972 resultados para Televisão - Semiotica


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The paper aims to examine the work of Marcelino Freire, Angu de sangue (2000), from a poetic of identity with the black narratives and experiences of characters who participate in a space of exclusion, violence and social exile. Overall, the book deals with death and violence so raw and without idealizations. The characters struggle to survive in a cruel formo f life and denote the suffering and despair of those marked by peripheral situation. By proposing an analysis of tales of Angu de sangue, the work presented here reflects on a poetics of exclusion that runs the seventeen tales that make up the work in dialogue with images and internal references (through the images that illustrate the stories), and on the other hand, with pictures and references to the urban context of the excluded, represented on the pages of newspapers, magazines and television news.

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The text characterizes the reading of media-related materials by students of the public basic education system in the State of São Paulo, based on a systematic observation of the circulation of press texts within the school daily life. In a study carried out during two academic years with groups of students from fundamental and secondary education classes belonging to two different schools situated in the outskirts of a town in the interior of the state, the students' reports on their appropriation of media-based information obtained from a variety of sources were analyzed, with particular emphasis on written newspapers. During the period investigated individual and group interviews, as well as texts produced by the students, were taken as points of departure for the analysis. Among the aspects noted from the contact with communication media is the establishment of press information inside the school, albeit with fragmentary repercussions, not fully integrated into the pedagogical daily life, but somewhat circumstantial in the students' lives. The themes that receive more attention circulate through the television, mediated by family or peers, but not by teachers. A proposal for the analysis of these data is made, followed by concrete suggestions as to the treatment to be given to support material, texts and media-based issues at school, taking into account the resources available and the school context such as it appears nowadays.

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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

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Pós-graduação em Letras - IBILCE

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

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The developed research aims to analyze clippings of Petrobras' commemorative 60th anniversary campaign, entitled Gente, é o que inspira a gente., launched in 2013, using concepts of institutional advertising from the perspective of semiotics. The company was chose due to its traditionalism and strength within and outside the country, being one of the 20 largest in the world. During the study, it will be covered topics such as organizational communication and institutional advertising. From analyzing three parts of the Campaign, which aims to influence public opinion about the organization, associating her concepts or images that benefit the way Petrobras is seen. To analyze the effectiveness and efficiency of the campaign, it was chosen as methodological method, the semiotic studies of Charles Peirce, with his concepts of firstness, secondness and thirdness. This approaching intention of its audience is clear in this campaign not only with the participation of employees and signs that compose it, but also with the dissemination of information about the company, such as history, data, policies, methods and services provided, transmitting effectively its essence as a company, through its mission, vision and explicit and implicit values in messages

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Objetivo: Examinar o padrão de consumo do tabaco e conhecimentos sobre as doenças relacionadas ao tabaco, assim como identificar os tipos mais populares de mídias entre gestantes para aprimorar estratégias para a prevenção e a cessação do tabagismo entre essas mulheres. Métodos: Estudo transversal com 61 gestantes atendidas em um hospital universitário e em unidades básicas de saúde em Botucatu, SP. A Escala Hospitalar de Ansiedade e Depressão foi aplicada a todas as participantes. Para aquelas com história de tabagismo, também foi aplicado o Teste de Fagerström para Dependência de Nicotina, e foi avaliado o grau de motivação para cessação tabágica nas fumantes. Resultados: Das 61 gestantes avaliadas, 25 (40,9%) eram fumantes (média de idade, 26,4 ± 7,4 anos), 24 (39,3%) eram ex-fumantes (média de idade, 26,4 ± 8,3 anos), e 12 (19,8%) nunca fumaram (média de idade, 25,1 ± 7,2 anos). A exposição passiva foi relatada por 39 gestantes (63,9%). Das 49 fumantes/ex-fumantes, 13 (29,6%) conheciam as consequências pulmonares do tabagismo; somente 2 (4,9%) conheciam os riscos cardiovasculares; 23 (46,9%) acreditavam que fumar não causa nenhum problema para o feto ou o recém-nascido; 21 (42,9%) consumiram álcool durante a gestação; 18 (36,7%) relataram aumento no consumo de cigarros quando bebiam; 25 (51,0%) experimentaram cigarros com sabores; e 12 (24,5%) fumaram narguilé. Entre as 61 gestantes avaliadas, a televisão foi o tipo de mídia mais disponível e favorita (85,2%), assim como a mais preferida (49,2%). Conclusões: Entre gestantes, o fumo ativo, o fumo passivo e o uso de formas alternativas de consumo de tabaco parecem ser altamente prevalentes, e tais mulheres parecem possuir poucos conhecimentos sobre as consequências do uso de tabaco. Programas educacionais que incluam informações sobre as consequências de todas as formas de uso de tabaco, utilizando formatos novos e efetivos para esta população específica, devem ser desenvolvidos para promover a prevenção/cessação do tabagismo entre gestantes. Amostras adicionais para explorar diferenças culturais e regionais são necessárias.

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Pós-graduação em Letras - FCLAS

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This Project proposes a study of three documentaries about prostitution produced by a television program, Conexão Repórter (http://www.sbt.com.br/conexaoreporter/). These Journalistic Productions were chosen because they are episodes of a high-visibility program which purpose is to show the backstage of news. The study is based on social-anthropological productions about gender and sexuality, besides national and international literature about the subject. The analyses are completed with contributions from Journalism Theories, like Framing and Agenda-Setting. The studies developed by Michel Foucault on the historic aspect of sexuality will also be useful to support the ideas presented throughout the project. The goal is to analyze the construction of narratives about prostitution in all productions, taking as initial hypotheses that documentaries continue to reproduce stereotypes about the subject and, especially, what is the reason for such reproduction. The research seeks answers about journalist's challenges approaching prostitution. Starting from the hypothesis that the episodes in the study approach prostitution based on stereotypes, which other possible ways there may be to address the subject on TV documentaries? The goal is to relate the plots constructed by the reporting team with the theory in order to analyze discourses about the issue

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O trabalho pretende discutir as transformações da sociedade num contexto de mudança das relações sociais por meio da influência da internet, com base na documentação feita pelas mídias de massa, em específico, do programa Fantástico exibido pela TV Globo. Para isso, refletirá os critérios de noticiabilidade responsáveis por tornar um assunto notícia não só nos meios virtuais, mas também nos tradicionais; em específico, o caso do evento Eu Não Mereço Ser Estuprada criado em resposta a uma pesquisa do Instituto de Pesquisa Econômica Aplicada, o Ipea. A pesquisa em questão teria revelado que 65% dos brasileiros acreditariam que mulheres que usam roupas que mostram o corpo merecem ser atacadas. Mais tarde, o órgão publicou uma errata que mudou a porcentagem para 26%

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Pós-graduação em Televisão Digital: Informação e Conhecimento - FAAC

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Pós-graduação em Linguística e Língua Portuguesa - FCLAR