Barreiras comerciais e meio ambiente: o comércio exterior brasileiro diante dos regulamentos ambientais estabelecidos pela Comunidade Europeia, Estados Unidos e Japão no período de 1995-2010

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As relações públicas e a responsabilidade social empresarial: um estudo de caso da Empresa Júnior de Relações Públicas da Unesp Bauru - RPjr

The various changes occurring in society in the late twentieth century created a context of true technological revolution based on information. These changes resulted in three points: a new way to communicate with the emergence of new media and communication platforms; a new role assigned to organizations increasingly blamed for social problems, and a greater access to information by society, which forms more critical and demanding. The convergence of these three consequences observed strengthening of the concept of Corporate Social Responsibility and the importance of internal communication in their construction. This literature review and empirical research, based on a case study with the Junior Enterprise of Public Relations at Unesp Bauru, studied the role of Public Relations in the process of communication management as a facilitator of internal processes towards mobilization for Social Responsibility. It intent to see which are the main barriers to the inclusion of the concept too. The study shows the relevant current context itself, in which the concern with the changing social scenario should be seen as opportunities for growth. The concept of Corporate Social Responsibility should be inserted into the organizational DNA to its consolidation, characterizing itself as a cultural and dependent matter of internal restructuring. The role of public relations in this context covers the management of communication and harmony of the interests of all public organization

Plano de responsabilidade social empresarial para a Raízen: projeto 4 patas

The process of globalization resulted in a variety of new products emerging. Companies were obliged to find new ways of maintaining the attractiveness for their products to sustain their brands in the economic field. So in this scenario social accountability became an important subject for companies that want to achieve a positive image among consumers. This paper aims to explain how organizational communication is essential to create and manage social accountability in a company. Aiming to explain the relation between organizational communication and social accountability, this final project had three main purposes: establish the connection between organizational communication and social accountability, point out and discuss the main strategies in this communication field, and then propose an action plan for Raízen to solve an established problem in one of its factories

Microbiota contaminante em bebidas lácteas fermentadas comerciais

Lately, the acceptability of fermented dairy beverages has been increased, due to the nutritional benefits, the practical consumption and the low cost of product for the manufacturers, and consequently for final market price to the consumers. During the manufacturing process, these products can be susceptible to microbiological contamination. The present study investigated the contaminant microbiota in fermented dairy beverages produced by small- and medium-sized companies, by means of analyses on moulds and yeasts counting, determination of the Most Probable Number (MPN) of total and thermo tolerant coliforms, Escherichia coli and Salmonella spp. detection, and determination of pH value. In spite of the absence of Salmonella spp., a high counts of yeasts and moulds were found, and E. coli was detected in five samples (16.67 %); and the sample were classified as “products in poor sanitary conditions”, because they showed thermo-tolerant coliforms counting higher than the standard established by the legislation in force. Therefore, quality programs such as Good Manufacturing Practices (GMP) and Hazard Analysis and Critical Control Points (HACCP) should be employed to prevent any contamination risk, in order to provide safe products to consumers.

A prática contemporânea de tradução com auxílio de sistemas de memórias e os limites da responsabilidade do tradutor

This paper analyzes the growing adoption of translation tools by the contemporary translator working for markets such as the localization industry. The fast turnaround pace of translation of electronic texts ends up conditioning the employment of translators to their ability to use the resources provided by tools such as translation memories systems efficiently. These systems, as envisioned in their early conception, would allow users to increase productivity and, simultaneously, standardize their terminological production. Seeking to go beyond the predominantly descriptive approaches of these tools, some theoretical assumptions upholding the use of translation memories are examined. From this perspective, the translator’s involvement with the work in progress is analyzed, mainly when this professional is part of a larger process of production and distribution of information by electronic means and for diverse audiences. Ultimately, the consequences of the employment of these tools are taken into consideration, such as those between translator/translation and translator/client, as well as the extension of the responsibility of the translator dedicated to developing partially automated translations.

Relações comerciais entre China e América do Sul: os impactos na América do Sul e no Brasil

Com elevadas taxas de crescimento e participação cada vez maior no comércio mundial, a China intensifica suas relações com o Brasil e com a América do Sul, na qual apresenta-se como exportadora de manufaturados e importadora de commodities. Os efeitos desta relação devem ser estudados com cautela, pois apesar dos ganhos de curto prazo, geram perigosos impactos a médio e longo prazo. No Brasil, a presença chinesa é uma ameaça imediata ao setor industrial tanto no mercado interno, quanto externo

Responsabilidade socioambiental e o balanço social

Este trabalho tem como objetivo trazer uma discussão sobre o tema da Responsabilidade Social, que embora esteja em evidência nos últimos anos, ainda apresenta campos a serem explorados, especialmente pelo mercado consumidor. Além disso, visa simplificar, ainda que superficialmente, a complexidade com que um relatório socioeconômico muitas vezes é tratado, de forma a indicar caminhos mais práticos e didáticos para que os mais diversos públicos tenham acesso e sejam capazes de aperfeiçoar suas leituras e interpretações acerca dos indicadores que constam em documentos desta natureza

As interações da ISO 26000 com a responsabilidade social e o Serviço Social nas organizações calçadista: estudo de caso

Pós-graduação em Serviço Social - FCHS

Justiça do capital: violência estrutural nas relações de trabalho dos eletricitários em Minas Gerais

Pós-graduação em Serviço Social - FCHS

Negatória de paternidade: uma análise sob a ótica do pai

Pós-graduação em Serviço Social - FCHS

Desenvolvimento de um simulador virtual de vazamento para testar correlacionadores acústicos comerciais

Pós-graduação em Engenharia Mecânica - FEIS

A política de responsabilidade social da empresa Furnas - São José da Barra

Pós-graduação em Serviço Social - FCHS

Análises microbiológicas e quantificação de proteína de soja pela metodologia isotípica (δ13C and δ15N) em hambúrgueres bovinos de marcas comerciais brasileiras

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Centralidade, eixos comerciais e consumo: um estudo das concessionárias de automóveis em Presidente Prudente (SP)

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)