Meios de divulgação promocionais de cinema: estudo sobre o impacto nos consumidores

This article presents part of the results obtained under a project that sought out to know and understand the determining factors in the ways of attendance at movie theaters, with the main goal to analyze each of the cinematic means of disclosure and their respective communicative role. The study was carried out through a theoretical and conceptual analysis using a quantitative approach. The main tool for data collection was a questionnaire that included the participation of 380 subjects. The findings show that the main determinant means of disclosure in choosing films as key influencers of visits to Portuguese cinemas were the Internet and the word-of-mouth phenomenon.

A literatura no cinema Oliveiriano

São nítidas na cinematografia do emblemático realizador português Manoel de Oliveira as influências de outras artes, nomeadamente da literatura. Com efeito, a adaptação literária é objeto de interesse do cineasta em diversas produções fílmicas dando origem a obras centradas sobre variadas temáticas, onde sobressai a figura feminina e os textos de Agustina Bessa-Luís. O envolvimento do realizador neste contexto de diálogo intertextual remonta às suas primeiras produções ficcionais (Aniki-Bobó, 1942) e permanece ao longo da sua vasta carreira cinematográfica. Estudar o registo filmográfico ficcional Oliveiriano é repensar questões relativas à adaptação literária e às suas particularidades. É, similarmente, refletir sobre o lugar da adaptação no cinema português e, ao mesmo tempo, equiparar o cineasta luso à constelação de realizadores paradigmáticos da história do cinema mundial que estabeleceram uma relação dialógica com fontes escritas. Com o propósito de sustentar a argumentação, a reflexão encontra-se ancorada em estudos de literatura e cinema e na teoria da adaptação. Partindo do vínculo dialogal entre literatura e cinema na obra de Manoel de Oliveira, o presente texto procura estabelecer uma reflexão acerca da adaptação literária e paralelamente relembrar as singularidades da transmutação fílmica dando destaque às diversas adaptações literárias de índole Oliveiriana que o cinema português tem testemunhado. A literatura no cinema de Oliveira contribui para testemunhar o elo positivo que historicamente tem ligado estas duas formas de expressão e oferece um exercício de releitura original destacando liberdade criativa e a independência que caracterizam Manoel de Oliveira.

Interpreting independence in Latin American cinema today: the digital option

Globalisation has transformed “independence” into, at best, “inter-dependence”. In Latin American film, this process has been experienced as a decline in the national productions, now usually co-productions, and a tendency towards the self-exoticising as films cater for a festival-circuit global audience; similarly, theatrical exhibition takes place in one of a handful of the global multiplex complexes. Moreover, narrative film itself has long been regarded as inherently “dependent”, on the conservative sectors that have provided its finance, with the word “independent” referring to authorial features only. However, the very same processes that have allowed for such an unprecedented corporate control of these film industries have also spawned a parallel network of local, regional and national filmmaking, distribution and exhibition through digital media. From the “Mi Cine” project in Mexico to the “Cine Piquetero” in Argentina, digital filmmaking is empowering viewers and restoring agency to local filmmakers. In this paper I argue for this understanding of “independence” in the contemporary cinematic spheres of Latin America: the re-appropriation, amidst the transnationalism of the day, of the democratising potential of cinema that Walter Benjamin once thought was inherent to the medium.

Chicano identity and discourses of supplementarity on Mexican cinema: from ‘The Man Without a Fatherland’ (Contreras Torres: 1922) to ‘Under the Same Moon’ (Riggen: 2008)

A radical change took place in Mexican narratives of belonging during the 1990s, when NAFTA was first negotiated. Narratives of migration drastically changed the status of Mexican migrants to the US, formerly derided as ‘pochos’, presenting them as model citizens instead. Following Derrida, I argue the role of the migrant became that of a supplement, which is, discursively, at the same time external to and part of a given unit, standing for and allowing deeper transformations to take place in the whole discourse of bilateral relations and national identity more generally. I use Derrida’s concept of the supplement to discuss changing representations of Chicanos in Mexican cinema, and to assess the extent that they have succeeded in reframing the discourse on national identity, with a focus on gender.

I3MEDIA, e-journal of cinema, television and media studies. Especial Sport&Media

SIN FINANCIACIÓN

Towards a politics and art of the land : gothic cinema of the Australian new wave and its reception by American film critics

This article will drill down to the level of the reception of two examples of Australian gothic film-making by two well-known American critics. Rayner’s comparison of Australian gothic with American film noir is useful; however, it begs the question of how American critics such as Pauline Kael and Andrew Sarris influentially shaped the reception of Australian gothic in America and in other locations (such as Australia itself) where their reviews found an audience either at the time or afterwards. The significance of the present article rests on the fact that, as William McClain observes, following in Rick Altman’s footsteps, “critics form one of the key material institutions that support generic formations” (54). This article nurtures the suggestion that knowing how Australian gothic cinema was shaped, in its infancy, in the increasingly important American market (a market of both commerce and ideas) might usefully inform revisionist studies of Australian cinema as a national mode.

Gilles Deleuze and early cinema: The modernity of the emancipated time

Although the transition from the movement-image to the time-image is among the most commented-upon Deleuzian problems, Gilles Deleuze neglected the previous transition from ‘images in movement’ to the first regime of the movement-images. As my approach will be transhistorical, focusing especially on early silent movies and recently expanded cinema through early moving images (Lumière Brothers) and 1970s structural films (Malcolm Le Grice), I will reflect on how we can think time and moving images outside of this closed Deleuzian movement-image/time-image conceptual framework. In other words, we can ask: how can we expand this conceptual framework? Drawing on David Martin-Jones’ ‘attraction-image’, my aim is to explore the role of early cinema and the reasons for Gilles Deleuze’s own historical and technical (mis)judgement of early silent cinema. In this sense, the emergent studies on the history of early silent movies, and the growing field of Deleuzian studies on film, together have an important role on the philosophical and historiographical analysis of film’s expression of time and modernity.

Democratic corporealities of love : the architectural cinema and eroticized publics of Pauline Kael

The American film critic Pauline Kael’s career interestingly parallels the Cold War period but nobody has explored this yet. Filling that gap, this essay constructs Kael’s writings and critic’s persona as a contribution to a discourse of international democracy. Kael was part of a generation of American critics who took seriously the importance of art to politics. However, she goes further than her contemporaries by energizing this relationship through her emphasis on corporeality—both on screen and off screen—and on the eroticized body. A discernible philosophical lineage runs from Plato’s version of love as described by Socrates in The Symposium to Kael’s writings and bodily habits. In this lineage, love is figured as relational and desiring. A second line of relationship between Plato and Kael is in the way they each connected erotic discourses to the very similar architectures of the andrôn (men’s quarters), for Plato, and the modern American cinema or screening room, for Kael. Plato and Kael draw out the inherent spatial energy of these places (which is most evident at the borders of andrôn and cinema) through the interactions they construct of images and talk with the erotic, love-based relationality of bodies. They thereby maximize the bodily powers of these architectures as places where a public of differences and (inevitably) “loose” democracy might form. Kael’s advocacy doesn’t suggest a formal political program so much as a more feminine democracy of erotic discourses allied to an energizing architecture suitable to the accumulation of plural, participatory corporealities.

Media Gótico: O Crime e seu Duplo Ficcional na Literatura, TV e Cinema

Crime possesses a dual nature deriving from its portrayal in the media leading to duplicity in the act of witnessing crime which by showing reality inevitably transforms it into a different kind of reality. The direct relationship with the Gothic genre is very naturally justified by real crime seeming to replicate fictional crime and vice versa, thus originating various forms of the lack of distinction between reality itself and fictional reality, or between truth and falsehood, which many writers and artists associated with Gothic aesthetics have always relied on, and numerous examples of this can be found in the works of Edgar Poe, Patricia Highsmith, Chuck Palahniuk and many others. While real crime may take the Gothic novel as its prototype, it turns out that nowadays television has taken on this role. Examples of this phenomenon are the recent symptoms of obsessive dependence on TV series such as C.S.I., Criminal Minds, The X Files, The Following and Dexter, showing a tendency for television series to replace Gothic novels, thus revealing a perverse attraction for witnessing violence through the same means that transmit the daily news featuring violent events in different scenarios of war all over the world.

Os espectáculos públicos e o cinema em Évora a partir da documentação arquivística

A documentação incorporada nos últimos anos no Arquivo Distrital de Évora, tem-nos permitido traçar linhas de permanência sobre a realização dos espectáculos públicos na cidade de Évora. Destaca-se neste pequeno texto, as possibilidades de estudo da cinematografia através daquela documentação.

ABORDAGEM DO TEMA “MIGRAÇÃO” NAS APOSTILAS DA REDE PÚBLICA ESTADUAL PAULISTA

Dentre os tantos assuntos estudados na disciplina de Geografia da rede pública estadual paulista, os fluxos migratórios se caracterizam por serem importantes, pois estão muito presentes no cotidiano do aluno: ao se deslocar de casa até a escola; da migração de seus pais de um estado até outro ou ainda de amigos que foram para outro país em busca de emprego, por exemplo. Por isso, esse assunto merece destaque em sala de aula e assim, se faz necessário, juntamente com o professor, um bom material de apoio: jornais, documentários, filmes, revistas, livros didáticos, apostilas e outros. Portanto, objetivamos analisar de que forma as apostilas de Geografia organizadas pela Secretaria de Educação do Estado de São Paulo apresentam os conteúdos relacionados aos processos migratórios. Para tanto, os materiais que apresentam tal assunto serão selecionadas e itens como: ilustrações, representações cartográficas, textos, exercícios, dentre outros, serão analisados para que posteriormente possamos contribuir para melhora do material. Como exemplo dessa análise, podemos citar o mapa “As Migrações, final do século XX” página 23 do caderno do aluno, volume 1, 3ª série do Ensino Médio, que ao apresentar os principais fluxos migratórios internacionais aponta apenas um questionamento aos alunos: “O que o mapa representa? Justifique”. Tal mapa com informações sobre efetivo de imigrantes, fluxos e porcentagem de imigrantes na população, poderia ser mais explorado em questões e discussões para melhor compreensão do aluno.

Two main challenges in service description : Web service tunnel vision and semantic myopia

Through media such as newspapers, letterbox flyers, corporate brochures and television we are regularly confronted with descriptions for conventional (bricks 'n' mortar style) services. These representations vary in the terminology utilised, the depth of the description, the aspects of the service that are characterised and their applicability to candidate service requestors. Existing service catalogues (such as the Yellow Pages) provide little relief for service requestors from the burdensome task of discovering, comparing and substituting services. Add to this environment the rapidly evolving area of web services with its associated surfeit of standards, and the result is a considerably fragmented approach to the description of services. It leaves the reality of the Semantic Web somewhat clouded. --------- Let's consider service description briefly, before discussing our concerns with existing approaches to description. The act of describing is performed prior to advertising. This simple fact provides an interesting paradox as services cannot be described exactly before advertisement. This doesn't mean they can't be described comprehensively. By "exactly", we are referring to the fact that context provided by a service requestor (and their service needs) will alter the description of the service that is presented to the discoverer. For example, a service provider who operates a cinema wants to describe the price of their service. Let's say the advertised price is $15. They also want to state that a pensioner discount and a student discount is available which provides a 50% discount. A customer (i.e. service requestor) uses the cinema web site to purchase tickets online. They find the movie of their choice at a time that suits. However, its not until some context is provided by the requestor that the exact price is determined. The requestor might state that they are a pensioner. The same is applicable for a service requestor who purchases multiple tickets perhaps on behalf of other people. The disconnect between when the service is described and when a requestor provides context introduces challenges to the description process. A service provider would be ill-advised to offer independent descriptions that represent all the permutations possible for a single service. The descriptive effort would be prohibitive.