The spectrum and the spectre of the public self : persona studies

One of the most intriguing elements of the study of celebrity is the complex relationship between the renowned individuals that have celebrity status and the populace. In past work, I have identified how celebrities “embody” audiences producing a kind of audience-subjectivity that is both collective and individual. If our media systems are producing slightly different collective configurations and quite different ways in which individuals exhibit and share, this relationship between the individual and the collective so foregrounded by celebrity culture may be differently constituted. This presentation will look at how the celebration of the self is played out now across culture in variations of the social and para-social structures of celebrity culture, in professional settings and what would be seen as forms of online leisure and recreational activities. In one sense, this is the spectre of celebrity that has now been virtualised by individuals and their forms of public display. In another sense, we now have a very diverse range and spectrum of public personalities which demands a more extensive analysis of the constitution of public persona, where the embodiment of collectives and the articulation of identity forms for different purposes and objectives produce via a series of micro-publics a substantially different public sphere.

Public relations, activism, and social change: speaking up

Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative communicative practices that are ethical, sustainable, and effective. Demetrious offers a powerful critical description of the dominant model of public relations used in the twentieth century, showing that ‘PR’ was arrogant, unethical and politically offensive in ways that have severely weakened democratic process and its public standing and professional credibility. The book argues that change within the field of public relations is imminent and urgent—for us all. As the effects of climate change intensify, and are magnified by high carbon dioxide emitting industries, vigorous public debate is vital in the exploration of new ideas and action and if alternative futures are to be imagined. In these conditions, articulate and persistent publics will appear in the form of grassroots activists, asking contentious questions about risks and tabling them for public discussion in bold, inventive, and effective ways. Yet the entrenched power relations in and through public relations in contemporary industrialized society provide no certainty these voices will be heard. Following this path, Demetrious theorises an alternative set of social relations to those used in the twentieth century: public communication. Constructed from communicative practices of grassroots activists and synthesis of diverse theoretical positions, public communication is a principled approach that avoids the deep contradictions and flawed coherences of essentialist public relations and instead represents an important ethical reorientation in the communicative fields. Lastly, she brings original new perspectives to understand current and emergent developments in activism and public relations brought about through the proliferation of Internet and digital cultures.

Finding the edge : online persona creation by fringe artists

Self-presentation through the creation of profiles and pages on digitally networked spaces is becoming ever more ubiquitous. In order to develop greater depth of understanding of the place of social media in our self-identification practice, my dissertation investigates the experiences of online persona creation by eight artists. Drawing on sociological and cultural studies approaches to understanding identity as performance, I tie current artists’ presentational and representational practices to historically grounded, socio-culturally constructed discourses of ‘artistness’. Through this connection, I argue that the creation of online persona has not radically changed notions of what it means to be an artist, or how artistness is represented and understood by audiences of fans or followers, but rather that digital technology has allowed for renegotiation of the boundaries of artistness that still draws from historical understandings of the role and persona of the artist. This shifting of boundaries, allowing for more inclusivity within the art world, is demonstrated by my focus on ‘fringe’ artists: those whose creative practice places them outside of the traditional art world and its existing structures of representation, distribution and consumption. The eight fringe artists who participated in this study are drawn from street art, performance poetry, craftivism and tattoo.

Interpretative Phenomenological Analysis drives the methodological focus on the experiences of the artists. Rather than a consideration of behaviour and habit, or what the artists do, this phenomenological approach allowed me to instead focus on what it is like for the artists to create persona, what drives particular types of representational practices. Using unstructured interviews, and online listening as an extension of participant observation, the artists’ narratives of experience are expressed through transcript extracts and screenshots: both are necessary to fully explore the nature of online persona creation.

My analysis of the artists experiences has demonstrated that there are three somewhat distinct registers of performance with which an artist’s persona can engage: the professional register, where one demonstrates ones proficiency, experience, popularity, and professionalism; the personal register, where one connects with
wider social and political interests and activities; and the intimate register, where one allows the audience in to one’s private world. These three registers occupy the same performance space, but are implicitly or explicitly for different segments of the digitally networked audience of fans, followers, friends and family. The complexity of the performance and reception of these registers is influenced by the shared nature of the performance space – where previously different roles would be performed for different audiences without reference to one another, the networked nature of online social media influences decisions of how much, and when, to share with whom.

Interpreted here using themes of strategy|happenstance, specialisation|diversification, visibility|self-protection,
self|others and work|play, the professional, personal and intimate registers of performance enable us to see the consideration and care with which each participant creates their artists persona. The experiences of performing the self in these three registers, as presented here, provides an insight into the complexities involved in creating online persona, while also demonstrating that this type of presentation of self is, in itself, no different from the types of role play and performance of self that has arguably always occurred in our physical world. Despite focusing on the role and performance of artistness, this dissertation speaks to the creation and performance of online persona more broadly. 

Theory and practice: public relations

This widely used introduciton to professional practice, leading acamdeics and practitioenrs outline the core principles of public relations in business a, government and the third sector. Drawon a range of communicaiton and public relations theories, discuss how to work with key publics, using all forms of media for maximum impact.

Book review : Citizen voices: performing public participation in science and environment communication

In Citizen Voices Phillips, Carvalho and Doyle present a collection of articles exploring the meaning of “citizens” and their role as initiators of communication on science and as actors in formal public engagement exercises involved in science governance. Focusing on the dialogic process, the articles provide empirical insight into the effect of citizen voices on participatory decision-making and a range of related theories and methodologies.

Scandal thresholds for sports celebrities as charitable ambassadors

This paper considered the charitable ambassador role sports celebrities assume. The research analysed the media attention and the impact on organisations when celebrities transgressed.

Muslim young people online: “Acts of citizenship” in socially networked spaces

This paper reviews the current literature regarding Muslim young people’s online social networking and participatory practices with the aim of examining whether these practices open up new spaces of civic engagement and political par-ticipation. The paper focuses on the experiences of young Muslims living in western societies, where, since September 11, the ability to assert claims as citizens in the public arena has diminished. The paper draws upon Isin & Nielsen’s (2008) “acts of citizenship” to define the online practices of many Muslim youth, for whom the internet provides a space where new performances of citizenship are enacted outside of formal citizenship rights and spaces of participa-tion. These “acts" are evaluated in light of theories which articulate the changing nature of publics and the public sphere in a digital era. The paper will use this conceptual framework in conjunction with the literature review to ex-plore whether virtual, online spaces offer young Muslims an opportunity to create a more inclusive discursive space to interact with co-citizens, engage with social and political issues and assert their citizen rights than is otherwise afforded by formal political structures; a need highlighted by policies which target minority Muslim young people for greater civ-ic participation but which do not reflect the interests and values of Muslim young people.

The politics of boganism and public relations in contemporary Australia

What is meant by the term ‘bogan’ and how does its popular usage distinguish a new public occupying a particular class position and social presence in Australian society. Examining a number of media texts, this paper explores the bogan phenomenon and asks if it normatively repositions Marxist ideas of class within the contemporary construct of lifestyle politics and classless capitalism (Beck). Challenging the idea the term is politically benign, the paper argues that the rise ‘boganism’ and its stigmatic associations has implications for public relations. In particular, it argues successful framing techniques designate a group of people occupying social risk positions and that are dis-empowered by eco-discourses and targeted for social control. These marginalised publics lack the sociocultural resources required for participation in the public sphere and as such are malleable and highly receptive to intrinsic and extrinsic forms of public relations.

Race lines and spaces of political action among migrant youth

Recently proposed Anti-Racism Strategy established within a framework of the Australian Government's multicultural policy, People of Australia, identifies ‘youth engagement’ as one of the key areas that needs to be promoted and supported. Young people have been invited to join youth councils and youth forums and work with national, state and local policy-makers. Some have taken up this challenge and became public faces and active members of anti-racism campaigns. Others, however, either remained silent about the discrimination they face, or organised their own grassroots youth-based and youth-led initiatives. This paper discusses individual and collective responses to racism among young people in Australia, focusing on Melbourne, and examines possibilities in which racism, as a common experience among migrant youth, can be utilised to form alternative spaces for political action, challenging not only interpersonal, but also systemic forms of racism. By drawing attention towards institutional and systemic forms of racism, and the historical perpetuation of racist practices, these youth initiatives rely on legal measures, and argue that racism should be discussed in the context of the broader Australian society, not only in relation to minority groups.

Intercommunication and persona: the intercommunicative public self

Through two concepts, this paper investigates how online culture is shifting our understanding of media, communication and what could be described as the public sphere. The concept of intercommunication is developed to explicate how online culture blends what has often been seen as separate domains: there is now a higher fluidity between what is seen as media and what is seen as a form of communication. In effect, there is now an interpersonal mediation of communication through social media where what we like and dislike is shared and exchanged. The result of this different structure of communication is a transforming public sphere that highlights how the personal dimension of communicationis privileged. To unpack this shifted structure of media and communication, the paper develops the concept of persona. Persona, as a structure and presentation of personal identity for different publics, helps us understand how the individualhas to present themselves strategically and tactically in this intercommunicative world. Through a series of examples that analyse memes, social network identity, and communication, and new iterations of what could be construed as private,public, and professional identity, the paper investigates this emerging "intercommunicative public self.”

Social media conflict: platforms for racial vilification, or acts of provocation and citizenship?

Although racism remains an issue for social media sites such as YouTube, this focus often overshadows the site’s productive capacity to generate ‘agonistic publics’ from which expressions of cultural citizenship and solidarity might emerge. This paper examines these issues through two case studies: the recent proliferation of mobile phone video recordings of racist rants on public transport, and racist interactions surrounding the performance of a Maori ‘flash mob’ haka in New Zealand that was recorded and uploaded to YouTube. We contrast these incidents as they are played out primarily through social media, with the case of Australian Football League player Adam Goodes and the broadcast media reaction to a racial slur aimed against him by a crowd member during the AFL’s Indigenous Round. We discuss the prevalence of vitriolic exchange and racial bigotry, but also, and more importantly, the productive and equally aggressive defence of more inclusive and tolerant forms of cultural identification that play out across these different media forms. Drawing on theories of cultural citizenship along with the political theory of Chantal Mouffe, we point to the capacities of YouTube as ‘platform’, and to social media practices, in facilitating ground-up antiracism and generating dynamic, contested and confronting micropublics.

Talking to dogs. Who is listening, what gets said and why does it matter?

This paper is about dogs and stories. As a communication studies academic and owner of a certified therapy dog, I noticed that something interesting happens when people interact with my dog. In some (most) cases, the simple act of patting and talking with the dog triggers the desire to share stories from their own ‘pet history’ – starting with simple catalogue of the animals they have owned, next, moving on to accounts of the life events that have occurred with and because of these pets and finally, sharing how they felt as a result.

'Very inflated rhetoric polysyllables and so on': the public intellectual and jargon in the academy

The public intellectual, by their very definition, aims to reach a large sector of the public or publics. This requires proficiency, or at least the capacity to communicate in a variety of forms. As a large proportion of the public, to which the public intellectual appeals, is an online or cyber public, the importance of blogs in a computer-literate public cannot be under-estimated. The immediacy of the blog and the way in which an online presence facilitates immediate communication between the public and the public intellectual through the posting of comments online allow for a broad recognition of the intellectual in the public arena. My arguments will hinge on my interviews with contemporary American public intellectuals (Noam Chomsky, Howard Zinn, Todd Gitlin, Camille Paglia and Stephen Greenblatt) and their views on communication in a society experiencing a decline in the publication of print media.

Electrochimie analytique en absence d'electrolyte indiferent : transports de matiere lors de la reduction des acides a une ultramicroelectrode

O transporte de massa por migração relativo à redução do proton em um ultramicroeletrodo de platina foi investigado. O efeito da migração sobre as correntes limite foi primeiramente estudado para uma só espécie eletroativa em solução através da comparação dos voltampérogramas obtidos na ausência de eletrólito suporte assim como na presença de um grande excesso do mesmo (efeito do eletrólito). O comportamento do proton na água e dos ácidos do tipo BH+ e HA- em acetonitrila foi estudado e uma expressão para quantificar o efeito do eletrólito é proposta. Ela considera as condutâncias equivalentes e as cargas das espécies iônicas em solução, o número de elétrons envolvido na reação eletroquímica e o tipo de eletrodo utilisado. Os fenômenos de exaltação da corrente de migração que podem se manifestar quando a redução de uma espécie eletroativa é precedida pela redução de uma segunda espécie presente simultâneamente na solução foram igualmente estudados. Observa-se que a exaltação da corrente de migração de uma espécie iônica ocorre mesmo quando sua transformação eletroquímica precede aquela da espécie molecular. Nêste caso, se as mobilidades iônicas são próximas, a altura da onda da espécie molecular é duas vezes maior que na ausência da espécie iônica.

Desafios para a formação de parcerias no serviço creche da secretaria da assistência social da PMSP

Analisa os vínculos estabelecidos entre a Secretaria de Assistência Social da PMSP e algumas Entidades Sociais para a prestação do serviço creche. Investigou-se o campo da Assistência Social e o da relação entre a esfera pública estatal e a esfera privada, sem fins lucrativos, na provisão de serviços públicos. A partir de revisão bibliográfica, de pesquisa documental e de estudo de casos, dando voz a todos que se relacionam no convênio, definiu-se parcerias como sendo relações substantivas que implicam corresponsabilidades, compartilhamento de valores e comprometimentos. Analisou-se duas creches diretas, duas conveniadas e duas indiretas, (e as respectivas Entidades Sociais), além da SAS Regional de IQ/G e SAS Central. Foram escolhidas as creches que obtiveram avaliação positiva quanto ao seu desempenho e alcance de resultados. Considerou-se que tanto os serviços prestados de forma direta quanto os conveniados podem ter qualidade e sucesso no alcance de seus objetivos, sendo necessário, em qualquer das modalidades, ter presente aspectos como: transparência nas ações, diálogos permanentes, clarificação de papéis e competências, responsabilização e compromissos com causas e com acordos. Justificam-se os serviços conveniados em razão das questões conjunturais hoje postas, e da responsabilização por parte de toda uma sociedade no enfrentamento da questão social. Justificam-se os serviços diretos pela necessidade vital da afirmação do papel do Estado na provisão de serviços públicos para garantia de serviços de forma continuada com vistas à universalização. Indicou-se, como desafio a necessidade de rever a forma como estão se dando os vínculos entre os agentes estudados, na direção do estabelecimento de parcerias, bem como o desafio da apropriação da condução da política pública pelos órgãos de assistência social, consolidando como esfera pública não-estatal a ação das Entidades Sociais.