Geografia e imagem publicitária: um diálogo possível

The aim of present work is the interpretation of a Coca Cola soft drink advertising image that is shown on a billboard in the city of Presidente Prudente, in São Paulo state. The billboard shows a scene of the video titled Happiness Factory which was presented on television in 2008. Decoding this kind of image, which is integrated to the theoretical and methodical option, favors the visual perception of shapes and their meanings as a reading of the image and the inclusion of the studies of phenomenology of cultural geography to the social reality could reveal some other dimensions, such as the symbolic, the imaginary, the aesthetic ones.This fact will contribute to widen the social trait of Geography and it represents our object of study.The reading will be done after some reflexion on the function of an external advertisement, that is, within the urban context of Presidente Prudente when refering to billboard being studied. It will also be discussed the importance of becoming a critical reader when interpreting advertising messages presented by the communication means in general.

Face paulista da TV digital: reflexão sobre a multiprogramação na TV cultura

The implantation procedure of the multiprogramming for TV Cultura, a station under the responsibility of the Fundação Padre Anchieta,from the regulation of digital television in Brazil, through the Sistema Brasileiro de Televisão Digital Terrestre (SBTVD-T), involves the creation and implantation of multiprogramming channels of the station, the Univesp TV and the Multicultura channels, which are functioning through means of a special authorization in scientific and experimental character. Analyzed from the Communication Politics Economy point of view, this research contributes to the reflexion about the multiprogramming which may create alternatives to new options in this country programming and content.

TV digital na Argentina: a TV como palanque eletrônico

The aim of this paper is to describe and analyze the process of implementing the Digital Television in Argentina between November, 2011 and April, 2012, a period where this author has developed postdoctoral research entitled "Digital TV, T-Learning and Edutainment: An Assessment of the Argentine case" at the University of La Matanza in San Justo, City of Buenos Aires, Argentina.

Avaliação do potencial de reuso agrícola do efluente de uma estação de tratamento de esgoto com alagados construídos

The study took place in a sewage treatment plant located at the actual Department of Water and Sewer in Bauru, city of Sao Paulo state. This treatment plant has an average entrance flow of 4.8 l. s-1 made by upflow anaerobic filter, followed by wetland systems constructed in parallel. . As objective of this study we evaluate the effectiveness of three systems of constructed wetlands, with three different types of plants (Lily pond, Giant papyrus and Cattail),quantify, and qualify the effluents at various stages of treatment to monitor their effectiveness and the possibility of reuse in agriculture. There was a satisfactory removal of organic matter, with a mean concentration of 36 and 39mg.l-1 at the , phases 1 and 2 of the operation, respectively. The constructed wetlands effluent nitrogen and phosphate concentrations were high throughout all the system and the removal efficiency of ammonia nitrogen was much lower than expected, then the system is functioning as secondary treatment and not as tertiary treatment. The concentrations of micro-organisms found in the final effluent were also high. Therefore, it is concluded that the results of removal efficiency of organic matter, of constructed wetland systems, meet the parameters required by legislation for effluent discharges but do not attend the parameters required for nitrogen and micro organisms. This way, these analyzed plants effluents are suitable for reuse in agriculture restricted irrigation

A estética da imagem na TV digital

This text reflects on the techniques and the process of image production and its artistic composition to digital television in high defini- tion, whereas the 4:3 and 16:9 formats will exist until shutdown of the analog signal. Within this period, consumers of television programming that have analog receivers will continue to see the images in 4:3 format. That fact determines that the productions in high definition, while capturing images with larger viewing area and have high contrast ratio (>1000:1) must be main- tain the elements of visual storytelling within the smallest area and with the contrast ratio of the analog tv (30:1), at the risk of distorting visually the messages produced by the directors.

A TV no ecossistema dos onívoros digitais

A quick setup of the digital environment that occurs in these first decades of the twentyfirst century has involved the use of electronic devices for consume content both at home, at work and on the go (ComScore, 2011). The emergence of this vast multiplatform digital landscape impels to know of individual and complementary use of these devices with ubiquitous nature or not. The widespread adoption of smartphones, tablets and other connected devices via internet makes users / consumers of these devices to feed a diet based on a constant flow of digital content across different platforms. The objective of this paper is to describe the role of television in the context of the Media Ecology which is established by the "digital omnivores" a new group of consumers whose name, according Canavilhas (2013, p.03), "is related with the platforms that consumers use to access the Internet, but also to the type of individual and multiplatform consumption they do.”

Nanopartículas lipídicas como sistemas carreadores para ivermectina e metopreno visando aplicações em veterinária

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Desempenho técnico e econômico de forrageiras tropicais em sistema integrado de produção no cerrado de baixa altitude

Pós-graduação em Agronomia - FEIS

Efeitos de produtos alternativos no controle de doenças na videira

Pós-graduação em Agronomia - FEIS

Características de dossel e produção de milho submetido a arranjos espaciais de planta e adubação nitrogenada em plantio direto

Pós-graduação em Agronomia (Ciência do Solo) - FCAV

Emissão de CO2 em um latossolo vermelho coberto com palha sob aplicação de efluente e lodo de esgoto

Pós-graduação em Agronomia (Ciência do Solo) - FCAV

As disputas territoriais na formação do assentamento Canudos, em Goiás

Pós-graduação em Geografia - FCT

Avaliação da persistência de microrganismos patogênicos em solo cultivado com eucalipto e fertilizado com lodo de esgoto sanitário

Pós-graduação em Ciência Florestal - FCA

Silício e amônio na nutrição e no crescimento de brássicas

Pós-graduação em Agronomia (Produção Vegetal) - FCAV

Atributos químicos, bioquímicos e microbiológicos em solos com 18 anos de aplicações anuais de lodo de esgoto

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)