Partitioning the Choice Task Makes Starbucks Coffee Taste Better

Consumers are often less satisfied with a product chosen from a large assortment than a limited one. Experienced choice difficulty presumably causes this as consumers have to engage in a great number of individual comparisons. In two studies we tested whether partitioning the choice task so that consumers decided sequentially on each individual attribute may provide a solution. In a Starbucks coffee house, consumers who chose from the menu rated the coffee as less tasty when chosen from a large rather than a small assortment. However, when the consumers chose it by sequentially deciding about one attribute at a time, the effect reversed. In a tailored-suit customization, consumers who chose multiple attributes at a time were less satisfied with their suit, compared to those who chose one attribute at a time. Sequential attribute-based processing proves to be an effective strategy to reap the benefits of a large assortment.

Rethinking ERP-Outsourcing Decisions for Leveraging Technological and Preserving Business Knowledge

During the selection, implementation and stabilization phases, as well as the operations and optimization phase of an ERP system (ERP-lifecycle), numerous companies consider to utilize the support of an external service provider. This paper analyses how different categories of knowledge influence the sourcing decision of crucial tasks within the ERP lifecycle. Based on a review of the IS outsourcing literature, essential knowledge-related determinants for the IS outsourcing decision are presented and aggregated in a structural model. It will be hypothesized that internal deficits in technological knowledge in comparison to external vendors as well as the specificity of the synthesis of special technological and specific business knowledge have a profound impact on the outsourcing decision. Then, a classification framework will be developed which facilitates the assignment of various tasks within the ERP lifecycle to their respective knowledge categories and knowledge carriers which might be internal or external stakeholders. The configuaration task will be used as an example to illustrate how the structural model and the classification framework may be applied to evaluate the outsourcing of tasks within the ERP lifecycle.

Analyse der ERP-Outsourcingentscheidung im Spannungsfeld von technologischem und unternehmensbezogenem Wissen

Im letzten Jahrzehnt haben ERP-Systeme eine hohe Verbreitung in der Wirtschaft erfahren. Oftmals wird ihnen die Rolle einer "mission critical"-Anwendung für die Aufrechterhaltung des Geschäftsbetriebs zugeschrieben. Innerhalb der Phasen der Auswahl, Implementierung und Stabilisierung sowie dem Betrieb und der Verbesserung des ERP-Systems greifen viele Unternehmen auf die Unterstützung externer Dienstleister zurück. Manche Unternehmen lagern im Zuge der Entscheidung für ein ERP-Paket sogar ihre gesamte interne Informationsverarbeitung aus. In dem Beitrag wird analysiert, wie verschiedene Wissenskategorien die Entscheidung über das Outsourcing wesentlicher Aufgaben, die im Rahmen des ERP-Lebenszyklus anfallen, beeinflussen. Auf Basis der Erkenntnisse aus der bisherigen Literatur zum Outsourcing der Informationsverarbeitung werden die wesentlichen wissensbezogenen Entscheidungsdeterminanten des Outsourcing der Informationsverarbeitung herausgearbeitet und in einem Strukturmodell zusammengefasst. Es zeigt sich, dass insbesondere die Beurteilung der internen Ressourcen und Fähigkeiten gegenüber dem Markt und die Spezifität des technologischen Wissens und des Unternehmenswissens die Outsourcingentscheidung beeinflussen. In einem zweiten Schritt wird ein Bezugsrahmen entwickelt, mit dessen Hilfe die einzelnen Aufgaben des ERP-Lebenszyklus verschiedenen Wissenskategorien sowie internen und externen Aufgabenträgern zugeordnet werden können. Anhand eines Beispiels wird illustriert, wie die in der Literatur ermittelten Entscheidungsdeterminanten des Outsourcing der Informationsverarbeitung als Kriterien der Zuordnung angewendet werden können.

Modularity and Integrity Issues in Instructional Engineering

Course materials for e-learning are a special type of information system (IS). Thus, in the development of educational material one may learn from principles, methods, and tools that originated in the Software Engineering (SE) discipline and that are relevant in similar ways in "Instructional Engineering". An important SE principle is mo dularization, which supports properties like reusability and adaptability of code. To foster the adaptability of courseware we present a concept in which learning material is organized as a library of modular course objects. A certain lecturer may customize the courseware according to his specific course requirements. He must consider logical dependencies of and relationship integrity between selected course objects. We discuss integrity issues that have to be regarded for the composition of consistent course materials.

Concepts of Bitemporal Database Theory and the Evolution of Web-Documents

A vast amount of temporal information is provided on the Web. Even though many facts expressed in documents are time-related, the temporal properties of Web presentations have not received much attention. In database research, temporal databases have become a mainstream topic in recent years. In Web documents, temporal data may exist as meta data in the header and as user-directed data in the body of a document. Whereas temporal data can easily be identified in the semi-structured meta data, it is more difficult to determine temporal data and its role in the body. We propose procedures for maintaining temporal integrity of Web pages and outline different approaches of applying bitemporal data concepts for Web documents. In particular, we regard desirable functionalities of Web repositories and other Web-related tools that may support the Webmasters in managing the temporal data of their Web documents. Some properties of a prototype environment are described.