Branding, Storytelling e Relações Públicas: as histórias estabelecendo relacionamentos entre marcas e consumidores

This paper related the concepts of Branding and Storytelling with the purpose to demonstrate how stories can help the mark set up a solid relationship with their public. As we speak of a relation that involves communication processes, the ideas conveyed in this paper seek demonstrate to the professionals in this area, in especial way, the public relations, that the Storytelling could be a very important tool to the process of management of the mark. Before it get into this point, some characteristic and changes of the society and of the cosumers, to evidence news challenges that up-to-dates organizations have to face. After present this context, it moves in the direction of the understanding of the concepts of mark and branding, related those with the activities of the public relations. The marks are introduced in this paper as icons that have a virtual memory able to transmit emotional burden and meanings for the consumers. To finilize this, it introduces the concept of Storytelling and you’re applicability in the organizations, especially in branding process. Your contribution is very important as we see in the stories that are able to get the attention of many

Marcas da formação escolar, acadêmica e docente: uma análise dos memoriais de formação de alunos(as) do PROESF

This work describes and contextualizes the PROESF - Special Program for Teacher Training Exercise in the early grades of elementary school and children education in municipal schools of metropolitan region of Campinas. The PROESF was organized by University of Campinas (UNICAMP) and remained from 2002 to 2005 graduated about 1600 teachers. The objetives of this course was provide pedagogy formation to teachers in activity in elementary schools and children schools from municipalities of this region. The course also intended to improve the quality of the education and teachers formation. At the final part of course, the teachers had to elaborating a memorial of formation. These materials can be accessed on the website of UNICAMP. The contribution of these memorial of formations can help to think about the teachers formation. This study was a qualitative research from these materials for 2008, and the objective is to identify the marks the formation perceived by these teachers and contributions for them formation. It is understood by marks the formation school memories significant for this group of teachers, stressing the points of what the academic formation contributes for the teacher in day-to-day in the school and what life in the classroom as a teacher marked the teaching practice. After reading the memorials I saw the marks, socialize my memorial, in which one perceives the same brands, presenting a reflection from the living

Análise do contexto histórico-social e das marcas deixadas no discurso pelo enunciador em diferentes versões do conto de fadas cinderela

Bettelheim (2007), analyzing the infant psyche concluded that for the child to gain self-esteem and develop a balanced sense of self, need to learn to take certain decisions on a daily basis, which will be facilitated by identifying their problems, designed in the stories that are told (or read). Thus, it could find solutions and feel safer. Based on the reading of fairy tales, we dealt with this research, the resumption of fairy tales in homes and schools, in order to help parents and teachers to get parameters to work thinking of their children and students, from such stories, awakening the taste of children by reading and text production. The proposal considered different versions of the fairy tale Cinderella, noting as the moralizing process the messages each approach, and explores the plot and determines which versions would be appropriate for the psycho-cognitive development of children. We also investigated aspects pertinent to the narrative structure, based on literary theory, in order to work in comparative literature. From the discourse analysis, sought to address the marks left by the utterer, capable of denoting its cargo and its ideological worldview projected in the story, although he re-create the history and environment on real facts of a particular period (MARTINS, 2007)

Comportamento fractal de superfície da zona de estiramento em aço 300M temperado

Fracture surfaces are the fracture process marks, taht it is characterized by energy release guieded by failure mode. The fracture toughness express this energy em stress and strain terms in pre-cracked samples. The strectch zone is the characteristic region forms by the transition of fatigue fracture and final fracture and it width demonstrate the relation with failure energy release.The quantitative fractography is a broadly tool uses in failure surfaces characterization that it can point to a material’s aspect or a fracture process. The image processing works like an investigation tool, guinding a lot of studies in this area. In order to evaluate the characterization effectivity and it respectivity studies, it used 300M steel that it was thermal treated by an aeronautical process known and it characterized by tensile test and energy dispersive spectroscopy (EDS). The tensile test of this material, made by ASTM E8, allowed the head treatment effectivity confirmation, beyond of mechanics porperties determination. The EDS confirmed the material composition, beyond of base the discussion about fracture mechanism presence. The fracture toughness test has also made, that it works to obtain the fracture surfeaces studies below self-similarity and self-affinity approaches. In front of all the exposed it was possible to conclude that the fractal dimension works like a study parameter of fracture process, allowinf the relation of their values with changes in thickness, which interferes directly in material’s behaviour in fracture toughness approach

Memória e espaço: a experiência dos músicos seresteiros na cidade de Rio Claro-SP

This paper will examine the experience of serenaders in the city of Rio Claro – SP. The trajectory of this cultural expression will be described, reconstructed, interpreted and mapped and mapped from the late 1940s to the present day via the oral history of the memories of the musicians who have experienced the practice and experience. The changes occurring in this cultural expression will be analysed form marks of the displacement of culture in time and space in the city of Rio Claro, taking into account the different socio-cultural contexts that characterized Brazil over this period and will track the path of identity serenade over time and among the different spaces that allowed the continuation of practice of romantic songs in Rio Claro

Visualização científica de descargas elétricas atmosféricas

This paper aims to develop a web application for viewing Atmospheric Electrical Discharge, plotting marks on a map, using as base data provided by SIMEPAR. The developed system uses techniques and tools which enable the creation of Web system without requiring the use of plugins or external software, running on virtually all web browsers and platforms. This tool aims to aid meteorologists monitor agile discharges and help society at large to prevent accidents caused by this phenomenon of nature

Análise estrutural e microtectônica da inflexão do jordino e depósitos de ouro associados no greenstone belt de Pilar de Goiás

The study area is included in the geological context of the Goias Median Massif, a region where there are associations of Archean granite-gneiss complex (Block Moquém) and a Paleoproterozoic metavolcano-sedimentary sequence ( Pilar greenstone belt ). At the south of area, the greenstone sequence is partially overlain by Neopreoterozoic metasediments of the Araxá Group. The lithostratigraphic units of the Pilar greenstone belt define a shift from about N30W direction (north of the deposit) to N60 and 70W in the region south of the Jordino deposit, where are truncated by the Araxá Group rocks. Mineralogical associations described in this paper allow to indicate that the regional metamorphism that affected the rocks of the greenstone belt and Araxá Group, in the mapped area, reached the upper greenschist facies (garnet zone). Data obtained during mapping and by microtectonics analysis allow to indicate the existence of at least four deformational events that acted on the rocks of the Guarinos greenstone belt and Araxá Group, represented by the phases called Dn-1, Dn, Dn + 1 and Dn+2. It was observed that the pattern of sulphide porfitoblasts in mineralized levels is similar to garnet, biotite and muscovite porfiroblasts (tardi to post Dn) that marks the metamorphic peak of the area

O projeto de modernidade nas crônicas da seção De Palanque de Artur Azevedo

Pós-graduação em Letras - FCLAS

Vasculhando baús de memórias do nazismo por imagens: olhares e possibilidades diversos

Pós-graduação em Educação - IBRC

O estilo de João Ubaldo Ribeiro em Viva o Povo Brasileiros e An Invincible Memory

This paper aims at observing a particular case of an author’s and self-translator’s style in the pair of works Viva o Povo Brasileiro and An Invincible Memory. Our investigation has its theoretical starting point based on Corpus-Based Translation Studies (Baker, 1993, 1995, 1996, 2000; Camargo, 2005, 2007), and works on cultural domains (Nida, 1945; Aubert, 1981, 2006). The results showed that great part of cultural marks may be classified as the material, social, and ideological cultural domains, which reflects the context of the source text. It was also possible to observe that normalization features tends to reveal conscious or unconscious use of fluency strategies by the self-translator, making the translated text easier to read.

Diga-me quem tu és: o léxico-marketing na publicidade e o comportamento de gêneros sociais

It is unanimous among lexicologists that lexical units present deep marks in the representativeness of cultural and behavioral issues. Thus, some scholars have been proposing methodologies in order to enable the verification, scientifically, of mechanisms to systematize the lexicon within a specific time/space. In this way, it would be possible to promote discussions about its relations with social matters. These lexical contents can be analyzed, for instance, in the publicity having in mind its power of extending the desires of its receiver/customer to the acquisition of products/services since it is a media outlet that provide aids, by means of verbal texts produced by advertising editors, in order to deal with issues of our society, as those related to female and male genders. From all of this, the present article aims at organizing lexical items in market segments, here referred to lexicon-marketing, so as to make possible observation of social behaviors in the universes of both women and men.

Práticas de leitura e escrita em contexto acadêmico: relações (hiper)textuais singulares

The present article aims at reflecting about the discursive practices of writing and reading on the net, more specifically about the writing and reading methods used by the undergraduate and graduated teachers, based on an internet search engine. It’s of interest to investigate: i) the (hyper) textual relations established in the context thought as permitted by the electronic resources; ii) the discursive marks that arise (are arisen) in a singular way of reading (and/or writing). The set of material was produced during a university extension course about reading and cyberspace, whose context consisted of a drawing production of the reading process on an internet search engine, on the basis of the signifier “apple”. Based on the French Discourse Analysis and assumptions from the New Literacy Studies, we intended to discuss the operating procedures of the internet search and the effects of meanings produced by the subject during his/her reading/writing process.

Aplicação de adesivos estruturais em painéis de carros

The automobile industry is increasingly interested in reducing vehicle weight for greater speed, lower fuel consumption and emissions, through innovation of materials and processes. One way to do this is to seek the replacement of conventional processes by the use of structural adhesives. Structural adhesives are highly resistant materials, which can replace rivets, bolts and welds allowing the substrate / adhesive assemble is stronger than the substrate itself. One of the major advantages of gluing with respect to welding is its esthetic appearance, since it does not leave marks. For this reason, parts to be soldered require a minimum thickness so that the marks do not appear, since the pieces from gluing have no restriction as to the thickness. By replacing the vibration welding process for gluing process of the instrument panel parts of an automobile, one obtains a reduction of the thickness of the parts and therefore it decreases the weight of the car. This work aims to study the various structural adhesives that already exist on the market to be applied on the instrument panel. The mechanical test performed to measure the maximum adhesive strength was the Lap Shear Test at 23°C (room temperature), -35°C and 85°C. The types of adhesives used were the hot-melt and the bi-component. By the results obtained, it is in favor using the bi-component for application to the union of instrument panel parts

Referência e code-switching: traços de singularidade na linguagem de uma criança bilíngue

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Precarização do trabalho e saúde dos magistrados trabalhistas no Brasil (2003 - 2014)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)