Los refuerzos visuales en la educación bilingüe. Experiencias en una escuela de Texas

[ES]Este trabajo presenta tres actividades didácticas y una propuesta de evaluación para mejorar el aprendizaje del vocabulario científico en contextos de educación bilingüe. El presente estudio se basa en la observación realizada en clase por parte de un profesor de Ciencias Naturales y Biología en un programa especial bilingüe para niños mejicanos en una escuela secundaria pública de Texas. [EN] The purpose of this article is to present three teaching activities and an evaluation proposal, in order to enhance science vocabulary learning in bilingual education contexts.The present study is based on the classroom observation made by a Science and Biology teacher in a special bilingual program for Mexican children in a public school in Texas (7th to 9th grade).

Teoria e prassi del product placement. Il caso dei film contemporanei per adolescenti (ITA/USA 2006-2010)

Through this research I have tried to demonstrate how the evolution of the newest marketing strategies - that work towards engaging relationships with consumers, thus building an emotional connection between the brand and the user- can be considered as a response to the evolution of young audiences and consumers. More specifically, I have analized product placement as a cultural and social phenomena above all, and not only as an economical one, thus demonstrating all the social and cultural practices that this tool implies. The approach I have chosen to do so, is historical-analytical, particularly focusing on the evolution of the society and of the consumer, especially for what teenagers (both as audiences and as consumers) are concerned.