O diagnóstico rural parcipativo como ferramenta para o estudo de pequenas propriedades em Rio Claro-SP

Neste trabalho será abordada a modernização das técnicas em torno da produção agrícola e como o modo de produção familiar foi deixado de lado no que diz respeito às políticas públicas, que passou a favorecer as grandes produções agrícolas. É nesse contexto que apresentam-se as características desse tipo de agricultura e as técnicas utilizadas para mantê-la nos dias de hoje, com aplicação e análise do Diagnóstico Rural Participativo em pequenas propriedades rurais no bairro rural do Sobrado, município de Rio Claro, São Paulo que, historicamente, teve no cultivo do café a base para seu desenvolvimento político e econômico e se caracteriza por ter mais de oitenta por cento (80%) de suas terras destinadas às atividades agropastoris. Sendo assim, este trabalho corrobora a estudos relacionados à metodologia aplicada e ao desenvolvimento rural sustentável no município

Análise comparativa do mercado imobiliário em Cidades Médias: a oferta de apartamentos, casas e terrenos urbanos em Campina Grande – PB, Mossoró – RN e Passo Fundo – RS

This presente monograph propose the analysis and discussion of the production of urban space and the processes of their structuring intraurbana from the dynamics of the real estate market into three Medium-sized Cities, Campina Grande - PB, Mossoró - RN and Passo Fundo - RS, whereas the various agents producing this space, in a comparative perspective. From this urban dynamic search to analyze the processes and relations present in these spaces, which are important for its production. From the compilation of real estate advertisements in local newspapers, are analyzed offerings of urban land, houses and apartments in each one of these cities by highlighting their locations and differentiated prices. Thus, working with data from real estate ads from the period 1995 - 2010 and a comparative perspective of the characteristics of real estate markets of three medium-sized cities, it tried to apprehend processes that are common between them and other individuals, to each one. Therefore the comparative analysis developed in this monograph sought to verify whether there are similarities between the cities in relation to the trends of concentration/spatial dispersion of bids and movements throughout time, in addition to a further intensification of the activities of real estate agents in face of such trends and offerings. In addition, we sought to remove a set of problematization that allow them to understand with more acute, in this set of medium cities of Brazilian urban network, processes of change that is already being discussed in the recent period by ReCiMe.

Reestruturação e centralidade em cidades médias. Considerações a partir de Londrina, Marília, Mossoró e São José do Rio Preto

Este trabalho trata das cidades médias, em particular das cidades de Marília, São José do Rio Preto, Londrina e Mossoró. Dentro desse estudo, o enfoque se dá para a compreensão e análise sobre o modo como estão combinados os espaços não edificados e os vazios urbanos, os espaços construídos e as vias de circulação e suas transformações ao longo do tempo. A proposta é analisar o processo de expansão do tecido urbano dessas cidades para compreender sua morfologia, bem como procurar fazer uma reconstituição, tomandose a dimensão espacial e temporal, com o intuito de que esta contribua na conferência das identidades próprias de cada cidade, viabilizando a identificação das semelhanças entre elas, como também de suas especificidades. Durante o desenvolvimento do trabalho procuramos identificar elementos promotores da reestruturação urbana pela qual as cidades têm passado nas ultimas décadas, tentando relaciona-los com as novas formas de produção e organização espaciais... (Resumo completo, clicar acesso eletrônico abaixo)

Centralidade de Presidente Prudente - SP: Uma análise de movimentos pendulares e sua contribuição para estudos sobre cidades médias

The paper presented is aimed at analyzing the core functions of Presidente Prudente by demand and scope determined by the supply and distribution of goods and services (jobs and educational institutions). For this purpose, we tried to explore the daily flows of people from cities in agglomeration process with Presidente Prudente, as well as other more distant locations, forming what is recognized as Commuting movements. The core functions of medium-sized cities have increased significantly in the Brazilian urban network, spatial interactions occurring in these spaces with more intensity in metropolises. At the core of this research was undertaken literature review on the subject and preliminary surveys data, especially the data in the study called Region of Influence of Cities - Regic-IBGE, revealing joints between the various urban spaces analyzed. This research is developed in level undergraduates and was funded by CNPq and currently FAPESP

Relações públicas e mídias sociais: o desafio de construir relacionamentos na era da hiperconexão

This proposed project is to analyze the strategies for building and maintaining relationships, as well as the possibilities of intervention of the public relations in the virtual world. For this purpose, we used the multicase study of beer brands - Devassa, Nova Schin, Heineken, Skol and Brahma - to verify their roles in the communication process in their social media channels. Analyses were based on communication theories covering concepts such as the Excellence in Public Relations, the questioning about the definition of public flashing and discussion about the processes of interaction mediated by the Internet. The evaluation of the channels covered the period of 30 days and that the end of the checks it was found that most brands promote specific actions with surface interconnections between media channels, referring only to the effectiveness of social networks like Twitter, Facebook and Orkut in order to consolidate of relationships

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Metodologia para determinação de volume de detenção em pequenas bacias urbanas: o caso do córrego Wenzel, Rio Claro/SP

With the accelerated urbanization process of Brazil from the 50s, there was a disorderly occupation of spaces and consequent soil sealing. Unlike this growth, the support capacity of urban environments has not evolved in the same way, generating negative environmental impacts to the citizens. Among these impacts are the effects of flooding. In order to minimize the negative effects of extreme precipitation over cities, the government invests in corrective measures, like compensatory techniques on urban drainage, which have as a basic principle the retention and infiltration of the rainfall, dampening the peak flow and runoff. An example of applying these techniques in urban areas are the detention basins, commonly called large pools. The hydraulic design of these structures is dependent of complex data and variables, and projects involving small areas generally use simplified methods for defining the reservoirs volume of the storage (Tassi, 2005). One of these methods is presented in this study, which relates to the percentage of soil sealing to the specific storage volume (m³/ha) in combination by applying the hydrological model of the Rational Method and analyzing regional rainfall and soil occupation over the basin. Within this context, the basin of the Wenzel stream, which is located amidst the urban area of Rio Claro/SP, also presents the problems related to human occupation in its valley. Thus, by the method presented has been adjusted a curve correlating the percentage of impermeable area and the specific volume of a detention basin. For the current situation of Wenzel Basin with 82% of impermeable area, and return period of 10 years, the specific volume is 262.1 m³/ha. The presented method is consistent with the results of other studies in the area, and the expression obtained allows estimating the volume of storage required to match hydrograph pre and post-occupancy. It presents itself as a useful tool in the planning stage of...

Eu posto, tu compartilhas, ele curte: relações Públicas para as novas redes de influência nas mídias sociais

The web has emerged as an important media. For the first time, people are highly connected, and users start to have lots of possibilities for expression and collaboration. Internet users contribute more and more to influence the preferences of your contact network. Organizations are beginning to discover that the power of influence networks is becoming more efficient than traditional marketing: people believe in what other people say, peers believe in peers. There is a new actor who builds preferences, who is constantly active in communication: the customer who narrates, on social networks, his experiences with a product, and makes his contacts become loyal customers or the most ardent critics of an organization. Transforming followers into disseminators is one of the biggest challenges of organizations in social media. Because of this, more and more companies have to plan communication strategies based in what customers think, desire, understand and discuss in these new places

Comunicação Organizacional e Mídias Sociais: o uso das redes sociais nas estratégias de comunicação

The growing concern of experts in organizational communication with appropriate business relationships with its various stakeholders through digital platforms causes an upgrowth on the number of studies on the topic of social media. The social network communication receives analysis in different approaches, ranging from behavioral changes to the instrumentalization of these tools for marketing, relationship and information exchange. The objective of this monograph is to make an exploratory study that relates to organizational communication and social media, and discuss how the theories can contribute to the optimization of communication mediated by specific platforms that bring with them opportunities for interaction and relationship in the digital environment

Diferentes mídias em parceria e cooperação: grandes produtoras de identidades contemporâneas

The aim of this paper is to present the results of a research in the area of Discourse Analysis, to describe discourses found in the media about the identities constructed in the Second Life virtual communities network and, to find out what discursive strategies are produced by the profile “fashion in the soap operas” hosted in the Twitter micro-blogging as an attempt to have a significant number of logfiles and to discover what leads men, women and, teenagers to participate of this “fashion in the soap operas” interaction. Our corpus consists of printed media reportings that present users of Second Life and its avatars with a proposal of new identities, including the utterances produced by the profile “fashion in the soap operas” and their respective followers. The analysis of the reports and discourses are based on the work by Michel Pêcheux and Michel Foucault. The analysis have shown that the new identities, created in virtual communities network and, the profile of the followers of “fashion in the soap operas”, hosted in Twitter, are characteristically contemporary sensibilities, who take part in the truth games and in the social pressing experimented nowadays

Relações Públicas e as ferramentas de análise das Mídias Sociais: uma parceria de sucesso

This paper aims to analyze the social media monitoring as a specific instrument of Public Relations. Indeed, in the current context this is the most suitable professional to establish the relationship between organizations and their online audiences. Its function is to be manager of communications, mediating and instituting relationships, caring image and reputation of the organization and conducting strategic planning. This case study sought to monitor the Virada Cultural de Bauru through social media's own audience. For this purpose, two types of free tools - Socialmention and Topsy - sustained the diagnosis that turned data into information to be used by this professional communication. The balance shows the power of social media and how they are able to reflect the wishes of consumers, providing often the necessary tools for an efficient communication

A evolução na prática da educação: o uso das mídias como ferramentas no ensino/aprendizagem da educação matemática

It is possible to note that the teaching done in the usual way goes against the language of youth today. It is essential that there be incentives and subsidies regarding the use of such media, whether the responsible government agencies and their members, be they principals and teachers, so there is a reform in the existing educational models and teaching. Currently, teaching is in a purely encyclopedic context of teaching models with pre-defined, ignoring the teaching based on the context in which the student lives (ethnomathematics). The objective of this work is to show how the use of audiovisual best known, such as newspapers, magazines, TV and computers can assist in teaching and learning of mathematics education, making teaching more enjoyable and inserted into the day-to-day student

Estimativa da diversidade genética de Queixadas (Tayassu pecari) da região do Taboco (Corguinho, MS)

The Brazilian fauna has been constantly threatened by deforestation and forest fragmentation. As a result, many populations become isolated and small which negatively impacts their genetic diversity, putting them at a higher risk of extinction than large and stable populations. The aim of this work was to estimate the genetic diversity of white-lipped peccaries (Tayassu pecari) in the region of Taboco (Corguinho, MS), a fragmented area; and to compare these estimates with that obtained previously for two populations from Brazilian Pantanal, which is considered a relatively well-preserved biome and where the species is not threatened. A total of 18 blood and 72 hair samples of white-lipped peccaries had their DNA extracted and amplified for five polymorphic microsatellite loci. With the individuals identified, genetic diversity indicators (such as number of alleles, allelic richness, expected end and observed) and the inbreeding coefficient FIS were calculated. In addition, to verify if the population suffered a recent population bottleneck, we used the tests implemented in the program Bottleneck. The population of Taboco showed no evidence of recent population bottleneck (p > 0.05) or inbreeding (FIS = 0.008; p > 0.022). In addition, the levels of genetic diversity in this population (mean number of alleles = 2.60; mean allelic richness = 2.56 mean observed and expected heterozygosities = 0.45 and 0.47, respectively) were statistically similar to those found previously for the two populations from Pantanal (p > 0,05); although the region of Taboco is more impacted than the Pantanal. Even though we showed no evidence of loss of genetic diversity, it does not mean that the population is not suffering with fragmentation; but that there was not sufficient time to evidence the genetic changes. In addition, may be occurring gene flow with populations of nearby fragments, which is maintaining... (Complete abstract click electronic access below)

Relações públicas estratégicas: o uso de mídias sociais para obtenção de resultados no gabinete nacional da ordem Demolay 2011/2012

This monograph covers the issues related to the understanding of the new organization's cenary of the globalized society, computerized, which was reflected even within organizations. In this sense, we present a reflection on the theme of segmentation of audiences, especially based on the proposition of France (2008), regarded as important within the professional activities of Public Relations. Issues related to information technology, particularly the history of the internet and social media are presented as a reflection of this new company and also as strategic tools for the establishment of a fruitful relationship with the public organizations. All topics presented will support the monograph's study objects, presenting the Brazilian DeMolay Order, focusing on the challenges faced by the management of the National Bureau 2011/2012, that through integrated actions of communication and relationships, especially the virtual environment, resulted in the growth participant's numbers in the activities proposed by the national administration

A produção do espaço em cidades pequenas: o caso de Emilianópolis

In this paper we analyze some factors of urban life in small towns, among which we can highlight the political, economic and social, more specifically in the city of Emilianópolis, and its great dependence on other cities. The number of small towns has grown in recent years and this study shows is of great importance for understanding the differences that exist between them and the larger cities. Where Emilianópolis, having its location next to a city average (Presidente Prudente), we realize that its existence depends largely on the proximity of that with a bigger city. The study looked at the origin of the city, its spatial structure, its insertion into the urban network and the degree of dependence with other cities, notably Presidente Prudente, which generates a steady stream of people moving from Emilianópolis to study, work, leisure, between others, besides the permanent migration, which often makes life easier for those residents. With this study, we intend to demonstrate how Emilianópolis is inserted into the urban network, how is its interaction with other cities and how they live their inhabitants