Diseño de propuesta para la aplicación de mercadeo relacional en una empresa distribuidora y comercializadora a nivel nacional

Conocer y fidelizar a los mejores clientes ya no es una elección sino una necesidad, por lo que conseguir clientes leales a las marcas y mantener una estrecha relación con ellos se convierte en uno de los valores más importantes de las empresas. El Mercadeo Relacional se ampara mucho en la comunicación estratégica y en el dominio correcto de cada interlocutor, es una manera comprensiva de crear, mantener y expandir la relación con clientes. El presente documento es una investigación de los principales clientes de la Unidad de Distribución Consumo de la empresa Quifatex, a través de la cual se obtuvieron datos relevantes sobre el servicio que brinda la empresa y la percepción que el público tiene de la competencia. El primer paso para un cambio es segmentar al portafolio de clientes, con el fin de trabajar con grupos homogéneos; con este concepto se procedió a dividir a los Mayoristas / Distribuidores en 3 grupos de acuerdo a su capacidad de compra: A, AA y AAA; con esta clasificación se elaboraron tres programas que van enfocados a cada grupo de clientes. Si tienen la oportunidad de opinar y solicitar libremente sabiendo que la empresa escuchará sus inquietudes, se consolidará una fidelización voluntaria. El proceso, también incluye una breve observación a la competencia; con una matriz competitiva se pudo establecer las mayores falencias de la empresa así como los aciertos; información importante para las conclusiones sobre el servicio que la empresa brinda al cliente. Al analizar la información científica junto con la investigación de mercado, se obtuvo la respuesta a la pregunta y la hipótesis planteada.

Aspectos fenotípicos e moleculares de isolados de Acinetobacter baumannii relacionados à infecção nosocomial

Acinetobacter baumannii, com sua capacidade de acumular resistência aos antibióticos e o seu potencial de formar biofilme, é uma das principais ameaças para infecções em ambiente hospitalar, chegando a se constituir problema de saúde pública. A resistência aos carbapenêmicos geralmente ocorre devido à expressão de oxacilinases e metalo-β- lactamases e a formação de biofilme pode estar relacionada à presença dos genes bap e blaPER-1. Focando estas características, foram analisados 67 isolados de A. baumannii relacionados à infecção nosocomial provenientes de hospital da rede pública de saúde em Pernambuco. Foram obtidas informações através da amplificação e sequenciamento dos genes 16S rDNA, dos genes codificadores de oxacilinases e de metalo-β-lactamases e de genes relacionados à produção de biofilme As sequências do 16S rDNA confirmaram a identificação de 66 dos isolados; o outro isolado apresentou limitação em sua identificação. O gene blaOXA-143-like foi encontrado em 34 isolados (50,7%), blaOXA-23-like em 12 isolados (17,9%), blaOXA-24-like em 10 isolados (14,9%) e o gene, blaOXA-51-like, intrínseco, foi encontrado em 66 isolados (98,5%) e apresentou polimorfismo, indicando-o como potencial marcador para tipagem molecular. Os genes blaOXA-58-like, vim, spm, imp e blaPER-1 não foram encontrados. O gene bap foi encontrado em 58 isolados (86,5%), destes, 18 isolados (31%) apresentaram um produto de amplificação maior que o esperado. A análise das sequências mostrou que nestes isolados havia uma inserção do gene dacD, relacionado a proteína ligadora de penicilina (PBP), o qual pode ter inativado o gene bap e causado diminuição na produção de biofilme observada no teste fenotípico. O teste fenotípico para avaliar a formação de biofilme apresentou aderência positiva e moderada em 37 isolados (55,2%). Estes achados apontam a necessidade de um monitoramento acurado do A. baumannii para orientar o tratamento e controle no ambiente hospitalar.

The new Brazilian cinema

In the second half of the 1990s, Brazil experienced a cinematic boom. Many of the new films were received enthusiastically by audiences and critics and released worldwide. This passionately argued and illuminating book provides the first comprehensive critical account of what is known as the 'Renaissance of Brazilian cinema' and demonstrates just how thought-provoking and inspiring Brazilian cinema has become. Contributors: José Carlos Avellar - Ivana Bentes - Stephanie Dennison - Verônica Ferreira Dias - Carlos Diegues - Amir Labaki - Maria Esther Maciel - José Álvaro Moisés - Laura Mulvey - Lúcia Nagib - Luiz Zanin Oricchio - Fernão Pessoa Ramos - Lisa Shaw - Robert Stam - João Luiz Vieira - Ismail Xavier.

Subclinical thyroid dysfunctions are independent risk factors for mortality in a 7.5-year follow-up: the Japanese-Brazilian thyroid study

Objective: The currently available data concerning the influence of subclinical thyroid disease (STD) on morbidity and mortality are conflicting. Our objective was to investigate the relationships between STD and cardiometabolic profile and cardiovascular disease at baseline, as well as with all-cause and cardiovascular mortality in a 7.5-year follow-up. Design: Prospective, observational study. Methods: An overall of 1110 Japanese-Brazilians aged above 30 years, free of thyroid disease, and not taking thyroid medication at baseline were studied. In a cross-sectional analysis, we investigated the prevalence of STD and its relationship with cardiometabolic profile and cardiovascular disease. All-cause and cardiovascular mortality rates were assessed for participants followed for up to 7.5 years. Association between STD and mortality was drawn using multivariate analysis, adjusting for potential confounders. Results: A total of 913 (82.3%) participants had euthyroidism, 99 (8.7%) had subclinical hypothyroidism, and 69 (6.2%) had subclinical hyperthyroidism. At baseline, no association was found between STD and cardiometabolic profile or cardiovascular disease. Multivariate-adjusted hazard ratios (HRs (95% confidence interval)) for all-cause mortality were significantly higher for individuals with both subclinical hyperthyroidism (HR, 3.0 (1.5-5.9); n=14) and subclinical hypothyroidism (HR, 2.3 (1.2-4.4); n=13) than for euthyroid subjects. Cardiovascular mortality was significantly associated with subclinical hyperthyroidism (HR, 3.3 (1.4-7.5); n=8), but not with subclinical hypothyroidism (HR, 1.6 (0.6-4.2); n=5). Conclusion: In the Japanese-Brazilian population, subclinical hyperthyroidism is an independent risk factor for all-cause and cardiovascular mortality, while subclinical hypothyroidism is associated with all-cause mortality.

Metallicity effects on the modified wind momentum of CSPN

Recent investigations on the central stars of planetary nebulae (CSPN) indicate that the masses based on model atmospheres can be much larger than the masses derived from theoretical mass-luminosity relations. Also, the dispersion in the relation between the modified wind momentum and the luminosity depends on the mass spread of the CSPN, and is larger than observed in massive hot stars. Since the wind characteristics probably depend on the metallicity, we analyze the effects on the modified wind momentum by considering the dispersion in this quantity caused by the stellar metallicity. Our CSPN masses are based on a relation between the core mass and the nebular abundances. We conclude that these masses agree with the known mass distribution both for CSPN and white dwarfs, and that the spread in the modified wind momentum can be explained by the observed metallicity variations.

CHEMICAL EVOLUTION OF THE GALACTIC BULGE: SINGLE AND DOUBLE INFALL MODELS

Recent work, has produced a wealth of data concerning the chemical evolution of the Galactic bulge, both for stars and nebulae. Present theoretical models generally adopt it limited range of such constraints, frequenfly using it single chemical element (usually iron), which is not enough to describe it unambiguously. In this work, we take into account contraints involving,9 Many chemical elements as possible, basically obtained from bulge nebulae and stars. Our main goal is to show that different scenarios can describe, at least partially the abundance distribution and several dishuice-independent correlations for these objects . Three classes of models were developed. The first is it one-zone, single-infall model, the. Second is it one-zone, double-infall model and the third is a multizone, double-infall model. We show that a one-zone model with it single infall episode is able to reproduce some of the observational data, but the best results tire achieved using it multizone, double-infall model.

PLANETARY NEBULAE IN THE INNER MILKY WAY II: THE BULGE-DISK TRANSITION

In this work, a sample of planetary nebulae located in the inner-disk and bulge of the Galaxy is used in order to find the galactocentric distance which better separates these two populations, from the point of view of abundances. Statistical distance scales are used to study the distribution of abundances across the disk-bulge interface. A Kolmogorov-Smirnov test is used to find the distance at which the chemical properties of these regions better separate. The results of the statistical analysis indicate that, on the average, the inner population has lower abundances than the outer. Additionally, for the a-element abundances, the inner population does not follow the disk radial gradient towards the galactic center. Based on our results, we suggest a bulge-disk interface at 1.5 kpc, marking the transition between the bulge and inner-disk of the Galaxy as defined by the intermediate mass population.

Diagnostic tool to analyse colour-magnitude diagrams of poorly populated stellar concentrations

The dynamical processes that lead to open cluster disruption cause its mass to decrease. To investigate such processes from the observational point of view, it is important to identify open cluster remnants (OCRs), which are intrinsically poorly populated. Due to their nature, distinguishing them from field star fluctuations is still an unresolved issue. In this work, we developed a statistical diagnostic tool to distinguish poorly populated star concentrations from background field fluctuations. We use 2MASS photometry to explore one of the conditions required for a stellar group to be a physical group: to produce distinct sequences in a colour-magnitude diagram (CMD). We use automated tools to (i) derive the limiting radius; (ii) decontaminate the field and assign membership probabilities; (iii) fit isochrones; and (iv) compare object and field CMDs, considering the isochrone solution, in order to verify the similarity. If the object cannot be statistically considered as a field fluctuation, we derive its probable age, distance modulus, reddening and uncertainties in a self-consistent way. As a test, we apply the tool to open clusters and comparison fields. Finally, we study the OCR candidates DoDz 6, NGC 272, ESO 435 SC48 and ESO 325 SC15. The tool is optimized to treat these low-statistic objects and to separate the best OCR candidates for studies on kinematics and chemical composition. The study of the possible OCRs will certainly provide a deep understanding of OCR properties and constraints for theoretical models, including insights into the evolution of open clusters and dissolution rates.

PLANETARY NEBULAE IN THE INNER MILKY WAY: NEW ABUNDANCES

The study of planetary nebulae in the inner-disk and bulge gives important information on the chemical abundances of elements such as He, N, O, Ar, Ne, and on the evolution of these abundances, which is associated with the evolution of intermediate-mass stars and the chemical evolution of time Galaxy. We present accurate abundances of the elements He, N, 5, 0, Ar, and Ne for a sample of 54 planetary nebulae located towards the bulge of the Galaxy, for 33 of which the abundances are derived here for the first time. The abundances are obtained based on observations in the optical domain made at the National Laboratory for Astrophysics (LNA, Brazil). The data show a good agreement; with other results in the literature, in the sense that the distribution of the abundances is similar to that of those works.

PLANETARY NEBULAE AND THE CHEMICAL EVOLUTION OF THE MAGELLANIC CLOUDS

The determination of accurate chemical abundances of planetary nebulae (PN) in different galaxies allows us to obtain important constraints on chemical evolution models for these systems. We have a long-term program to derive abundances in the galaxies of the Local Group, particularly the Large and Small Magellanic Clouds. In this work, we present our new results on these objects and discuss their implications in view of recent abundance determinations in the literature. In particular, we obtain distance-independent correlations involving He, N, O, Ne, S, and Ar, and compare the results with data from our own Galaxy and other galaxies in the Local Group. As a result of our observational program, we have a large database of PN in the Galaxy and the Magellanic Clouds, so that we can obtain reliable constraints on the nucleosynthesis processes in the progenitor stars in galaxies of different metallicities.

Effects of Plasmodium gallinaceum on hemolymph physiology of Aedes aegypti during parasite development

Insect disease vectors show diminished fecundity when infected with Plasmodium. This phenomenon has already been demonstrated in laboratory models such as Aedes aegypti, Anopheles gambiae and Anopheles stephensi. This study demonstrates several changes in physiological processes of A. aegypti occurring upon infection with Plasmodium gallinaceum, such as reduced ecdysteroid levels in hemolymph as well as altered expression patterns for genes involved in vitellogenesis, lipid transport and immune response. Furthermore, we could show that P. gallinaceum infected A. aegypti presented a reduction in reproductive fitness, accompanied by an activated innate immune response and increase in lipophorin expression, with the latter possibly representing a nutritional resource for Plasmodium sporozoites. (C) 2010 Elsevier Ltd. All rights reserved.

A novel trypsin Kazal-type inhibitor from Aedes aegypti with thrombin coagulant inhibitory activity

Kazal-type inhibitors play several important roles in invertebrates, such as anticoagulant, vasodilator and antimicrobial activities. Putative Kazal-type inhibitors were described in several insect transcriptomes. In this paper we characterized for the first time a Kazal unique domain trypsin inhibitor from the Aedes aegypti mosquito. Previously, analyses of sialotranscriptome of A. aegypti showed the potential presence of a Kazal-type serine protease inhibitor, in female salivary glands, carcass and also in whole male, which we named AaTI (A. aegypti trypsin inhibitor). AaTI sequence showed amino acid sequence similarity with insect thrombin inhibitors, serine protease inhibitor from Litopenaeus vannamei hemocytes and tryptase inhibitor from leech Hirudo medicinalis (LDTI). In this work we expressed, purified and characterized the recombinant AaTI (rAaTI). Molecular weight of purified rAaTI was 7 kDa rAaTI presented dissociation constant (K(i)) of 0.15 and 3.8 nM toward trypsin and plasmin, respectively, and it weakly inhibited thrombin amidolytic activity. The rAaTI was also able to prolong prothrombin time, activated partial thromboplastin time and thrombin time. AaTI transcription was confirmed in A. aegypti female salivary gland and gut 3 h and 24 h after blood feeding, suggesting that this molecule can act as anticoagulant during the feeding and digestive processes. Its transcription in larvae and pupae suggested that AaTI may also play other functions during the mosquito`s development. (C) 2010 Elsevier Masson SAS. All rights reserved.

Numerical simulation of the liquid phase in SnO(2) thin film deposition by sol-gel-dip-coating

The fluid flow of the liquid phase in the sol-gel-dip-coating process for SnO(2) thin film deposition is numerically simulated. This calculation yields useful information on the velocity distribution close to the substrate, where the film is deposited. The fluid modeling is done by assuming Newtonian behavior, since the linear relation between shear stress and velocity gradient is observed. Besides, very low viscosities are used. The fluid governing equations are the Navier-Stokes in the two dimensional form, discretized by the finite difference technique. Results of optical transmittance and X-ray diffraction on films obtained from colloidal suspensions with regular viscosity, confirm the substrate base as the thickest part of the film, as inferred from the numerical simulation. In addition, as the viscosity increases, the fluid acquires more uniform velocity distribution close to the substrate, leading to more homogenous and uniform films.

Wavelet-based dynamic time warping

Dynamic Time Warping (DTW), a pattern matching technique traditionally used for restricted vocabulary speech recognition, is based on a temporal alignment of the input signal with the template models. The principal drawback of DTW is its high computational cost as the lengths of the signals increase. This paper shows extended results over our previously published conference paper, which introduces an optimized version of the DTW I hat is based on the Discrete Wavelet Transform (DWT). (C) 2008 Elsevier B.V. All rights reserved.