Personal trainer: (profissional, prestador de serviços, professor, valorização das diferenças e competências), um novo conceito de profissional

Baseado nas evidencias atuais de crescimento e expansão da atuação profissional do educador físico, em particular a sua atuação como prestador de serviços, ou seja, o personal trainer; que vende seus serviços, ou produtos relacionados à aptidão física e a relação promissora desta atuação, é que nos motivou a desenvolver este trabalho que segue por uma pesquisa bibliográfica de evidencias do histórico e perfil do personal trainer quanto aos conceitos culturais, sociais e psicológicos deste profissional, em seguida levantamos questões relacionadas à formação acadêmica do personal trainer e os pontos diferenciais deste profissional. Tais como a necessidade de conhecimentos que vão alem do âmbito acadêmico, pois se trata de um profissional prestador de serviços o que foge da regularidade da formação convencional. Portanto neste trabalho procuramos evidenciar estas e outras questões (como ética e profissionalismo), que podem levar este profissional a uma carreira de sucesso ou fracasso. Para isso existe uma necessidade fundamental de que se entenda que o personal trainer como prestador de serviços esta surgindo dentro de uma profissão já consolidada (Educador Físico), porem esta assumindo características próprias, como a necessidade de conhecimentos específicos da profissão. Concluímos, portanto que esta promissora atuação do educador físico necessita de atenções especiais e de um processo de formação diferenciado e que não podemos deixar que a nossa profissão se vulgarize e se venda por migalhas, pois esta é a grande chance do profissional se impor e conquistar o desejado respeito diante as profissões da área da saúde

A organização e seus relacionamentos: uma abordagem semiótica do conceito de público

The organizations now have felt some needs in regards to changes in attitudes in what refers to the relationship with their interest publics. In this way, this work has as objective approach different themes, like concepts of organizational culture and the interrelations with the profession of Public Relations, besides the contact with notions in the area of People Management and human capital. As all organizations are constituted by interest publics, it will also demonstrate theories that refer to the different kinds of publics which the organization maintains relationship with, although, giving special attention to the internal public, considered one of the main types of public. For better comprehension of the performance of the internal public it was used the greimassian narrative semiotics that allow an exploration and analysis os diverse procedures made by such public. Therefore, it was possible to observe a great contribution from the theory in what refers to the assertion of the importance in maintaining good relationships with the employees of an organization, specially to affirm the identity of the employee making use of factors such as culture, values, principals, norms etc. Thus, it is believed that the strategic communication must be used with the intention of proportioning personal and professional well being to the employees, in a way that they may feel more and more integrated and committed with the organization, granting, like so, the organizational development and recognition

Relações públicas e eventos: um estudo sobre o Intercom Sudeste 2013

Based on the theoretical concepts about events, public relations and leadership, this work was developed with the aim of presenting in practical way the role of Public Relations professional in organizing events, checking his role as articulator of public interest in the cultivation of relationships. With definitions and characterization this study proposes legitimize the powers of the Public Relations event management. Beside this, the study aims to emphasize the exercise of leadership in management teams as one of the main points in the development of an event. So, the case of study develops a field research on the work of the infrastructure committee of the Southeast Intercom 2013

Relações públicas e educação corporativa: um estudo multicasos

In scenery where the information and the knowledge are acquiring more and more importance, the corporations are looking for alternatives to remain themselves competitive in the market, once the competition happens globally. The current work presents, through bibliographic research and multicases studies, one possibility for the organizations that wishes to increase their competitiveness and look into the participation of the Public Relations professional in the development of Corporative Education programs aiming (at) the continuing education of a very important audience for the organizations, the intern one Through courses and trainings that can happen by presence or remote way, the Corporative Educational programs have as target developing of the critical competence to the organizations, aiming to solve internal problems and reach the best position against competitors. This work is aimed to present how the Public Relation professional can act like a facilitator agent for the education of the intern public of the companies through the Corporative Education. The courses offered through these programs aim to keep the professional always updated, besides to disseminate the values, culture and company’s legacy. At this point, the participation of the Public Relations is appointed to a possibility to strengthen the organization’s internal communication and promote a larger engagement and participation of the employees

Avaliação da percepção de professores do departamento de produção e alunos do quinto ano do curso de Engenheira de Produção mecânica da Unesp de Guaratinguetá de como está o curso em relação às competências e habilidades para engenheiros

In 2002, the Ministry of Education (MEC) published the Curriculum Guidelines for Engineering courses in the country. The Guidelines contain subjects like the profile of graduates, the course structure, curriculum, internships and skills and abilities, all geared to guide the training of engineers in Brazil. The objective of this study is to evaluate together with teachers of the Production Department of this University and students of the fifth year of Production Engineering is how student learning of Production Engineering for the development and importance of skills within the course and skills for engineers who are present in the Curriculum Guidelines for engineering courses developed by MEC

Relações públicas e gestão de marcas: compreendendo habilidades e contribuições

This paper discusses the possible performances of professional Public Relations in Brand Management. This approach combines the concepts of brand identity, image and reputation for strategic function / managerial Public Relations. If on one hand the brand is the key element for the public identification of the organization, on the other, the result of this relationship can and should add value to both protagonists of the relationship: Public and organization. So, in an effort analytical and reflective, based on specific literature, defends the idea that the Public Relations has a professional profile that combines institutional and market interests for brand management. In practice, through an exploratory study, is observed from interviews with professionals involved in the area of Brand Management, how is the alignment between brand, relationships and purposes of the organization and which professionals working in this field. The study shows that although it is still defining itself in the market everyday, the public relations professional is a plural, able to manage this effectively

As relações públicas e a gestão da comunicação integrada nas organizações resilientes do século xxi: uma análise dos meios de comunicação da ONG Periferia Legal

The implications of modernity and globalization stimulated the establishment of a new type of organization. Resilient organizations, as they will be called, representing the twenty-first century and are aligned with the social, political and economic context for their adaptability and flexibility. The study of the case will be the communication of the NGO Periferia Legal, also linked to the plane of the creative economy because of the intangible asset it produces. The study will be focused on the ways which public relations can help in the development of the NGO by analyzing their media. Thus, the three fronts of communication from the NGO (external, internal and institutional) will be analyzed through observations and interviews and their channels are categorized into: inefficient, low efficiency , average efficiency and efficient. The media will be key to understanding the phenomenon and the degree of efficiency will be marked as it achieves the proposed and designed objectives by the project itself - through the mission and vision of the NGO - using communication. In this way, the study seeks to understand the characteristics of resilient organizations from the standpoint of public relations

Competências do professor no processo de ensino-aprendizagem de língua estrangeira

In this article we discuss competences demanded from the foreign language teacher for him or her to perform in the teaching-learning process efficiently. Our reflections are based mainly on Paulo Freire (2001), Philippe Perrenoud (2000), Edgar Morin (2003), Maurice Tardif (2002) and Almeida Filho (1999), providing, in this way, a reflective dialogue among studies that focus on teachers’ competences. The main objective is a better understanding of the necessary knowledge about teaching practices so that foreign language teachers’ actions can meet the needs of education at present. We expect to highlight important issues in the development of the aforementioned competences, and suggest that their development can contribute for better language teaching.

O caso dos quatro quatros como uma possibilidade pedagógica para o desenvolvimento de competências e habilidades matemáticas

The teaching and learning of mathematics through alternative methods make Mathematics more enjoyable, accessible and meaningful. Through teaching resource storytelling the student becomes the protagonist of the construction of their knowledge. With the use of books and writings of Malba Tahan is possible to work with mathematics, as a curriculum component, fostering the development of skills and Mathematics skills in students. Thus, this study aims to understand which skills and Mathematics skills can be developed with the storytelling of The Case of the Four Fours in Basic Education. Through the telling of this story, students develop the skills related to the block / shaft Numbers and Operations, present in official documents, and other skills and mathematics skills

A coordenação pedagógica nas escolas estaduais paulistas: as resoluções recentes e a atuação cotidiana na gestão e organização escolar

This article analyzes the pedagogical coordination work in public schools of the state of São Paulo within a context of educational reforms occurred between 1996 and 2010. The paper analyzes the main resolutions published by the Secretariate of Education regarding the functions performed by coordinating teachers, and discusses data obtained from empirical research conducted with three schools in inner cities of the state of São Paulo, specifically in the final years of elementary school and high-school. The analysis has enabled us to identify the implications of educational reforms on the functions of coordinating teachers. In addition, we have identified and interpreted the ways in which subjects are (re)adjusted in school management and organization.

A Competência em informação para a construção de conhecimento no processo decisório: estudo de caso na Duratex de Agudos (SP)

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Competência lexical na proficiência do professor de inglês como língua estrangeira: uma análise do teste oral do epple

Pós-graduação em Estudos Linguísticos - IBILCE

Relações públicas e gestão de eventos: pesquisa participante no carnatlética 2013

In the current dynamic environment in which the public relations professional is inserted and, considering their ability to perform various activities, the field of events, an area that comprehends many different aspects, ends up being very active and executed by professionals from other fields. The following research demonstrates the importance of the Public Relations professional in the management of an organizational event, aiming to present Public Relations as the area with the most expertize to put plan and organize events, due to the knowledge and theory that can be put into practice. Through a participatory research, the researcher recounts her experience with organizing Carnatlética, event in which she was a part of in 2013. Thus, it is concluded that the participation of a public-relations in the organization is critical to the success of an event, especially in issues related to advertising, media and planning

Varejo e inteligência competitiva: um estudo exploratório sobre a função do relações públicas

The present work this is an exploratory study on the retail, considering its importance in the Brazilian economic scenario, in order to analyze their challenges in their different formats. This study emphasizes the importance of Competitive Intelligence area to complex sectors such as retail, and verify the professional skills of PR to act in this context, considering their academic training and skills developed in this process, focusing on his multidisciplinary approach to manage actions in strategic areas