Monkey mountain as a megazoo: analysing the naturalistic claims of “wild monkey parks” in Japan

In Japan yaen koen or ‘wild monkey parks’ are popular visitor attractions that show free-ranging monkey troops to the paying public. Unlike zoos, which display animals through confinement, monkey parks control the movements of the monkeys through provisioning. The parks project an image of themselves as ‘natural zoos’, claiming to practice a more authentic form of wild animal display than that practiced by the zoo. This article critically evaluates the monkey park’s claim by examining park management of the monkeys. The monkey park’s claim to display ‘wild monkeys’ is shown to be questionable because of the way that provisioning changes monkey behaviour. Against the background of human encroachment onto the forest habitat of the monkey, the long-term effect of provisioning is to sedentarize what were nomadic monkeys and to turn the ‘wild monkey park’ into a megazoo.

Environmental shareholder value. Economic success with corporate environmental management

The links between corporate environmental protection and economic success have been analysed vigorously in several theoretical and empirical studies. Most studies are based on the hypothesis that the amount of environmental protection is somehow - negatively or positively - correlated with the economic success of the company. We argue that the amount of corporate environmental protection per se neither spurs nor reduces shareholder value, which is maybe the most important measure of economic success at present. Moreover, the effect environmental protection exerts on shareholder value is determined by the manner in which corporate environmental management is practised. Referring to the value drivers of shareholder value, we discuss the characteristics necessary to increase shareholder value, or at least to contain any reduction as effectively as possible.

The impact of equity markets and corporate governance on labour market flexibility

Drawing from various literatures, this article explores links between equity markets and labour market flexibility. Various data sources are used to test relationships for a set of OECD countries, controlling for other likely influences on flexibility such as government and industrial relations institutions. The results are generally supportive as regards employment flexibility: equity market trading activity is associated with shorter job tenure, higher activity rates, and greater employment change over the cycle. However, the relationship between equity markets and pay flexibility is less statistically robust to the addition of controls.

The Rhetorical Construction of Corporate Logos

This research is set in the context of today’s societies, in which the corporate visual symbology of a business, corporation or institution constitutes an essential way to transmit its corporate image. Traditional discursive procedures can be discovered in the development of these signs. The rhetorical strategies developed by the great classical authors appear in the logo-symbols expressing the corporate values of today’s companies. Thus, rhetoric is emerging once again in the sense it had many centuries ago: A repertory of rules that, paradoxically, standardizes the deviations of language and whose control is synonymous with power. The main objective of this study is to substantiate the rhetorical construction of logos using as a model of analysis the classical process of creating discourse. This involves understanding logos as persuasive discourses addressed to a modern audience. Our findings show that the rhetorical paradigm can be considered as a creative model for the con­struction of an original logo consistent with a company’s image.