation, workshops and interviews contributed to it was possible to conduct a depth analysis about the environment studied. This research has the intention to obtain concrete results in the implementation and/or promotion of a cultural practice and environmentally sustainable ruled in organizational processes that permeates the guidelines of community-based tourism, however this depends on the conditions of human and forest resources, and infrastructure conditions in the community, providing in the short and medium terms, social activities and culturally positive for the culture of this people, and providing to long term, environmental and economic landmarks. As result, it was possible to identify that the community with its cultural events, parties and ceremonies being allied to their way of life and taken from their criteria, it is able to work with the tourism within their land and it can makes the tourism, a cultural affirmation opportunity and income generation. But, it concludes that for tourism to become ,in fact, there are required to be carried out some measures, that meets the new Regulatory Instruction IN 3/2015, this IN states that for the community to work with tourism in their land, it is necessary to be prepared a visitation plan that fits the established requirements. This research is constituted as an important tool in building this visitation plan, given that it was done from the community demand and it was conducted in a participatory manner, valuing the horizontal dialogue and the autonomy of this people.

O turismo de base comunitária como vetor de etnodesenvolvimento: a comunidade Mebêngôkre-Kayapó na Terra Indígena Las Casas - PA

This study aims to analyze the contribution that the future implementation of community-based tourism can provide to Mebengokre-Kayapo, people of the village Tekrejarôti, they re-inhabiting the indigenous land Las Casas, located in southern of Pará, taking into consideration that tourism is as vector of ethnodevelopment, and it can also contribute to the conservation of Sociobiodiversity and local culture through experiences that will enable the realization of acquaintanceship, where there will be sharing of the daily activities of the customs of the local people, and cultural changes, which is the aim between visitors and the community, where these ones can promote the knowledge of non-indigenous people, and to consolidate the ethnic and cultural identity thereof too. Thus, this study guided by the participatory action research, it was used data obtained in 2012, that were results from the application of interviews with the community to make the diagnosis of tourism potential. It is an exploratory and descriptive research about the topic. The field research combined with participant observation, workshops and interviews contributed to it was possible to conduct a depth analysis about the environment studied. This research has the intention to obtain concrete results in the implementation and/or promotion of a cultural practice and environmentally sustainable ruled in organizational processes that permeates the guidelines of community-based tourism, however this depends on the conditions of human and forest resources, and infrastructure conditions in the community, providing in the short and medium terms, social activities and culturally positive for the culture of this people, and providing to long term, environmental and economic landmarks. As result, it was possible to identify that the community with its cultural events, parties and ceremonies being allied to their way of life and taken from their criteria, it is able to work with the tourism within their land and it can makes the tourism, a cultural affirmation opportunity and income generation. But, it concludes that for tourism to become ,in fact, there are required to be carried out some measures, that meets the new Regulatory Instruction IN 3/2015, this IN states that for the community to work with tourism in their land, it is necessary to be prepared a visitation plan that fits the established requirements. This research is constituted as an important tool in building this visitation plan, given that it was done from the community demand and it was conducted in a participatory manner, valuing the horizontal dialogue and the autonomy of this people.

Estudantes do ensino superior e perspetivas de carreira no setor do turismo e da hotelaria: estudo de caso

Nos últimos anos, o turismo em Portugal tem vindo a crescer, o que se tem refletido na indústria hoteleira nacional, tornando fundamental a existência de profissionais competentes neste setor. A indústria turística e hoteleira é desafiante devido às suas especificidades, reunindo vários tipos de organizações e serviços. Diversos autores referem a existência de elevadas taxas de rotatividade dos profissionais deste setor, questionando se os estudantes que ingressam em cursos desta área conhecem as características de uma carreira neste setor. A formação e o desempenho dos profissionais desta área poderiam, portanto, beneficiar da interação entre mercado de trabalho e ensino superior de forma a perceber e, se possível, conciliar as expectativas dos estudantes e as competências que as indústrias julgam determinantes para o seu sucesso. Alguns autores referem também a importância da vocação e de algumas características pessoais no desempenho de funções em hotelaria, tendo desenvolvido uma escala com características pessoais associadas à “cultura hoteleira”. Foram já realizados estudos em diferentes países em que foram determinadas as expetativas do estudantes quanto ao seu futuro profissional ou comparadas as características pessoais de estudantes de diferentes áreas de estudo. O objetivo deste estudo é caracterizar os estudantes de uma instituição de ensino superior portuguesa quanto às características pessoais e expectativas de uma carreira em turismo e/ou hotelaria e comparar esta perceção com a de um conjunto de profissionais da indústria hoteleira. Para tal, foi elaborado e aplicado um questionário a estudantes de cursos do 1.º ciclo relacionados com a área do turismo e hotelaria de uma escola pública portuguesa do ensino superior (n=329) e foram realizadas entrevistas a profissionais de hotelaria. Concluiu-se que para a maioria das características pessoais e expetativas de carreira não houve diferenças estatisticamente significativas entre cursos. Nos casos em que houve diferenças, foi possível estabelecer uma associação com as especificidades dos cursos frequentados. Quanto às expectativas, a expressão “oportunidade de viajar” é a que mais se distingue pela positiva e a expressão “um trabalho que seja fácil de conciliar com a família e parentalidade” pela negativa. Geralmente os estudantes manifestaram vontade de trabalhar num setor ligado às especificidades do seu curso, com exceção dos estudantes da licenciatura em Turismo, que privilegiaram o setor da hotelaria. Os profissionais de hotelaria valorizam não só a formação académica, mas também algumas características pessoais e a experiência profissional, que poderá ser obtida através da realização de estágios.