Estudo de propagação de ondas em planície de inundação para elaboração de plano de ação emergencial de barragens: UHE Três irmãos estudo de caso

Pós-graduação em Engenharia Civil - FEIS

Educação em tempo integral e programa mais educação: aproximações e distanciamentos das regiões brasileiras em relação à meta prevista no projeto de lei do novo Plano Nacional de Educação (PNE)

This work presents a framework for full-time education in Brazil, analyzing the levels of proximity and distance of the Brazilian regions in relation to achieving target paragraph 06 of the bill of the new National Education Plan, which establishes the offer of full-time education in at least fifty percent of public schools, and at least twenty-five percent of students in basic education. It aims to determine the contribution of the “Mais Educação” (More Education) Program of the federal government in fulfilling this goal.

O padrão de desenvolvimento dos agronegócios no Brasil e a atualidade histórica da reforma agrária

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

O uso da Lei Rouanet como ferramenta produtiva em um plano de comunicação

The Rouanet law is a tax incentive law that allows companies to invest up to 4% of their taxes - based on actual profit - in sponsoring cultural projects previously approved by the Ministry of Culture. By sponsoring these projects, companies can have their name attached to them and, consequently, strengthening their brand and increase its visibility in the market. Whereas this project is aligned to the company vision, its image will be strengthened and the sales will increase. Large companies use the Rouanet Law to sponsor cultural events and have very strong names in the Brazilian market, perhaps worldwide. Examples: Petrobras, Banco do Brasil, Banco Bradesco, BNDES, Usiminas, Vale, among others. The Public Relations professional, who’s responsible for internal and external communication of a company, can use it as a differential of his work, expanding the company's profits with minimum investments, aligning the company's vision to actual practices and using the sponsorship as an agent capable of strengthen its social responsibility and, due to that, to increase the trust of its target audience. This study will address the theoretical and practical aspects of the Rouanet Law and of the public relations professionals, beyond mentioning examples on the subject, with special attention to Petrobras, the largest sponsor of cultural projects in Brazil. The greatest problem of the Rouanet Law is the fact that its sponsored projects are mostly concentrated in the Southeast, specifically in the Rio - São Paulo region. The more popular the Act become, for most places it will spread and Brazil may, after some time, become a world reference in the Cultural point

Relações públicas e marketing turístico: atuando pela imagem do Brasil

This study presents an analysis of International Tourism, one of the most growing economic activities in the world. To realize promotion in this area, countries use diverse strategies, among them the touristic marketing. It consists on an instrument used to attract foreign tourists and build the image of the country as a touristic destination, transforming it into a global emergent leader. Due to the big sports events which will happen in Brazil, the World Cup and the Olympic Games, respectively, it is expected a growth on touristic activities. This is an opportunity to promote the country and build its image, the reason why the Federal Government made Plano Aquarela 2020, formed by a strategic plan which aims the international promotion of the country through a marketing program focused on the international tourist. What this image is and how to promote it are issues that the public relations professionals are capable to solve, with their abilities to develop instruments and their important actions to build a good touristic destination image of the country. This study aims to analyze the collaboration of public relations to improve the country's image from the actions developed by Plano Aquarela 2020. For this, a literature search was performed to expose the concepts of communication involved, the analysis of the plan and their actions, use the interview as an exploratory study to clarify information and stimulate new ideas

Diagnóstico e proposição de subsídios para a elaboração de plano de gestão ambiental: estudo de caso de um abatedouro avícola

In view of the current environmental concerns and legal requirements, this work aims to achieve a diagnosis and offer subsidies for development of an environmental management plan in an industry. The industry considered to be a subject of study of this research is the aviculture, considered its great importance in Brazil and to present a significant environmental impact. The unit of analysis is a chicken slaughterhouse, located in Rio Claro, SP. The developed methodology for identification and analysis of environmental significative aspects were based in the concepts of environmental impact and in the ABNT NBR ISO 14.001:2004. From the analysis of selected aspects, this research proposed several environmental indicators for the company and identified points of environmental improvement. The results of this study provide methods for identifying its environmental aspects and development of its environmental management plan to chicken slaughterhouse and also to other companies.

Análise da expansão urbana da cidade de Piracicaba no período de 2006-2011

The fundamental objective of this research was analyzed the urban expansion’s process of municipality Piracicaba, it is located in the countryside of São Paulo state. The use and occupation of land by observing the social and environmental impacts related, including the Protection Permanent Area (PPA) of urban fringes according to the successive expansions of Piracicaba city in 2006, the publication year of the current city hall director planning, until 2011, when the approval of the eighth and most recent update of Piracicaba’s expanding the perimeter. The development of the study was conducted with the support of bibliographic, cartographic, considering maps and satellite images, further more field work. Thematic maps of the current urban expansion were created, urban voids and land use were developed, typifying the occupation according to the activities established thus through the analysis of land use through cartographic interpretation, as research in locus. To assist the research geotechnologies were used, both for production and for the interpretation of cartographic materials, specially in Geographic Information Systems

Articulação entre as políticas internas e externas no Brasil dos anos de 1980 aos nossos dias: uma análise valorativa sobre o desenvolvimento social e política-cultural

Assim como, as vivências nos intercâmbios internacionais podem e devem contribuir em grau elevado na constituição das mesmas políticas públicas, angariando recursos e investimentos externos, elas também podem se aprofundar em experiência de conscientização dos sujeitos políticos. Quanto mais a difusão cultural entre os povos é incentivada, pelos governos e iniciativas não governamentais, somada à atividade política dos sujeitos, mais trará contribuições aos entremeios das sociedades complexas, que por sua vez, refletirão na melhoria das condições de vida dos indivíduos e de suas instituições. O plano discursivo ideal propõe a superação das amarras econômicas para contemplar os estratos sociais, essa seria a primeira etapa para iniciar o aperfeiçoamento das instâncias democráticas e, convém assistir às transformações desde as estrutura, ou seja, dos modos de pensar, ser e agir dos seres humanos em busca de um novo tipo de desenvolvimento, que de fato se reconheça globalizado. Para tanto, o método utilizado se ancorou na revisão bibliográfica da análise histórica e da análise de discursos dos ex-presidentes, a partir da época de redemocratização brasileira. A todo o momento, frisou-se a articulação entre as mais diversas frentes de organização social, interna e externa, bem como as supranacionais, tal articulação é oportuna à metodologia, na tentativa de uma compreensão introdutória dos processos da modernidade complexa. Além disso, optou-se por tecer considerações finais que deixassem o texto aberto ao debate, ao contrário de qualquer proposta conclusiva. A saber, a potencialidade em dialogar sobre o conceito de desenvolvimento, que se deseja pluralmente inserido na universalidade relativa ao gênero humano, torna-se mais atraente, à medida que são cobradas melhorias dos programas político-democráticos... (Resumo completo, clicar acesso eletrônico abaixo)

Subsídios para elaboração de plano municipal de gestão de resíduos sólidos orgânicos para o município de Rio Claro-SP

The research aims to propose grants for development of Municipal Plan for the Management of Organic Solid Waste generated in the municipality of Rio Claro. The research universe was composed of organic waste generators establishments (markets and grocers). From the registry of commercial establishments provided by the municipal government were identified who presented this typology, which totaled 38 establishments. In this universe the interview was conducted in 15 establishments obtained by directed sampling based on the characteristics of size, type and location. The data collected were the amount generated, disposal of waste, waste separation, collection frequency, reasons for the disposal of waste, frequency of purchase of products. From the data obtained in the field, we estimated the total generation of organic waste in this segment for the municipality. Then, the estimated costs for implementation and operation of a composting center, a way to subsidize the implementation of the management plan was carried out. We opted for the aerobic composting process by the simplicity of operation and because it is a technique already known. The average waste generation was established by tracks (size) with: stores up to 4 boxes (classified as small) generate on average 1511 kg / month, 40% of organic waste, the 5-9 boxes (small/midsize) generate on average 4338 kg / month, 35% organic and the 10 to 19 boxes (midsize) generate on average 7647 kg / month with 32% organic. In total establishments generate 105 t/ month of waste, with 35t / month of organics. 94% of establishments are in font segregation of waste into recyclable, organic and waste, indicating that the proposed management of organic waste is amenable to application without many changes in existing routine in stores. Recyclables are sent for recycling through selective collection held by the cooperative, while the organics are destined for the landfill and feed. The results indicate...

Avaliação estratégica de um plano de gestão de resíduos sólidos com foco nos resíduos orgânicos

One of the greatest problems nowadays is the correct management of solid waste produce in every human activity. On 2010, the “Política Nacional de Resíduos Sólidos” was approved, this law brings directives and instruments to deal with the solid waste issue. The objective of this work is to make a Strategic Assessment on a Solid Waste Management Plan applied to a medium size city. Based on general data about the situation of the solid wastes in Brazil, a first scenario was described. After that, likely scenarios were proposed, taking segregation, treatment and final disposal on account. Finally, those scenarios were compared, mainly in the final volume disposed and costs involved

Um debate sobre os limites do crescimento econômico no Brasil sob a perspectiva do modelo Harrod-Domar

Desde fins da década de 70, com as crises do petróleo e a crise externa, ocorreram mudanças no sistema internacional de financiamento que levaram o sistema econômico brasileiro do “milagre econômico” à “década perdida”. Com isso, os anos 80 foram marcados por períodos de recessão, desequilíbrios internos, descontrole inflacionário, déficits no setor público, resultando em problemas macroeconômicos, os quais se tornaram herança para as próximas décadas. Sendo assim, nos anos 80, 90 e, parte dos anos 2000, a economia brasileira teve como principal foco políticas de visassem o ajuste econômico e a estabilização, deixando o crescimento econômico como segundo plano, fato que resultou em um baixo crescimento econômico, ou seja, baixas taxas do PIB real. Contudo, este fato foi contrariado a partir de 2004 quando o Brasil passou a apresentar taxas mais significativas de investimento, permitindo um crescimento do PIB superior a 5% a.a., sendo que para este período muitos economistas defendiam que a economia nacional poderia crescer de forma “sustentada”, sem causar pressões inflacionárias, a um nível de 4,5% a 5% ao ano. Assim sendo, nos dias atuais uma das abordagens com maior enfoque no ramo econômico é a questão do crescimento sustentável, o qual esteja dentro dos limites estruturais da economia brasileira, e com isso não gere pressões inflacionárias. Este questionamento ganhou força devido ao fato de que nos últimos anos o Brasil tem apresentado um crescimento acelerado, preocupando muitos economistas, os quais acreditam que este crescimento seja insustentável e contrariando outros, que defendem que, as taxas de crescimento do PIB (Produto Interno Bruto) se dão em níveis muito baixos, inferiores ao crescimento permitido pelo potencial estrutural do Brasil, devido ao controle que é aplicado a esta taxa em relação à meta de inflação determinada... (Resumo completo, clicar acesso eletrônico abaixo)

Plano real e a nova realidade brasileira

This paper analyzes the Real Plan and its effects on two administrations of President Fernando Henrique Cardoso (FHC), a period which extends from 1995 to 2002. To this end, the study includes a brief review of the problems faced by previous plans, especially the Cruzado Plan and the reasons for the belief that it has been successfull in relation to inflation control. Additionally, seeking to describe the process of moving to the new currency towards stabilization, the paper describes the theoretical foundations of the Plan. In sequence, it defines the backround of both international and domestic monetary reform which was one important part of the Plan and therefore the reasons for the implementation of the monetary reform. Subsequently the paper deals with the effects of the Plan on the economy as a whole, covering also the way the economic measures were taken concerning the Mexican and Asian crisis, the policies used fot the exchange rate, interest rate, fiscal accounts, balance of payments, among other factors and the relationship between them. Hence, it describes the immediate and the long-term consequences of stabilization program in terms of output, employment, public deficit and debt. Therefore, it is important to note the various junctures to which the economy was exposed, and also to point out the challenges and obstacles arising from these changes for growth, which was sometimes fast, sometimes slowing down - the so-called stop and go. Of course, facts as the moving to floating exchange rate regime, the adoption of inflation targeting regime and the adoption of fiscal responsibility law along with the primary surplus policy were able to create a new economic environment and to contribute to later success of the Cardoso years

Principais práticas e indicadores de sustentabilidade corporativa no setor de energia elétrica no Brasil

The questions involving environment and society have been increasingly considered into account when companies make business decisions. However many of them have not yet incorporated sustainability effectively in their business plan, sometimes performing only a few external actions and outside their area of expertise. The concept of corporate sustainability is within this context, and therefore the practice of companies consider, the environmental and social issues into their strategies, along with economic issues. This work has as main objective to identify what are the key indicators and related practices of the concept of corporate sustainability that has been introduced in companies on environmental reference of a certain sector of the Brazilian economy. The sector that was chosen is electric power, having enormous significance both in economy, society and environment. The results indicate that the main practice are in the areas of energy efficiency, security and good relationship with its key business stakeholders

Distribuição de renda e pobreza no Brasil rural

Since the 60's, the population censuses have revealed a high degree of social inequality in Brazil. The concentration of income, as measured by the Gini index, showed persistently high since then. After the year 2001, we note that the trajectory stability is disrupted and the Gini index begins to show a downward trend. In relation to poverty, there has been two periods in recent history in which there was consistent decrease in the proportion of poor in the years immediately after the Real Plan in 2003 and in the year 2003 onwards. This research aimed to analyze poverty and income distribution in rural Brazil. In this crop sector, it is noted that the average perceived by the rural population is below the Brazilian income and, therefore, there is an increase in the number of poor. In addition, income in rural areas is less concentrated compared to the urban environment. Finally, as occurred in Brazil, there is a rural improvement in indicators of poverty and inequality in the last 10 years. Finally, this paper analyzes the changes that may have contributed to the fall in inequality and rural poverty, including the policy of rural settlement, the credit program to the family farmer (PRONAF) and rural retirement

A política nacional de resíduos sólidos e o plano diretor municipal de Rio Claro/SP: o uso como instrumento para a gestão urbano-ambiental municipal

Due to the large economic development associated with the growing consumerist lifestyle of our capitalist society, the problem of uncontrolled solid waste generation worsens, which one is considered to be one of the main responsible factors for environmental degradation. As a case study and in order to solve the problem of large generation of municipal solid waste, this work aims to study the “plano diretor” of Rio Claro city, São Paulo. The “plano diretor” is a municipal law that provides guidelines for the administration of the city, which include guidelines for the management of solid waste generated in the city. The guidelines required in order to write the “plano diretor” are provided by the national law “estatuto da cidade”, providing information for the planning and development of the cities, as well as the management of the urban environment. However, only the “estatuto da cidade” does not provide enough instructions for creating management plans in order to solve the many problems from the urban environment. Thus, studies have been done about urban and environmental management, to understand how municipal management plans should be structured. As a form of seeking information that can complement the “plano diretor” to the creation of policies for managing solid waste of the city, the “Política Nacional de Resíduos Sólidos”(PNRS) emerges in 2010 as a document which provides principles, objectives and guidelines to create plans for Solid Waste Management at the national, state, regional and municipal levels. Therefore, it was possible to make a joint analysis of the “plano diretor” of Rio Claro with the PNRS to identify what is already done within the municipality about the solid waste management, and identify which aspects are most significant in the municipal solid waste management that the national policy provides. Yet studies have been done on the current municipal solid waste management...