945 resultados para Construção social de mercados


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Due to the huge impact negative on the environmental caused by the civil construction, the university plays a majorital role in the proposal of studies and projects that aim the sustainable building. Nowadays, it has been noted the great demand for projects which contain a systemic focus in the tripod of the sustainable development, that is to say, more and more the consumers are demanding that the final result of a project contemplate the social, economic and environmental areas. According to the National Industry Confederation (CNI) and the Brazilian Chamber of the Industry and the Construction (CBIS), the goal for 2020 is that the constructions have an environmental performance 20% higher in comparison to the actual one, starting with an index defined by many indicators, such as: water consumption, energy, residues generation and social-environmental performance of the bought products. In this case, the theme of the project comes around the adequation of scholar institutions to the sustainable construction through simple changes of tecnologies and habits aiming the growth of the environmental eficiency of the enterprise and, consequently, the improve of sustainable practices inside the institution. Once the change is proposed, it will be furnished datas liable of reproduction for the adequation of others scholar institutions, according to it's necessity or interest. After the realization of the studies, it was possible to notice that the environmental performance of a scholar institution can be improved through the implantation of tecnologies of fast return in the investment, such as: flow reducers, rain water reuse system, green roof, retrofit of lamps and execution of a photovoltaic system. Besides the fast return of investment, the monthly economy of the applied tecnologies combined can reach 75% when compared to the actual spending with water and electric energy

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Introduction: Health indicators tend to be altered due to the participation of people in social networks. Objective: To find out ideas of individuals belonging to Portuguese speaking communities in Toronto, Canada, about the possibility of creating a social support network for women experiencing breast cancer. Method: Nineteen participants of the present ethnographic and critical study answered to questions, providing their opinions regarding to the social support network and its positive and negative aspects. Also, the participants suggested other possible individuals who could participate and help in the creation of such network. Discussions were transcribed, analysed and coded using qualitative software called Atlas ti 6.0. Results: The main components for the creation of the social support network were: the demystification of breast cancer and its prevention, emphasis in health education, dissemination of the need of volunteers and a direct social support to those women. The positive aspects were the participation of oldest women as social leaders and the utilization of schools and religious institutions for publicity. Negative aspects that were perceived as barriers are: the belief that breast cancer is a disease lived by women, the lack of knowledge about its cure and rehabilitation, as well as a collective sensitiveness to it. Also, about the participation of community leaders, the suggestions were: diplomats, priests and pastors, schools directors and communication entrepreneurs. Conclusion: The creation of the social support network should consider the cultural sensitiveness and the inner diversity of the consulted Portuguese speaking communities. Due to the insufficient number of Angolan participants to sustain a major analysis, a special recommendation was that Angolan social leaders and professionals should be invited to design the structure of such network according to their specific cultural traits.

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Educação - IBRC

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This paper reflects on education, work and social issues in the globalized world, where the transformations technical / scientific / informational, articulate the context and intentions capitalists generated unemployment and social exclusion of millions of people in the name of competitiveness and streamlining production . Brazil, a country with vast territory, the diversity of strategic resources, large population and vast internal market, has the potential to achieve full autonomy socioeconomic during the twenty-first century. However, the achievement of autonomy depends on the socioeconomic development of a strategic project to education to train the new generations and to upgrade the skills of workers at work. The construction of a just society depends on acquisition of knowledge, skills and social skills and labor to keep up with rapid changes afforded by developments in science and technology of the third millennium and build a collective consciousness able to avoid degrading economic, environmental and social fundamental condition for all Brazilians are full citizens.

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This paper ditach the portability and mobility of digital television as opportunities for promotion to the social hospitality. The digital technologies add news concepts to hospitality, converging to the redemption of the social being, integrating and strengthening social ties in the technological space. With the digital television, we may have new forms of sociability, because may be required and assisted in any place, as a result of their actions for portability and mobility, which allows the construction of social ties or an ample concept the hospitality social in public spaces.

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Several groups reveal their interests, their critical position on reality through structure alternative of communication ways for great media. These ways, that were present during history of brazilian journalism don´t have the repercussion and reach of great communication enterprises, but they are initiatives that collaborate to spread of perspectives about the reality and on structure of a communication more democratic. This analysis organizes itself from observation about the newspaper Sem Terra emphasizing their principal characteristics, their speech about the conception of citizenship related to agrarian reform project and its significance about journalism of great media. The militant journalism just emerges like one of the tools on struggles of citizenship, but fundamental importance to spread the reality readings and to allow reflexions about the admitted journalistic language through arrival of modernity.

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The deployment of Digital TV in Brazil opens up space for the development of educative content based on the concepts of t-learning and edutertainment. The study proposes the application of the gamification as a link of communication to encourage and modify the users’ behavior. However, bumps into itself on the conceptual problem, once the literature brings several definitions that vary according to the application context. The objective this study, exploratory, is to propose a conceptual approach, in order to build a delimited concept that substantiates the gamification system in Interactive Digital TV.

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The text aims to show how Social Watch alternative site contributes to the construction of world citizenship to publish proposals for non-governmental organizations (NGOs), identified with groups excluded from traditional means of mass communication. The structure of the site is analyzed and studied in depth one of its publications, the Bulletin of August 2014, using some resources from the methodology of the framing and content analysis. The analysis shows that, in fact, the site is presented as place where civil society can express themselves and collect public power projects and proposals to increase the global citizenship.

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In this article we want to approach issues from social responsability and Community Public Relations trough the concept of "Peace Culture", that is still underexplored in this scope. The proposal is to clarify some important aspects of the concept and list them to the nowadays scenary of the organizations that cares about their reputation and image questioning the excellence in social responsability actions linked to a construction of an actually solidary practice in the community.

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Pós-graduação em História - FCHS

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Pós-graduação em Psicologia - FCLAS

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)