International sport marketing : practical and future research implications

Purpose – Sport is a global product and service that many people around the world enjoy playing, watching and participating in. Whilst there has been an abundance of global media attention on sporting events such as the Olympics and World Football Cup, there seems to be a lack of integration between the sports marketing and international business disciplines both from a practical and also academic standpoint. This paper aims to discuss international sport marketing and why it is an important attribute of business-to-business marketing.

Design/methodology/approach – The aim of the paper is to provide practical implications and research avenues for those seeking to further investigate international sport marketing as a unique area of academic research. The introduction to the paper focuses on the importance of sport to the global economy and how entrepreneurship is ingrained in many sport businesses and organizations. Next, different areas of international business management that relate to entrepreneurial sport marketing ventures are discussed in terms of future research directions and practical implications. These include how entrepreneurial sport ventures affect internationalization, branding, corporate social responsibility, tourism, regional development, marketing and action sports.

Findings – The paper concludes by finding that there are numerous research avenues for future research on international sport marketing that combine different areas of marketing together with the sport marketing and international business literature. In addition, there is enormous potential for linking the sports marketing and international business literature through focusing on entrepreneurial sport ventures that occur worldwide.

Research limitations/implications – The authors demonstrate the need to take an international perspective of sports marketing and business-to-business relationships.

Practical implications – The paper discusses how and why sport firms interact in the international marketplace and how future competition will benefit from more sport-based business-to-business partnerships.

Originality/value – The paper examines the important area of international sports marketing and how businesses that are both profit and non-profit orientated collaborate. The paper explores the concept of international sports marketing, and discusses the practical and future research implications of this exciting new field of marketing research.

Environmental scanning literature - past, present and future research propositions

The purpose of this paper is to establish research propositions that can potentially fill research gaps in the literature of environmental scanning. Major databases such as ABI/INFORM, and Emerald have been searched to gather literature. The literature on environmental scanning is reviewed with an aim to identify patterns in scanning practices as well as research gaps in the extant literature. Three major phases of the development and three main characteristics of the literature have been identified. Four propositions are suggested to fill the research gaps in the literature of the environmental scanning practices; namely, firm characteristics, market orientation, and top management cognition perspective. Further empirical research is needed to test the four propositions in order to provide a full picture for the environmental scanning literature. The contributions of this paper are: 1) the revelation of the evolution of the environmental scanning literature; 2) the identification of research gaps in the environmental scanning literature; 3) the establishment of propositions through which future research can further the knowledge of environmental scanning.

Auditor independence : shared meaning between the demand and supply sides of the audit services market?

Purpose – The purpose of the paper is to examine the extent to which there is shared meaning of the concept of auditor independence between the three major groups of parties on the demand and supply sides of the audit services market – auditors, financial report preparers and financial report users.

Design/methodology/approach – The paper utilises the measurement of meaning framework (semantic differential analysis) originally proposed by Osgood et al. in 1957. The framework is used to investigate the extent to which there is shared meaning (agreement in interpretations) of the independence concept, in response to alternative audit engagement case contexts, between key parties to the financial reporting communication process. The study's research data was collected in the period March 2004-May 2005.

Findings – Findings indicate a robust and stable single-factor cognitive structure within which the research participants interpret the connotative meaning of the auditor independence concept. An analysis of the experimental cases finds similarities in connotations (interpretations) of an audit firm's independence for the participant groups for most cases, with the exception of cases involving the joint provision of audit and non-audit (taxation) services.

Research limitations/implications – The usual external validity threat that applies to experimental research generally applies to the study. That is, the results may not be generalisable to settings beyond those examined in the study. An important implication of the study is that it emphasises the continuing problematic nature of the joint provision of audit and non-audit services, even in situations where the non-audit services comprise only traditional taxation services.

Originality/value – The study is the first to examine the concept of auditor independence by means of the Osgood et al. measurement of meaning research framework using, as research participants, the three major groups on the demand and supply sides of the audit services market.

Investigating the housing market fluctuation under an expansionary monetary policy in Australia

This research empirically investigates the impact of monetary policy on the housing market in Australia from 1996 to 2009. Three primary variables associated with the housing sector and monetary policy, including interest rates, money supply and house prices, are estimated by a structural vector autoregression (VAR) model. Depending upon the analysis using the impulse response function, it can be identified that monetary policy significantly affects the housing market in Australia by the adjustments in interest rates and money supply. The empirical results from this study may be useful for policy makers to enact appropriate policies in relation to the infrastructure planning.

Cane toad or computer mouse? Real and computer-simulated laboratory exercises in physiology classes

Traditional practical classes in many countries are being rationalised to reduce costs. The challenge for university educators is to provide students with the opportunity to reinforce theoretical concepts by running something other than a traditional practical program. One alternative is to replace wet labs with comparable computer simulations. These virtual experiments involve no harm to animals and require little ongoing expenditure. This study documents second-year physiology students' perceptions of and attitudes to simulations by incorporating several computer simulations into the practical program. Computer simulations met the conceptual and, to some extent, the motivational goals of university practical programs. While students enjoyed both wet labs and computer-simulated exercises, overwhelmingly the wet lab provided the more memorable and stimulating learning experience. Based on this study, students suggested that computer simulations could be effectively used to complement rather than replace practical classes where students gain laboratory skills.

Direct versus search engine traffic : an innovative approach to demand analysis in the property market

Purpose – The application of “Google” econometrics (Geco) has evolved rapidly in recent years and can be applied in various fields of research. Based on accepted theories in existing economic literature, this paper seeks to contribute to the innovative use of research on Google search query data to provide a new innovative to property research.

Design/methodology/approach – In this study, existing data from Google Insights for Search (GI4S) is extended into a new potential source of consumer sentiment data based on visits to a commonly-used UK online real-estate agent platform (Rightmove.co.uk). In order to contribute to knowledge about the use of Geco's black box, namely the unknown sampling population and the specific search queries influencing the variables, the GI4S series are compared to direct web navigation.

Findings – The main finding from this study is that GI4S data produce immediate real-time results with a high level of reliability in explaining the future volume of transactions and house prices in comparison to the direct website data. Furthermore, the results reveal that the number of visits to Rightmove.co.uk is driven by GI4S data and vice versa, and indeed without a contemporaneous relationship.

Originality/value – This study contributes to the new emerging and innovative field of research involving search engine data. It also contributes to the knowledge base about the increasing use of online consumer data in economic research in property markets.

Properties, processing and performance of rare and natural fibres : a review and interpretation of existing research results

A substantial up-to-date reference manual has been prepared which documents important issues for the supply chain of rare natural animal fibres. New developments in textiles have been included. Cashmere, mohair and camelid fibres have special properties of softness, smoothness and lustre, when compared with sheep wool. They also have other attributes which affect market prices and consumer perceptions, such as being rare and exotic luxuries, and are associated with expensive, comfortable and exclusive garments. These fibres add to the range of wool processing, and add value to wool textiles. Generally, knowledge about these animal fibres is limited, and research effort small compared with research into wool and other natural and man-made fibres. Compared with wool, rare natural animal fibres are more difficult and costly to process. Knowledge about processing these fibres is kept guarded as industrial knowledge. There are problems with clearly identifying rare natural animal fibres when goods are traded or fibres are blended, and fraud is a major concern for textile manufacturers and industry groups. Prickle discomfort in mohair and alpaca next-to-skin wear is a major concern for consumers and textile manufacturers. Natural colours, whiteness and yellowness of rare natural animal fibres are important fibre attributes for dyers and consumers, and the current products have both positive and negative colour attributes for processors. Past investments by RIRDC have made substantial gains in knowledge about fundamental and applied areas of knowledge on the properties, testing and processing performance of rare natural animal fibres.

Towards an understanding of the impact of advertising on data leaks

Recent investigations have determined that many Android applications in both official and non-official online markets expose details of the user's mobile phone without user consent. In this paper, for the first time in the research literature, we provide a full investigation of why such applications leak, how they leak and where the data is leaked to. In order to achieve this, we employ a combination of static and dynamic analysis based on examination of Java classes and application behaviour for a data set of 123 samples, all pre-determined as being free from malicious software. Despite the fact that anti-virus vendor software did not flag any of these samples as malware, approximately 10% of them are shown to leak data about the mobile phone to a third-party; applications from the official market appear to be just as susceptible to such leaks as applications from the non-official markets.

Mohair research update 17 : wearer comfort of mohair textiles - does mohair have an allergy problem?

Many aspects of textiles affect the comfort or discomfort experienced by people. The effects of variations in thermal, moisture transmission, air permeability, size, fit, aesthetics and static electrical properties on textiles have been known for many years (Slater, 1977). Problems experienced with wearer comfort, both sensory and functional, have increased in commercial importance for all animal fibres. Surveys have shown that consumers report that prickle discomfort from wearing wool next to the skin is a negative market attribute for wool (IWS, 1993; Millard Brown, 2007).

Utilising self-report data to measure racial discrimination in the labour market

Although economists have developed a series of approaches to modelling the existence of labour market discrimination, rarely is this topic examined by analysing self-report survey data. After reviewing theories and empirical models of labour market discrimination, we examine self-reported experience of discrimination at different stages in the labour market, among three racial groups utilising U.S. data from the 2001-2003 National Survey of American Life. Our findings indicate that African Americans and Caribbean blacks consistently report more experience of discrimination in the labour market than their non-Hispanic white counterparts. At different stages of the labour market, including hiring, termination and promotion, these groups are more likely to report discrimination than non-Hispanic whites. After controlling for social desirability bias and several human capital and socio-demographic covariates, the results remain robust for African Americans. However, the findings for Caribbean blacks were no longer significant after adjusting for social desirability bias. Although self-report data is rarely utilised to assess racial discrimination in labour economics, our study confirms the utility of this approach as demonstrated in similar research from other disciplines. Our results indicate that after adjusting for relevant confounders self-report survey data is a viable approach to estimating racial discrimination in the labour market. Implications of the study and directions for future research are provided.