Blog corporativo como ferramenta da Intranet

This project aimed at discussing about the possibility of transforming a corporate blog into an Intranet tool. The objective is to make the internal communication more interactive by bringing the employee closer to the organization through conversing in a less formal environment. In the first series of discussions, issues such as how the organizational communication works as a whole, which communications vehicles are normally used to reach the target group and the role of public relations in the organizational communication, were conducted aiming the discussion around the internal communication and the personnel, one of the objectives of this paper. Following these discussions, the focal points was around digital communication and its possibilities in the organization, as well as talking about and discussing the blog and the Intranet. Finally a theoretical discussion was conducted concerning the possibilities of turning this corporate blog into an Intranet tool and the reasons why public relations should manage this new communications tool

A realidade contemporânea das relações institucionais: desafios e oportunidades para as Relações Públicas

The contemporary organizations establish complex networks of relationships with their audiences. However, it is the socio-historical setting of the organizations that allow that their internal structures, management and culture as well as their interests and goals in relation to the macro social environment to be understood. To understand what is currently proposed as institutional relations, it is necessary to search on that socio-historical source the progress in the studies of management and organizational communication aiming to prove the assumptions underlying this strategic role within organizations. In order to do that, this project raises ethnographic aspects of the institutional relationships to see what is proposed by the organizations and, therefore, highlights the lack of detailed studies in this area. From this survey, it is clear the possible role of public relations in contributing to studies, plans and execution of institutional relations according to the basement in the humanities and communication processes of networks of relationships between organizations

As relações entre as forças armadas e a sociedade uruguaia no governo de Tabaré Vásquez

Pós-graduação em História - FCHS

Explorando abordagens de aprendizado sequencial para floresta de caminhos ótimos

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Por uma abordagem funcionalista da complementação oracional

The main goal of this paper is to demonstrate the relevance of adopting a functionalist model which integrates aspects of both the main and completive clause to describe the phenomenon of clausal complementation. It is adopted the Functional Discourse Grammar theoretical framework which, unlike most approaches to the theme, focusing only on properties of the main clause, allows the analysis to combine functional aspects of both the main and the complement clauses. As a result of the discussions, the study highlights the importance of integrated analysis like this one for a broader comprehension about the formfunction relations in Portuguese complement constructions.

Escola e questão racial: a avaliação dos estudantes

Pós-graduação em Serviço Social - FCHS

As condições de vida dos assentados da região de Andradina: a realidade e os indicadores de avaliação da política pública de reforma agrária

Pós-graduação em Serviço Social - FCHS

Mudança política no Paraguai e as relações com o Brasil: o caso da renegociação do Tratado de Itaipu

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A geografia agrária brasileira: dinâmica, variada e complexa

This paper is a contribution to the debate on the methodological issues surrounding the Land Geography, demonstrating why the Brazilian Agrarian Geography is dynamic, varied and complex. It was chosen as the theme of Research Groups in Geography Agrarian present in Directory Groups CNPq and they held on a characterization considering: home institution, location, year of training, Group name, words and lines of research. The survey allowed the treatment of 70 groups in 2009 had the agrarian geography, agriculture, rural development, rural, rural areas, organization of space and rural development as guiding their research and performances. The analysis of the research lines identifi ed groups concerned with economic, political, ecological, demographic and cultural, and also found concerns with farmers, with their production and the functioning of the agricultural system, being thus, the set of raised lines one can say that there is signifi cant diversity in themes, which reinforces the hypothesis of dynamism, variety and complexity of studies on agriculture today.

Imagens do professor na Revista Língua Portuguesa: considerações sobre ethos e representação

In this paper, we analyze reader’s letters of the first copies of the Revista Língua Portuguesa. This work aims to expand the study of the relations, in this magazine, between discourses that come from different spheres of communication, as the Bakhtin Circle considers. The intention is to develop by studying the speech genre “reader’s letter” a reflection on the construction of the recipient’s image in the journal, i.e. the teacher. It is analyzed the discursive ethos and the representation of the teacher created by the readers.

O planejamento da comunicação mercadológica sob a ótica das relações públicas

This study presented a literature review about the topics: marketing, public relations, marketing communication planning and marketing communication. From this, the project explained, through all stages of planning, the integrated work's importance between marketing and public relations in developing a marketing communication planning

Gente pobre, gente rica nas florestas da Amazônia

The diversity of social relations in the Amazon region is responsible for the complexity that generalized and simplified ideas conceal in the understanding of its Environmental History. Recent historiography on the North of Brazil shows that this diversity is not to be neglected, under the risk of perpetuating stereotypes and reproducing in common sense social and economic aspects that often lie at the basis of cultural actions, projects and values that push the destruction of the environment, the fragility of citizenship and the uncertainties about the future that hover over the Amazon in the 21st century.

Representações de gênero na prática de enfermagem na perspectiva de estudantes

This study’s main goal was to investigate the representations of nursing students about the work of a nurse in a gender perspective, during the training process. The research used a sample of 41 nursing students (1st and 9th semesters) being applied to such a questionnaire, analyzed in the face of the organizer model concept, and also the critics studies of gender. Was found the research data, one is able to notice that, students that start off their academic lives in the nursing course have less stereotyped representations regarding gender behavior and certain problematization concerning the sexual division of the profession. When it comes to training, from the moment in which these students begin to live with the nursing practices, that are impregnated with stereotypes, in different contexts, the vision that once was considered generalizing, becomes crystallized, delimiting the practices that exist in nursing. The data points out to the need of the training courses to embark a problematization on the gender relations in the context of the nursing practices, given the fact they seem to reinforce standards, neglecting an egalitarian democratic and professional action in the professional field.

Valores priorizados por estudantes universitários de um curso de psicologia de uma universidade pública

Most research on the psychology of morality defines moral as the rules and values whose purpose is to regulate interpersonal relations. In this study, although I have considered such premise valid, I have also taken into account aspects related to the self. Thus, aiming at verifying whether university students are guided by values which are public, private and/or linked to glory, I have analyzed the values prioritized by them. Informants were 170 first-year psychology undergraduates in a public university located in western São Paulo state, male and female, with an average age of 20 years. To collect the data, I applied a questionnaire concerning factual factors (age, sex and religion) and the values cherished by the undergraduates. The results – analyzed according to the psychology of virtues – have shown that approximately 70% of the valid answers given by students pointed friendship (32%) and intelligence (35%) as the most prioritized values. Public values were hardly mentioned. Concerning the forms of glory, although the percentage for money and fame was not significant, when the informants justified the choice of friendship and intelligence, they conceived such values as a means to obtain money and fame. I have concluded that these individuals give little importance to the values related to duties (which are public) and to some form of individual harmony.

Parataxe e Tradição Discursiva: orações paratáticas justapostas em sincronias pretéritas do português

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)