Öffentlichkeitsarbeit : ein Ratgeber für Klein- und Mittelunternehmen

Auch kleine und mittlere Unternehmen müssen aktive Öffentlichkeitsarbeit betreiben. Nur wenige können einen Profi einstellen, der diese Funktion übernimmt. Also muss jemand im Betrieb einspringen, Pläne entwickeln, die Pressemitteilungen schreiben und vergleichbare Aufgaben wahrnehmen. Dazu geben die Autoren praktische Hilfe mit vielen Checklisten. Sie zeigen Wege für den erfolgreichen Auftritt in der Öffentlichkeit und vor der Presse, führen in die aktuellen Themen der Öffentlichkeitsarbeit ein (Konzepte, Pressearbeit, interne Information, Krisen sowie Konflikte) und verzichten dabei auf allen Ballast, der in der Praxis des Klein- und Mittelbetriebs nicht interessiert.

Methodische Weiterentwicklungen der Modellabteilungsrechnung für milchwirtschaftliche Betriebe

Vor 15 Jahren wurde der erste Beitrag einer Serie von Modellabteilungsrechnungen mit dem Ziel veröffentlicht, der Praxis und Wissenschaft nachvollziehbare Planungshilfen für die Gestaltung optimaler Produktionsstrukturen in der Milchwirtschaft an die Hand zu geben. Dieses Ziel gilt auch heute noch, jedoch hat sich im Laufe der Zeit immer deutlicher herauskristallisiert, daß eine Fortschreibung der Faktorpreise sowie eine gelegentliche Aktualisierung der Faktormengenverbräuche in Anpassung an neue technologische Entwicklungen allein nicht ausreichen, die selbstgesetzen Ansprüche an die Modellabteilungsrechnung zu erfüllen.

Erstellung wiederverwendbarer RDF-Geodaten mit Google Refine

Das Forschungsinformationssystem VIVO bietet als Linked-Data-basiertes System die Möglichkeit, Daten aus anderen Quellen wiederzuverwenden. In der Praxis kann man dabei auf Konvertierungsprobleme stoßen. Oft liegen Daten nur in tabellarischem Format vor, z.B. als CSV-Datei. Zur Konvertierung dieser Daten existieren verschiedene Werkzeuge, viele dieser Werkzeuge erfordern jedoch entweder spezielle technische Umgebungen (oft Linux-Systeme) oder sie sind in der Bedienung sehr anspruchsvoll. Im Artikel wird ein Workflow für die Konvertierung von Daten aus GeoNames für VIVO mit Google Refine beschrieben.

A aula universitária:figurações das coreografias de ensino

Tese de doutoramento, Educação (Formação de Professores), Universidade de Lisboa, Instituto de Educação, 2013

Abrir a história : a imagem de arquivo e o movimento desacelarado : um estudo teórico-prático a partir dos filmes Natureza Morta e 48

Tese de doutoramento, Belas-Artes (Audiovisuais), Universidade de Lisboa, Faculdade de Belas-Artes, 2014

Genesis of the brecciated rocks from mid atlantic ridge hydrothermal systems : Lucky Strike (37º50’N) and Menez Gwen (37º50’N)

Tese de doutoramento, Geologia (Metalogenia), Universidade de Lisboa, Faculdade de Ciências, 2014

A Taxonomy for Developing Cultural Competence

This paper proposes a taxonomy to develop culturally competent practitioners. Arguments about what this might mean and how this could be achieved are discussed first, identifying problems with multicultural and antiracist approaches. The model follows the cognitive, emotional and behavioural levels of Steinaker and Bell's experiential taxonomy. Five elements are proposed: cultural awareness, cultural knowledge, cultural understanding, cultural sensitivity and cultural competence. These could address, in increasingly sophisticated and increasingly praxis-oriented ways, issues of power and the construction of meanings and identities which go beyond essentialist notions of ethnicity.

Design e auto-produção : novos paradigmas para o design de artefactos na sociedade pós-industrial : a contribuição das tecnologias digitais

Tese de doutoramento, Belas-Artes (Design de Equipamento), Universidade de Lisboa, Faculdade de Belas-Artes, 2015

Still Playing Together(?): A Recall to Physical Education and Sport History Intersections.

As academic disciplines, Physical Education and Sport History share interests in performance, participation, physique and the politics of corporeal praxis. Engendering unity between the two disciplines, however, has not been without concern. Scholars working within (and across) both fields have highlighted how the potential for shared knowledge production and meaning making has been, to a degree, stymied by epistemological and methodological criticism and trepidation. Issues over contextualization, rigour, narrative schemas, conceptualizations of the body, and notions of agency and power still, in particular, constrain our current educational and historical readings and renderings of physical culture(s). Scholarly schisms and methodological differences can be overcome, however, and need not prohibit disciplinary collaborations that might better address prevailing ethical questions and affect political cause; vis-à-vis the body, the physical and sport. This brief piece is, consequently, recourse to the scholarly symbiosis between Physical Education and Sport History and echoes the encouragement of our earlier colleagues to play, inquire, create and produce together.

Caracterização de ambientes de transição do SW Alentejano a distintas escalas temporais

Tese de doutoramento, Geologia (Geologia Económica e do Ambiente), Universidade de Lisboa, Faculdade de Ciências, 2016

Turning around the poorest neighbourhoods: learning the lessons from twenty years of neighbourhood-based regeneration strategies in England

In the past two decades governments in Britain have launched a series of initiatives designed to reduce the disparities between areas of affluence and deprivation. These initiatives were funded by central government and were delivered through a series of partnership boards operating at the neighbourhood level in areas with high levels of deprivation. Drawing on similar approaches in the US War on Poverty, the engagement of residents in the planning and delivery of projects was a major priority. This chapter draws on the national evaluations of three of these programmes in England: the Single Regeneration Budget, the New Deal for Communities and the Neighbourhood Management Pathfinders. The chapter begins by identifying the common characteristics of these programmes, known as area-based initiatives because they targeted areas of concentrated deprivation with a population of about 10,000 people each. It then goes on to discuss the three national programmes and summarises the main findings in relation to how far key indicators changed for the better. The final section sets out the ways in which policy objectives changed in 2010 after the election of a coalition government. This produced a shift to what was called the ‘Big Society’ where the rhetoric favoured a transfer of power away from central government towards the local, neighbourhood, level. This approach favoured self-help and a call to volunteering rather than channelling resources to the areas in greatest need. The chapter closes by reviewing the relatively modest achievements of this centralist, big-state approach to distressed neighbourhoods of 1990–2010.

Repressive desublimation and the great refusal in Bret Easton Ellis's fiction

In 1968, Herbert Marcuse believed that a Great Refusal was possible, one that would deny the exploitative power of corporate capitalism. Marcuse's vision was never realised. This essay argues that society today is in an advanced state of that which the Frankfurt School termed repressive desublimation and questions whether a liberationary praxis is still possible. It claims that Bret Easton Ellis's fiction choreographs an internalising of the forms of critique that marked 1968 and about which Marcuse writes. It is Ellis's act of double voicing that allows him to develop a duplicitous recalcitrant voice within the state of assimilation and it is double voicing which emerges as the key technique in Ellis's work that effects an ongoing critique in commodity society. Looking at Slavoj iek's recent revisionism of the notion of repressive desublimation, which connects Marxism and psychoanalysis, the essay considers how Ellis's novels, American Psycho, Glamorama and Lunar Park, function to address and reconfigure the relationship between the status of the Marxist fetishised object and the psychoanalytic phobic object in the present-day era of late capitalism. This essay seeks to illuminate how Ellis's fiction, through an involution of Marcuse's political theories, enacts a contemporary refusal from within the state of reification.

From the high ground to the swamp: A model for immersive journalism research

This article examines a reflexive, praxis-based methodology for conducting journalism research from a practitioner-academic perspective. Journalism research methods that are interactive, iterative and which rest on a dynamic communicative partnership between academics and practitioners, offer the best way for understanding change in our dynamic field. This permits the researcher to coalesce and strengthen their identity as a practitioner-academic and develop research projects that are mutually beneficial for advancing scholarship and practice. Drawing on reflexive methodologies in the human sciences, such as hermeneutics, cybernetics and constructivism, this article envisions an immersive approach embracing phenomenology and Gestalt as a fully reflexive method of data collection.

A participação das crianças em Intervenção precoce: representações sociais das técnicas e das famílias

Dissertação apresentada à Escola Superior de Educação de Lisboa para a obtenção de grau de Mestre em Ciências da Educação Especialização em Intervenção Precoce

Telling stories of culture through literature

Grounded on Raymond Williams‘s definition of knowable community as a cultural tool to analyse literary texts, the essay reads the texts D.H.Lawrence wrote while travelling in the Mediterranean (Twilight in Italy, Sea and Sardinia and Etruscan Places) as knowable communities, bringing to the discussion the wide importance of literature not only as an object for aesthetic or textual readings, but also as a signifying practice which tells stories of culture. Departing from some considerations regarding the historical development of the relationship between literature and culture, the essay analyses the ways D. H. Lawrence constructed maps of meaning, where the readers, in a dynamic relation with the texts, apprehend experiences, structures and feelings; putting into perspective Williams‘s theory of culture as a whole way of life, it also analyses the ways the author communicates and organizes these experiences, creating a space of communication and operating at different levels of reality: on the one hand, the reality of the whole way of Italian life, and, on the other hand, the reality of the reader who aspires to make sense and to create an interpretative context where all the information is put, and, also, the reality of the writer in the poetic act of writing. To read these travel writings as knowable communities is to understand them as a form that invents a community with no other existence but that of the literary text. The cultural construction we find in these texts is the result of the selection, and interpretation done by D.H.Lawrence, as well as the product of the author‘s enunciative positions, and of his epistemological and ontological filigrees of existence, structured by the conditions of possibility. In the rearticulation of the text, of the writer and of the reader, in a dynamic and shared process of discursive alliances, we understand that Lawrence tells stories of the Mediterranean through his literary art.