870 resultados para Public over 50 years
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Pós-graduação em Educação Escolar - FCLAR
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)
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Dengue virus is a major public health problem worldwide. Aedes (Stegomyia) aegypti is the main dengue vector. Since there is no specific treatment or effective vaccine, control measure is focused on vector control. It is believed that population density is higher in the warmer/rainy season than in cold/dry. The study aimed to genetically characterize population dynamics of Ae. aegypti during climatic variations. Collections were performed at least once in both periods over five years by oviposition traps at Botucatu city. The technique of TaqMan allelic discrimination was used for genetic analysis, in which SNPs from nine genes distributed on three chromosomes of the mosquito were genotyped. Bayesian analysis did not show variance on population structure over the five year period. The percentage of variation among samples in statistical analysis was low (Fst = 0.0028, p = 0.7634), furthermore the allele frequencies were constant. The results show that despite wide variation in the density of adults, population size does not vary. Therefore, there is variation in the prevalence of the species life stages: adults in warmer/rainy, and possibly eggs in cold/dry, resulting in different control strategies for each period. Moreover, estimation of population size should not consider only winged adults, but all other found life stages forms
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The disaster natural disaster stand as one of the greatest challenges of urban man. Cities are built and modeled as a function of economic and political issues, without respecting environmental characteristics. So it is possible to see through the data of the National Civil Defence large number of disasters occurring in Brazilian cities in the years 2009 to 2011, and in all were reported over 5000 occurrences of natural disasters over the years. The Brazilian public policy failures show up in issues of urban planning where to admit the allocation of people in inappropriate areas. Another issue to be considered is the non-response of the population to civil defense warnings, people often prefer to risk staying in high-risk areas for fear of being robbed while they are away, and end up not serving the notices given by the Civil Defense, increase thus the number of victims when in fact the weather event triggers natural disasters one
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This work presents as the central theme the management conducted by the Public Relations' professional regarding the custom relations' channels, focusing on Ombudsman. Its main objective is to discuss, reflect and establish a parallel between these activities, highlighting the importance of these channels on the organization’s communication and relationship process with their customers. Split in three chapters, it begins the discussion about the terminology in Ombudsman, from the meaning and concept of the terms to the comparison with other relationship means with the customer. It is a part of the study a brief history about organizations and their changes over the years, emphasizing the importance of customers and relations for the success of the modern day organizations, considering the Public Relations in this context. The discussion concludes establishing a parallel between the Ombudsman channels and the meaning of public relations in its management, regarding the relevancy of the subject in a highly competitive scenario, in which the customer/person, as a change agent, can be the responsible for the success or failure of organizations. The study tries to focus on showing the importance of the skills and competencies of the Public Relations for the fore mentioned channels, which are not well defined yet.
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The enterprises are in the midst of a competitive and open market, in which, rapidly, new enterprises are created, international competitors are installed on the local market and products and services are invented or improved to ensure quality, sophistication and low cost. In this scenario, the familial enterprises seek survival through new information and strategies to solve existing conflicts and overcome the challenges of the globalized market. However, resistance to change is a factor common to more traditional familial enterprise culture, therefore, modify solid structures, built over many years, reflects insecurity, fragility and threats facing the different. This project aims to analyze the brazilian familial enterprise, in particular the enterprise Móveis Zacarias, as its historical trajectory, representativeness, economic importance, concept, structure, culture and problems that are peculiar, for example, problems with succession, management, professionalism and communication. In addition to demonstrating the importance of Public Relations professional in mediating conflicts in family businesses. In addition to demonstrating the importance of PR, that when using any of the communication tools, can mediate and facilitate the relationship between members of the family business, and maintain both systems, leading to cooperation between business and family through preventive actions
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Since the beginning of it’s existence the humankind coexists with the production of waste, both organics and inorganics. Over the years the world population is raising, and consequently the different kinds of waste, causing significant problems not only for the public authorities, but also for the population, not only those related with its final or temporary destination but also with its crescent production. Considering it, the cities are not able to handle there volumes, and its landfills and dumps are working over their capacities, leading to a serie of environmental problems due to the lost of environmental quality and the natural and social vulnerabilities arising. This paper plans to working over visits, photographic registration and a review on the theme literature, study the perception and valuation of the landscape on the Ribeirão Preto landfill, São Paulo state (SP), that today is disabled but still an area of risk and environmental vulnerability, well as the perception of environmental quality in the surrounding population
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The Project presents as main subject the relationship between entrepreneurship and the Public Relations professional. In the entrepreneurship, business plan is stood up, a document able to assist the entrepreneur to plan the activities related to implementation or creation of a new business. Assuming the business plan is an essential instrument of the entrepreneurial process, this study aims to describe the important use of the business plan for the creation or maintenance of a company and verify the Public Relations acting possibilities in the construction of this plan. For this, the project presents a study on a business plan for a small company with family structure, located in Sao Paulo countryside, in operation for over 30 years. Through the process of the business plan elaboration, it can be seen that the Public Relations professional has important skills that can be assist in the preparation of this plan, such as Marketing tools and communication knowledge and ability to establish a mission, the vision and the company values. Besides, this professional presents entrepreneurial characteristics that can help him in his activities, actions and planning
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The use of pesticides in Brazil has intensified over the years. And since 2009 it was ranked as the largest market for pesticides worldwide. The consequential diffuse contamination of the environment is therefore due to the increasing number of chemicals of different classes, origins and modes of action. Little is known about the action of pesticides on human health in situations of co-exposure. Possible toxic effects are not restricted to agricultural and industrial workers, but also the general population that may be exposed continuously to its residues in food and water. Although these pesticides are mostly present in the environment at low doses, it must be considered that possible cumulative or synergistic effects may occur when there are concurrent or sustained exposure for two or more of these agents, which can lead to late manifestation of subclinical damages, sometimes irreversible. Thus, the specific objective of this study was to assess the effect of carcinogenesis promotion of a mixture of pesticides at low doses and analyze the phenomena of cell proliferation and apoptosis in rat liver. A total of 50 male Lewis rats was separated into 5 groups for 8 weeks in a medium term hepatocarcinogenesis model. The three different classes of pesticides (dieldrin, dicofol, endosulfan, dichlorvos and permethrin), whose residues were detected by ANVISA during the period from 2001 to 2005 in tomatoes cultures, were added to the feed of rats initiated to hepatocarcinogenesis with diethylnitrosamine (DEN- 200mg/kg ip). We used two different mixtures, one with no toxic effects at doses (MEX1) referring to the NOEL (no-observed-effect level) and another at doses LOEL / LEL / LOAEL (Lowest-observed-effect level / Lowest-effect level / Lowest -observed-adverse-effect level), to the installation of adverse effects (MEX2), derived from chronic studies. All animals ...(Complete abstract click electronic access below)
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The process of urbanization that happened in Brazil during the twentieth century led to processes of structuring and re-organization of space, besides the emergence of many urban problems. Industrialization and urbanization are some of the main causes that could be cited as consequences of this process. As a result of the steep rise of cities, the transport systems became fundamental in boosting flows (immaterial) and the mobility of people and stuff (materials) in the territory. The urban model created for the city of São Paulo in the 1930s was repeated over the years in the medium-sized cities, being repeated the same problems that occurred in the metropolis. In this context our work fits in analyzing the changes occurring in the urban area of São José do Rio Preto - SP, from his relationship with the public transportation system in the face of intra-urban spatial configuration of the city. Transport, while it is recognized by authors as being really important for the analysis and intra-urban spatial configuration, has been little analyzed as the object of study by a geographer, and so, our work has more value
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The success and recognition for their dedication put into the work are the need of every worker, and for that there is a constant quest for success in organizations. In this scenario, the Brazilian publishing market offers self-help literature as a practical method of acquiring the fundamental knowledge for professional development. The self-help literature for professional development addresses motivation as an essential characteristic for success, as a motivated worker earns more visibility and prominence to motivate other team members, thus arousing a spirit of leadership among the players. The motivation of workers also meets the expectations of organizations, because they improve productivity without requiring new investments. Thus, the literature on professional development is positioned as one of the best selling literary styles sold in Brazil over the years. To have an understanding of the discourse of literary style and persuasive methods known in them, we present a semiotic analysis of the five introductory chapters of selected works. Greimassian Semiotics offers great tools for understanding the introductory speeches of professional development books, which are intended to present the synthesis of the work, or demonstrate the values and knowledge of the authors, coaxing the reader to read on and be receptive to the idea of motivation presented in the books
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Pós-graduação em Economia - FCLAR
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Pós-graduação em Ciência da Informação - FFC
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Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)