Persuasão ou performance: as estratégias comunicacionais para transformar o rúgbi em paixão nacional

This paper analyzes the communication strategy of the Brazilian Rugby Confederation in the promotion of sport in the country, with three television campaigns developed since 2010 together with manufacturer Topper. One of the goals of the organization is to make the sport better known among the Brazilian public, with a view to inclusion of rugby in the Olympics in Rio de Janeiro in 2016. Very popular in countries colonized by Britain, the sport still has little visibility in the national sports scene, something to be transformed in organizational communication and advertising.

Orientação motivacional de metas na modalidade do basquetebol

The present study aims to verify motivation of goals orientation using the scale TEOSQ (TEOSQ) developed by Duda (1992), translated, adapted and validated by Hirota and De Marco (2006), presenting as an experimental research methodology proposed (MARCONI and LAKATOS, 2006), with 37 practitioners basketball aged 11 to 17 (mean age 14.02 +1.42 years) of the City of Sao Caetano South – São Paulo, Brazil. Used for statistical software SPSS, version 15.0 in order to get the Cronbach's Alpha and the mean, standard deviation and median of each orientation – goal of Task and ego goal. Observed with the results that the scale has good values related to the statistic of Alpha showing Task 0.69 to 0.67 Ego. The mean age between 11 and 13 years old related to the orientation task was 4.60(+0.62) and ego orientation to 3.11(+0.84), for ages 14 to 15 years the average task was 4.23(+0.78) and 2.74(+1.02) for the ego and the age of 16 and 17 years the average orientation task was 4.78(+0.1) and ego of 2.66(+0.47). The total result of the group concerning the task was 4.36(+0.75) and ego of 2.83(+0.97). We conclude that the validation process was in line with expectations, showing consistent values of Alpha, which demonstrate that the students while learning basketball are more sure of their actions, but optimistic, persistent in their goals and adopt a position of responsibility the rest of the team

Avaliação da orientação motivacional de metas na modalidade do futebol

This study aimed to evaluate and compare the motivational goals orientation of task and ego for students belonging to two distinct environments sports football, a Private School of Sport and Non-Governmental Organization (ONG), both located in the city of Osasco - SP. Through a descriptive research we applied a scale TEOSQ to a sample of 196 subjects of both sexes aged between 7 and 17 years (mean 11.16 +2.09) and the data were treated with the calculation of Alpha´s coefficient, mean, standard deviation, median, and the averages compared with the Mann-Whitney test. The results showed stability in the instrument with alpha of 0.78 and 0.68 for the task of self in school´s sport with an average of 4.28 of task and 2.40 of ego, since the ONG´s Alpha task was 0.74 and 0.60 of Alpha´s ego with an average of task and ego of 4.40 and 2.75 respectively. We conclude the tendency for task-oriented with students predisposed to overeat constantly, and reliability of the instrument.

Relação dos saltos vertical, horizontal e sêxtuplo com a agilidade e velocidade em crianças

The aim of the present study were: 1) To verify the relationship of vertical, horizontal and sextuple jumps with agility and velocity of 5, 10 and 25 m; 2) To verify the capacity of these jumps to predict the agility and 5, 10 and 25 m velocity performance in children. Twenty eight boys (9.47 ± 0.64 years) and thirty girls (9.69 ± 0.70 years) were evaluated. The correlation values between agility and velocity on 5, 10 and 25 m velocity were, respectively, r = 0.63, 0.51, 0.44 and 0.64 with vertical jump, r = 0.68, 0.62, 0.28 and 0.62 with sextuple jump, and r = 0.60, 0.50, 0.26 and 0.57 with horizontal jump. The vertical and sextuple jumps were able to predict the agility and 25 m velocity performance (p < 0.05). Furthermore, they demonstrated capacity to predict 5 and 10 m velocity, respectively (p < 0.05). The vertical and sextuple jump tests may be used for assessment and control of training with children practicing activities that require agility and velocity, since both jumps predicted the agility and velocity performance, which did not occur with the horizontal jump.

Da marginalidade ao mainstream: reflexões sobre o MMA (Artes Marciais Mistas) e as sociedades capitalistas contemporâneas

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Dilemas contemporâneos da profissão professor: perspectivas de professores(as) de Educação Física da rede pública estadual de São Paulo

The purpose of this article is to reflect on the movement of professionalization of teaching, emphasizing the importance given to vocational training (initial and continuing) in this context. The research is qualitative in that it sought in the testimonies of eight physical education teachers, the São Paulo public state educacional, to elucidate the reflections from the literature review. It was found that although the social and political discourses glimpse the teacher as the main agent of social transformation, this possibility still presents far for this group, especially in view of the heavy workload and poor remuneration, hindering investment in training. It was concluded that this group is immersed in speeches ambiguous and contradictory processes, characterizing a movement of professionalization and concomitant deprofessionalization in teaching.

As relações do futebol na mídia e o matrimônio de interesses: as mensagens na camisa do Corinthians

Este artigo apresenta levantamentos iniciais para o estudo da comunicação esportiva, com enfoque entre a relação futebol e mídia, em especial, o processo midiático envolvendo as mensagens utilizadas na camisa de jogo do time de futebol Sport Club Corinthians Paulista, que utilizou frequentemente nos anos de 2011 e 2012 mensagens relacionadas desde a problemas sociais até eleições internas do próprio clube. Entender e elucidar os motivos para a aceitação e repercussão dessas mensagens com a produção de matérias nos sites esportivos Globo Esporte, ESPN e Lance Net é uma das questões a serem respondidas sobre este “matrimônio de interesses”.

Mulheres fazem isso? Análise das estratégias de gestão do rúgbi feminino no Brasil

This paper presents the integrated sports marketing to female rugby management in Brazil and analyzes the strategies used to popularize this sport. The Brazilian Confederation of Rugby in 2011 developed a strategic planning with the objective of restructuring mode and has been using sports marketing concepts to promote rugby, aiming its growth, both in numbers of practitioners, as supporters and fans. To perform the proposed objective was conducted a survey exploratory on the rugby modality that will be present at the Olympic Games in 2016. We analyze also the history of women's Rugby Team and the tools of marketing and sportive management used by the Confederation. At the end is a study of the strategies of sports management female rugby in Brazil, taking into consideration also the gender issue, especially the obstacles women face athletes in a sport that is blended with the virility and strength male.

O jornalismo esportivo transmídia no ecossistema dos esportes eletrônicos (e-sports)

The purpose of this paper is to discuss the concept of e-sports (or electronic sports) in sports journalism in transmedia context. To achieve this goal are performed refl ections on the current concept of sport, the strong presence of game culture in contemporary society and their implications in the media ecosystem through the presentation of an on-line platform for electronic sports, called Twitch. Th is thread moves into a new media ecosystem created in interdisciplinary sphere that encompasses sports and media & technology. In this environment sports and video games seek merge into the concept of e-sport (electronic sport), a phenomenon of contemporary digital culture.

Meios de comunicação social de massa e a agressividade do espectador de futebol

The mass media have a decisive function in formation of opinion and conduct of population. Among those, the television is a vehicle with great power of spread of information. The objective this study is to analyze the influence of media on occurrences regarding the aggressiveness some participants involved in event soccer, while spectators. The subject's attitude is determined by predominant factors, among them the influences of social and cultural way in that lives, as well as, of the education and sporting influences that it affects. The problem of violence in the sport, in the case of soccer, it cannot be addressed for total responsibility of media. However, collaboration is indispensable, for aspect positive and/or negative, depending on the interest in subject. The models of behavior in television could influence the spectator's behavior for a learning process, for example, the use of the language. Therefore, it is indispensable to rethink the roads of television, their ethical conducts and to discuss the philosophical sense of the crisis. Because, to reject the mass media is to deny the reality and social transformations. The extent of the Physical education, above all in the school, is a fundamental space for the teacher to intermediate the meaning of the sport, in this case, the soccer-spectacle, in social context and their relationships with the media, enlarging the process civilization, so much inside as out of field.

O jogo sob uma investigação psicanalítica

To Freud the group of the psychic activity has for purpose the search of pleasure and escape to the displeasure, and of that drift that the aspects associated to memories of unpleasant experiences have for tendency the removal of level of conscience. The unconscious repeats in subject, in way of being and through where he sees the world. That repetition also shows in practice of game. This study leaned on in analysis of Freudian work to play. Because, independent of sphere in that it is acting, the activity of the game is accomplished, predominantly, under an atmosphere predominantly pleased. The game can propitiate situation so that it happens the sublimation of drive forces, making possible occurrence, in an acceptable way socially, contributing to accomplishment of satisfaction. Like this, this study had as objective contemplates, starting from the reading of passages of Freudian work, on desire and the pleasure to play. For the elaboration of that text pertinent bibliographical revision was accomplished to the game, in relationship with psychoanalysis starting from Freud and other authors.

Transformando a extensão universitária de Golbol Unesp/Lar Escola Santa Luzia (Bauru-SP) em uma equipe de iniciação paradesportiva: análise das expectativas e perspectivas de praticantes e monitores

O Golbol é um esporte desenvolvido para deficientes visuais (DV), no qual o intuito é poder oferecer uma possibilidade adaptada de esporte coletivo, que atenda às necessidades sensoriais do indivíduo DV. Nesse trabalho, nosso objetivo se encontra em verificar e comparar por meio de um questionário estruturado, em escala Likert de 4 pontos, o nível médio de respostas dos participantes a respeito da situação do projeto de extensão e da possibilidade de criarmos uma equipe competitiva e representativa a partir das vivências já estipuladas por estes praticantes. Método: Foi aplicada a avaliação em 12 sujeitos, durante uma sessão de atividades no mês de outubro de 2013. Todos os princípios de ética foram respeitado, seguindo as normas e exigências de nosso comitê de ética local. Dos 12 participantes, 05 eram praticantes DVs do projeto e 07 foram os monitores e envolvidos com a supervisão e docência no projeto. Resultados: Dos resultados encontrados, a partir da relação das respostas dos participantes e da análise descritiva dos itens respondidos e percentuais da amostra, destacamos grande pretensão nas práticas do golbol e na formação de uma equipe competitiva, que condiz com a análise das respostas dos monitores do projeto. Conclusão: Os itens analisados no presente estudo indicam que as expectativas dos envolvidos estão alinhadas com os reais objetivos do projeto. No entanto, nota-se a necessidade de pesquisas futuras que subsidiem estratégias e metodologias adequadas a este público e que permitam mais especificidade a partir da criação de uma equipe representativa e de caráter competitivo para esta modalidade.