AS ESTRATÉGIAS DE COMUNICAÇÃO DA LIGA FUTSAL 2008 Comunicação e Negócios versus Futebol Arte

Este estudo aborda as estratégias de comunicação e marketing que são realizadas pela CBFS para divulgar a Liga Futsal, ou seja, o Campeonato Brasileiro de Futebol de Salão. O principal objetivo desta pesquisa é mostrar quais são as ações de comunicação e marketing da Liga Futsal e verificar se estão sendo bem administradas pela Confederação e/ou empresas especializadas. Pretende-se, também, analisar como a comunicação pode transformar-se em ferramenta útil na divulgação dos clubes de futebol de salão e da Liga Futsal. Clubes como Malwee Futsal, de Jaraguá do Sul, e PEC de Petrópolis, têm modernizado seus departamentos de comunicação e marketing a fim de atender melhor os seus diversos públicos. Tais avanços podem ser modestos até o momento, porém é inegável que aos poucos a Liga Futsal vem ganhando projeção no cenário nacional. Através de entrevistas com profissionais da Confederação, dos clubes, da mídia, de empresas, etc, foi possível avaliar as ações de comunicação da Liga. Realizou-se um estudo situacional de caso da Liga Futsal resultando no registro de apontamentos iniciais que apresentam algumas das estratégias de marketing do futsal brasileiro.(AU)

Estrutura organizacional e das tomadas de decisão em Clubes Socioesportivos de São Paulo

As Organizações chamadas de Clubes Sócioesportivos mantém um modelo de administração que as caracteriza, que é a gestão realizada por voluntários e apoiada por gestores profissionais. A literatura aponta que a estrutura organizacional de entidades esportivas é peculiar, especialmente em clubes de futebol, onde persiste a fronteira entre os gestores voluntários que representam o poder executivo e legislativo e os gestores profissionais que são os que controlam e executam o planejamento financeiro e de atividades. No entanto são escassos estudos voltados a Clubes Sócioesportivos. O objetivo do presente estudo foi de identificar, descrever e comparar aspectos do processo de gestão da área de esportes de Clubes Sócioesportivos e analisa-los à luz de teorias e modelos administrativos. A pesquisa teve abordagem qualitativa, sendo realizado estudo de campo junto a seis clubes sócioesportivos da cidade de São Paulo. Para tanto, foram construídos e aplicados dois instrumentos: questionário e entrevista semiestruturada junto aos gestores de esporte das entidades. As informações obtidas foram analisadas comparativamente entre as entidades. Verificou-se que os Clubes utilizam modelos administrativos tradicionais com desenhos organizacionais. O planejamento destas organizações é baseado estritamente no orçamento anual, não havendo um planejamento plurianual ou estratégico. A tomada de decisão tem como alicerce a experiência pessoal do gestor voluntário, apoiada na vivência do gestor profissional. Não foram encontradas técnicas apuradas de tomada de decisão. As decisões mais importantes quanto a administração do Clube mantém um rito de preocupação com as responsabilidades. Os recursos humanos são selecionados pelo gestor profissional com o aval do gestor voluntário mantendo uma linha de contratação coerente e que está voltada a atender as demandas do Clube. Conclui-se que os Clubes estudados apresentam poucos aspectos diferentes do tradicional nas suas administrações, mantém uma estrutura organizacional própria, e os processos de tomada de decisões na área de esportes são fortemente vinculados ao planejamento financeiro

An Evaluation of Sport Psychology Service Delivery in Collegiate Athletics

Sport and Performance Psychology is an ever-evolving specialty. While its development continues, it has not been without its challenges. Sport and performance psychologists work in a variety of settings and often come from similar, yet inherently different, training backgrounds. Individuals from both sport sciences and psychology have made compelling arguments as to which approach provides quality services to their respective clients. The question that remains, however, is what are these quality services? Who are the clients and what do they need from professionals in the field?Collegiate student athletes inherently face a number of typical issues related to their age and development. They also face a number of atypical difficulties as a result of their status as student athletes. As such, they provide an adequate sample of potential presenting issues for sport and performance psychologists. This current study utilized a qualitative, exploratory method to evaluate the presenting issues that brought clients to seek services from professionals.This paper seeks to establish a foundation for the development of a theoretical basis of the psychology of human performance, including both performance and general mental health concerns, and how sport and performance psychologists can most effectively intervene in this process. This paper is based on an analysis of seven years of service delivery within a NCAA Division I athletic department.Results indicate that collegiate student athletes seek services related to performance enhancement and general mental health at relative equal frequency. As such, training and service delivery in both areas would be most beneficial and best serve this population.  

Exploring Existentially-Based Interventions For Career Transitions in Sport

From Introduction: Career transition issues have become of increasing interest in the field of sport psychology. Confronting the end of an athletic career is an inevitable reality that every athlete will confront in his or her lifetime (Baillie, 1993), regardless of level of competition (Kerr & Dacyshyn, 2000) or the amount of free choice related to the transition. Many athletes are able to cope with the effects of the transition process effectively, and see retirement as an opportunity to pursue new ventures and identity roles in life. However, retirement from sport can be an event that often results in various adjustment difficulties for an athlete involving emotional, social, financial, and vocational conflicts. Some athletes have reported experiencing effects such as depression, eating disorders, decreased self-esteem, increased suicidality, and substance abuse (Kerr and Dacyshyn, 2000). These types of distress can be exacerbated by the fact that many athletes fail to adequately anticipate and prepare for their impending transition (Baillie, 1993), and often embark on the retirement process without any formalized support (Stier, 2007).Typically, the role of a sport psychologist has been to assist in maximizing an athlete's competitive performance during the course of their career. However, as a sport psychologist's primary responsibility is to serve active competitors and athletic organizations, this tends to come at the expense of failing to provide follow-up care for the athlete as he or she retires from sport (Taylor, Ogilvie, and Lavallee, 2006). Since the 1970's, when the efforts of professionals in European sports organizations first received attention, there has been growing interest in academic circles about career transition

The Experience of Minority Female Coaches within Intercollegiate Athletics

It has been suggested that the United States has shown an increase of acceptance and positive attitudes toward diverse cultures and populations. However, there continues to be a drought in research that examines the experience of minority women. In addition, few studies have focused on minority female coaches within athletic environments, which have been known to be both heterosexist and homonegative (Griffin, 1992; Griffin, 1998; Krane, 1996; Krane & Barber, 2003; Krane & Barber, 2005; Roper & Halloran, 2007; Schreibstein, 2010). A person who holds a minority identity has been defined by this paper as belonging to an underrepresented group, including: race, ethnicity, gender, disability, age, religion, and/or sexual orientation. This study, in particular, focused on three specific minority groups: race, gender, and sexual orientation. The proposed study assessed the experiences, challenges, and strategies to overcome obstacles of female coaches who hold minority statuses within National Collegiate Athletic Association (NCAA) athletic departments.

Exploring the Experiences of International Student-Athletes

According to the latest National Collegiate Athletic Association (NCAA) Student Athlete Ethnicity Report, there are 17,653 non-US citizen student-athletes competing in various sports in universities across the country, yet there is very little research to understand their experiences (NCAA, 2010). Previous research has focused on recruitment practices (Bale, 1991; Pierce, Popp, & Meadows, 2011), satisfaction (Trendafilova, Kim, & Hardin, 2010), and adjustment and transitional factors (Pierce, Popp, & Meadows, 2011; Popp, Love, Kim, & Hums, 2010; Ridinger & Pastore, 2000), with a void in examining their overall experiences. Therefore, purpose of this qualitative study was to explore the experiences of international student-athletes in the United States within their athletic department and universities, as well as in the country. Participants were solicited by email, and ultimately six (n = 6) international student-athletes from a Division-I university chose to participate in the study and represented two different countries of origin, Canada and Norway. Participants completed a semi-structured interview, consisting of one broad open-ended question followed by a series of specific follow-up questions. Content analysis revealed that most participants did not consider their experiences different than domestic student-athletes. Challenges shared by most athletes included language barriers, balancing their time, and homesickness. Results also revealed the importance of interpersonal connections, especially with coaches and athletes from the international student-athlete's home country, in ensuring a positive overall experience. Implications of this study are that individuals and professionals working in campus offices associated with international student-athletes should be mindful of their unique roles within the university in order to foster positive experiences and retention.

Offensive zones in beach volleyball: differences by gender

Gender differences in anthropometric and athletic properties (e.g. strength) as well as the different net heights (2.24 vs. 2.43 m) on the same field size (8x16 m) would be reflected in the game. The literature about differences between male and female playing characteristics in beach volleyball is scarce. Therefore, the aim of this study was to analyse the differences by gender in the use of offensive zones. Study participants were 20 players (10 female and 10 male) who took part in the European Beach Volleyball Championship 2005 and 2006. Video recordings were made of the 659 points in eight matches played. The beach volleyball court was divided into six zones (z1 to z6). The results showed that men and women use different offensive zones and also were different in the percentages of ball out (15.53 and 27.38% respectively). Concretely, men players used more 1, 2, 4 and 5 zones and women 1 and 5 zones. A few differences were observed in the percentage the ball to the net (7.73 and 5.35% respectively). An understanding of the use of offensive zones is relevant to establish specific tactical training patterns for beach volleyball.

Social anxiety and self-concept in adolescence

This study analyzes the relationships between social anxiety and dimensions of self-concept in a sample of 2022 (50.1% males) Spanish adolescents, ranging in age from 12 to 16 year-olds. The social anxiety was assessed by the Social Phobia and Anxiety Inventory (SPAI), and self-concept was measured with the Self-Description Questionnaire II (SDQ-II). Logistic regression analyses show that adolescents with social anxiety are more likely to negatively perceive their relationship with opposite sex peers and have lower scores in self-esteem than students without social anxiety. Furthermore, in most logistic models, students with social anxiety also show a higher probability of perceiving their relation with peers of the same sex in a negative way, considering worse student, less attractive and athletic, and more emotional instable than students without social anxiety. The relevance of sex and grade in the relationship between social anxiety and self-concept in adolescence is discussed.

Mussolini las quiere deportistas: mujer y deporte en los noticiarios cinematográficos Luce (1928-1943)

Este artículo analiza la imagen que el noticiario cinematográfico Luce presentó de las mujeres del mundo del deporte entre 1928 y 1943. Se utiliza como fuente los noticiarios Luce porque constituyó uno de los instrumentos fundamentales de la propaganda fascista. Se estudia la evolución de la representación de la mujer en diferentes ámbitos del deporte, así como la política fascista relacionada con el deporte femenino y el culto del cuerpo.

El gabinete de Comunicación como impulsor de la gestión comunicativa de los clubes de fútbol

En este trabajo nos planteamos determinar el concepto y las funciones de los gabinetes de Comunicación, en aras de comprender posteriormente la importancia que han adquirido estos departamentos en un sector como el de los clubes de fútbol profesionales, toda vez que el comportamiento de estas entidades se encuadra más en los modelos empresariales que en los meramente deportivos.