Vivência em rede: uma etnografia das práticas sociais de informação dos usuários de redes sociais na internet

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

A Fé documentada: perspectivas metodológicas de organização da informação fotográfica sobre romarias de Juazeiro do Norte – Ceará

Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES)

Critérios de qualidade em artigos e periódicos científicos: da mídia impressa à eletrônica

Fundação de Amparo à Pesquisa do Estado de São Paulo (FAPESP)

Aquisição da linguagem: as crianças e sua atitude responsiva a perguntas abertas

Introduction: Since their first month of life, babies already show alternation in their communication, in which adults have an important role, assuming interaction turns with the child through questions known as eliciting questions. Verifying this alternation incited us to analyze children’s responsive attitudes toward the questions of the adult interlocutor. Objetives: (1) describe and characterize the kinds of responsive attitudes children have to open questions; (2) verify if there are any differences between the developed and non-developed kinds in the answers. Material and method: data were extracted from 28 interviews (recorded both in audio and in video) with four male children (5-6 years-old) who attended a public Kindergarten. Results: regarding the first objective, 88.7% of the attitudes were answers to the questions, 4.7% were non-responses and 6.6% were confirmation requests. Regarding the second objective, 48.2% of the answers were developed and 51.3%, non-developed. Conclusion: Although the high percentage of answers indicates that the children showed themselves sensitive to the demands of the adult interlocutor, the small percentage difference between developed and non-developed answers also indicates that children mostly depend on their assistance to develop their utterance since they oscillate between restricting themselves to the demand of the interlocutor and expanding it.

Uso de sistemas de comunicação suplementar e alternativa na Educação Infantil: percepção do professor

Augmentative and Alternative Communication Resources have proven to be helpful in the insertion of students with disabilities and complex communication needs into a variety of pedagogical activities and expand the skills and competencies of the teacher in the teaching-learning. The objective of this research was to identify the perception of teachers regarding the use of augmentative and alternative communication during an intervention program in Preschool. Participants were a special class of Preschool students with disabilities and severe communication complexity, along with their teacher and the researcher. For the development of this research, a Alternative Communication Program was applied. The teacher was provided with systematic guidance concerning language and communication. In a collaborative process, three children’s songs were selected according to the teacher’s pedagogical planning and adapted resources through Augmentative and Alternative Communication Systems. During the intervention program, assisted evaluations also took place immediately after the activities with the music. The data were collected in audio recordings. For data analysis, content analysis was carried out resulting in the outlining of themes and subthemes. Results indicated that the teacher identified that Augmentative and Alternative Communication Systems can to facilitate expression abilities of students with disabilities; that Augmentative and Alternative Communication Systems can be used by children in Preschool; and that resources adapted through augmentative and alternative communication systems should be in accordance with the specificities of students.

A influência da cultura e da comunicação para a geração de conhecimento em contexto organizacional

In the organizational context culture and communication are fundamental to the processes of appropriation, sharing, generation and use of knowledge. However, in organizations, it is evident that there is little awareness about the influence of information culture and informational communication in the scope of knowledge management. In this perspective and considering the theoretical context, we analyze the influence of culture and communication in the construction of knowledge in an organizational context. This study presents a qualitative research covering national literature focusing theoretical literature published about this thematic. Analyzing this literature we have verified that without an appropriate information culture and an appropriate information communication favoring the organizational processes, hardly the managers would reach the purpose of stimulating knowledge creation within the organization's environment. In conclusion we consider that culture and communication are the foundations for the effectiveness of activities that occur within the context of knowledge management.

Destaque da produção científica brasileira em odontologia no cenário mundial e a influência no comportamento informacional do profissional cirurgião-dentista

The brazilian research in the field of dentistry stand on the world stage, this article examines the relationship of scientific information produced and its influence on information behavior of dentists who need to constantly update their clinical practice. The method used consists in a survey of the bibliometric indicators in the field of dentistry in SCimago published from 1996 to 2009 and a literature review of articles dealing with the thematic information and scientific communication in the field of dentistry in Brazil that are related to issues relevant for analyzing the dentist’s information behavior, such as most read journals, scientific information in the clinical practice, among others.

Os contributos da semiótica para o desenvolvimento do pensamento jurídico dos séculos XX e XXI: possibilidades de abordagem das problemáticas de positivismo e o pós-positivismo a partir da semiótica jurídica

Pós-graduação em Direito - FCHS

Jornalismo no ciberespaço: estudo de caso do portal UOL

The aim of this paper is to analyze the development of the Internet through the shifts that it has brought to the field of journalism and social communication. With the view of doing so, I describe a timeline of the creation and expansion of the network of computers in Brazil and in the world; and then, finally, I give an account of a new paradigm of communication, the alleveryone communication. In the end, it will have a case study of the portal UOL, which will apply all the concepts

As relações públicas na sociedade da informação: a comunicação digital nas organizações

This monograph deals with the participation of public relations professionals as a subject acting role in organizational communication in the face of new communication and informational technologies that have emerged in recent years and characterize the digital era. The present study begins with the cultural, economic and social changes that were triggered by the new communicational reality e how these changes affected the ways of acting and thinking of society. In this context, we look at how modern organizations are adapting to this new demand and how the public relations may participate in the development and management of communications strategies to relate to the new publics arising through the consolidation of digital media

Comunicação integrada nas organizações: o projeto 50k do jornal Bom Dia Bauru

This work aims to reflect on organizational communication and integrated communication, focusing on the performance of professional Public Relations and Marketing. As a case of study, we evaluated the communication in the BOM DIA journal, especially with regard to the implementation of the Project 50k, dedicated to reviving the journal, with shares of advertising, editorial and structural as well as marketing and sales. The goal is to evaluate the reality of a company, which represents an integrated communication, in which all professionals in various areas and departments within the organization are able to develop a more concise and to seek a common goal, working and developing its workforce which reflects his image and therefore in your external audience

Relações públicas 2.0: um olhar sobre o twitter corporativo

This project analyses in theory the transformations that have occurred in the information society in the range of the organizational communication, developing the internet historical trajectory as a technology of transformation. We highlight the cyber culture study as a cultural expression that emerges with the current society needs, observed by an optic that focuses on digital communication, emphasizing the digital environment as a space for information trade, in the interior premise of communication: the relationship. The organizations will be approached in the project through a channel for communication, in the digital range, besides the traditional forms. In regards to the enterprises we will study in depth the consumer of this society of consumerism, with a special look at the generation Y, deeply inserted in this virtual context, describing the current type of consumption, mainly the relations of consumption with the social medias. After this transforming process in which individuals are inserted in the digital environment we intend to focus in the corporate digital communication, analyzing the organizational digital communication in the contemporary society. We emphasize the theories of Public Relations, one of the main activities, able to do planning, to put together and execute the strategies that will be used in the social medias as a form of corporate digital communication. We explicit Twitter as a tool of the corporate digital communication, because it reaffirms the theories described throughout the research as one of the most essential social media to turn loyal the relationship between the consumer and the organization in real time, as an example is the organization “camisetaria” that became a success case in the social medias; we detail the participation of the company on Twitter and the reach of this network through it’s strategies in the corporate digital communication

Relações públicas e o consumidor: comunicação organizacional nas mídias sociais

The objective of this study was to find and discuss the possibilities of action of a public relations professional in social media, taking as an example, the most popular, Facebook and Twitter, to work the organizational communication with the public consumer. Social media are gaining more followers, who are seeking information on companies before consuming your products or hire your services, getting attention for any kind of promotion or crisis of this organization. We saw how public relations mediate communication between company and consumer, being responsible for the clear, objective and correct posting of your organization in social media

Sustentabilidade organizacional: o processo de construção do Relatório de Global Reporting Iniciative (GRI) para a Unimed Bauru sob a ótica das Relações Públicas

The paper describes the ways of reporting business management, employing the model of sustainability report called the Global Reporting Initiative - GRI. This makes use of indicators based on the concept called Triple Bottom Line, which takes into account the economic, social and environmental. The study points out theoretical positions and concepts that have demonstrated an understanding of this issue and especially emphasizes the presence and experience of Public Relations in the environment of organizational communication, especially in the sphere of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of quality management activities, coupled with the operational processes and sustainable principles. The discussion is exemplified by a case study of the Health Cooperative Medical Unimed Bauru that involves the process of preparing the report in GRI model of sustainability, held earlier in the year 2011

O artista plástico e seus públicos na perspectiva da assessoria de relações públicas

This work aims to study and see the importance of building the image and reputation of the artist through a publishing of public relations, public recital, new technologies, media, cultural production and curatorial work. To this, we analyzed the history of the profession of public relations in Brazil. As well as their concepts, practices and definitions. Focus on work of publicist and cultural production sectors. The choice of theme is done by the need to understand the relationships. That intertwines in the art market and what media that best reaches in their audiences. Considering the artist-consumer relationship, and the relationship brand-artist and artist-public. And so, the importance of this advice means less explored public relations, for the creation of the brand concept for the artist before his public. Considered in this work as a gallery, art dealer, curator, media and consumers. In this context an analysis is done on diverse views on the market of the arts through specific interview. This interviews was made with professionals working in the cultural sector. And help to understand the communication segments that exist and the current conditions of the market in the context of competitiveness. As was considered the academic education of the public relations professional, it geared to the cultural context, the interviews with professional future. And then was considered that public relations presents itself as a proposal for better communication in the arts. They are concern to create concepts of brand identity-thinking artist and the best means for the artist to be present in this area