O Relações Públicas como agente fundamental para a implantação de um Programa de Marketing de Relacionamento

This work of course conclusion aim to do the elaboration of a model of implantation of a Program of Relationship Marketing in an organization of visual communication in Bauru, São Paulo. The bibliographical revision evidences the evolution of the marketing in accordance with the necessities of each period, as well as the evolution of the profession of Public Relations that throughout the time accumulated many functions. Therefore, to implant the Relationship Marketing is necessary that the marketing may be faced as an enterprise philosophy, so that all workers have the focus in the customer’s satisfaction. The proposal of implantation of a Program of Relationship Marketing is validated by a basic agent, the Public Relations, who is able to work integrated with the Marketing Department to manage the process completely. The proposal elaborated is personalized, at the same time, is made having as base a previous diagnosis and an analysis of 3 Puts of the organization, so that, do a strategical planning of implantation of this new culture focused in the customer, based in the relationship

A implantação da televisão digital terrestre na Espanha

This monograph has as objectives introduce digital terrestrial television, describing the process of installation of this in Spain, their technical qualities and possibilities of change and innovation that this creates. The exposure of the different chapters of this monograph has a objective presenting and discussing what are the characteristics of this new technology, your birth, what is its importance in communication and how this is inserted inside the Spanish reality. The introduction of digital terrestrial television in Spain is cited as an example of a pioneer in the development and installation of this new technology, but also appears as a nation that has come a way with some economic failures, reaching one of the largest cases of delayed installation of digital television in Western Europe. Making use of the European system for digital terrestrial television (DVB-T - Digital Video Broadcasting) it was possible some advances as the quality of communication and strengthening national public television system, but many vices of analog system were transferred this new system, as the concentration of channels to a foreign group and interactivity opportunities were wasted. Digital terrestrial television can provides better picture quality and sound, possibility of interactivity, mobility, hypermedia and multiprogramming, while the latter tool may lead to the democratization of media, opening it to other social agents. Going much further than just a technological advancement, digital television is strongly connected with the politics and the economy of the nation in which it operates

Diagnóstico dos resíduos de construção e demolição para elaboração e implantação da gestão integrada dos RCD no município de Guanambi – BA

Taking as starting the environmental, social and economic impact of construction and demolition waste in Brazilian cities were created legal mechanisms for management and administration, seeking to minimize the impacts to the maximum, since the irregular deposition can be characterized as environmental crime. CONAMA Resolution No. 307 of 2002 establishing the mandatory implementation of an Integrated Management System Construction Waste and Demolition, guiding the classification and designation of the waste generating agents, collection agents and transporters, and the areas of culling and disposal of waste. The technical partnership between the Ministry of Cities, the Environment Ministry and the Caixa Econômica Federal, coordinated by Pinto & Gonzales (2005) Management in the work and management of construction waste, proposed a guidance manual to guide the implementation of a System Integrated Management of Construction Waste in Municipalities. The municipality of Guanambi in the state of Bahia, in full economic rise, lacks a waste management of construction and demolition, since there has areas for the disposal of waste being proposed in this paper the diagnosis of waste generation in the municipality as part of the methodology proposed by the work of Pinto & Gonzales (2005).

Mapeamento de áreas susceptíveis para implantação de aterro sanitário no município de Rio Claro, SP

The inadequate disposal of municipal waste is one of the biggest environmental problems. The lack of long public politics makes this problem a challenge to their administrators. Finding a place for the disposal of waste is an easy task and the present work looks forward to a better understanding about the concepts involved in order to choose favorable areas for the development of sanitary landfills, minimizing environmental impacts. In this line of thought several areas in Rio Claro`s region were evaluated according to the environmental terms. The areas which were classified as good or almost good will have a more elaborated study such as field works, evaluation and understanding of the concepts analyzed so that there aren’t any waste of money, work, social and environmental waste in the area. These areas were analyzed according to secondary data such as geological and pedological formation and primary studies such as the assumption of the reality as showed in the map will be made in order to acquire better results.

O advento de novas matrizes energéticas no Brasil: experiências da implantação do PNPB em Mirante do Paranapanema e a produção de biodiesel em Mauá, Estado de São Paulo

Faced with the global discussion about the development of new alternative energy sources, this work tries to contribute to the understanding of the introduction of biodiesel in the energy market, identifying the barriers in the social logic, economic and productive in different spaces, rural and urban. Based on the guidelines of the National Biodiesel Production and Use Program (PNPB), it intended to accompany the implementation of public policies in relation to family farmers settled in the Pontal, located in the western region of São Paulo. In parallel, we will analyze the organizational structure and logistics of the production of biodiesel in the city, although it does not dependent on agricultural production and it is not a target of public policies, it takes advantage of the demand created by PNPB when it comes to increasing the amount of biodiesel blended with mineral origin diesel. The activity examined in the urban space is the collection of used frying oil held by Ecosanta Biofuels, a company located in the town of Maua, São Paulo metropolitan region. The monograph aims to broaden our understanding despite the urban-rural issue regarding the obstacles and opportunities in expanding renewable energy

Estudo da malha urbana e proposta de implantação de um parque tecnológico na cidade de Jacareí

The city of Jacareí above average presents a economic growth of the State of São Paulo, fact that comes if reflecting in the quality of life of the citizens, due to lack of infrastructure to hold the growth rhythm. Today the commercial center of the city, presents diverse urban conflicts with its narrow streets and sidewalk making it difficult to the locomotion and the access the areas and building of public interest gifts in this region. Aiming at the arrival of four multinationals that already make gratings investments in the city and the promise of growth and dinamização of the still bigger economy for the next years, this work studies the urban mesh of the city for a possible implantation of a Technological Park that serves of inductive element of the development of the region north of the city of Jacareí. Place, in which, they are being constructed the multinationals and where, according to Managing Plan of the city, the city hall intends to urbanizar in the next years, with the objective to minimize the areas of urban conflict in the commercial center and of form to absorb the growth of the city. From the study of old experiences, of works carried through on the subject, interviews with city planners of the e region after visits to the place, we will go to argue the possibility of implantation of the Technological Park in Jacareí and optimum place for its installation

Elaboração de guia de campo para identificação de mamíferos por meio de suas pegadas

Desde a década de 1960, atividades humanas negativas vêm crescendo em relação ao meio ambiente. Diversos caminhos vêm sendo apontados como recursos para minimizar ou solucionar os problemas alarmantes da alteração ambiental. A educação ambiental é compreendida como um desses recursos e para sua efetivação são necessárias propostas que envolvem estratégias e recursos didáticos diferenciados . Este trabalho visou à criação de um guia destinado ao professor, para auxiliá-lo no desenvolvimento de aula de campo, com a temática mamíferos, favorecendo a conscientização dos alunos sobre a importância biológica desses animais e de sua conservação. O guia propõe uma atividade de campo para a aprendizagem dos alunos pela observação e identificação de pegadas de mamíferos presentes na Fazenda Edgárdia

Análise da implantação do TPM em uma empresa do ramo farmacêutico

Through observation of the production process industries today, one can encounter the needs of the large uncertainties related improvements and changes in the production environment, a fact that inspired the search for solutions that can respond quickly to these changes. Thus, this paper describes the review of implementation of TPM (total productivity management), which aims to optimize two distinct processes in the Vale do Paraíba´s pharmaceutical industry one of through the pillar of specific improvement. The main objective is to propose an efficient alternative to proposing loss management processes by identifying and eliminating the same in a systematic process. To develop this analysis was necessary to explore concepts of TPM and tools that help in taking data, identification and clarification of the phenomena that cause failures in the process, which were essential to ensure the development of the analysis. The concepts covered are usually presented during an undergraduate degree in Engineering. Data compiled by the analysis are able to serve as a strategic benchmark for decision making by managers, providing alternative response variables and uncertainty of the organizational environment, a fact that facilitates the management of human resources and productive

Avaliação da viabilidade econômica da implantação de uma usina de triagem e compostagem na cidade de Rio Claro-SP

The question of the solid waste is without a doubt one of the biggest problems faced for the world-wide population in the present time, resulting in the call “collapse of the garbage”. In this direction that appears the composting, in the scope of the treatment of organic waste origin, that in Brazil, approximately correspond 50% of the generated volume. However, the rare plants of selection and composting (UTC) existing at least do not obtain auto-to support themselves, increasing to each day the number of deactivations, almost always related the financial questions. In this direction, the present research brings the analysis of the economic viability of the implantation of a UTC for the city of Rio Claro-SP, relating it with the thick organic composition sales, for the cultures of vegetables cultivated in a ray of 30 km of the study area. For in such a way, they had been carried through, calculations concerning the regional demand for organic composition, and the verification of the implantation costs and operation of the plant. The reached results had been the flow of box for the first year of functioning of the UTC, as well as the break-even point between the gotten expenditures and prescriptions. From this relation investment profitability, it was verified that the UTC is presented impracticable under the economic point of view.

Correlação entre aneuploidia cromossômica em espermatozóides e taxa de implantação embrionária: subtitulo

Infertility is directly related to chromosomal abnormalities in germ cells. Among them, the aneuploidies are the most frequent chromosomal abnormalities and responsible for embryo implantation failures, miscarriages, fetal losses and newborns with congenital malformations, mental disability and neuropsychomotor developmental delay. Male patients with normal somatic karyotype may present different rates of aneuploidies in sperm, resulting in abnormal embryos. This study aimed to correlate the frequency of chromosomal aneuploidies in spermatozoa with embryo implantation rate in couples undergoing assisted reproductive techniques. The methodology has included chromosomal analysis by GTG banding and molecular cytogenetic study using Fluorescent In Situ Hybridization technique for evaluation of chromosomes 9, X and Y in germ cells of 22 patients referred to the Human Reproduction Service of the Clinical Hospital FMRP-USP. Embryo implantation rates were determined by hormonal evaluation in maternal peripheral blood and ultrasound confirmation. Two patients presented abnormal karyotype, characterized by polymorphism of the heterochromatic region of the long arm of chromosome 9 and a satellite in the short arm of chromosome 22. Both alterations, usually considered variants of normality, have been related to infertility phenotype and miscarriages. Significant differences were detected between couples who presented pregnancy (group 1) and couples with embryo implantation failure (group 2), with higher frequency of aneusomy and diploidy of chromosome 9, as well as total aneuploidy in sperm of group 2 patients. Our results suggest a correlation between aneuploidy and embryo implantation rates, since the infertile group with reproductive failure has showed higher frequency of aneuploidy. Screening for aneuploidies detection in male germ cells should be included in order to decrease embryo implantation failures, miscarriages and fetuses with chromosomal ...

Fases de investigação geológico-geotécnica para a implantação de dutovias

The research addresses the need for detailed geological and geotechnical investigations in pipeline’s design, given the diversity of geological units crossed by these works along its layout, which often extends for hundreds of miles. For its large size, this type of work often goes through different states and regions with very different characteristics in terms of topography, vegetation, geology and geotechnical conditions. For a better use of these investigations in order to avoid unnecessary costs and inefficient results, some authors recommend that steps be taken to study, seeking a progressive detail of the pipeline’s implantation area. The main objective of the study is to describe, analyze and correlate the proposals for geological and geotechnical’s investigation recommended by the authors selected. Nogueira Junior & Marques (1998) suggest that for better effectiveness of geological and geotechnical investigations associated with the deployment of pipelines, different research methods are applied sequentially in five major stages of the building. Rocha et al (2008) recommend that, for the pipeline’s implantation using horizontal directional drilling, investigations are performed in three phases of study, to be developed in coordination with the project stages. For Gelinas & Mathy (2004), when time and budget constraints permit, geotechnical investigations for directional drilling projects for pipelines must be made in four sequential phases. Heinz (2008) suggests that the geotechnical investigations for pipeline’s implantation using horizontal directional drilling at crossings of water bodies are carried out in three successive stages. By the development of research, we could see that all the different proposals recommend studies in sequential phases, starting from a more general scale for a more specific, seeking a progressive understanding of the geological model of the area where you intend to deploy the pipeline

Estratégia Saúde da Família: implantação de uma rede em Presidente Prudente - SP

This project was developed with the aim of contributing to the construction of a system of Unidades de Saúde da Família (USFs) to Presidente Prudente, a city located in the western region of São Paulo state. It was tried to bring to the architectural space the existing guidelines for the public service with the intention of create welcoming and functional environments and a net identity. Given these characteristics it was developed a modular construction system that allows the creation of new units in an agile manner and with a minimum quality standard. Since many of Presidente Prudente’s features are present in other Brazilian cities, the guidelines presented in this proposal will be useful to the work of managers in other cities of the country

Análise da viabilidade econômica na implantação de inversores frequência em sistemas de bombeamento

The present work aims to conduct a study of the economic feasibility of the implementation of variable frequency inverters in pump systems with variable flow rates. The concern with the reduction of energy expenditure in industries raised in 2001 due to the energy crisis that hit Brazil at that time, forcing industries to reduce their electric costs under penalty of fines if this were not done (MOREIRA, 2008). Frequency inverter is an electronic device that allow greater control in the operation of pumping systems and also a reduction in electrical consumption, being a viable solution to achieve a reduction in energy consumption. For the development of this work, approaching important topics in pumping systems was necessary in order to make a correct choice of hydraulic pumping and also other components responsible for the operation of the system , such as electric motors and frequency inverters. In the case study, a theoretical analysis of the behavior of electrical consumption in systems with variable flow rates was performed, comparing when the system is operated via frequency inverters and when the system is operated without such a device. As expected, the result of the implantation of the device was quite satisfactory, and the primary goal of reducing energy expenditure was achieved. Also important to highlight the environmental issue of this work, as all forms of energy production affects nature in some way, achieving a reduction in consumption also contributes indirectly in environmental conservation

Estudo do conjunto habitacional da CDHU S.J.C. e proposta de implantação de soluções economicamente viáveis

The Integrated Project developed here proposes the application of sustainable technologies to reduce costs and rational use of water and electricity in housing. The reduced consumption of resources and expenditures intended to ensure that families have financial ability to maintain their homes thus avoiding default and legal problems. The object of study that enabled the development of this work is the Housing Interlagos in São José dos Campos. Was analyzed the type of residence of the housing, the demographic characteristics of the region and the socioeconomic conditions of the borrowers, and from these data, was proposed solutions for sustainable housing

Procedimento de implantação da contagem cíclica para aumento da acuracidade de estoques

This work aims to improve the management of an agrochemical company`s inventory. This goal was achieved through data collection, analysis of the causes of the lack of accuracy of inventories followed by proposing solutions, implementing solutions and finally the analysis and interpretation of results