Inquiry into broadcasting, online content and live production to rural and regional Australia : submission 19. Deakin University submission to Standing Committee on Communications and the Arts

Deakin University's submission to the inquiry into 'Bringing the arts, news and other services to rural and regional Australia' by the Standing Committee on Communications and the Arts of the Parliament of Australia. The submission was one of fifty-five submissions and twelve supplementary submissions presented to the committee. The article contributed to the final report 'Arts and the news to rural and regional Australia: inquiry into broadcasting, online content and live production to rural and regional Australia’ published by The Parliament of the Commonwealth of Australia.

Movement-based incentive for cellular traffic offloading through D2D communications

Due to the various applications for smartphones, mobile data traffic is growing at an unprecedented rate. The cellular network is suffering from traffic overloaded currently. Offloading part of the cellular traffic through opportunistic contact between mobile devices is a promising solution to solve the overload problem. However, due to the uneven distribution of devices and regular mobility of smartphone users, the contacts between mobile devices are opportunistic, the cellular traffic offloading approach results in poor performance, i.e., the relay user contacts with other mobile users with small probability. In this paper, we are the first to propose a movement-based incentive mechanism for cellular traffic offloading, where we control the mobility of relay users to improve the performance of traffic offloading. The movement-based incentive mechanism contains a relay user selection algorithm and a payment determination algorithm. Comparing with existing solutions, our proposed movement-based incentive mechanism has better performance.

A game-theoretic resource allocation approach for intercell device-to-device communications in cellular networks

Device-to-Device (D2D) communication is a recently emerged disruptive technology for enhancing the performance of current cellular systems. To successfully implement D2D communications underlaying cellular networks, resource allocation to D2D links is a critical issue, which is far from trivial due to the mutual interference between D2D users and cellular users. Most of the existing resource allocation research for D2D communications has primarily focused on the intracell scenario while leaving the intercell settings not considered. In this paper, we investigate the resource allocation issue for intercell scenarios where a D2D link is located in the overlapping area of two neighboring cells. Specifically, We present three intercell D2D scenarios regarding the resource allocation problem. To address the problem, we develop a repeated game model under these scenarios. Distinct from existing works, we characterize the communication infrastructure, namely Base Stations (BSs), as players competing resource allocation quota from D2D demand, and we define the utility of each player as the payoff from both cellular and D2D communications using radio resources. We also propose a resource allocation algorithm and protocol based on the Nash equilibrium derivations. Numerical results indicate that the developed model not only significantly enhances the system performance including sum rate and sum rate gain, but also sheds lights on resource configurations for intercell D2D scenarios.

Batch Verification of Validity of Bids in Homomorphic E-auction

Bid opening in e-auction is efficient when a homomorphic secret sharing function is employed to seal the bids and homomorphic secret reconstruction is employed to open the bids. However, this high efficiency is based on an assumption: the bids are valid (e.g., within a special range). An undetected invalid bid can compromise correctness and fairness of the auction. Unfortunately, validity verification of the bids is ignored in the auction schemes employing homomorphic secret sharing (called homomorphic auction in this paper). In this paper, an attack against the homomorphic auction in the absence of bid validity check is presented and a necessary bid validity check mechanism is proposed. Then a batch cryptographic technique is introduced and applied to improve the efficiency of bid validity check.

Visitor Relationship Management (VRM) - Repeat Visitation Opportunities for Destination Marketing Organisations

In competitive tourism markets the consumer-traveller is spoilt by choice of available destinations. Successfully differentiating a destination and getting noticed at decision time is arguably the focus of activities by destination marketing organisations (DMOs). In pursuit of differentiation, three emergent themes in the marketing literature during the past decade have been branding, integrated marketing communications (IMC), and customer relationship management (CRM) a fundamental goal of each being stimulating customer loyalty. However there has been little attention given to destination loyalty in the tourism literature. The purpose of this paper is to report an exploratory investigation of visitor relationship management (VRM) by DMOs. Based on interviews with the management of 11 regional tourism organisations (RTO) in Queensland, Australia, the opportunities for, and immediate challenges of, VRM are discussed. While each RTO recognised the potential for VRM, none had yet been able to develop a formal approach to engage in meaningful dialogue with previous visitors from their largest market.

Selecting an IMC Career: Influences, Choices and Destinations

Integrated marketing communication incorporates both customer and non-customer stakeholder groups. While the literature commonly refers to this distinction as marketing communication and corporate communication, respectively, and practitioners accept the need for these roles, this study aims to explore the student perspective. US-based research suggests that students are more interested in marketing communication activities such as promotion that target customer stakeholders, and less interested in corporate communication activities that target non-customer stakeholders including employees, investors, and government (Bowen, 2003). The findings of this study match its US counterpart, and present implications for both the education and practice of marketing communication