Alignment of operations strategy: Exploring the marketing interface

Purpose - The purpose of this paper is to identify factors that can help managers to overcome barriers to alignment of operations strategy at the interface with marketing. Design/methodology/approach - This objective required the application of a procedure based on strategic consensus and a deeper analysis, such that the delimitation of the study in a single case was mandatory. The strategic processes of interfacing involve managerial attributes that are subject to the influence of human aspects and, therefore, the research method used a qualitative approach. The protocol design included the following data sources: interviews, document reviews and researcher observations. The categorisation was made based on the theoretical references, the frequency of observations, common responses and information from documents. Findings - The balance between intra-functional trade-offs, joint research on the competitive context, reflections on the understanding of customer needs and operational performance, and understanding of inter-functional trade-offs were the main factors verified. They effectively support decisions associated with interface processes and promotes the integration of these processes. They can generate inputs that enable managers to achieve an appropriate balance among alternatives in light of various trade-offs. Practical implications - These factors make possible new connections between strategic processes in the context of operations and marketing functions. The formations of these strategies are aligned through a better understanding of both threats and opportunities by means of a joint analysis of the competitive context. The presented findings can be used to develop a clear definition of strategic objectives of operations and a more appropriate treatment of market needs. Originality/value - The findings from the research can be considered as new elements for promoting alignment in the formation process of the operations strategy. Little research to date has examined the operations-marketing strategic interface of companies in the context of strategic consensus. © Emerald Group Publishing Limited.

Bioética-sociobiologia. Neologismos oportunos? Interface da tecnociência com as ciências humanas e sociais

The article focuses on the creation of the neologisms Bioethics and Sociobiology, analyzing these two words which due to their composition evoke relations between biological sciences and human studies (ethics and sociology). Highlights that these two neologisms, in fact, were born already loaded by deep meanings, but in different senses. Emphasizes the importance of bioethics in the integration of scientific and humanistic cultures, beyond university statuary regulations. Concludes that Bioethics conveys also a suggestive message about how to create mechanisms and conditions for facing the challenges which scientific advancements, in their inexorability, present.

Local data fusion algorithm for fire detection through mobile robot

Multisensor data fusion is a technique that combines the readings of multiple sensors to detect some phenomenon. Data fusion applications are numerous and they can be used in smart buildings, environment monitoring, industry and defense applications. The main goal of multisensor data fusion is to minimize false alarms and maximize the probability of detection based on the detection of multiple sensors. In this paper a local data fusion algorithm based on luminosity, temperature and flame for fire detection is presented. The data fusion approach was embedded in a low cost mobile robot. The prototype test validation has indicated that our approach can detect fire occurrence. Moreover, the low cost project allow the development of robots that could be discarded in their fire detection missions. © 2013 IEEE.

Expressando-se: uma interface do ensino de artes visuais com a musicalidade

Pós-graduação em Artes - IA

Interface Gráfica para o planejamento da expansão da transmissão de energia elétrica

Pós-graduação em Engenharia Elétrica - FEIS

Interface gráfica no contexto de teoria dos jogos sob a forma de Java Apples

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Manipulação remota de um braço mecânico (Scorbot ER - III) utilizando a rede mundial de computadores

Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)

Repórter-cronista: jornalismo e literatura na interface de João Antônio com Lima Barreto

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Estudo das propriedades mecânicas da interface adesiva criada por sistemas adesivos convencional e autocondicionante, associados ou não ao laser Nd:YAG, utilizando a técnica da nanoindentação

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Avaliação da resistência ao cisalhamento de reparos de resina: interface tratada com laser de Er Yag, ponta diamantada e jato abrasivo com óxido de alumínio

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo da interface titânio/porcelana, com três porcelanas de ultra baixa fusão, empregando-se microscopia eletrônica de varredura e dilatometria

Pós-graduação em Ciências Odontológicas - FOAR

Características da interface dos sites de notícias: um estudo do design e da usabilidade de jornais impressos e eletrônicos

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Interface antropométrica digital: parâmetros antropométricos de populações extremas

Pós-graduação em Design - FAAC

Metodologia projetual para produtos de moda e a sua interface com as tabelas de medidas do vestuário

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Estudo da interface e aplicação dos materiais mimétricos ao design de produto e segurança do trabalho

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)