Managing induced tourism image : relational patterns and the life cycle

The tourism image is an element that conditions the competitiveness of tourism destinations by making them stand out in the minds of tourists. In this context, marketers of tourism destinations endeavour to create an induced image based on their identity and distinctive characteristics.A number of authors have also recognized the complexity of tourism destinations and the need for coordination and cooperation among all tourism agents, in order to supply a satisfactory tourist product and be competitive in the tourism market. Therefore, tourism agents at the destination need to develop and integrate strategic marketing plans.The aim of this paper is to determine how cities of similar cultures use their resources with the purpose of developing a distinctive induced tourism image to attract tourists and the extent of coordination and cooperation among the various tourism agents of a destination in the process of induced image creation.In order to accomplish these aims, a comparative analysis of the induced image of two cultural cities is presented, Girona (Spain) and Perpignan (France). The induced image is assessed through the content analysis of promotional brochures and the extent of cooperation with in-depth interviews of the main tourism agents of these destinations.Despite the similarities of both cities in terms of tourism resources, results show the use of different attributes to configure the induced image of each destination, as well as a different configuration of the network of tourism agents that participate in the process of induced image creation

El patrimoni educatiu, un element d'una pedagogia cultural i ciutadana

El present article desenvolupa els eixos de pensament que s’estan elaborant des de diferents angles sobre el patrimoni educatiu. Una revisió sobre la importància de les aportacions de les investigacions a l’entorn del patrimoni educatiu permet assenyalar els punts d’inflexió dels museus pedagògics en l’actualitat. Entre aquests destaca la influència que els museus pedagògics, a través de les seves activitats de recerca, difusió i formació, exerceixen en la conformació d’una pedagogia cultural i ciutadana. Amb la irrupció d’una pedagogia d’encuny culturalista, els museus pedagògics recuperen els fonaments i formes de creació de discurs de la pedagogia cultural sorgida a l’inici del segle XX, tot introduint les aproximacions etnogràfiques en les arrels dels estudis i investigacions. D’altra banda, també ressalta el fet que els museus pedagògics resignifiquen la seva acció a partir de les pedagogies ètiques que atorguen un paper principal als projectes de ciutadania. Així, doncs, ambdós aspectes, cultura i ciutadania, es perfilen com els trets diferencials dels museus pedagògics actuals. A més, aquesta caracterització requereix encara d’una reflexió sobre el sentit i amplitud dels canvis introduïts en els projectes museístics.

From urban political economy to the cultural political economy : rethinking culture and economy in and beyond the urban

Discussions about the culture-economy articulation have occurred largely within theconfines of economic geography. In addition, much attention has been diverted intocaricaturized discussions over the demise of political economy or the invalidity ofculturalist arguments. Moving the argument from the inquiry on the ¿nature¿ of theeconomy itself to the transformation of the role of culture and economy inunderstanding the production of the urban form from an urban political economy (UPE)this paper focuses on how the challenges posed by the cultural turn have enabled urbanpolitical economy to participate constructively in interdisciplinary efforts to reorientpolitical economy in the direction of a critical cultural political economy.

El Gestor del patrimoni cultural com a generador de dinàmiques econòmiques, responsables i cooperatives en el territori a partir de la recuperació d’oficis: estudi de cas: el gestor del patrimoni cultural en el projecte Carbó d’Ardenya i Gavarres (2013-2014)

L’objectiu general d’aquest treball és definir les competències i limitacions del perfil del gestor del patrimoni cultural en el context de nous projectes de gestió del patrimoni que tenen l’objectiu de dinamitzar econòmica i socialment el territori. Per a fer-ho es parteix de l’avaluació del paper del gestor patrimonial en un projecte concret de recuperació d’oficis

Cultural Diffusion Was the Main Driving Mechanism of the Neolithic Transition in Southern Africa

It is well known that the Neolithic transition spread across Europe at a speed of about 1 km/yr. This result has been previously interpreted as a range expansion of the Neolithic driven mainly by demic diffusion (whereas cultural diffusion played a secondary role). However, a long-standing problem is whether this value (1 km/yr) and its interpretation (mainly demic diffusion) are characteristic only of Europe or universal (i.e. intrinsic features of Neolithic transitions all over the world). So far Neolithic spread rates outside Europe have been barely measured, and Neolithic spread rates substantially faster than 1 km/yr have not been previously reported. Here we show that the transition from hunting and gathering into herding in southern Africa spread at a rate of about 2.4 km/yr, i.e. about twice faster than the European Neolithic transition. Thus the value 1 km/yr is not a universal feature of Neolithic transitions in the world. Resorting to a recent demic-cultural wave-of-advance model, we also find that the main mechanism at work in the southern African Neolithic spread was cultural diffusion (whereas demic diffusion played a secondary role). This is in sharp contrast to the European Neolithic. Our results further suggest that Neolithic spread rates could be mainly driven by cultural diffusion in cases where the final state of this transition is herding/pastoralism (such as in southern Africa) rather than farming and stockbreeding (as in Europe)