875 resultados para Ideology
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Pós-graduação em Educação - FCT
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Pós-graduação em Comunicação - FAAC
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This article is a reflection on the clothes used as a ideology vehicle, fashion used by groups, tribes, and available to all those who do not belong to those. Since stylists and designers began to get inspirations "on the street", leaving aside the arrogance and restrictions imposed by the major international trends, it’s visible they have been more open to non-Western cultures and cultures from past and present. This generates consumers seeking for more than clothes: they identify and perform a read of author’s (stylist) interpretations, choosing the "ideas" they will wear.
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Brazilian folklore is rich in legends that inhabit in the imaginary of people and are believed to have originated among Brazilian indigenous peoples and the Africans who were enslaved by Portuguese settlers. However, when those stories are compared with the legends of the Iberian Peninsula , one can notice that a lot of elements in the Brazilian legends clearly reflect, for example, aspects of the popular narratives from Galicia and Portugal, such as “The moors” and “Yara’s legend”; “O trasno” and “Saci pererê”. The objective of this paper is to analyze those cultural traces by means of Comparative Literary and Intertextuality analysis, by observing how the context , the ruling ideology, and both social and cultural aspects retake the stories that are known to a certain culture and readapt them according to the traditions of another, thus producing new discourse-texts with local characteristics.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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Pós-graduação em Educação - FFC
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We can see a current increase in individuals' body care in our society. What happened predominantly with the female audience, today also affects the male one. This increase has recently been linked to the required and exposed standards of beauty by the consumer's culture. The media reinforce this ideology by exhibiting non-fat, Strong bodies. This huge appreciation of beauty in our time has generated numerous disorders related to body image. The vigorexia is one of these disorders and it is predominantly characterized in men, and it has defined in the literature as muscle dysmorphic disorder. Such disorder is generated through a self-distorted perception of the body in which the individual sees his body smaller than it really is, and thereby creates various strategies to increase their body size. One of these strategies has been the use of anabolic androgenic steroids, such substances assist in muscle protein synthesis, thus leading to hypertrophy. Thus, the subjects are released for use with the sense to accelerate his path to the perfect body. Warning that the rampant use of anabolic-androgenic steroids can lead to serious health problems. So, this study is justified by the investigation of the mechanisms that act directly in the construction of body image and by the understanding of the aspects that guide the vigorexia and also how it's related to the use of androgenic anabolic steroids
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In the last decade, Brazilian meat export rates for Muslim religious countries have increased, and also has the immigration of Africans workers able to perform the slaughter following the precepts of Islam - religion that has expanded in the world, and thus, has the halal food segment. Halal, the Islamic ideology, means lawful, authorized by God: are those products that Allah in the Holy Qur'an releases for human consumption. To get halal certification some measures during slaughter/processing food should be taken. In the case of the slaughterhouses the animal must be slaughtered by a Muslim. Consequently, the demand for this skilled labor makes many African-Muslims get jobs in factories owned by BRF Foods, JBS and Marfrig; refugees and with their citizenship rights committed, these individuals live in a socio-political state of exception and overexploitation. In this study we intend to discuss the object of study Islamist workforce in Brazilian halal meat industry using the theoretical reflections of Giorgio Agamben (Homo Sacer in 2002, and State of Exception, 2004) and David Harvey (The Condition of Postmodernity, 2008, and The New Imperialism, 2004) to address the situation of immigrants in the meat business in Brazil, specially those on the halal certification segment, whose working and living conditions were described from academic studies and primary sources (articles in newspapers / magazines, websites, immigration official data). In addition we use the works of Rogério Heasbaert (O mito da desterritorialização, 2007) and Robert Kurz (Os paradoxos dos direitos humanos: inclusão e exclusão na modernidade, 2003) to discuss human mobility in this new century
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Pós-graduação em Planejamento e Análise de Políticas Públicas - FCHS
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
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The corporate world is increasingly competitive, and companies need to go deep into the routines and work them in order to understand them fully. The market is demanding more than simple improvements that bring advances - of small or great expression; however, in a longer term it will no longer meet the ideology of the market. Companies aimed at the world class must focus on projects that will continually bring returns to the company. As previously mentioned, understanding the processes in minute details is of paramount importance, as this knowledge can be acquired by analyzing the decisions that are necessary during the process. Once the complexity increases, the quantity and difficulty of the criteria that influence them grow accordingly. At this time, methods and tools that assist decisionmaking processes can be used as, besides being able to provide the best decision methods of MCDA (Multiple Criteria Decision Aid), they provide clear and assertive understanding of the whole decision process. In developing this study, we sought to explore the AHP (Analytic Hierarchy Process) method (a MCDA method) in the choice of access service, featured by the support service used to reach and be the basis of repairs in places of difficult access. This work proposes a study of the quantitative modeling approach in a real routine activity for a Brazilian petrochemical company. Decision-making processes are explored when we seek to analyze not only the decision makers but also what directly influences them on the use of the AIJ method. Once this is achieved, the understanding of decision-making is substantiated
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The Green Supply Chain Management (GSCM) is gaining prominence in the academy and business, as an approach that aims to promote economic and environmental gains. The GSCM is operated through the Environmental Management System Tools and treated as an Environmental Management System (EMS), involving Reverse Logistics, Green Purchasing, Green Sourcing, Green Design, Green Packaging, Green Operation, Green Manufacturing, Green Innovation and Customer Awareness. The objective of this study is to map the GSCM tools and identify their practice in a consumer goods industry in the Vale do Paraiba. The approach and data collection were made in the company's database chosen as the object of study, as well as through on site visits and interviews. The results showed that the tools Green Operation, Green Manufacturing, Green Innovation and Green Sourcing are applied in the company and just Costumer Awareness tool showed no practice at all. To other tools was identified ideology or interest of the company in applying them
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)
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The field of archaeology incorporates a confusing assortment of ideas and approaches to the record. With studies ranging widely in ideology and goals, from strict descriptive materialism to sociological interpretation, language used to communicate key concepts (not to mention which concepts are key) also varies widely, resulting in low levels of mutual interest and intelligibility across the discipline. Archaeologists commonly ignore the majority of available literature as a result, further widening intellectual chasms.