Strategic Orientations, Dynamic Capabilities, and Firm Performance: an Analysis for Knowledge Intensive Business Services

The strategic orientations of a firm are considered crucial for enhancing firm performance and their impact can be even greater when associated with dynamic capabilities, particularly in complex and dynamic environments. This study empirically analyzes the relationship between market, entrepreneurial and learning orientations, dynamic capabilities, and performance using an integrative approach hitherto little explored. Using a sample of 209 knowledge intensive business service firms, this paper applies structural equation modeling to explore both direct effects of strategic orientations and the mediating role of dynamic capabilities on performance. The study demonstrates that learning orientation and one of the dimensions of entrepreneurial orientation have a direct positive effect on performance. On the other hand, dynamic capabilities mediate the relationships between some of the strategic orientations and firm performance. Overall, when dynamic capabilities are combined with the appropriate strategic orientations, they enhance firm performance. This paper contributes to a better understanding of the knowledge economy, given the important role knowledge intensive business services play in such a dynamic and pivotal sector.

DIDÁCTICA DE LA GEOGRAFÍA Y DIDÁCTICA SUPERIOR

El artículo reflexiona sobre el aporte de la didáctica en el proceso de enseñanza – aprendizaje, enfatizando en su carácter teórico – práctica.  Diferencia entre una didáctica general y una didáctica específica.La Didáctica Crítica propone al profesor en Geografía como un maestro en el  saber y actuar, en el cumplimiento de sus deberes, responsabilidades y habilidades.  La enseñanza de la Geografía precisadel apoyo de numerosos instrumentos de alta tecnología, que constituyen valiosos aportes didácticos, la  incorporación de  las Tecnologías de  Información y Comunicación  (TICʼs)    es una necesidad. La formación a nivel universitario debe ofrecer las destrezas  y habilidades en la creación y composiciónde medios audiovisuales para la enseñanza  de la Geografía.  La Geografía contribuye eficazmente al desarrollo de capacidades, actitudes y competencias genéricas esenciales sobre las que ha de basarse la formación ciudadana y la educación de valores.Palabras claves: Geografía, didáctica de  la Geografía, saber geográfico, metodología de enseñanza, método didáctico.AbstractThe article reflects on the contribution from didactics in the process of teaching-learning, emphasizing in its theoretical character – practice. It differentiates between general didactics and specific didactics. Critical didactics suggests that the Geography professor, as an expert, knows and acts according to his or her duties, responsibilities and abilities.The teaching of the Geography draws upon the support of high-tech tools, which constitute valuable didactic contributions, so that incorporation of the Technology Information and Communication (TICʼs) is a necessity to be the mode of communication. Formation at the university level ought to offer talents and abilities in the creation and composition of audio-visual media in the teaching of geography. Geography effectively contributes to development of capabilities, attitudes and competencies generic essential for citizen formation and the education of values.Key Words: Geography,  didactics  of Geography,  geographical  knowledge,  teaching methodology, didactic method